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Lasur, producto ecológico para la protección de la madera del siglo XXI
No full textLa utilización de barnices e inmunizantes químicos presenta un gran riesgo para
el medio ambiente y el ser humano por los componentes químicos que este tipo de
productos llevan en su composición, generando contaminación atmosférica,
contaminando el aceite, y generando riesgos para la salud de las personas que están
en contacto con esos productos. Los compuestos orgánicos volátiles (COV) que
contiene un producto de este tipo puede generar problemas de salud a corto y a largo
plazo, como dificultad respiratoria, irritación de la piel y a la larga, tal vez cáncer en la
medida que va siendo utilizado en el tiempo. Es alarmante que no existan regulaciones
y alguna restricción para la venta de estos productos puesto que los usuarios carecen
de información respecto a los mismos por lo que toman decisiones, sin información.
Las medidas son escasas en el ámbito de la regulación de dichos productos químicos;
se hacen necesarias, por tanto, medidas más restrictivas para controlar su producción y
venta y así proteger el medio ambiente y la salud pública. Ante esta razón, se propone
la utilización de un lasur ecológico, también conocido como Eco Madera Protect, el cual
se describe como un lasur a base de aceites naturales y resinas emulsionadas en
aceite y que representa un producto más inocuo para el medio ambiente que el barniz
químico para el recubrimiento y protección de la madera. Mediante este producto se
intenta minimizar el impacto ambiental generado por el barniz químico convencional y
obtener una mejor solución para las personas que lo utilizan y también para el medio
ambiente. El mercado objetivo de la Eco Madera Protect para las micro y pequeñas
empresas de revestimiento y protección de elementos de construcción de madera se encuentra ubicado especialmente en la ciudad de Bogotá. Se estima que el sector de la
pintura al cual pertenece este producto crecerá con el tiempo a un ritmo sostenido lo
que se representa como una oportunidad para afrontar el mercado con un producto
ecológico en un sector en expansión. La empresa detrás de Eco Madera Protect,
llamada Eco Madera Protect Limitada, tendrá como visión el ser líder en la actividad de
diseño, desarrollo, fabricación y comercialización de lasures ecológicos, logrando la
rentabilidad y el éxito mediante la aplicación de procesos adecuados, eficientes y
seguros, enmarcados dentro de la ética y la igualdad de las oportunidades en la
competencia. Su misión será la de proporcionar soluciones innovadoras, sostenibles y
de alta calidad de manera de asegurar la protección y la decoración de la madera, la
satisfacción del cliente, la seguridad laboral de los trabajadores y el cuidado del medio
ambiente, en toda la operación y los procesos productivos y comerciales, en los
términos establecidos en esta política.The use of varnishes and chemical immunizers presents a great risk to the
environment and human beings due to the chemical components that these types of
products contain in their composition, generating atmospheric pollution, contaminating
water, and generating health risks for the people who are in contact with these products.
The volatile organic compounds (VOCs) contained in this type of product can cause
health problems in the short and long term, such as respiratory difficulties, skin irritation
and, in the long term, perhaps cancer as it is used over time. It is alarming that there are
no regulations or restrictions on the sale of these products, since users lack information
about them and therefore make uninformed decisions. Measures are scarce in the area
of regulation of these chemical products; more restrictive measures are therefore
necessary to control their production and sale and thus protect the environment and
public health. For this reason, we propose the use of an ecological lasur, also known as
Eco Madera Protect, which is described as a lasur based on natural oils and resins
emulsified in water and which represents a more environmentally friendly product than
chemical varnish for the coating and protection of wood. This product is intended to
minimize the environmental impact generated by conventional chemical varnish and to
obtain a better solution for the people who use it and also for the environment. The
target market of Eco Madera Protect for micro and small companies that coat and
protect wooden construction elements is located especially in the city of Bogotá. It is
estimated that the paint sector to which this product belongs will grow over time at a
steady pace, which represents an opportunity to address the market with an environmentally friendly product in a growing sector. The company behind Eco Madera
Protect, called Eco Madera Protect Limitada, will have as its vision to be a leader in the
design, development, manufacture and marketing of ecological paints, achieving
profitability and success through the application of appropriate, efficient and safe
processes, framed within ethics and equal opportunities in competition. Its mission will
be to provide innovative, sustainable and high-quality solutions in order to ensure the
protection and decoration of wood, customer satisfaction, occupational safety of
workers and care for the environment, throughout the operation and production and
commercial processes, under the terms established in this policy.Índice
PRÓLOGO 6
INTRODUCCIÓN 21
RESUMEN EJECUTIVO 22
PROBLEMA IDENTIFICADO Y CONCEPTO DEL PRODUCTO ECO MADERA PROTECT 22 POTENCIAL DEL MERCADO EN CIFRAS 24
PROPUESTA DE VALOR Y VENTAJA COMPETITIVA (CANVAS) 27
LA EMPRESA 29
NOMBRE DE LA EMPRESA 29
ACTIVIDAD DE LA EMPRESA 29
Sector Productivo en que se Encuentra la Empresa 29
Clientes a Quien se Dirige 29
VISIÓN Y MISIÓN. 29
OBJETIVOS DE LA EMPRESA 30
RAZÓN SOCIAL Y LOGO 30
REFERENCIA DE LOS PROMOTORES 32
LOCALIZACIÓN DE LA EMPRESA 33
ESTUDIO DE MERCADO 34
ANÁLISIS DEL SECTOR 34
Condiciones Socio Demográficas 35
Condiciones Culturales 36
Condiciones Económicas 36
Condiciones Legales 37
Condiciones Tecnológicas del Entorno Global de la Empresa 38
DESARROLLO TECNOLÓGICO E INDUSTRIAL DEL SECTOR Y MERCADOS OBJETIVOS RELACIÓN CON AGREMIACIONES EXISTENTES 40
ANÁLISIS DEL MERCADO DE ECO MADERA PROTECT 41
Análisis del Mercado Objetivo y su Comportamiento Histórico 41
Estimación del Mercado Potencial 43
Estimación del Segmento o Nicho del Mercado 45
ANÁLISIS DEL CLIENTE O CONSUMIDOR 46
Esbozo del Perfil del Consumidor 46
Elementos que Influyen en la Compra y Aceptación del Producto o Servicio 48 Tendencias del Consumo 49
ANÁLISIS DE LA COMPETENCIA 50
Identificación de los Principales Competidores Actuales o Potenciales 50
Análisis de Empresas Competidoras 54
Análisis de Productos Sustitutos 55
ANÁLISIS DE LOS PRECIOS DE VENTA DE LA COMPETENCIA 57
Estudio de la Imagen de la Competencia ante los Clientes 58
PLAN DE MARKETING 59
ESTRATEGIA DE PRODUCTO O SERVICIO 59
Marca Comercial del Producto 59
Presentación, Dimensión, Modulación, Empaque y Embalaje 60
Garantía y Servicio de Postventa 62
Mecanismos de Atención a Clientes 63
ESTRATEGIA DE PRECIO 64
Definición y Lista de Precios de Venta del Producto 65
Impuesto de Ventas y Descuentos 65
Condiciones de Pago y Condiciones de Crédito 65 Seguros Necesarios, Impuesto de Ventas 66
Costos de Transporte 67
ESTRATEGIAS DE PROMOCIÓN Y COMUNICACIÓN 68
Tácticas de Mercadeo 68
Costos de Publicidad 69
Fuerza de Ventas 70
ESTRATEGIA DE DISTRIBUCIÓN 71
Capacidad de Cobertura o de Atención 71
Alternativas de Penetración en el Mercado, Canales de Distribución 72
Plan de Compras 73
Identificación de Proveedores 73
Planeación de Compras 74
IDENTIFICACIÓN DEL PRODUCTO O SERVICIO 75
PRESENTACIÓN 75
FICHA TÉCNICA 75
ÁREA DE INVESTIGACIÓN 77
TEMA DE INVESTIGACIÓN 78
TÍTULO DE LA INVESTIGACIÓN 78
LÍNEA DE INVESTIGACIÓN 79
TIPO DE INVESTIGACIÓN 80
CLASE DE INVESTIGACIÓN 80
OBJETIVO GENERAL Y ESPECÍFICOS DEL PRODUCTO O SERVICIO 81
Objetivo General 81
Objetivos Específicos 81
CUADRO DE VARIABLES, VALORES E INDICADORES 81
HERRAMIENTAS DE INVESTIGACIÓN UTILIZADAS 82
EVIDENCIA DE DILIGENCIAMIENTO DEL CVLAC 83
OBTENCIÓN NÚMERO ORCID 84
DESCRIPCIÓN DEL PRODUCTO O SERVICIO 84
FORMULACIÓN DEL PROBLEMA POR INVESTIGAR 84
ÁRBOL DEL PROBLEMA, CAUSAS Y EFECTOS, DESCRIPCIÓN 86
ÁRBOL DE OBJETIVOS, MEDIOS Y FINES, DEFINICIÓN 87
ÁRBOL DE OBJETIVOS, LOGROS E INSUMOS 88
DELIMITACIÓN TEMÁTICA Y GEOGRÁFICA 89
DESCRIPCIÓN 90
Concepto General del Producto o Servicio 90
Impacto Tecnológico, Social y Ambiental 92
Potencial Innovador 93
JUSTIFICACIONES DEL PROBLEMA POR INVESTIGAR 94
Justificación Ambiental 94
Justificación Social 94
Justificación Económica 95
Justificación Profesional 95
Justificación Tecnológica 96
Necesidades que Satisface 96
Impacto Ambiental 97
METODOLOGÍA DE LA INVESTIGACIÓN 97
Alcance 98
Procedimientos 98
Población y Muestra o Ensayos o Encuesta o Entrevistas 99
Técnicas e Instrumentos 100
ANTECEDENTE DEL PROBLEMA POR INVESTIGAR 102
ESTADO DEL ARTE DEL PROBLEMA A INVESTIGAR 102
MARCOS CONTEXTUAL O REFERENCIAL 106
Marco Teórico 106
Marco Histórico 109
Marco Normativo 111
Marco Productivo 113
NOMBRE DEL PRODUCTO O SERVICIO 114
NOMBRE E IMAGEN DEL PRODUCTO 114
Composición del Producto 115
Insumos, Elementos y Componentes del Producto 116
Especificaciones Técnicas del Producto 120
Características Físicas, Químicas y Mecánicas del Producto 121
Ventajas Comparativas 123
Presentación del Producto, Dimensiones, modalidades, Requisitos, Periodicidad, Características de Uso 127
PROCESO DE PRODUCCIÓN DEL PRODUCTO 129
Identificación de las Actividades Necesarias para el Diseño, Puesta en Marcha y Producción 131
Duración del Ciclo Productivo 139
Capacidad Instalada 146
Proceso de Control de Calidad 154
Proceso de Seguridad Industrial 160
Puesta en Marcha, en Obra o en el Mercado 169
NECESIDADES Y REQUERIMIENTOS 171
Materias Primas e Insumos 172
Pruebas y Ensayos 173
Tecnología Herramientas, Equipos y Maquinaria 176
Pruebas Piloto, Secuencia de Uso, Planes de Manejo 177
Sistema de Presentación, Empaque y Embalaje 178
COSTOS 179
Precios Unitarios 179
Costos Globales de Producción 181
Valor Comercial del Producto 182
CONCLUSIONES 182
DE LA INVESTIGACIÓN DEL PRODUCTO O SERVICIO 182
GLOSARIO DE TÉRMINOS Y VOCABULARIO ESPAÑOL A INGLÉS 184
DE LA INVESTIGACIÓN DEL PRODUCTO O SERVICIO 184
GLOSARIO Y TÉRMINOS Y VOCABULARIO EN INGLÉS A ESPAÑOL 187
DE LA INVESTIGACIÓN DEL PRODUCTO O SERVICIO 187
BIBLIOGRAFÍA BÁSICA 190PregradoConstructor(a) y Gestor(a) en Arquitectur
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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