1,720,953 research outputs found
Pengaruh Citra Merek dan Celebrity Endorser pada Iklan Campaign #SkincarenyaIndonesia terhadap Keputusan Pembelian Natasha Skin Care (Studi pada Mahasiswa UKSW Followers Akun Instagram @natashaskincare)
No full textPerkembangan dunia usaha industri kecantikan saat ini semakin berkembang pesat hal ini didasari dengan kebutuhan manusia untuk memiliki kulit yang sehat dengan melakukan berbagai cara perawatan kulit. Para pengiklan dituntut untuk lebih efektif, kreatif dan efisien sehingga mampu bersaing supaya iklan yang ditayangkan dapat menciptakan citra merek jangka panjang agar tepat dengan target segmentasi produknya. Tayangan iklan yang memiliki konsep keberagaman Indonesia selalu memiliki daya tarik emosional sehingga penonton merasakan kesamaan dengan visual dalam iklan tersebut. Tujuan dalam penelitian ini adalah untuk menguji pengaruh citra merek dan celebrity endorser pada iklan campaign #SkincarenyaIndonesia terhadap keputusan pembelian Natasha Skin Care. Metode penelitian dalam penelitian ini adalah menggunakan metode kuantitatif yang dilakukan dengan penyebaran kuisioner kepada 100 responden. Teknik analisis yang digunakan yaitu analisis linier berganda. Hasil penelitian yang menunjukkan bahwa variabel citra merek (X1) memberikan pengaruh positif secara parsial sebesar 39,4% dengan nilai koefisien sebesar 4,212 dan variabel celebrity endorser (X2) memberi pengaruh sumbangan efektif secara parsial lebih besar yaitu 46,5% dengan nilai koefisien lebih tinggi sebanyak 4,972. Dengan demikian keduanya secara signifikan memberikan pengaruh positif terhadap variabel keputusan pembelian (Y). Variabel citra merek (X1) dan variabel celebrity endorser (X2) secara simultan memberi pengaruh sumbangan yang efektif terhadap variabel keputusan pembelian (Y) dapat dilihat melalui Adjust R Square sebesar 64,5%. Hasil uji Hipotesis dalam menyatakan bahwa H1 diterima dan H0 ditolak. Sehingga dapat disimpulkan bahwa terdapat pengaruh Citra Merek dan Celebrity Endorser pada iklan campaign #SkincarenyaIndonesia terhadap keputusan pembelian produk Natasha Skin Care.The development of the business world of the beauty industry is currently growing rapidly, this is based on the human need to have healthy skin by doing various ways of skin care. Advertisers are required to be more effective, creative and efficient so that they are able to compete so that the advertisements displayed can create a longterm brand image to match the target segmentation of their products. Advertisements that have the concept of Indonesian diversity always have an emotional appeal so that the audience feels the similarity with the visuals in the advertisement. The purpose of this study was to examine the effect of brand image and celebrity endorser on the #SkincarenyaIndonesia campaign ad on the purchasing decision of Natasha Skin Care. The research method in this research is using quantitative methods which are carried out by distributing questionnaires to 100 respondents. The analytical technique used is multiple linear analysis. The results showed that the brand image variable (X1) partially positive influence of 39.4% with a coefficient value of 4.212 and the celebrity endorser variable (X2) gave a partially greater effective contribution effect of 46.5% with a value of 46.5%. higher coefficient of 4.972. Thus, both have a significant positive effect on the purchasing decision variable (Y). The brand image variable (X1) and celebrity endorser variable (X2)simultaneously give an effective contribution to the purchasing decision variable (Y) which can be seen through Adjust R Square of 64.5%. Hypothesis test results in stating H1that accepted and H0 rejected. So it can be concluded that there is an influence of Brand Image and Celebrity Endorser on the #SkincarenyaIndonesia campaign ad on the decision to purchase Natasha Skin Care products
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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