1,720,983 research outputs found
Music and tourism: hitting high notes in economics and marketing of opera houses and destinations
No full textOpera houses are surviving in a very competitive scenario, where entertainment substitutes are continually growing. Governance of opera houses and administrations of destinations are promoting their mission for music and opera. Marketing and fundraising are as essential as social media.
Main objective of this research is to investigate how much tourism is affecting economics of opera houses and destinations.
Using a k-means cluster analysis of 2015 economic performances, and considering a tourism ratio, explaining different tourists’ motivations and attractiveness of destinations, this paper will segment a sample of opera houses in big and small American towns
WHEN A TOURISM DESTINATION IS PROMOTED BY PRIVATE SUBJECTS. AN INVESTIGATION ON FULLY PRIVATE-OWNED CONVENTION BUREAUS
No full textConvention Bureaus (CBs) represent one the most dominant form of destination management and a
typical example of collaboration between public and private entities that may generate a significant economic
and social impact in the local area where they operate. Most CBs are public-run government agencies. However,
in Italy, after public policies of rationalization and cost reduction, many CBs could no more rely on public funds
and changed their nature from public to private. Other CBs were borne as private organizations from their
infancy. In this context of re-location of authority from public government to private networks, potential issues
on the legitimacy and accountability of CBs arise. Legitimacy issues are captured by the following question: do
private CBs “perform” the promised promotion and development of the destination or do they merely care for
their members’ business? Coherently, do CBs provide explanations for their actions as a mechanism of
accountability to different stakeholders’ demands?
Individual in depth interviews and document analysis have been used to analyse two selected case
studies. Findings indicate that a private CB does not automatically neglect the public function of promoting the
destination and supporting its stakeholders.However, the opposite situation may also occur, i.e. a private led CB
that focuses on commercial activities and is notdeeply concerned about providing answers or justifications to the
demand and expectations of different external stakeholders
Not only the picture to foster tourism: the interplay role of destination area hashtags on Instagram posts
Get PDFPurpose: Hashtags are important in enriching the content of posts and in obtaining more
engagement (Messina, 2007). This study aims at analysing the impact of the combination of
the small destination name hashtags with hashtags mentioning the wider destination area by
answering at the following research questions: (RQ1) What are the territorial hashtags used in
the small destinations’ pictures capture? (RQ2) Do the mentions of the wider area through
territorial hashtags impact on small destination post’s engagement?
Methods: Based on hashtags’ destination names, a sample of 13,217 posts of 18 Italian small
destinations are retrieved (period of higher tourism turnout in 2019). Both content analysis
(RQ1) and linear regression models (RQ2) are used.
Results: Scholars have never focused on the link between the engagement of a photo and the
hashtags related to specific territories. Through this research, we can state that people use
hashtags referring to the wider destination area (mainly combining region and nation). The
hashtag of a small and niche destination together with the hashtags of the region,
neighbouring territories or the nation, can improve the engagement of the related picture in
terms of number of likes.
Implications: This study confirms the role of the hashtags in enhancing a picture’s
engagement contributing to the literature about the consumers’ feedback on online picture by
adding the territorial dimension as a variable. From a managerial perspective, it suggests how
destination management organizations should use hashtags in Instagram, in order to improve
their offerings
Heritage Personality as Determinants of Destination loyalty and the mediating role of satisfaction
No full textThe purpose of this study is to investigate marketing theories applied to cultural organizations and destinations, namely heritage personality, intended as the identity and the image of a tourist destination perceived by visitors (Di Vittorio et al., 2019), visitor’s satisfaction (Wilkie, 1994; Guido, 2014) and destination loyalty (Prayag and Ryan, 2012) composed of the two sub-dimensions, i.e. intention to return and word-of-mouth (WOM). Ekinci and Hosany (2006) demonstrate that the tourist destination personality has a positive impact on WOM. We hypothesize that also heritage personality, mediated by visitor satisfaction, could affect intention to return
How to mitigate the effects the negative events in transport sector on tourism destination
No full textMany companies operating in the transport sector strive to keep their customers loyal over time (Chaudhuri and Holbrook, 2001). However, events that can lead the consumer to choose other companies can happen. Examining the literature (Zarantonello et al., 2016), there are three types of events and situations (negative events): i) episodes of consumer dissatisfaction related to the product or services provided; ii) associations that consumers form with respect to the brand and its users; iii) business actions and practices that are not accepted by consumers. When one of these negative events (or all of them) occur during the trip, satisfaction, service quality, value, and likelihood to return decreases with a negative impact on brand loyalty (Chen, 2008). This has negative consequences for the transport company and, indirectly, for the tourist destination (Virkar et al., 2018). The purpose of this study is to evaluate the effects of negative events on Brand loyalty. It is also hypothesized that these events can affect on the consumer’s personality characteristic, activated during the brand choice phase, such as Choice difficulty, leading him to select the well- known brand (increasing Brand loyalty). Finally, consumers who have a particular propensity to purchase consumer products of different brands (Brand switchers), lead to accentuate these effects
Push and Pull factors as determinants of destination loyalty
No full textIn the tourism sector, according to the the Theory of push and pull motivations (Crompton, 1979; Su et al., 2020), it is possible to distinguish between push factors (or motivations) – tourist desires for rest, health, adventure, social interaction – and pull factors– attributes of the destination, such as parks, beaches, events, monuments, and cultural places. The main purpose of this study is to applay this theory in the specific sector of heritage tourism (Brida et al., 2012; González-Rodríguez et al., 2019). Therefore, the research try to identify possible push and pull factors that can determine tourists heritage destination loyalty, defined in terms of their revisit intention and word-of-mouth (WOM)
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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