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ANALISIS STRATEGI PEMASARAN PADA RESTO SOIMA DENGAN PENDEKATAN BAURAN PEMASARAN
No full textJika membutuhkan abstrak atau isi jurnal silahkan menghubungi author melalui email [email protected], [email protected]
Analisis Strategi Pemasaran pada Resto Soima dengan Pendekatan Bauran Pemasaran
Get PDFResto Soima merupakan perusahaan jasa yang bergerak di bidang food and berverage yang didirikan sejak Febuari 2017 di Kota Malang. Malang dikenal sebagai kota pendidikan, kota pelajar, kota wisata yg perkembangannya cukup pesat. Ikon ini menjadi salah satu pendukung bagi pengusaha untuk membuka usahanya di Malang. Bisnis yang berkembang di kota ini sangat beragam, salah satunya adalah bisnis kuliner. Akibat bisnis kuliner yang berkembang pesat dan ketatnya persaingan, perusahaan mengalami penurunan pendapatan. Untuk memperoleh pendapatan yang maksimal maka perlu dilakukan peningkatan strategi pemasaran. Dengan melihat banyaknya pesaing hal ini dilakukan untuk merebut posisi market leader.
Penelitian ini dilakukan dengan menggunakan metode analisis SWOT dengan pendekatan bauran pemasaran untuk merumuskan serta menentukan dari evaluasi internal dan lingkungan mikro untuk evaluasi eksternal perusahaan. Kemudian dilakukan pengambilan data dari riset kepustakaan dan riset lapangan Resto Soima. Dalam penelitian ini, kuesioner berisi pertanyaan-pertanyaan secara tertulis kepada 40 responden yang merupakan konsumen dan 1 responden yang mempunyai pengaruh besar di Resto Soima serta mengenal kondisi lingkungan yang terjadi pada perusahaan, untuk mengetahui faktor internal kekuatan (Strengths) dan kelemahan (Weaknesses) dan faktor ekstenal peluang (Opportunities) dan ancaman (Threats) yang dimiliki perusahaan.
Hasil penelitian pada Resto Soima didapatkan skor x bobot untuk masing masing faktor yaitu 3,975 untuk evaluasi internal dan 3,514 untuk evaluasi eksternal. Perbandingan nilai dan pembobotan dari masing-masing faktor diketahui bahwa skor x bobot dari Evaluasi Internal > Evaluasi Eksternal yaitu : IFE (3,975) > EFE (3,514). Dengan demikian hubungan antar Internal Factor Evaluation (IFE) dan Eksternal Factor Evaluation (EFE) dengan analisis SWOT adalah dapat menganalisis dan mengidentifikasi faktor internal dan faktor eksternal secara sistematis, sehingga perusahaan dapat memaksimalkan kekuatan dan memanfaatkan peluang, namun secara bersamaan dapat meminimalkan kelemahan dan menghindari ancaman dari lingkungannya. Rekomendasi yang bisa diusulkan adalah memiliki resep yang paten pada setiap menu dan memantau harga competitor lain untuk mengantisipasi jika terjadi kenaikan harga bahan, harga menu tetap bersaing, menyebarkan iklan secara langsung maupun melalui internet, dengan mencantumkan ciri khas dan varian menu yang dimiliki, memasang informasi mengenai alur pemesanan dan pembayaran di depann restaurant agar customer merasa lebih mudah dalam melakukan pemesanan makanan, dan lain-lain
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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