1,721,339 research outputs found
PROGRAMA DE ANA SOUSA DIAS
No full textAnteontem, escrevi aqui uma referência ao texto publicado por Eduardo Cintra Torres (ECT). Na minha mensagem, seguindo ECT, manifestei a minha discordância pelo desaparecimento da programa Por outro lado.Nas cartas de hoje ao director do Público, Jorge Wemans, o director da RTP2, o segundo canal público, diz que o programa será substituído por um outro, igualmente com Ana Sousa Dias. Fico contente com o reaparecimento da jornalista
Brand equity da marca Ana Sousa
Get PDFLusíada. Economia & empresa. - ISSN 1645-6750. - N. 18 (2014). - p. 51-70.O trabalho que se apresenta tem como objectivo contribuir para um melhor entendimento no que diz respeito à “Importância do Brand Equity”. Com isso pretende-se saber em que sentido, uma marca com um forte capital pode acrescentar valor à empresa que a detém.
Este estudo analisa o Valor da Marca ANA SOUSA. Para isso recorreu-se à investigação de diferentes variáveis explicativas do valor de uma marca, como a Notoriedade da Marca, as Associações à Marca, a Qualidade Percebida, a Personalidade da Marca, a Imagem da Marca, a Imagem da Loja e a Lealdade à Marca, com vista a perceber qual é o seu Capital da Marca.
A análise dos dados permitiu concluir quais são as componentes da Marca ANA SOUSA que representam valor para a marca: notoriedade da marca, associações à marca, qualidade percebida, personalidade da marca, imagem da marca, imagem da
loja e lealdade à marca
A importância do valor da marca : caso da marca Ana Sousa
Get PDFMestrado em GestãoExame Público realizado em 18 Fevereiro de 2014O trabalho que se apresenta tem como objetivo contribuir para um melhor entendimento no que diz respeito à “Importância do Valor da Marca”. Com isso pretende-se saber em que sentido, uma marca com um forte capital pode acrescentar valor à empresa que a detém.
Este estudo analisa o Valor da Marca ANA SOUSA. Para isso recorreu-se à investigação de diferentes variáveis explicativas do valor de uma marca, como a Notoriedade da Marca, as Associações à Marca, a Qualidade Percebida, a Personalidade da Marca, a Imagem da Marca, a Imagem da Loja e a Lealdade à Marca, com vista a perceber qual é o seu Capital da Marca. O trabalho começa por apresentar uma panorâmica geral do estado de arte dos itens supra enumerados. Posteriormente, procedeu-se à análise da Marca ANA SOUSA em particular, tendo-se recorrido à metodologia da triangulação, composta por uma análise quantitativa e uma análise qualitativa. Na análise qualitativa foi realizado um estudo de caso da marca em causa. Na análise quantitativa, recorreu-se a um inquérito com a elaboração de um questionário, preenchido por consumidores da marca, mais ou menos assíduos das lojas ANA SOUSA. A análise dos dados permitiu concluir quais são as componentes da Marca ANA SOUSA que representam valor para a marca: notoriedade da marca, associações à marca, qualidade percebida, personalidade da marca, imagem da marca, imagem da loja e lealdade à marcaThe work here represented aims to contribute for the best understanding of “The importance of the brand equity”. With it we want to know how a brand with strong cash flow can add value to its company.
This study analyses the value of the brand ANA SOUSA. For that we ran the investigation of many variable explanations for the value of the brand, such as Brand Awareness, the Associations for the brand, the Perceived Quality, the Brand Personality, the Brand Image, the Store Image and to the Brand Loyalty, to understand what is the Brand Equity.
This work begins to present a global overview of the state of the art for the items listed. Secondly it proceeds to analysis of the Brand ANA SOUSA in particular, using the methodology of the triangulation, composed by quantitative analysis and qualitative analysis.
In qualitative analysis, a case study of the brand was made. In quantitative analysis an inquiry was made with a preparation of the questionnaire filled by consumers of the brand, more or less assiduous in ANA SOUSA shops.
The data analysis concluded, which are the components of ANA SOUSA Brand that represent the value for the brand: the Brand Awareness, the Brand Associations, the Perceived Quality, the Brand Personality, the Brand Image, the Store Image and to the Brand Loyalty
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
- …
