1,720,961 research outputs found
The co-evolution of ecosystem and university’s roles: a focus on the integration of technologies and cultural heritage.
No full textInnovation and entrepreneurial ecosystems’ viability is related to knowledge creation, exchange, and re-combination, and the pivotal role of universities in these contexts is widely recognised. Recently, scholars have directed attention to their role as entrepreneurial universities, with a focus on the propelling activities of their technology transfer offices. However, a clear analysis of universities’ roles in ecosystems is still missing. To fill this gap, we conduct a qualitative case study to investigate the different roles universities play during the emergence and development of an ecosystem, focusing on their co-evolution. As cultural industries are cogent examples of contexts where technologies are used with a more human-centric approach, we selected the high-technology district for the cultural heritage of Campania, a region in Southern Italy. The longitudinal and retrospective perspectives adopted allow us to highlight how the participants’ roles and the relationships among them are promoted and encouraged by universities. During the ecosystem emergence, universities co-evolve their roles, acting as initiators, facilitators, coordinators, and stimulators. This co-evolution is further supported by technology that develops solutions for collaboration and knowledge exchange
Omni-channel communication in cultural services.
No full textThe research aims to underline the increasing importance of digital communication in stimulating service experience in museums (Siu et al., 2013; Di Pietro et al., 2014). The museums’ need to attract audience is an emerging issue, especially as the European Union has launched different funding programmes on the audience development (Bamford and Wimmer, 2012).
Museums challenges to develop new communication strategies and the innovative initiatives cultural managers are experimenting to attract visitors seem to be increasingly related to the already known concept of omnichannel communication in retailing (Verhoef et al., 2015). These features are even more relevant for the twenty autonomous public museums in Italy, as the autonomy in the resource management has been the driving force for the development of new initiatives, especially concerning communication.
This research analyses the impacts of the different communication initiatives of the National Archaeological Museum of Naples (MANN) through the lens of omnichannel strategies
Addressing Socio-Material Issues for an Emerging Innovation Ecosystem: Insights From Cultural Heritage
No full textThis article deals with how innovation ecosystems emerge and become established. It focuses on technologies and how they favor interaction among actors, resources, and practices to facilitate an ecosystem's workability from a long-range perspective. The intrinsically complex and systemic nature of an innovation ecosystem is investigated by looking at the social and material issues concerning the organizing of social interactions, technologies, and other resources. This article adopts an action research approach through the combination of theory and practice and the support of actors—including the authors—involved in the empirical context of the Technological District for Cultural Heritage (DATABENC). This article contribute to the innovation ecosystem literature by assuming that innovation ecosystems emerge from the interplay of deliberate and unforeseen processes. Prompted by technologies, three milestones emerge supporting innovation ecosystem viability: 1) setting the socio-material context; 2) establishing interdependencies among actors, activities, and resources; and 3) giving continuity to social- and material-oriented interactions. In this context, technology is not merely an artefact; it takes three different roles: context builder, mediating mechanism, and institutionalization process enabler
The millennial customer journey: a Phygital mapping of emotional, behavioural, and social experiences
No full textPurpose: The wider possibility of connectivity offers additional opportunities for customers to experience value propositions. The online world is only one side of the customer experience. The integration of digital technologies, social presence and physical elements increases the complexity of customer journey. This paper aims to map the phygital customer journey by focusing on millennials. Design/methodology/approach: The study adopted a qualitative methodology to investigate 50 millennials from Italy. Millennials had to describe, in two phases, a journey they had recently made. First, they used sticky notes with no restrictions on expressing their feelings and structuring their CJ. Second, customers transferred the sticky notes’ contents, consider the information provided and map the journey with additional details using the Uxpressia software. Findings: This paper frames the Millennials customer journey as a cycle of four moments: connect, explore, buy and use. Each moment enacts the customer experience as a mixture of emotional, behavioural and social responses. Online and offline interactions blur the boundaries between the physical and digital world (i.e. phygital): millennials move back-and-forth or jump from one action to another according to the evolving path of emotions and interactions. Originality/value: The phygital customer journey provides an alternative understanding of customer journey occurring as a fuzzy process or loop. A phygital map develops as a circular path of moments seen as phenomenological microworlds of events, interactions, relationships and emotions
Economia del Design in Piemonte 2022
Full text linkLa ricerca “Economia del Design in Piemonte 2022” nasce all'interno di MIRA Osservatorio regionale del design promosso dal Circolo del Design di Torino ed è stata curata da ricercatori del Dipartimento di Economia e Statistica “Cognetti de Martiis” dell’Università degli Studi di Torino e del Dipartimento di Architettura e Design del Politecnico di Torino, con la collaborazione di Fondazione Santagata per l’Economia della Cultura. Costituisce una fotografia aggiornata dell’economia regionale relativa al design come risorsa strategica, che evolve nel tempo come attività trasversale e che può essere colta attraverso percorsi di analisi continuativi e dinamici per intercettare le nuove traiettorie di sviluppo e intersezione. Tre sono le originali traiettorie di analisi che hanno permesso di valutare l’ecosistema economico regionale del design: il Core Design che comprende le imprese che offrono progettazione di design come core busines; il Design Driven che comprende imprese che utilizzano il design come input caratterizzante la propria offerta e il Design Hidden, ovvero quelle imprese che utilizzano il design come input aggiuntivo nello svolgimento delle proprie attività
Actors, smart technologies and governance in sustainable cities.
No full textThe innovation of urban contexts is even more a hot topic in the international debate (Cocchia 2014; Roberts et al. 2016). New technologies are currently considered as an unavoidable element in managing modern cities (Camagni et al. 1998; Ishida and Isbister 2000; Wolfram 2012), since they support spreading sophisticated services to improve the quality of life of citizens (Bifulco et al. 2014, 2016)
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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