1,280 research outputs found

    Technology product coolness and its implication for brand love

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    Increased similarity of features of technology products has led to a waning of unique differentiating factors. In an absence of any tangible unique selling proposition, coolness has emerged as one of the compelling differentiators. This study investigates the coolness of technology products through in-depth interviews and an application of the critical incident technique (CIT). Thereafter, the findings of the qualitative study are empirically validated by collecting data through survey methodology and analyzing it by using structural equation modeling technique. Six dimensions of perceived coolness, viz., rebelliousness, desirability, innovativeness of technology, reliability, attractiveness, and usability are identified and empirically validated. The impact of coolness on brand love (which is a brand-related outcome of coolness), an under-researched construct, is studied and the relationship is found to be positive

    RTA 2012 Proceedings Frontmatter

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    Frontmatter, Table of Contents, Conference Organization, External Reviewers, Author Index

    Effect of Nyctanthes Arbortristis Linn. Leaves Against Streptozotocin Induced Oxidative Stress in Rats

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    Abstract: Nyctanthes arbortristis Linn. (Fam: Nyctanthaceae) is commonly known as ‘Harsinghar’ and its leaves are traditionally used to treat fevers, rheumatism, liver disorders and as expectorant. The present work is aimed to evaluate the effect of leaves of N. arbortristis on antioxidant enzymes status in streptozotocin induced diabetic rats. STZ diabetic rats showed decreased levels of antioxidant enzymes superoxide dismutase (SOD), catalase (CAT), glutathione peroxidase (GPx) in serum as compared to normal. Diabetic animals were treated with 50% ethanolic extract of N. arbortristis Leaves (NAEt; 100 and 200 mg/kg b.w) for three weeks. Oral administration of NAEt showed the marked reduction in elevated level of serum glucose as compared with diabetic group. NAEt significantly increased SOD (p<0.05), CAT (p<0.05, p<0.01), GPx (p<0.01) in serum at a dose of 100 and 200 mg/kg. Further, NAEt significantly inhibited the lipid peroxidation by reducing TBARS in liver. The results suggested that oral administration of NAEt possesses significant antidiabetic and antioxidant potential. It was concluded that antidiabetic effect of N. arbortristis may due to its antioxidant compounds which neutralizes the oxidative stress in diabetic condition. Keywords: Nyctanthes arbortristis, Streptozotocin, superoxide dismutase, catalase, serum glucose Cite as: Altaf Husain, Ujjwal Tiwari, Vijay Sharma, Amit Kumar, & Nadeem Rais. (2010). Effect of Nyctanthes Arbortristis Linn. Leaves Against Streptozotocin Induced Oxidative Stress in Rats. International Journal of Pharma Professional's Research, 1(1), 10–13. https://doi.org/10.5281/zenodo.7702654 DOI: 10.5281/zenodo.770265

    Cost Performance of Thin Film and Crystalline Photovoltaic Cells -A Comparative Study

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    Abstract (Sahay Amit et al 2013

    Professional NoSQL

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    A hands-on guide to leveraging NoSQL databases NoSQL databases are an efficient and powerful tool for storing and manipulating vast quantities of data. Most NoSQL databases scale well as data grows. In addition, they are often malleable and flexible enough to accommodate semi-structured and sparse data sets. This comprehensive hands-on guide presents fundamental concepts and practical solutions for getting you ready to use NoSQL databases. Expert author Shashank Tiwari begins with a helpful introduction on the subject of NoSQL, explains its characteristics and typical uses, and looks at wher

    Antigiardial activity of novel triazolyl quinolone-based chalcone derivatives: when oxygen makes the difference

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    Giardiasis is a common diarrheal disease worldwide caused by the protozoan parasite Giardia (G.) intestinalis. It is urgent to develop novel drugs to treat giardiasis, due to increasing clinical resistance to the gold standard drug metronidazole (MTZ). New potential antiparasitic compounds are usually tested for their killing efficacy against G. intestinalis under anaerobic conditions, in which MTZ is maximally effective. On the other hand, though commonly regarded as an ‘anaerobic pathogen’, G. intestinalis is exposed to relatively high O2 levels in vivo, living attached to the mucosa of the proximal small intestine. It is thus important to test the effect of O2 when searching for novel potential antigiardial agents, as outlined in a previous study (Bahadur, Mastronicola et al. (2014) Antimicrob. Agents Chemother. 58, 543). Here, forty-five novel chalcone derivatives with triazolyl-quinolone scaffold were synthesized, purified and characterized by high resolution mass spectrometry, 1H and 13C nuclear magnetic resonance and infrared spectroscopy. Efficacy of the compounds against G. intestinalis trophozoites was tested under both anaerobic and microaerobic conditions, and selectivity was assessed in a counter-screen on human epithelial colorectal adenocarcinoma cells. MTZ was used as a positive control in the assays. All the tested compounds proved to be more effective against the parasite in the presence of O2, with the exception of MTZ that was less effective. Under anaerobiosis eighteen compounds were found to be as effective as MTZ or more (up to 3-4 fold); the same compounds proved to be up to > 100 fold more effective than MTZ under microaerobic conditions. Four of them represent potential candidates for the design of novel antigiardial drugs, being highly selective against Giardia trophozoites. This study further underlines the importance of taking O2 into account when testing novel potential antigiardial compounds

    Context-Driven Engineering Learning Model (CDELM): Companion Teaching Resource and Applied Decision Framework

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    This Open Science Framework (OSF) project documents the Context-Driven Engineering Learning Model (CDELM), a structured pedagogical framework integrating engineering education with applied decision-making, managerial reasoning, and real-world contextual triggers. The project serves as a companion academic resource aligned with the Zenodo DOI publication and associated implementation materials. It includes conceptual structure, applied classroom scenarios, framework architecture, and decision-context mapping methodology designed for engineering and management education. This repository supports transparent dissemination, academic reproducibility, and open scholarly visibility. Associated DOI: https://doi.org/10.5281/zenodo.18604436 Author: Mohit Tiwari Assistant Professor, Department of Computer Science &amp; Engineering Bharati Vidyapeeth's College of Engineering, Delhi, Indi

    Alpheid shrimps (Crustacea: Decapoda: Alpheidae) of Vietnam

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    The present paper deals with a collection of alpheid shrimps from Vietnam received by Mr R. Serene, formerly Director the Institute of Oceanography, Nhatrang (Vietnam). Though small in size the material has proved to be fairly rich. It contains 23 species belonging to the genera Alpheopsis Coutiere, Synalpheus Bate and Alpheus Fabricius, the last named genus accounting for all but three species. Two new species, one each belonging to Alpheopsis and Alpheus, have been briefly described by the author (Tiwari, 1962) in an earlier paper. The remaining species are already known and some of them have an extensive distribution in the Indo-West-Pacific

    An exploration of pharmacological and psychological interventions in patients with treatment-resistant affective disorders

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    Preface:The Mood and Anxiety Disorder Service in Southampton is a regional specialistservice for patients with complex and usually treatment-resistant affective disorders, which accepts referrals mainly from secondary care mental health services. Professor David Baldwin is the lead consultant for this service. He has clinical and research expertise in the identification, assessment and treatment of depressive illness and anxiety disorders, and is the lead author of evidence-based treatment guidelines for anxiety disorders.I have worked with Professor David Baldwin since 2008. Through his encouragement and support, I have undertaken a series of pharmacological and psychological interventions in patients with treatment-resistant affective disorders. My dual aims were to examine treatment recommendations within the Service, and to investigate the potential feasibility, effectiveness, and acceptability of non-pharmacological treatment options for groups of patients with severe treatment-resistant depression or generalised anxiety disorder (GAD): partly in the hope that this might inform the development of additional treatment interventions within the local services.Inspection of the medical records of patients referred to the tertiary services inSouthampton allowed an examination of currently offered pharmacological and psychological treatments. I realized that for most patients, and often over long periods of treatment in secondary care mental health services, there had been a lack of non-pharmacological treatments options apart from cognitive behaviour therapy (CBT). This thesis includes a description of patients referred to the Service, including their demographic and clinical characteristics, and current and recommended treatments: and an account of the effectiveness and acceptability of two non-pharmacological group interventions, namely mindfulness-based CBT in patients with highly recurrent unipolar depressive disorder, and Yogic breathing in patients with treatment resistant GA
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