1,721,033 research outputs found
Customer Experience in Fashion Retailing: Merging Theory and Practice
No full textMerging three core perspectives – academic, creative agency and retailer - the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX
Let’s get Phygital: Optimising hybrid retail
No full textIntroduction to the Phygital section of the book written by the section editors
Exploring Generation Z Behaviour towards Different Digital Fashion and Immersive Technologies: A Stimulus-Organism-Response Approach
No full textWith rapid advancement in digital fashion (DF) and immersive technologies (IT), retailers are increasingly seeking innovative ways to create novel user experiences. However, existing scholarly research is fragmented and lacks an integrated approach that explores the interplay between diverse IT stimuli and user reactions and outcomes, lacks methodological novelty and context breadth. This study aims to fill these scholarly gaps by drawing on the Stimulus-Organism-Response model as the theoretical foundation in exploring the factors influencing Generation Z interactions, responses and experiential outcomes across a range of digital fashion and immersive technologies
Restorative Retail Experiences in UK Fashion Retail Servicescapes
No full textThe chapter explores restorative retail experiences within the context of fashion servicescapes within the UK, considering the growing opportunities appearing in the wellness and fashion retail’s experience economies. The study considers the effects of a variety of restorative experience forms on consumer well-being, uncovering the successful characteristics of such experiences, and exploring what influences them. It aims to elicit the future potential of implementing restorative customer experiences within physical fashion retail
Shaping the Future of Fashion: A Research Companion
No full textThe book is a research-led companion for anyone seeking to understand how fashion futures are already being made. It brings together a curated collection of conceptual, empirical, and practice-based chapters that reflect fashion’s complexity while remaining grounded in rigorous and reflexive research.
Organised around four interconnected themes: Innovation, Ecosystem, Education, and Values, the book explores how technological change, circular systems, community practices, pedagogy, and ethics collectively shape fashion today. Chapters explore innovation as a multidimensional process, rethink fashion as a network of relationships, position education as a driver of systemic change, and foreground values such as justice, care, and cultural accountability. Across the volume, dominant narratives rooted in extractive, exclusionary, and short-term thinking are critically challenged.
Written in an accessible and engaging style, the book is designed for fashion educators, researchers, students, and practitioners who want to think critically while remaining oriented towards action. Each chapter analyses current transformations and offers future research agendas or critical questions to support reflection beyond the page. This book benefits readers by providing intellectual depth, global perspectives, and practical inspiration. It serves as both a snapshot of contemporary fashion research and a catalyst for shaping more inclusive, equitable, and sustainable fashion futures
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
INTERACTIVE SHOPPING EXPERIENCE IN THE PHYGITAL STORE A SPATIAL DESIGN APPROACH TO BOOST CONSUMER’S ENGAGEMENT
No full textThe consumption world is evolving following the fast pace of digital evolution. Simultaneously, the consumer
reflects this transformation, remodeling his/her needs, desires, and expectations. The customer acquires a
new dimension: he/she is no longer made just by a physical body and a psyche, but also by a virtual body.
The consumer expects the shopping experience in the physical store to engage all his/her dimensions and to
go beyond the mere purchase that can be made quickly and conveniently online. The research aims to
investigate how the store’s space can be adequate for the hyper-connected customer by analyzing the retail
spaces of the contemporary scene and conducting a user investigation. The research findings lead to the
drafting, on a theoretical level, of guidelines for a phygital store able to provide an interactive shopping
experience that fully engages the consumer. The phygital store plans to generate a hybrid experience
shaped by merging the physical and virtual dimensions. The space of the phygital store is conceived as a
place where purely physical moments alternate with those mediated by the use of smart technologies. It also
hosts individual experiences of intimate contemplation and collective ones of social interactions. By adding to
the offline shopping experience a digital layer, the social encounters and brand storytelling can be extended
to the virtual dimension, offering a shopping experience unique and customized for each consumer
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