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SponsorSHIP – En identifiering av kritiska faktorer vid titelsponsring.
Get PDFAbstract Title: SponsorSHIP – an identification of critical factors for title sponsoring. Author: Linus Alenvret-Larsson, Calle Hökby & Kristoffer Thuresson Tutor: Carl R. Hellberg, Pavla Kruzela Purpose: To identify and analyse critical factors for title sponsoring of global itinerant sport events in the multimillion category. Method: The state of purpose for this thesis was formed after a broad research of present theory within the field of sponsorship. The choice for empirical research fell upon a single case study of the event Volvo Ocean Race, this was because the event is a unique concept of an itinerant global sport event. With a starting point in the wide array of empirical material that is obtainable with reference to the Race we also conducted two interviews, this was to make sure that the available information was accurate and up to date. With the narrow focus of the thesis and the single case study it will be hard to use the results for generalising upon sponsorship in a wider perspective. However, it is relevant to consider the future potential of the results. With a growing globalisation and a world economy that becomes increasingly integrated we see opportunities of an increase for events like the Volvo Ocean Race. Result: I n order to attain progress with sponsorship it is essential for companies to use all five critical factors in the authors extended model, Five motives to sponsorship. The extension of the model with the internal marketing factor is based on both theoretical and empirical sources. With the use of all five factors, association, exposure, relations, integrated marketing communication and internal marketing benefits of scale may be attained. If the sponsorship is used in accordance with surrounding activities that fulfil the motives stated above, a greater good can be created. Such benefits of scale along with integrated marketing may provide an increased credibility in the conveyed message. The point is, the greater the investment, and the greater the engagement is, more of the authors chosen benefits, change/improvement of image, attention, loyalty, credibility and pride within the internal organisation can be attained. Sammanfattning Titel: SponsorSHIP – En identifiering av kritiska faktorer vid titelsponsring. Författare: Linus Alenvret-Larsson, Calle Hökby & Kristoffer Thuresson Handledare: Carl R. Hellberg, Pavla Kruzela Syfte: Att identifiera och analysera kritiska faktorer för titelsponsring av globala och rörliga sportevenemang i mångmiljonklassen. Metod: Utifrån en bred efterforskning av teori inom sponsringsfältet utformandes uppsatsens syfte. Valet av empirisk undersökning föll på en enskild fallstudie av evenemanget Volvo Ocean Race, detta då det är ett unikt evenemang i sitt slag. Med utgångspunkt i den breda empiri som finns tillgänglig kring evenemanget genomfördes två intervjuer, detta för att säkerställa att vi hade tillgång till uppdaterad information i övriga källor. I och med uppsatsens smala fokus och enskilda fallstudie blir det svårt att tillämpa resultatet genom att generalisera i en större skala. Däremot blir det relevant att beakta slutsatsernas framtida potential. Med en ökad globalisering och en världsekonomi som blir alltmer integrerad ser vi möjligheten i att evenemang liknande Volvo Ocean Race blir fler. Resultat: För att nå framgång inom sponsring är det av största vikt för företag att använda sig av samtliga fem kritiska faktorer i författarnas utökade modell, Fem motiv till sponsring. Utökningen av modellen med faktorn intern marknadsföring, är påbyggd då både teoretiska och empiriska källor betonar detta nyckelperspektiv hos företag. Genom att arbeta med samtliga fem faktorer, associationer, exponering, relationer, integrerad marknadskommunikation och intern marknadsföring kan storskalsfördelar uppstå. Att använda sin sponsring tillsammans med kringaktiviteter som uppfyller ovanstående motiv kan ett större mervärde således att skapas i sponsringen. Sådana storskalsfördelar tillsammans med en utarbetad integrerad marknadsföring kan vidare ge en ökad trovärdighet i det förmedlade budskapet. Poängen är att ju större investeringen är och ju mer helhjärtat den görs desto fler av författarnas valda fördelar; imageförändring/-förstärkning, uppmärksamhet, lojalitet, trovärdighet och stolthet hos den interna organisationen, kan ros i hamn
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Röster från Öster - en studie kring värdeskapande attribut i den polska kosmetikabranschen
No full textSyfte: Syftet med denna uppsats är att undersöka betydelsen av konsumentens medvetenhet kring varumärken. Detta syfte belyses genom att studera kosmetikabranschen i Polen med fokus på varumärkens attraktionskraft. Frågeställningar: I vilken utsträckning har varumärket en avgörande betydelse vid polska universitetsstuderande kvinnors faktiska köp av kosmetikaprodukter? Vilka andra faktorer är betydelsefulla för dessa kvinnors faktiska köp av kosmetikaprodukter? Metod: Uppsatsen är uppbyggd utifrån ett deduktivt arbetsförfarande och en kvantitativ studie i enkätform. Metodverktyget bidrar till skapandet av en relevant och pålitlig analys av de unga polska kvinnorna och deras inställning till varumärken för kosmetika. Resultat: Varumärken är avgörande för köpet i viss mån, men inte i den utsträckning som förväntats innan undersökningen. En slutsats är att varumärket i större utsträckning har en avgörande betydelse för de respondenter som tar del av media och populärkultur än de som inte gör det. Vidare fann vi att respondenter oftare var grupplojala mot ett varumärke snarare än varumärkesentusiaster. Ytterligare en slutsats är att betydelsen av varumärket är störst hos respondenter som spenderar en större summa pengar på kosmetika per månad. I dagsläget är dock inte varumärket den mest attraherande faktorn vid det faktiska köpet för konsumenterna. Viktigare faktorer är varumärkets rykte, rekommendationer, kvalitet och pris
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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