82 research outputs found
Designing Experiential Learning Projects for Teaching Marketing Courses
Get PDFAbstract- Business schools are putting more emphasis on the improvement of teaching and learning methods to better prepare their graduates and meet the industry demands. This improvement has been sought through the use of face to face teaching approach blended with industry projects and experiential exercises. This study reports on a similar effort initiated in teaching the international marketing course in an undergraduate business program. An experiment is conducted in which a combination of face to face classroom and experiential learning project is used. Through this experiment, the author describes a semester-long, international marketing project that is structured to elicit active student engagement with international marketing course material and promote hands-on, real-world experience. Students learning enhanced tremendously as reflected in their papers and reports. The managers of the participating firms also appreciated the students ’ efforts. The participating firms benefited by getting objective views of some of their international marketing problems an
Traditional knowledge systems and values within planning in order to mitigate the effects of climate change, case of cold desert area in the Himalayas
No full textLadakh is a cold desert region in India, the temperature here can vary from −30 ℃ to 30 ℃, the harsh climate in the region inspired locals to come up with building construction practices which are relevant to the culture and climate of the region, these traditional wisdom can be best witnessed through the art and architecture of the region, the author has tried to document some features of these traditional knowledge, it is an ongoing research and would take a couple of months to completely relate the indigenous practices with the sustainable development goals, but some of them are highlighted in the visual essay. The author had been working in the region for the past five years now primarily as architect and has conducted various research workshops with students, and additionally he has been part of some of the institutes and organization working in the domain of built environment, heritage, ecology, and archeology. The people of Ladakh have a repository of indigenous knowledge and indigenous techniques that can help build the research to inform planning and design processes specially related to the SDG goals. The visual essay will also take help from two architectural projects done by the author. The first project Dolkhar resort was designed as a boutique resort reusing materials, form and spatial layout of the previously built traditional house, while old age home was built after the flash flood of 2015, it is now home to around sixty old age people, the challenge in both the project was to make it habitable all-round the year using traditional methods, and in addition the research benefitted from numerous studies done by scholars, authors, and travelers in the region but none on the importance of these indigenous knowledge syste
Does service innovation process differ across cultures?
No full textPurposeNew service development (NSD) is an important driver of growth, success and wealth of service firms in wide range of industries. Yet, few research studies have been done to investigate the issue of NSD across several geographical regions. The purpose of this paper is to report the results of a comparative cross‐national study of NSD process of financial service firms in Australia and India.Design/methodology/approachA survey methodology was used to assess and test the similarities and differences in various NSD activities and stages of service firms in the two seemingly different types of markets.FindingsThe data suggest that significant differences in NSD exist between the Australian and Indian firms. They emphasize different sets of development stages in developing new services and follow different sets strategies.Research limitations/implicationsThe analysis has been restricted to two countries: Australia and India. This suggests the need for further comparative studies of NSD in other cultures/countries.Practical implicationsThe findings of this research support the notion that some of the key NSD practices may be common to all countries and cultures whereas others must be adjusted for national variations.Originality/valueThe insights from this study can help service managers from both Australia and India to better understand and manage their NSD programs in a cross‐national context.</jats:sec
Biologically inspired object tracking: A modular approach with distributed particle like sensors
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Object tracking in video sequences using information fusion principles. Meanshift kernel implementation using fuzzy rules
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