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Pengaruh brand image dan brand trust terhadap loyalitas anggota: Studi pada KSPPS BMT Peta Tulungagung
Get PDFABSTRAK
Loyalitas konsumen adalah faktor penting yang harus dievaluasi dan dipahami oleh perusahaan untuk mempertahankan pelanggan. Bagaimana sebuah perusahaan menghasilkan citra merek adalah salah satu hal yang mendorong orang untuk tetap setia kepada perusahaan. Kepercayaan konsumen terhadap merek merupakan aspek lain yang mempengaruhi loyalitas konsumen. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image dan brand trust terhadap loyalitas konsumen.
Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah anggota KSPPS BMT Peta Tulungagung. Survei digunakan untuk memperoleh data. Purposive sampling digunakan dalam penelitian ini, dengan 167 responden yang merupakan anggota KSPPS BMT Peta Tulungagung. Analisis regresi linier berganda digunakan untuk menganalisis data dalam penelitian ini. SPSS Ver. 23 digunakan untuk menganalisis data.
Hasil penelitian menunjukkan pengaruh positif dan signifikan secara parsial dari brand image dan brand trust terhadap loyalitas konsumen. Secara bersamaan, brand image dan brand trust memiliki dampak yang luar biasa pada loyalitas konsumen.
ABSTRACT
Consumer loyalty is an important factor that companies must evaluate and understand to retain customers. How a company produces a brand image is one of the things that encourages people to remain loyal to the company. Consumer trust in the brand is another aspect that affects consumer loyalty. The purpose of this study was to determine the effect of brand image and brand trust on consumer loyalty.
This research uses quantitative methods. The population in this study were members of KSPPS BMT Peta Tulungagung. Surveys were used to obtain data. Purposive sampling was used in this study, with 167 respondents who are members of KSPPS BMT Peta Tulungagung. Multiple linear regression analysis was used to analyze the data in this study. SPSS Ver. 23 was used to analyze the data.
The results showed a partial positive and significant effect of brand image and brand trust on consumer loyalty. Together, brand image and brand trust have a tremendous impact on consumer loyalty.
مستخلص البحث
يعد ولاء المستهلك عاملاً مهمًا يجب على الشركات تقييمه وفهمه للاحتفاظ بالعملاء. تعد كيفية إنشاء الشركة لصورة العلامة التجارية أحد الأشياء التي تشجع الأشخاص على البقاء مخلصين للشركة. تعد ثقة المستهلك في العلامات التجارية جانبًا آخر يؤثر على ولاء المستهلك. الهدف من هذا البحث هو تحديد تأثير صورة العلامة التجارية وثقتها على ولاء المستهلك.
يستخدم هذا البحث الأساليب الكمية. كان السكان في هذه الدراسة أعضاء في KSPPS BMT Peta Tulungagung. يتم استخدام المسوحات للحصول على البيانات. تم استخدام أخذ العينات الهادفة في هذا البحث، مع 167 مشاركًا كانوا أعضاء في KSPPS BMT Peta Tulungagung. تم استخدام تحليل الانحدار الخطي المتعدد لتحليل البيانات في هذه الدراسة. الإصدار SPSS. 23 يستخدم لتحليل البيانات.
تظهر نتائج البحث وجود تأثير جزئي إيجابي وهام لصورة العلامة التجارية وثقتها على ولاء المستهلك. لصورة العلامة التجارية وثقتها معًا تأثير هائل على ولاء المستهلك
PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP LOYALITAS ANGGOTA
Get PDFLoyalitas konsumen adalah faktor penting yang harus dievaluasi dan dipahami oleh perusahaan untuk mempertahankan pelanggan. Bagaimana sebuah perusahaan menghasilkan citra merek adalah salah satu hal yang mendorong orang untuk tetap setia kepada perusahaan. Kepercayaan konsumen terhadap merek merupakan aspek lain yang mempengaruhi loyalitas konsumen. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image dan brand trust terhadap loyalitas konsumen. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah anggota KSPPS BMT Peta Tulungagung. Survei digunakan untuk memperoleh data. Purposive sampling digunakan dalam penelitian ini, dengan 167 responden yang merupakan anggota KSPPS BMT Peta Tulungagung. Analisis regresi linier berganda digunakan untuk menganalisis data dalam penelitian ini. Sofware SPSS digunakan untuk menganalisis data. Hasil penelitian menunjukkan pengaruh positif dan signifikan secara parsial dari brand image dan brand trust terhadap loyalitas konsumen. Secara bersamaan, brand image dan brand trust memiliki dampak yang luar biasa pada loyalitas konsumen
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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