1,791,823 research outputs found
Does Self-regulation of Advertisement Length Improve Consumer Welfare?
Get PDFIn Japan, TV platforms regulate themselves as to the length of the advertisements they air. Using modified Hotelling models, we investigate whether such self-regulation improves consumer and social welfare or not. When all consumers choose a single TV program (the utility functions of consumers satisfy the standard "full-coverage" condition), self-regulation always reduces consumer welfare. It improves social welfare only if the advertisement revenue of each platform is not small and the cost parameter of investments in improving the quality of TV programs is small. When some consumers have outside options (the standard "full-coverage" condition is not satisfied), self-regulation can benefit consumers because it increases the number of consumers who watch TV programs.
""Dali""
No full textAn advertisement for jewelry designed by Dali and sold at The Halle Bros. Co. store. The illustration is of Dali's ""Leaf Veined Hands"" piece, 1949
L. Lesquereux Christmas advertisement
No full textDated ca. 1899, this Christmas card advertisement for L. Lesquereux, seller of jewelry, watches, clocks, and silverware, is addressed to Miss Rose Sallie of Lithopolis, Ohio. The card shows multiple names, including A.L. Sallie, Millard F. Sallie, Sidney Sallie, Blanche Sallie, Minna Sallie, and Albert Leroy Sallie. The advertisement is printed on black pasteboard and shows a chromolithograph die cut of a dove holding a rose. The front of the card reads "Wishing You a Merry Christmas" and the reverse reads "Before purchasing your Jewelry, I take the liberty of asking you to call at our store and examine our full line of watches, clocks, fine jewelry, silverware, etc. Very respectfully, L. Lesquereux, 59 South high Street, Columbus, Ohio.
Print Advertisement Characteristics and Apple Variety Attraction: A Mimic Model Approach
Get PDFA structural latent variable model of apple variety demand is used to analyze the effect of variety specific newspaper advertisement characteristics on variety attraction (preferences), and in turn on variety demand. The influence of advertisement size, the use of color and the Washington apple logo were analyzed. The estimated variety attraction variable is important in explaining demand. Model specifications which exclude this variable tend to understate demand elasticities. Advertisement size has a positive impact on Granny Smith, Fuji, and Gala sales. Red Delicious sales are positively influenced by color ads, but negatively affected by ads with the Washington apple logo.Apple demand, newspaper advertisements, structural latent variable model, Marketing,
Radicke's Gospel Tableaux Advertisement
No full textAdvertisement for Radicke's Gospel Tableaux showcasing the life of Christ through paintings. The proceeds of the show went to benefit Williamsburg Methodist Church
Dancers are Space Eaters 03 [Advertisement]
No full textThe Theatre and Dance Platform holds a digital copy (PDF) of the archived clipping in the Lucy Guerin Inc collection.Two-page advertisement for Dancers Are Space Eaters 03 in Voice News, presented by PICA at International Contemproary Dance Festival, 29 October - 15 November 2003. Dancers Are Space Eaters 03 included Lucy Guerin's The Ends of Things and Melt at Perth Institue of Contemporary Art, 13-15 November 2003
The Author of a Fictional Slave Advertisement
Get PDFColson Whitehead’s 2016 novel, The Underground Railroad, describes the adventures of Cora, a runaway slave from a Georgian plantation. Although a historical entity, Whitehead’s railroad deviates from history’s figurative railroad to a physical one. While Whitehead’s interpretation of the underground railroad is divergent from historical fact, he still grounds his work with the inclusion of all but one authentic runaway slave advertisement. My focus within this essay is centered on Whitehead\u27s final advertisement, which is for Cora. In examining the poster and the unique characteristics of Ridgeway (the slave-catcher), Homer (Ridgeway’s companion), Cora, and Terrance Randall (owner of the Georgia plantation), I attempt to determine the author of the final slave advertisement in The Underground Railroad
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