7 research outputs found

    Preferensi Konsumen pada Produk “Fath Bordir” Kecamatan Bangil Kabupaten Pasuruan

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    ABSTRAK Andrianis,Yovita. 2016. Preferensi Konsumen pada Produk “Fath Bordir” Kecamatan Bangil Kabupaten Pasuruan. Skripsi, Jurusan Teknologi Industri, Fakultas Teknik, UniversitasNegeri Malang. Pembimbing:(I) Anik Dwiastuti, S.T, M.T (II) Dra. Hapsari Kusumawardani, M.Pd.  Kata Kunci: Preferensi konsumen,Produk Fath Bordir, Industri kecil menengah di kecamatan Bangil. Produk bordir di daerah Bangil merupakan hasil karya masyarakat yang menjadi icon di Kabupaten Pasuruan, merupakan usaha turun temurun yang harus dilestarikan. Mengingat kerajinan bordir yang harus dilestarikan perlu juga memperhatikan poin-poin yang berkaitan dengan preferensi konsumen. Penelitian ini dilakukan untuk mengetahui dan memaparkan preferensi konsumen pada produk Fath Bordir Bangil meliputi (produk kerudung, mukena, baju koko, lenan rumah tangga). Membentuk preferensi konsumen terhadap produk meliputi (variasi, desain, ukuran, jenis bahan, warna dan motif). Penelitian ini bermanfaat untuk menambah sumber belajar atau informasi mengenai preferensi konsumen bagi Jurusan Teknologi Program Studi Tata Busana Industri, bagi Mahasiswa, bagi Peneliti dan bagi Pengusaha dan Produsen Bordir khususnya di wilayah Bangil Kabupaten Pasuruan. Tujuan dari penelitian ini adalah untuk mengetahui seberapa tinggi minat konsumen pada produk Fath Bordir. Jenis penelitian ini yaitu penelitian deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen di Fath Bordir sejumlah 70 konsumen. Teknik analisis data menggunakan accidental sampling. Uji validitasmenggunakan metode SPSS For Windoes 16.0untuk dapat mengukur hasil preferensi konsumen pada produk Fath Bordir di daerah Bangil. Hasil penelitian diketahui bahwa preferensi konsumen produk Fath Bordir berada pada kategori peminat produk bordir pada mukena yang paling tinggi. Hasil penelitian ini dapat dismpulkan bahwa (1) banyaknya konsumen Fath Bordir menyukai produk dengan bahan cotton, (2) tersedianya pilihan warna, (3) desain yang ditampilkan, (4) bordiran yang rapi, (5) motif yang dipilih yaitu motif alam. Saran yang dapat disampaikan adalah (1)bagi Fath Bordir agar memenuhi kecenderungan pilihan konsumen harus selalu berinovasi terhadap motif dan desain untuk mengembangkan usahanya dan selalu menjadi pilihan konsumen, (2) bagi para peneliti selanjutnya sebagai pengumpulan data tambahan untuk observasi dan wawancara dengan topik yang sama sehingga data ini menjadi lebih lengkap.

    THE PORTRAIT OF QIONG YAO’S LIFE IN HER NOVELS

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    Qiong Yao was a well known woman author and a film director in Taiwan who had written more than 60 love novels, that had been developed into famous films. This paper aims to explore Qiong Yao’s biography related to her works. Library research was done by dividing Qiong Yao’s works into several themes, and then analysing their novels’ theme and her life. It can be concluded that her permanent theme is love. In her novels, she scatters love that is able to touch her readers as well as film viewers. And, this love theme is closely related to her life

    Pengaruh Merchandise Terhadap Impulse Buying Pada Minimarket Perdana Joe Mart Di Desa Air Mas Kec. Singingi Kab. Kuantan Singingi

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    The research conducted by the author aims to see the effect of merchandise on impulse buying at the Perdana Joe Mart minimarket in Air Mas village. The indicators of the merchandise used are product brand variations, product completeness variations, product quality variations. While the impulse buying indicators used are spontaneity, unable to resist the desire and indifference to the consequences. This study uses a quantitative approach whose survey was conducted on the consumers of the Perdana Joe Mart Minimarket. The population of this research is the consumers of the Prime Joe Mart Minimarket, using the accidental sampling technique. Data collection method used by distributing questionnaires and using simple regression analysis. The results of this research hypothesis in this study are accepted or there is a positive and significant influence between merchandise on impulse purchases of consumers at the Perdana Joe Mart minimarket in Air Mas village

    RESEARCH ON THE CURRENT SITUATION AND THE LEVEL OF UNDERSTANDING ON THE ETIQUETTE OF GIVING AND RECEIVING BUSINESS GIFTS AMONG CHINESE AND INDONESIAN BUSINESSMEN

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    In international business exchanges, in order to enhance the cooperative relationship between the two sides, businessmen often give gifts to each other. This act of giving and receiving has thus become an important diplomatic protocol. The subjects of this study are Chinese businessmen and Indonesian businessmen. As we all know, China is Indonesia's largest trading partner. Therefore, the author decided to conduct a comparative study on the current situation and understanding of business gift giving and receiving etiquette between Chinese and Indonesian businessmen. The research type of this study is quantitative research. Through the questionnaire method, the author hopes to know the current situation of Chinese and Indonesian businessmen on business gift giving and receiving etiquette, the understanding level of Chinese businessmen on Indonesian business gift giving and receiving etiquette, and the understanding level of Indonesian businessmen on Chinese business gift giving and receiving etiquette. The research results show that there are similarities and differences between Chinese and Indonesian businessmen on the current situation of business gift-giving and gift-receiving etiquette. The similarity lies in the views on the role, importance and gift receiving etiquette of business gift giving, while the difference lies in the views on the principles, skills and gift taste of business gift giving. As for the degree of understanding, it can be concluded from the analysis results that in terms of average values, the SPSS average values achieved by Chinese businessmen (84.46%) are higher than those of Indonesian businessmen (82.67%). In terms of rank, Indonesian businessmen’s understanding of Chinese business gift-giving and receiving etiquette (86.7%) is higher than Chinese businessmen’s understanding of Indonesian business gift-giving and receiving etiquette (80% )

    Analysis of Indonesian Students' Mastery in Business Communication Eufemism (Case Study on Students of the Business Chinese Language Study Program of Bunda Mulia University)

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    Euphemism is a common language phenomenon, and its application in business communication is to enhance the results of negotiations. Therefore, the application of euphemism in business communication is necessary in business negotiations. This research analyzed the A and B syllabus of the "Business Chinese Test (BCT)", based on the questionnaires of third and fourth year students in the Chinese for Business specialization of Mandarin Study Program of Bunda Mulia University, and analyzed the degree of mastery of business euphemisms among Indonesian university students, identify the types of errors and their causes. The research subjects of this study are third and fourth year students in the Business Chinese Study Program of Bunda Mulia University. The research type is a mixed research method. The results obtained from the questionnaire show that compared with the vocabulary category, students have a better grasp of the sentence category. Through the interview results, it can be concluded that the reasons for student’s mistakes in terms of vocabulary and sentence patterns are as follows: first, interference of mother tongue, that is, students unconsciously use their mother tongue to translate and then understanding the meaning of the vocabulary; second, the lack of knowledge of the target language, students simply superpose a vocabulary to understand other vocabulary; third, negative transfer of cultural factors, students use their mother tongue culture to make judgments; fourth, the impact of the learning environment, students lack more rigorous explanations or guidance, and unable to understand or use vocabulary. The reasons for sentence errors include: first, lack of pragmatic awareness, students are not sensitive to sentences with pragmatic functions; second, insufficient language ability, students have insufficient language skills, and some students are unable to correctly understand or use euphemistic expressions; third, is a lack of deep understanding of Chinese culture, because students do not know much about Chinese culture, they will communicate based on the habits of their own country. Finally, the author puts forward some suggestions for learners and teachers, hoping to provide some reference for readers

    Pengembangan Media Pembelajaran Pop-Up Book Materi Perkembangan Teknologi Transportasi Bahasa Indonesia Kelas III SD

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    The author is writing describe development of 3D Learning media in the form of pop-up book for Bahasa Indonesia lesson with lesson material development of transportation technology for third grader elementary school. The learning media development in this study obtained its feasibility throughh media expert and material expert. This writting is in the form of qualitative using the ADDIE method (Analysis, Design, Development, Implementation, Evaluation). The author uses data collection techniques based on validity tests conducted by media masterful and material masterful. The results of writing a 3D learning media pop-up book for Indonesian subjects material development of third-grade elementary school technology that is included in the category of feasible/valid with the results of the media expert test reaches a percentage of 83.92% with validd criteria. While the results of the expert material test I reached a percentage of 77.08% with sufficient criteria valid/feasible and the results of the expert test material II reached a percentage of 100% with valid criteria / feasible. Based on the validity test, it can be summarized that the Pop-Up media that was developed entered into the criteria is valid/feasible so that this media is feasible and can be implemented in the classroom prac tice.Keywords: 3D Learning media, Pop-Up Book, Bahasa Indonesia, Development of Transportation Technolog

    KONSEP “HUKUM SEKSUAL” SEBAGAI INSTRUMEN PERLINDUNGAN HUKUM YANG BERKEADILAN BAGI PEMBUAT VIDEO MESRA (SEX TAPE MAKER)

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    AbstractThe evolution of the era from time to time, forming technology even more sophisticated. Capturing moments with your lover such as recording intimate videos is something that is often done by many people, especially adolescent. But in recording the video, there are several things that need to be considered. For example, there must be an agreement or consent between the two parties so there’s no misleading which could be categorized as a criminal act of pornography. If that happens, then there is a need for a “legal umbrella” that protects the video makers. Hitherto, the “legal umbrella” about the form of legal protection for these intimate video makers has not been clearly written. In this study, the authors used a juridical normative method, based on acts as the basis for the research. The acts that are used as a reference are Acts 44 of 2008 concerning Pornography, Government Regulation 71 of 2019 concerning Implementation of Electronic Systems and Transactions, and Act 19 of 2016 concerning Amendments to Acts 11 of 2008. regarding Electronic Information and Transactions. Furthermore, the author also used a descriptive method which undertake research using data that was taken from the society through an online seminar to find out the society perspective about recording intimate videos which is the topic of the author's research.Keywords: consent;  intimate videos;  legal protectionAbstrakPerkembangan zaman membuat teknologi menjadi semakin canggih dan digunakan di segala bidang. Teknologi membawa perubahan gaya hidup. Kebiasaan mengabadikan momen dengan pasangan seperti membuat video mesra merupakan gaya hidup yang kerap kali dilakukan oleh banyak orang, terutama dari kalangan muda. Tetapi dalam pembuatan video tersebut, ada beberapa hal yang perlu diperhatikan, yaitu harus ada persetujuan atau consent antara kedua belah pihak agar hal ini tidak berujung pada  tindak pidana pornografi. Pembuatan video yang bertujuan untuk dokumentasi pribadi berkemungkinan untuk menjadi objek Dalam penelitian ini, peneliti menggunakan metode pendekatan perundang-undang, dengan berdasarkan pada undang-undang sebagai dasar penelitian. Undang-Undang yang dijadikan sebagai acuan penelitian adalah UU No. 44-2008. Selain itu, peneliti juga menggunakan metode deskriptif kualitatif, yang mana dalam hal ini peneliti melakukan penelitian dari random sampling data kuisioner yang diambil di masyarakat melalui sebuah seminar online guna mengetahui pemikiran dan pandangan masyarakat tentang pembuatan video mesra yang menjadi topik penelitian peneliti
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