1,721,005 research outputs found
The effect of food waste habit on future intention to reduce household food waste
No full textIn the framework of ethical consumerism, the interest for food waste and food waste prevention is steadily growing. A significant portion of food waste is created at the household level, therefore consumer behavior and its psychological antecedents are very important in relation to this timely issue. Drawing on the Theory of Planned Behavior (Ajzen 1991), the current study investigated whether the intention to reduce household food waste could be predicted by attitude, subjective norms and perceived behavioral control. Moreover, research aims to investigate the effect of food waste habits on intentions to reduce food waste. Do habits influence the future intention to reduce food waste? If this is the case, is this effect direct, or rather mediated by attitude, subjective norms and perceived behavioral control, as the TPB would predict? Finally, we were interested to test the effects of a set of key concerns emerged in a recent study (La Barbera et al., 2016) on the food waste habit. Results show that the TPB constructs adequately predict participants’ future intention to reduce food waste. In line with the TPB, food waste habit indirectly affects future intention through the mediation of attitude and perceived behavioral control. Finally, we found that the concern related to the negative environmental consequences of food waste is the only one which significantly affects food waste habit. Limitation, practical implication, and future developments of the study are discussed
Can personal values contribute to explain wine choices?
Get PDFPersonal values play an important role in explaining and justifying consumer behaviours
through their mediated relationship with attitudes. Nevertheless, to our knowledge, personal
values have not been deeply investigated for wine buying behaviour. Current paper, through
non-hypothetical experimental auctions, analyses the effect on willingness to pay (WTP) for
three different wines of the ten value constructs as measured in the Portrait Value
Questionnaire by Schwartz (1994). Outcomes reveal that seven (to eight) values exert a
statistically significant effect on consumers’ (N= 210) final WTPs for the three considered
wines
Understanding consumers’ intention and behaviour towards functionalised food: The role of knowledge and food technology neophobia
No full textPurpose – In recent years, the food industry has developed and brought to the market a number of “functional food” with healthy characteristics. The purpose of this paper is to study and compare the effects of knowledge and food technology neophobia on individuals’ willingness to pay (WTP) for functionalized healthy food. Design/methodology/approach – In order to explore these effects in hypothetical vs real settings, an experiment defined by a within-subject design with two treatments (functionalized vs conventional food) on two auction payment conditions (hypothetical vs real) has been conducted. The products chosen for the experiment were two different types of crushed tomatoes: conventional crushed tomatoes (control product) and a crushed tomatoes enriched with lycopene (functionalized product). Findings – Results showed that participants stated, on average, a higher WTP for tomatoes enriched with lycopene than for conventional. This positive premium price was not affected by socio-demographic variables, political orientation and tomato-related preferences. As expected, the level of knowledge about lycopene exerted a significant positive effect on premium price in both auctions condition. Also the Healthy choice subscale of the Food Technology Neophobia Scale (FTNS) was a significant predictor of premium price, but only when the auction was hypothetical. Originality/value – This paper might shed some light upon the predictive power of the FTNS on individuals’ behavior in a real market setting
Italian wine consumers interest for eco-friendly information on the back label
No full textAbstract
Our study study examines wine consumers stated interest toward eco-friendly information reported on the bottle back label. A convenience sample of 301 Italian wine drinkers (i.e. over 18 years old and consumers of wine at least once a month) were interviewed by computer aided telephonic interviews (CATI), by a professional agency. Questions investigated respondents shopping patterns, attitude toward environment and general socio-demographic characteristics. Outcomes reveal that frequent drinkers are less interested in eco-information on the back label; similarly young individuals are generally not interested in this feature. Furthermore, in sound with recent literature, higher income and education level positively affects interest toward eco-friendly information on wine back label. Findings contribute to literature providing data on the usefulness of wine back label as a source of information for consumers keen to embrace sustainable consumption patterns. © 2015, SRAC - Societatea Romana Pentru Asigurarea Calitatii. All rights reserved
Il vino a bassa impronta idrica attira gli italiani
No full textL'articolo presenta uno studio di valutazione della disponibilità a pagare un premio di prezzo per vini caratterizzati da una bassa impronta idric
A COMPARISON OF CONSUMERS' WILLINGNESS TO PAY AND INFERRED VALUATION IN THE CASE OF WINE
No full textOur study examines wine consumers willingness to pay and inferred valuation towards no added sulphites wine. In particular, we analyzed the role of the inferred valuation in limiting the hypotethical bias. A of 192 Italian and Spanish wine drinkers (i.e. over 18 years old and consumers of wine at least once a month) took part in an experimental auction and were interviewed in a real market setting. Questions investigated respondents shopping patterns, attitude toward environment and general socio-demographic characteristics. OLS analysis findings reveal that the majority of consumers are willing to pay a premium price which varies if stated through an auction mechanism or through an indirect questioning. The empirical evidences suggest that the Inferred Valuation is conditioned by a larger set of variables compared to the Willingness To Pay, and the high statistical significance of their coefficients highlights stable relationships
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Understanding beliefs and concerns towards palm oil: Empirical evidence and policy implications
No full textOver the last years palm oil has become a controversial product, due to its alleged harmful environmental and health effects. As a consequence, many food companies have taken concrete actions for meeting growing concerns. In this respect, a field survey was carried out amongst a sample of 607 Italian respondents, in order to highlight the potential effect of consumers’ attitudes towards health, social and environmental worries referred to palm oil consumption. Individual responses were statistically processed by means of a mixture model which allows for the detection of agreement and heterogeneity among respondents with respect to a given item. The results of this study suggest that respondents are worried for the current discussion on palm oil issues. This preoccupation affects both decision of purchasing and interest in further accurate knowledge. Overall, the consumer envisioned by the present study gives some hope on the effectiveness of consumer social responsibility in helping tackle food system sustainability concerns
Fair Trade consumption in Italy: the role of personal values and contextual factors
No full textEthical consumption may be divided into ecologically friendly and socially conscious patterns. Among these two distinct aspects, in this paper we focus our attention on the second one. More precisely, we are interested to investigate Fair Trade (FT) products consumption, one prominent example of socially conscious consumption. Fair consumption signifies consuming with reference to fair terms of trade for poor producers in poor countries.
Scientific interest and researches into socially conscious consumption and fair trade consumption, in particular, have grown significantly in recent decades. Several authors have researched about motivational systems and their relations with FT products purchasing behavior, so the relationships between values, attitudes, intention and behavior has been widely investigated with the aim to determine the flow of causality from the values, attitudes, intentions and purchasing consumer behavior. Numerous empirical studies consider the linkages between Schwartz’s values and behavior. From many empirical findings a flow of causality from values to behavior emerges suggesting that values may influence behavior both directly and indirectly through mediator variables. Among the mediators proposed to improve the relationship between values and behavior in the food area is the Food-Related Lifestyle (FRL) (Grunert, 1993; Grunert et al., 1997). Moreover, the motivational system that influence the purchasing behavior is strongly affected by the social context, that is socio-economic and cultural variables. Studies on values-behavior relationships have been conducted in a large variety of cultures (Davidov et al., 2008). The obtained results suggest the existence of similarities and differences of value priorities in relation to other variables, specifically related to socio-economic context that could be a relevant factor affecting personal values and behaviors and it could explain differences both across countries and within countries. Starting from this results, in this paper we aim to investigate the role of socio-economic context and personal values as intermediate mediator both on the intention and fair trade consumption product in Italy, where FT is a growing phenomenon but still very restricted. In particular, we aimed to assess how the level of economic development, the quality of life, the social environments and the Schwartz’ set of values, influence both intention and FT purchasing behavior. For this purpose we conducted a survey based analysis. Data on fair trade consumption and information on socio-demographic and economic characteristics, personal values, intention and consumption behavior were collected by means of a web administered questionnaire submitted through the website of the General Assembly of the Italian Fair Trade (AGICES), the most important Italian fair trade organization. More than five hundred and fifty responses were collected and analyzed using a structural equations model
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