1,721,009 research outputs found
Il ruolo del settore vitivinicolo nei processi di sviluppo sostenibile: il caso di Pantelleria
No full textLa Sicilia è senza dubbio una delle principali regioni vitivinicole italiane, sia per la qualità delle sue produzioni che per la quantità di vino prodotto che ancora oggi, nonostante le 7 IGT e le 22 DOC presenti nel territorio, viene però solo in minima parte confezionato e commercializzato sui mercati finali del dettaglio tradizionale.
Tra le denominazioni di origine, una tra le più antiche che si sta negli ultimi anni affermando sempre più sul mercato nazionale e straniero è il passito di Pantelleria. Questo vino dolce da dessert, prodotto nell’omonima isola esclusivamente dalla cultivar zibibbo, nonostante sia tutelato dalla denominazione già dai primi anni ’70 non è mai riuscito ad emergere, in quanto prodotto, fino a pochi anni fa, da piccolissime imprese che producevano essenzialmente per il mercato locale o al più regionale. Gran parte della produzione veniva, inoltre, venduta ai pochi turisti, quasi tutti siciliani, che nei soli mesi estivi sceglievano l’isola per le vacanze. Negli ultimi quindici anni la scoperta di Pantelleria come esclusiva meta turistica nazionale ed internazionale, soprattutto da parte di numerosi VIP, ha stravolto l’economia dell’isola basata fino ad allora esclusivamente sull’agricoltura, portandola all’onore delle cronache anche per le sue bellezze naturali. Con opportune strategie di marketing territoriale, portate avanti più da privati che non dall’amministrazione pubblica, si è dunque riusciti a promuovere, sui mercati nazionali ed esteri, tanto lo sviluppo del turismo che quello del vino, quest’ultimo posto al centro delle numerose iniziative che hanno coinvolto l’isola.
Pantelleria, appartenente alla provincia di Trapani, per la sua posizione geografica (Lat. 36.80° N e Long. 12.00° E), risulta più vicina all’Africa, da cui dista circa 70 km, piuttosto che alla Sicilia, da cui dista circa 83 km; è estesa 83 km2 ed ha un perimetro di 51,5 km.
L’isola si trova al centro del canale di Sicilia, nasce dalla fossa tettonica sita tra la Sicilia e l’Africa ed è di origine vulcanica; proprio per il caratteristico colore della pietra vulcanica, viene oggi anche definita come la “perla nera del Mediterraneo”.
In questi ultimi quindici anni, si è dunque creata un’interazione tra territorio, vino e turismo, raro in Italia e quasi unico in Sicilia che ha permesso nello stesso tempo la nascita di un sito ad altissima vocazione turistica, il “lancio” sul mercato nazionale ed internazionale di una DOC e, di conseguenza, la riqualificazione di un intero territorio e della sua popolazione. Questi aspetti, che risultano centrali nel programma di ricerca PRIN, hanno dunque spinto verso lo studio e l’analisi degli avvenimenti che hanno caratterizzato la storia dell’isola di Pantelleria negli ultimi quaranta anni
The communicative power of an extreme territory – the Italian island of Pantelleria and its passito wine: A multidimensional-framework study
No full textPurpose Examines how Pantelleria’s wineries communicate the extreme territory of Pantelleria through its Passito wine, and whether this may be a value added for consumers. Specifically examines which dimensions of communication are effectively used by wineries to stimulate, in wine consumers, emotions that link Passito wine with the territory of Pantelleria. Design/methodology/approach All web sites of wineries producing Passito wine in Pantelleria were analyzed using the AGIL scheme for measuring communication dimensions. Findings Results suggest that wineries and stakeholders should apply territory-based marketing strategies to add value to Passito wine, the symbol of the island. Synergistically, Pantelleria, through the use of its symbolic product, may enhance its touristic activities. This approach provides useful elements to evaluate the potential of communication in other regions with extreme agriculture, with other agro-food products to promote, due to the replicability of the method. Research limitations/implications A limitation of this study is the application of the AGIL method to a population of wineries located in a small wine region, however regions where heroic agriculture is practiced are generally small. Practical implications The findings demonstrate a unique approach that provides an alternative form of wine communication strategy, in which the extreme territory becomes the communication tool of the product linked to it, adding value, regardless of the brand, while, simultaneously, the product becomes the symbol of the territory. Originality/value Contributes to the literature by providing the first application of the AGIL scheme to the wine sector, and shows a new approach for communication strategies in wine marketing
The Wine Influencers: Exploring a New Communication Model of Open Innovation for Wine Producers—A Netnographic, Factor and AGIL Analysis
Full text linkWine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing hemselves within social networks. This study analyzes the characteristics of the activity of WIs and the communication model used via Instagram. Netnographic Analysis, Factor Analysis and AGIL methods were applied. The results show five Key-findings within specific relationships established during discussions: advice from Wine Influencers and generalized
reciprocity in relationships; structural and social bonds established based on the frequency of messages from regular followers; peer-to-peer relationship development through recommendation; development of trust established through online relationships; wine influencer’s influence on followers regarding everything about the wine. The study derives a model that explains the communication dimensions used by WIs that are: advertising (information about product/brand)
(35.71%); persuasion—added value to brand and product (42.62%); brand democratization (10.07%);
and identity (8.03%). This study provides a novel contribution to the open innovation process of small and medium-sized wine industries for their marketing strategies
Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features
Full text linkThis study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e., adaptation, goal-attainment, integration, latent pattern maintenance). The study provides a generalizable model to be applied in other similar studies. Additionally, focus groups of experts were carried out. The method proved to be suitable to measure the communication effectiveness of wineries through websites. Extreme territories may add value to the wine, regardless of the brand. The heroic wines may become the symbol of these territories, helping environmentally safeguard and contrast territory abandonment by rural communities. The findings highlight that effective communication of heroic viticulture may be used to reposition these wines and increase their competitive advantage in foreign markets. The study generates new ideas for reflection on new types of web communication
Influence of Coherent Context for Positioning Distinctive and Iconic Sicilian Sparkling Wines: Effect of a Sensorial Experience on a Gulet
Full text linkSpumante wines produced in Sicily region (southern Italy) have sensorial characteristics significantly different from those produced in other Italian regions, because of the great differences of terroir. Offering a product included in a coherent and consistent context allows consumers to differentiate in the marketplace. The aim of this study is to propose solutions for Sicilian wineries for positioning Sicilian Spumante in the market, based on empirical data. Moreover, it was investigated whether a positive experience in a context consistent with the Sicilian sparkling wines could influence consumers’ consumption intentions. A blind sensory test was performed by 146 expert wine tasters. Opinions regarding sensorial quality, value, and suitable selling place for all wines tasted were investigated. Out-of-context and in-context preferences were analyzed. Development of the unipolar model to describe the stimulus-organism-response (SOR) process was attempted. Findings contribute to experiential marketing actions for other iconic wines and wine regions
Pasta experience: Eating with the five senses - a pilot study
Full text linkDried pasta is the Italian food “par excellence”. Traditional foods have characteristics that can stimulate or evoke in the consumer sensorial stimuli and experiences, especially when these foods are consumed in a typical-traditional restaurant. Traditional restaurants can use sensory marketing as a promotional advantage, creating a unique and original atmosphere that can represent their main way of differentiation. The aims of this paper are to know consumer liking with regard to two high quality types of Sicilian pasta, common dried pasta, and whole-wheat pasta, consumed in three different venues of a typical-traditional Italian franchised restaurant, and to measure the influence of environmental factors of the venues on consumers’ acceptance. Results showed that consumers are able recognize when the atmosphere of a restaurant is integrated and consistent with the food on offer and they appreciate more the contexts wherein they find this coherence. Moreover, the high degree of quality of the two types of pasta tasted was recognized by consumers that appreciated its gustative equilibrium, confirming that the gustatory sensations are not affected by the context in which a food is consumed. Finally, the study highlighted the importance of Olfactory marketing to influence the evaluation of the customer on restaurant’s atmospherics
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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