1,720,988 research outputs found
“Synergy between a Start-Up Company specialized on Sustainable Tourism Projects, University and Local Government: An Italian successful example”
No full textTOURISM INDUSTRY & DISASTER MANAGEMENT: Implications and Opportunities in the post-disaster stage
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Cause-related marketing for disaster risk reduction in the tourism industry: A comparative analysis of prevention- and recovery-related campaigns
No full textAn increasing number of companies are using Cause-related Marketing (CrM) to fund-raise in support of disaster risk reduction (DRR) activities. This study presents a comparative analysis of two CrM campaigns promoted by a tourism firm in order to improve disaster prevention and recovery of the destination. The results highlight that European tourists belonging to generation Y process prevention- and recovery-related stimuli in different ways. Prevention-related campaigns appear to be generally more effective than recovery-related campaigns. Interestingly, taking in consideration only less-involved to the cause consumers, the intention to participate to the campaign slightly increases in the presence of recovery-related instead of prevention-related cause suggesting further investigation focused on this trend. Theoretical contributions refer to the increased understanding of how tourists elaborate the concept of prevention and recovery from a message framing theory perspective. The paper concludes with managerial implications and opportunities to leverage disaster-oriented CrM campaigns in order to protect hazard-exposed communities
La termoablazione ecoguidata intraoperatoria delle metastasi epatiche sincrone: nostra esperienza
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Cause-related marketing and disaster management: A comparative analysis between prevention- and recovery-related campaigns
No full textThe study investigates the process that may encourage less-involved consumers to become committed to the cause and thus increase participation intent to cause-related marketing (CrM) campaign. Due to the increasing number of the CrM campaigns promoted within the tourism industry and their
common link to disaster-management issue, tourism has been selected as setting of the study. We developed two fictitious campaigns promoted in the hospitality sector and referring to a real disaster-related cause: the Madagascar floods that generate 19 dead and 37,000 displaced in March 2015. One campaign is including a recover-related cause. The other one is including a prevention-related cause. Investigation focuses on the consumers’ behavior of Gen Y, European tourists. According to our knowledge, no previous research compare the efficacy of CrM campaigns developed in order to support a community after the disaster occurrence versus CrM campaigns developed to support a community in order to avoid disaster occurrence. This unique research, through focusing on less-involved consumers, addresses this issue with the aim to better understand consumers’ behavior and to provide new information useful to optimize future CrM campaigns and facilitate fundraising activities able to increase the resilience of vulnerable destinations and communities. We conclude the paper offering a discussion, putting in evidence the managerial implications and highlighting opportunities for further research and limitations of the study
Iconic Destination: a Snapshot of Sustainable Tourism in Pisa
Full text linkTourism is one of the world's fastest growing industries. According to the World Tourism Organization, Italy is the fifth most visited country in the world, with more than 47.7 million tourists a year (2013). At the same time, the increasing number of studies focused on sustainable tourism demonstrates a growing interest about the topic. In addition, practitioners’ attitude is changing and the most important actors of the market are acting in a more sustainable way and developing reports on their eco-friendly performances. Nowadays, the entire supply chain maybe environmentally sustainable. From the reservation to the post-holiday phase, it is possible to select the more eco-friendly suppliers. The main companies operating in the different stages of the process are demonstrating a concrete interest on sustainable development. This new challenge is generated through the information flow between local authorities, private firms and final customers. We propose to make a reflection based on the latter actors’ attitude. Our research aims to investigate the level of sensitivity of tourists about environmental sustainability from two different perspectives: self-evaluation and real purchasing behavior. We conducted a face-to-face survey among tourists in Pisa, in Piazza dei Miracoli, during May 2015. By using a structured questionnaire, we gathered primary data from a sample of 406 respondents. We selected respondents randomly. Pisa is the perfect location to obtain information from several typologies of tourists, with different levels of awareness of sustainable issues. Itis one of the most important tourist destination in Italy and it is an iconic destination recognized worldwide thanks to the attractiveness of the leading tower. The results of our study is a snapshot of the current level of awareness among tourists. The analysis of the questionnaires revealed tourist profiles, their eco-friendly behaviors, their concerns about sustainability planning their vacations and their habits during the stay. In the questionnaires, three main aspects of tourist services were considered: transport, accommodation, food and beverage. Our study offers a photography of the state of the art of tourists’ awareness on sustainable issues. It represents a starting point for future investigations on strategic decisions in terms of general and local policies (destination & corporate level). The provided data can be useful to generate new inputs for academic research and to point out managerial implications at destination and corporate level. Moreover, our study generates food for thought with regard to several emerging topics. Further research can investigate the discrepancy between self-evaluation and real behaviors among tourists, the perception of the grade of sustainability of the tourist services and the willingness to pay for more sustainable tourist services
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