61 research outputs found
Multidisciplinary perspectives on cross-border trade and business Advances in business strategy and competitive advantage./ Asmat-Nizam Abdul-Talib, Norhayati Zakaria, Samshul-Amry Abdul-Latif.
No full text"Premier Reference Source" -- taken from front cover.Includes bibliographical references and index."Cross border business transactions have become increasingly important due to new norms of doing business so this book captures the multi-faceted outlook on international business phenomena particularly when cross border businesses were severely affected by the worldwide pandemic"--Chapter 1. Issues and strategies in reconciling the Malaysia-EU palm oil discord -- Chapter 2. Branding through online social networks: impacts on export markets -- Chapter 3. South Korea film-induced tourism: the K-drama determinant for Malaysian tourists -- Chapter 4. Early internationalizing of small-medium firms: a conceptualization on internationalisation of international new ventures (INVs) -- Chapter 5. Self-initiated expatriates: a case of academic expatriates in Malaysia -- Chapter 6. The impact of terrorism on trade in Nigeria and Chad -- Chapter 7. Antecedents and consequences of international joint venture knowledge acquisition: evidence from Algeria -- Chapter 8. The spread of cross-border high-tech manufacturing component goods in international trade integration -- Chapter 9. Sustainability analysis of sino-Brazilian bilateral trade: a case study of the 2020 global epidemic event -- Chapter 10. Portfolio investment in Malaysia and Saudi Arabia: effect of Graham stock selection on return on investment -- Chapter 11. International trade fairs and initial impacts of COVID-19 on international fairs: the case of Dubai -- Chapter 12. Skill acquisition: a panacea for economic development in Nigeria -- Chapter 13. The impact of market orientation, entrepreneurial orientation, and relationship orientation on the international performance of SMEs -- Chapter 14. Iron silk road trans-caspian East-west-middle corridor initiative and Baku-Tbilisi-Kars Railway Line: impact on international trade -- Chapter 15. Exploring cultural factors impacting female digital entrepreneurs in underdeveloped countries: a comparative analysis -- Chapter 16. COVID-19's impact on tertiary institutions in Nigeria and its effects on the economy -- Chapter 17. Reflections and future directions for the green maritime supply chain in Malaysia -- Chapter 18. Travel motivations and travel careers of Malaysian backpackers.1 online resource
Multidisciplinary perspectives on cross-border trade and business
No full textCross border business transactions have become increasingly important due to new norms of doing
business. Cross border business has led to the emergence of multiply business opportunities and challenges to various stakeholders. Such global reality cannot simply be ignored, thus business entities that
operate across national borders need to fully employ global strategies in order to compete and survive in
the dynamic global environment. In fact, businesses need to have a wider world view when conducting
business acrossthe border. The future growth of global businesses depends on many crucial aspectssuch
as managing and recruiting global workforces, developing effective international marketing strategies,
coordinating global supply chains and operations, introducing innovative sales tactics, utilizing information technology, and many others. In this light, businesses need to employ a synergistic approach to
manage cross border transactions -- mainly comprising of internal and external elements. Additionally,
businesses are also required to engage with state and non-state actors whenever they design their business policies and strategies to deal with the turbulent global business challenges lying ahead of them.
This book consists of 18 chapters that encompass a wide range of topics involving myriad perspectives
that affect business across the globe. The selected authors come from ten countries and are affiliated to
multidisciplinary faculties such as business and management, international studies, international business, marketing, tourism, entrepreneurship, political science, economic, commercial and management,
engineering, and industrial management
The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
No full textThis thesis investigated the effects of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity of ethnic Malaysian Malay consumers’ product judgment and willingness to buy Malaysian ethnic Chinese products. This thesis used a collection of familiar consumer products and brands to elicit generalized consumer response. Respondents were obtained through two
approaches; social media platform and the traditional pencil-and-paper approach. The combined total usable respondents were 425. The hypothesized relationships between the constructs were analyzed through the partial least squares structural
equation modeling approach (PLS-SEM). The results showed the constructs were distinct. There were three unsupported hypotheses with significant t-values, suggesting rather interesting findings. Consumer racism was found to have positive
relationship on product judgment but not relationship with willingness to buy. The results also suggested that ethnic-based consumer ethnocentrism have negative impact on product judgment and but have positive relationship with willingness to buy, while ethnic-based consumer animosity have positive relationship with willingness to buy only. Future studies can use specific brands or products or product categories associated with a particular ethnic group. This thesis utilized a modified consumer racism scale suited to the Malaysian marketplace as according to
the country’s historical aspects and operationalized both consumer ethnocentrism
and animosity at subnational level or ethnic-based. The modified scale can be adjusted and be utilized in countries with similar historical background and/or multiethnic societies for future research
Malays' consumer racism, ethnocentrism and animosity
No full textThe purpose of this research is to examine the effects of three exogenous constructs; consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity towards Malay consumers' product judgement and willingness to buy Chinese products. First, this chapter discusses the results from the main samples and analyzes the relationship results between each exogenous and endogenous constructs. This is then followed with further discussion based on the heterogeneity characteristic of the samples particularly the rural versus urban factor. After that, the implication towards and real-world application is considered
Malaysian consumer motivations on boycott participation
No full textThe purpose of this study is to examine the underlying motivations of consumer boycott and its relationship with boycott participation in Malaysian context based on the theory of pro-social behavior. This study examined the applicability of three main variables previously used in a boycott study based on a western context; namely 'Estimated Participation', 'Costs and Benefits' and 'Perceived Egregious Behavior'. This study also examined another related variable but previously untested in boycott context, 'Country Image' to investigate its effect on boycott participation. The research framework was tested on an on-going boycott in Malaysia against several multinational firms prompted by their direct/indirect involvement on Israel's atrocities against Palestine in the Middle East. Data were obtained from a total sample of 852 through self-administered questionnaire survey and analyzed with Statistical Package for Social Science (SPSS) software version 17. Relationships between the variables were examined using multiple regression analysis. From the regression results, one (1) variable and two (2) constructs were not applicable to the Malaysian boycott context. The results of this study were then discussed followed by recommendations for future research direction
Seminar on Tourism (IIUM – IIAU Seminar - Malaysia’s Marketing Strategies for Tourism, 10 August 2023)
No full textAntecedents to willingness to boycotts among Malaysian muslims
No full textThis chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers.Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia.To examine the factors, two firms were selected based on their market presence, consumer familiarity, and product affordability.In total, 577 questionnaires were distributed to Muslim university students, and the results were validated through Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach.Three factors were found to be significant in predicting the willingness to boycott; they were self-enhancement, perceived egregious behavior, and country image. This chapter addresses boycott motivations from the context of Malaysian Muslims quantitatively, based on an international issue strongly related to Muslims.The results may have some implications on multinational firms, non-government organizations, policymakers, and consumers
The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community
No full textThis chapter investigates the effects of trust dimension (competence, benevolence, and honesty) on parasocial interaction (PSI) of a Malaysian travel community through the usage of social media platforms. This study utilized a non-probability purposive sampling approach targeting Malaysians who use FB to interact and share their travel activities using self-administered online survey approach. Based on 142 respondents, the data were analyzed using multiple regression. The findings suggest that all three dimensions under trust are significant in predicting PSI among Malaysian FB travel community. The limitation
of the study is that the majority of the samples were females and limited to only one FB community group
Consumer racism: a scale modification
No full textPurpose – Consumer racism describes the act of purchase discrimination based on ethnic and/or
cultural differences. As the original consumer racism scale was developed based on a Western
context and environment, most of its items may be unsuitable for use in certain non-Western
countries. This paper aims to modify the existing consumer racism scale to include the elements
of inter-ethnic relationships, historical occurrences and political situations, which are crucial in
shaping and influencing racism in a multi-religion and multi-racial context.
Design/methodology/approach – After generating new items and retaining or removing others
for a modified consumer racism scale, exploratory factor analysis (EFA) was performed based on
145 respondents followed by confirmatory factor analysis (CFA) based on 176 respondents. The
modified scale, including two other related constructs (consumer ethnocentrism and consumer
animosity), was then tested through structural equation modeling (SEM) using WarpPLS 5.0 and
data from 495 respondents.
Findings – EFA and CFA results suggest that the modified 8-item consumer racism scale is
applicable in a multi-ethnic scenario. However, SEM findings contradict previous studies; thus,
discussion of the possible effects of consumer racism is based on two different approaches.
Research limitations/implications – Future research could be expanded into other ethnic groups
and countries, and/or to different products, categories and brands.
Originality/value – The main contributions of this study are the validation of the modified
measurement scale and demonstration of its applicability in a multi-ethnic scenario. The study is
based on data from a multi-ethnic, multi-religion and multi-cultural country: Malaysia.
Keywords: Consumer racism, scale modification, consumer ethnocentrism, consumer animosity,
Malaysia, ethnic Malays, ethnic Chinese
Paper type: Research pape
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