3 research outputs found
The Effect of E-Marketing with the AISAS Model on Shariah Mutual Fund Investment Decisions at Bibit Mutual Fund Fintech
No full textThis study aims to examine the effect of E-marketing with the AISAS model on mutual fund investment decisions. This research using quantitative research. Data was obtained by distributing online questionnaires to 34 respondents who had or were investing in Bibit Mutual Fund Fintechs that had been registered in the OJK. The sampling technique in this study is purposive sampling, while the Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach is using a data analysis technique. Based on the results of data analysis, Attention variable has a significant effect on Interest variable, Interest variable has a significant effect on Search variable, Search variable has a significant effect on Action variable, Action variable has a significant effect on Share variable, and Share variable has a significant effect on Investment Decisions.
THE EFFECT OF NON-MUSLIM COMMUNITY’S PERCEPTION ON INTEREST IN BECOMING SYARIAH BANK CUSTOMERS IN THE CITY OF BEKASI, WEST JAVA
No full textThe Effect of Career Development and Motivation of Employee Performance in Syariah Mandiri Bank Regional III Office Jakarta
No full textThis study aims to examine the effect of career development and motivation on employee performance. This research using quantitative research. Data were obtained by questionnaires to 37 respondents who worked at BSM Region III Office in 2020. The sampling technique in this study is non-probability sampling, with the Partial Least Square (PLS) approach is using a data analysis technique. Based on the results of data analysis, career development has a significant effect on employee performance and motivation has a significant effect on employee performance. Therefore, by providing career development opportunities and motivation for employees will improve employee performance. Keywords: Career Development; Motivation; Employee Performanc
