1,720,968 research outputs found
Social Media Marketing in the Hospitality Industry: The Evolution of European Hotels’ Approaches from 2012 to 2018
No full textInformation and Communication Technologies advances, the development of social media and of
mobile devices have changed the customers’ journey and the ways consumers interact with
companies. The modern customers are more demanding, and they are looking for engaging
experiences with peers and with brands they love. Social media give to both consumers and
marketers the opportunity to interact, becoming also an important channel for customer care:
“social care”. Although, at present, social media are mainly marketing and communication tools
rather than separate retail channels, the ability to engage customers by means of social media could
increase customer loyalty, electronic word-of-mouth and consequently this could have important
effects on corporate sales and revenues. Therefore, social media marketing is moving from brand
marketing to conversions and sales.
These changes affect in particular the travel sector. Due to the difficulties the tourist has in
evaluating an intangible service prior to the consumption, Social media are widely adopted by
travellers in all the steps of the travel journey: to gather information, travel planning, decide where
to stay and share experiences. User-generated content of other customers supports the travellers
especially in the steps of information searching, holiday planning and purchase decisions. In such
a context, the development of social media strategies tuned with “social” consumers’ expectations
becomes increasingly important. Therefore, travel companies should understand which are the
most appropriate ways of using social media and the key elements of a successful integrated
marketing strategy.
With this in mind, the aim of this study is to investigate the use of social media in the hospitality
industry. In particular, the purpose is to compare the results of a previous study (Minazzi,
Lagrosen, 2014) with the current situation (2018) and then to understand whether and how social
media approaches have changed over time. Main research questions concern: which are the
dimensions that influence the use of social networks and which are the ways used by hotel brands
to interact with customers by means of social networks?
Quantitative and qualitative research methods have been combined to identify a group of items
useful to comprehend the way in which hotels interact with customers on social media. Facebook
was chosen as the one still most used by main hotels
L’impatto dell’investimento in politiche di sviluppo sostenibile (Environmental management practices EMPs) sulla performance delle imprese dell’ospitalità
No full text
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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