1,721,114 research outputs found

    L’incubatore di impresa di Pozzuoli Arcofelice

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    Il paragrafo approfondisce l'analisi di uno dei principali incubatori d'impresa presenti nell'area flegrea, l'incubatore di Pozzuoli gestiro da Sviluppo Italia. Nello studio è stata effettuata un'indagine di campo avente ad oggetto il valore dei servizi erogati dal centro e lo sator delle relazioni di business attivate, così come percepite dalle imprese incubat

    Creating and Sustaining Competitive Advantage in Dynamic Markets. The Role of Marketing Equity.

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    The paper puts in evidence the role of the marketing equity investments to create shareholders' value. They are analyzed the components of the marketing equity ad how the management can manage them to create value fot the company

    Linking shareholder value creation to marketing equity: the virtuous circle of marketing investments.

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    The paper highlights, through a conceptual and theoretical model, the relationships between the investments in marketing equity and the shareholders' value. The relationships between the components of the marketing equity are analyzed, too

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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