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The Reception of Auteurs: Data Mining Reviews of Wes Anderson’s Films
Get PDFAuteur theory remains a popular qualitative approach to the evaluation of films. However, film reviewers who take an auteurist stance are frequently condemned for their subjective judgments and arbitrary evaluations. In this study we analyse multiple reviews of a well-established auteur to mitigate the arbitrary tastes of individual reviewers. By collecting a total of 485 film reviews comprising 362,058 words and by employing several straightforward data mining techniques, we develop a quantitative approach that establishes a consensus of opinion on auteurs. We outline a bespoke piece of software developed at Oxford Brookes University, called MoFish, that collects reviews from the aggregation website RottenTomatoes.com, and we use the popular web-based platforms Voyant Tools, AntConc, and LIWC (Linguistic Inquiry and Word Count) to automate the data mining of those reviews to identify a consensus of opinion. By analysing several hundred contemporary reviews of Wes Anderson’s films The Royal Tenenbaums (2001), The Grand Budapest Hotel (2014), and The French Dispatch (2021), we demonstrate
how data-driven methods minimise subjectivism and produce new and distinct knowledge of Wes Anderson’s reputation as an auteur. More generally, we emphasise how these methods identify large-scale patterns in the reception of films
A balancing act : smart technology for SMEs in the hospitality industry
No full textSmart technologies have been suggested as key drivers of competitive advantage and performance for companies. However, for SMEs with limited resources, strategic decisions about investing in smart technology to innovate their business models present distinct challenges. We investigate this topic in the context of the hospitality industry, which has embraced technology, but is also inherently human-centered. We build on socio-technical theory and resource orchestration theory, and data from 32 in-depth interviews with multiple stakeholders in hospitality, to explain the challenges of smart technology resource integration, balanced with “human touch” in the process of business model innovation. The findings offer theoretical and practical implications that enhance understanding about the critical task of balancing the adoption and diffusion of new technologies and the needs of stakeholders participating in the hospitality service provision
Effects of brand-matched alcoholic and alcohol-free and low-alcohol drinks adverts on drink selections : a UK-based randomised controlled trial in an experimental online supermarket
No full textBackground and aims.
Restricting alcohol advertising may reduce alcohol consumption and related ill-health. However, advertisements for alcohol-free and low-alcohol drinks (NoLos) with brand-matched alcoholic versions are typically exempt from restrictions, which could lead to surrogate marketing (adverts for NoLo beverages also promoting brand-matched alcoholic options). This study measured the impact of advertisements for brand-matched NoLo beverages on product selections in a simulated online supermarket, in the UK.
Design, setting, participants and intervention.
We conducted a randomised controlled trial with 1638 UK regular alcohol consumers (aged 18–91), assigned to one of three groups: (1) alcohol adverts (n = 469), where participants viewed an advertisement (embedded within a video) for one of four alcoholic beverages; (2) NoLo adverts (n = 472), for one of four brand-matched NoLo beverages; and (3) unrelated adverts (n = 697), for batteries. Participants then selected food and drinks for a barbecue in a simulated online supermarket.
Measurements.
We collected data on products selected in the simulated online supermarket (e.g. product name, category, quantity, energy). Risk of alcohol dependence was measured using the Alcohol Use Disorder Identification Test Consumption Questions (AUDIT-C). The primary outcome was selection (yes/no) of advertised alcoholic and NoLo products. Secondary outcomes included the selection (yes/no) of any alcoholic or NoLo products. We also examined the recall of advertised brands and products through survey questions.
Findings.
Viewing NoLo, but not alcohol, advertisements statistically significantly increased the odds of selecting the advertised products, compared with unrelated advertisements [alcohol group: odds ratio (OR) = 1.62, 95% confidence interval (CI) = 1.03–2.53, Benjamini-Hochberg-adjusted P = 0.11; NoLo group: OR = 2.18, 95% CI = 1.24–3.91, Benjamini-Hochberg-adjusted P = 0.022]. Although the odds of selecting the alcoholic version of the advertised product were higher in those exposed to NoLo adverts vs. control (OR = 1.48, 95% CI = 0.94–2.33, Benjamini-Hochberg-adjusted P = 0.13), this association did not reach statistical significance. Fifty-nine percent of participants in all three groups recalled the advertised brand. Among those who remembered the brand of advertisement, 96% in the alcohol group also correctly recalled the advertised product, while 44% in the NoLo group reported seeing an advert for the alcoholic version of the product (X2 = 297.16, P < 0.001, df = 2).
Conclusions.
Exposure to advertisements for brand-matched alcohol-free and low-alcohol drinks increases brand (over product) recall, but, while the direction of effects is consistent with these advertisements promoting the selection of alcoholic beverages, evidence of the impact on alcohol selection is inconclusive
IPC Postgraduate Certificate in Strategic and Operational Leadership in Social Care (MMDP) Student Handbook
No full textProgramme and Student Handbook 2025-2026 (English & Welsh versions
HJ (Iran) & HT (Cameroon): Queer Reflections on a Landmark Case on the Rights of LGBT+ Refugees
No full textIncorporating diabetes distress screening into diabetes specialist nurse clinics : views of DSNs
Get PDFLiving with diabetes can result in diabetes distress, a negative emotional experience that has been linked to lower levels of self-management, higher HbA1c levels and poorer health outcomes. Despite the importance of assessing and addressing diabetes distress, concerns exist that screening has been inconsistent in the UK. This study aimed to explore the acceptability and feasibility of incorporating an existing screening tool, the Diabetes Distress Scale, into diabetes specialist nurse (DSN) clinics. Six DSNs participated in semi-structured interviews, which were analysed using qualitative description. Nurses saw benefits of screening for diabetes distress but expressed concerns around how the screening should be used to direct care and the competencies required to address the issues raised. Successful introduction of diabetes distress screening requires consideration of organisational and systemic factors, in addition to support and development for individual nurses
Empathy in action : unravelling crowdfunding dynamics for female refugee entrepreneurs in Lebanon, Jordan, and Palestine
No full textCrowdfunding has become a vital tool for bridging funding gaps, particularly for marginalised groups such as women and refugee entrepreneurs. This study aims to investigate the impact of entrepreneur gender and sectorial dominance on crowdfunding outcomes for female and male refugees, using the lens of sector studies and Role Congruity Theory. To empirically test our hypotheses, we gathered data about refugee entrepreneurs who seek capital for their business ventures on the Kiva crowdfunded microfinance platform. Our research highlights the unique challenges faced by female refugee entrepreneurs, including discriminatory financing practices and lack of formal documentation. However, crowdfunding platforms like Kiva offer crucial financial access, outperforming traditional financial institutions. We found that female refugee entrepreneurs often outperform their male counterparts in crowdfunding, especially in male-dominated sectors. Moreover, campaigns located in refugee camps show positive crowdfunding outcomes, emphasising the value of these settings for women-led initiatives. Overall, crowdfunding offers a promising alternative for female refugees, overcoming significant barriers to entrepreneurship in both refugee camps and broader contexts, as well as providing implications for enhancing financial inclusion and supporting gender equity in entrepreneurial spaces