18397 research outputs found
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More than meets the consumers’ eyes: Does brand colour extend beyond visual attention to form Brand-Self-Colour Congruence (BSCC)?
No full textThis research explores how the colours used by brands influence consumer preferences in the service context. It introduces the concept of Brand-Self-Colour Congruence (BSCC), defined as the match between a consumer's preferred colour and a brand's colour. Using a mixed-methods approach, the study confirmed that consumers prefer brands that match their favourite colours and have positive attitude, while disliked colours that have a stronger negative effect. These findings can help brand managers make better decisions about brand colours, enhancing brand recognition and attitude. This research attempts to merge colour and self-congruence theories.</p
Gas transport in double bifurcation subjected to asymmetric reciprocating flow
No full textHigh-frequency oscillatory ventilation is a medical ventilation technique that aims to be lung-protective by only moving small volumes of air in and out of the airway per cycle; these small tidal volumes mean that gas transport must be achieved by mechanisms other than bulk advection. Nonlinear mean streaming is one such mechanism. This paper uses direct numerical simulations to study the generation of nonlinear mean streaming in a double bifurcation, a geometry representative of the bifurcating structure of the airway. Specifically, the impact of an asymmetric waveform (where the inflow time is shorter than the outflow time) and the base frequency of reciprocation is measured. We show that the streaming flow strength is nearly independent of the waveform asymmetry at high Reynolds numbers representative of the large upper airways. However, the streaming flow strength can be significantly enhanced by asymmetry at low Reynolds numbers representative of the smaller lower airways. We show that there is an optimal outflow to inflow time ratio in the vicinity of 1.4, and confirm that the impact of asymmetry on the streaming strength occurs for a range of base frequencies spanning an order of magnitude.</p
Supporting Designers’ Authorship with AI: Design Computing Patterns to Navigate Across Human and Artificial Intelligences
No full textThis thesis adapts the software design pattern model – used by programmers to capture and share proven solutions – to help built environment designers engage with advancing AI. Responding to pattern use gaps within precedent literature, a research-through-design program focused on how designers can define, derive, and reapply patterns to integrate AI into their authorship of design computing workflows. A consequent pattern framework guides designers to incorporate AI of varying complexity, integrate new and past design knowledge, and embed their role alongside AI. The outcomes offer one path for designers to contemplate industry and practice AI strategy and respond with tactical effect.</p
Adaptive microcomb-based photonic filters
No full textThis research focused on microwave photonic (MWP) filters, where optical microcombs were employed to process microwave signals beyond the limits of electronics. This work demonstrated MWP filters based on microcombs and analyzed both theoretical and practical errors. Feedback control methods were introduced to reduce these errors and improve filter performance. Adaptive MWP filters with high roll-off performance were achieved using feedback control loops. The proposed filters can also manage diverse input microwave signals with different waveforms. This work opens opportunities for next-generation wireless networks, high-resolution radar imaging, and advanced biomedical photonic sensing. </p
Investigating stroke rehabilitation architecture: Increasing visual connectivity and view quality with a performance-integrated design approach
No full textThis research investigates how rehabilitation design can support recovery for people after stroke by improving what patients see and how connected they feel. It explores how views of nature, light, and staff visibility affect wellbeing and motivation. The study develops new ways to measure and improve these visual connections using real-time design tools and virtual reality. By involving stroke survivors, clinicians, and designers, the research offers practical design methods to improve rehabilitation spaces. The outcomes can guide future facility design, ensuring environments are more supportive, safe, and responsive to patient needs.</p
Collaborative Approaches to Circularity: Examining Plastics and Packaging in Asia-Pacific
No full textThis report draws on a diverse selection of case studies to illustrate how stakeholders can effectively collaborate to advance a circular economy for plastics and packaging, especially in the Asia-Pacific region. It emphasises the importance of strong regulation and effective governance across all sectors and supply chains to achieve sustainability in plastics and packaging. Key enablers include transparent data sharing, standardised terminology, and public engagement that incorporates lived experiences and shared practices of householders. The report advocates for clear leadership, scenario modelling, and supportive policies to scale recycling technologies and foster innovation. It underscores the role of SMEs, academia, and the need for global data standards and interoperability to overcome fragmentation. Finally, the report provides recommendations to enhance multi-sectoral collaboration, promote data transparency, and leverage shared expertise in the transition toward a circular economy.</p
A Comparison of Goal-Oriented Guided Mental Imagery versus Goal Setting Interventions for Increasing Physical Activity Levels in Young, Inactive Adults with Overweight or Obesity: A Pilot Randomised Controlled Trial
No full textThe research examines the effectiveness of goal-oriented guided imagery in increasing physical activity levels among inactive adults with overweight or obesity. A six-week exercise program compared the impacts of guided imagery and SMART goal-setting on exercise adherence, motivation, enjoyment, and muscular endurance. Results showed that goal oriented guided imagery improved adherence to resistance training, motivation, and enjoyment, with higher use of motivational and cognitive imagery. These findings suggest that goal-oriented guided imagery may be a effectivie strategy to enhance physical activity participation, potentially promoting healthier lifestyles in individuals with overweight or obesity.</p
Reimagining the Architectural Exhibition through Virtual Environments
No full textThis research examines how virtual environments can expand the ways architecture is exhibited and understood. Through designing and testing interactive virtual reality exhibitions of Sala Creuer and Gormanghast, the study explores how people experience and interpret architectural form when it is shown beyond physical settings. By observing visitor actions and responses, the project develops a framework for creating effective virtual architectural exhibitions. The findings support museums, educators, and the public in gaining clearer insight into architectural ideas, while demonstrating how virtual environments can offer richer access to places, design processes, and knowledge.</p
Chemical Stabilisation of Geotechnical Fills Using Biochar from Plant-Based Biomass
No full textThis research investigated the potential of using olive stone biochar (OSB), produced through biomass gasification at a waste-to-energy facility, as a sustainable alternative to natural aggregates in geotechnical applications. The geotechnical and geoenvironmental properties of unbound OSB were first assessed and benchmarked against recycled glass (RG). OSB was subsequently stabilised using low-carbon geopolymers formulated with fly ash (FA) or ground granulated blast furnace slag (S) to improve its mechanical performance. In addition, soybean-based enzyme-induced carbonate precipitation (EICP) was employed as a sustainable method to stabilise OSB.</p
Designing discovery solutions for the data-intensive astronomy era
No full textAstronomy has entered a data-intensive era. With more and richer data available than ever before, there is unprecedented potential for discovery. To do so, however, new software solutions are needed. This thesis describes four Case Studies where a new software solution has been developed and applied to a specific data challenge in astronomy: from gathering data in the first place, to inspecting and evaluating it. Through these Case Studies, the thesis shows that we can design better software solutions for data-intensive astronomy by building in an understanding of the discovery process, and by maintaining a hands-on role for astronomers.</p