Jurnal Ilmiah Mahasiswa Manajemen
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PENGARUH ENVIRONMENTAL CONCERN, PERCEIVED ECONOMIC BENEFIT, SOCIAL INFLUENCE, DAN CHARGING INFRASTRUCTURE TERHADAP PURCHASE INTENTION MELALUI ATTITUDE PADA PENGGUNA SEPEDA LISTRIK DI SURABAYA
No full textABSTRACT
This study aims to examine the effects of environmental concern, perceived economic benefit, social influence, and charging infrastructure on attitude, as well as the effect of attitude on purchase intention among electric bicycle users in Surabaya. The sampling method employed in this study was non-probability sampling using a purposive sampling technique. The sample consisted of 130 respondents who met the predetermined criteria, namely consumers who had purchased an electric bicycle within the last month, were over 17 years old, and were domiciled in the city of Surabaya. The results indicate that environmental concern, perceived economic benefit, social influence, and charging infrastructure have a positive and significant effect on attitude. Furthermore, attitude has a positive and significant effect on the purchase intention of electric bicycle users in Surabaya.ABSTRAK
Penelitian ini bertujuan untuk menganalisis pengaruh environmental concern, perceived economic benefit, social influence, dan charging infrastructure terhadap attitude, serta pengaruh attitude terhadap purchase intention pada pengguna sepeda listrik di Surabaya. Metode pengambilan sampel yang digunakan adalah non-probability sampling dengan teknik purposive sampling. Sampel penelitian terdiri dari 130 responden yang memenuhi kriteria, yaitu konsumen yang telah membeli sepeda listrik dalam satu bulan terakhir, berusia di atas 17 tahun, dan berdomisili di Kota Surabaya. Hasil penelitian menunjukkan bahwa environmental concern, perceived economic benefit, social influence, dan charging infrastructure berpengaruh positif dan signifikan terhadap attitude. Selanjutnya, attitude juga berpengaruh positif dan signifikan terhadap purchase intention pengguna sepeda listrik di Surabaya
PENGARUH BRAND CREDIBILITY TERHADAP BRAND LOYALTY MELALUI ATTITUDE TOWARD BRAND PADA KONSUMEN PRODUK SOMETHINC DI SURABAYA
Get PDFThis study aims to analyze the effect of brand credibility on brand loyalty through attitude toward brand in Somethinc skincare consumers in Surabaya. The research conducted is based on a survey of 196 respondents using Google Form. The population in this study are Somethinc consumers who live in Surabaya. The sampling technique applied in this study is non-probability sampling with purposive sampling method. The analysis technique used in this research is Structural Equation Modeling using SmartPLS 4.0.1.9 software. The findings generated from this study are that brand credibility has a positive and significant effect on brand loyalty, brand credibility has a positive and significant effect on attitude toward brand, and attitude toward brand also has a positive and significant effect on brand loyalty. Another finding is that attitude toward brand can mediate the relationship between brand credibility and brand loyalty.Penelitian ini bertujuan untuk menganalisis pengaruh brand credibility terhadap brand loyalty melalui attitude toward brand pada konsumen skincare Somethinc di Surabaya. Penelitian dilakukan berdasarkan survey terhadap 196 responden dengan menggunakan Google Form. Populasi dalam penelitian ini yaitu konsumen Somethinc yang berdomisili di Surabaya. Teknik penyampelan yang diterapkan dalam penelitian ini adalah non-probability sampling dengan metode purposive sampling. Teknik analisis yang digunakan dalam penelitian ini adalah Structural Equation Modelling dengan menggunakan software SmartPLS 4.0.1.9. Temuan yang dihasilkan dari penelitian ini adalah brand credibility berpengaruh positif dan signifikan terhadap brand loyalty, brand credibility berpengaruh positif dan signifikan terhadap attitude toward brand, dan attitude toward brand juga berpengaruh positif dan signifikan terhadap brand loyalty. Temuan lainnya adalah attitude toward brand dapat memediasi hubungan antara brand credibility dan brand loyalty
IMPLEMENTASI FITUR SPEECH RECOGNITION PADA CHATGPT MELALUI FRAMEWORK USER-CENTERED DESIGN (UCD) PADA PENGGUNA DI KOTA SURABAYA
No full textThis research aims to implement a speech recognition feature prototype for the web version of ChatGPT and evaluate its effectiveness in enhancing user interaction efficiency. The User-Centered Design (UCD) framework ensures the recommended solution meets user needs, while the Technology Acceptance Model (TAM) assesses Perceived Usefulness, Perceived Ease of Use, Attitude, and Habit as indicators of the prototype’s success. The prototype is implemented using the “Voice Control for ChatGPT x Mia AI” extension from the Chrome Web Store. This research involves interviews with 10 ChatGPT users in Surabaya to validate the problems, with 5 of them participating in prototype testing using the System Usability Scale (SUS) method. Testing results show an average SUS score of 90, placing it in the “Excellent” category, which indicates high levels of user satisfaction and ease of use. The speech recognition feature has proven effective in enhancing comfort and improving communication speed, especially in situations where typing is not feasible.Penelitian ini bertujuan untuk mengimplementasikan prototype fitur speech recognition pada ChatGPT versi web dan mengevaluasi efektivitasnya dalam meningkatkan efisiensi interaksi pengguna. Kerangka kerja User-Centered Design (UCD) digunakan untuk memastikan solusi yang direkomendasikan sesuai dengan kebutuhan pengguna, serta dikaitkan dengan pendekatan Technology Acceptance Model (TAM) untuk mengukur Perceived Usefulness, Perceived Ease of Use, Attitude, dan Habit sebagai indikator keberhasilan prototype. Prototype diimplementasikan menggunakan extension “Voice Control for ChatGPT x Mia AI” di Chrome Web Store. Penelitian ini melibatkan wawancara bersama 10 pengguna ChatGPT di Surabaya untuk memvalidasi masalah, di mana 5 di antaranya melakukan testing prototype dengan metode System Usability Scale (SUS). Hasil testing menunjukkan rata-rata SUS score 90, yang masuk dalam kategori “Excellent”, menandakan tingkat kepuasan dan kemudahan penggunaan yang sangat baik. Fitur speech recognition terbukti efektif meningkatkan kenyamanan dan mempercepat komunikasi dengan ChatGPT, terutama dalam situasi yang tidak memungkinkan untuk mengetik
- GREEN ATTITUDE, GREEN CUSTOMER VALUE, GREEN MARKETING, GREEN PURCHASE INTENTION: MEDIASI GREEN PSYCHOLOGICAL BENEFIT
No full textThis research aims to analyze the influence of Green Customer Value, Green Attitude, Green Marketing, Green Psychological Benefit, and Green Purchase Intention. This research was conducted by quantitative and causality method. The SEM-PLS was conducted on non-probability and purposive sampling respondents on 5 scale of Likert’s statements. The main instrument was distributed via g-form, within 204 responses. In advanced, confirms 12.349 supports of Green Customer Value to Green Attitude, 3.582 supports of Green Marketing to Green Psychological Benefit. The primary finding indicates 1.978 supports of Green Psychological Benefit to Green Purchase Intention. Green Customer Value indirectly influences Green Purchase Intention, through Green Psychological Benefit as 3.346 supports. Finally, it can be concluded that Green Customer Value is shaping Green Attitude and Green Purchase Intention mediated by Green Psychological Benefit. Green Marketing has relevancies to Green Psychological Benefit and Green Purchase Intention. Thus, this research not just contributes in Sustainable Consumer Behavior, but merely provides a robust empirical basis for refining marketing strategies implementations.
Penelitian ini bertujuan untuk menganalisis pengaruh Green Customer Value, Green Attitude, Green Marketing, Green Psychological Benefit, dan Green Purchase Intention. Metode kuantitatif dan kausalitas. SEM-PLS dilakukan degan non-probability dan purposive sampling. Instrumen utama didistribusikan melalui g-form, pada 204 responden. Selanjutnya diperoleh skor 12,349 untuk korelasi Green Customer Value terhadap Green Attitude, 3,.582 untuk Green Marketing terhadap Green Psychological Benefit. Temuan penelitian menunjukkan skor 1,978 untuk korelasi Green Psychological Benefit terhadap Green Purchase Intention. Green Customer Value secara tidak langsung memengaruhi Green Purchase Intention, melalui Green Psychological Benefit dengan skor 3,346. Akhirnya, dapat disimpulkan bahwa Green Customer Value membentuk Green Attitude dan Green Purchase Intention yang dimediasi oleh Green Psychological Benefit. Green Marketing memiliki relevansi dengan Green Psychological Benefit dan Green Purchase Intention. Dengan demikian, penelitian ini tidak hanya memberikan kontribusi terhadap Perilaku Konsumen Berkelanjutan, tetapi membuktikan dasar empiris yang kuat untuk menyempurnakan implementasi strategi pemasaran
PENGARUH PERCEIVED USEFULNESS, TRUST, DAN RISK TERHADAP LOYALTY PADA LIVE STREAMING SHOPEE
Get PDFThis study aims to determine the effect of percieved usefulness, trust, and risk on loyalty in Shopee live streaming. This research is quantitative and the data collection method is done by distributing questionnaires online in the form of google forms through several social media, namely Line, Whatsapp, Instagram, and Telegram. The population in this study are consumers who are 17-26 years old and have used and made transactions through Shopee live streaming. The sample in this study were 124 respondents. The sampling technique used non-probability sampling techniques with a purposive sampling approach. Data processing was carried out using the help of the SPSS version 25 program. The results of data analysis show that the effect of perceived usefulness and trust on loyalty has a positive effect. However, the effect of risk on loyalty does not have a positive effect. For additional research results, Shopee sellers can take advantage of the OBS Studio application to optimize video quality when live streaming on the Shopee application.Penelitian ini bertujuan untuk mengetahui pengaruh percieved usefulness, trust, dan risk terhadap loyalty pada live streaming Shopee. Penelitian ini bersifat kuantitatif dan metode pengumpulan data dilakukan dengan penyebaran kuesioner secara online berupa google form melalui beberapa media sosial, yaitu Line, Whatsapp, Instagram, dan Telegram. Populasi dalam penelitian ini adalah konsumen yang berusia 17-26 tahun dan pernah menggunakan serta melakukan transaksi melalui live streaming Shopee. Sampel dalam penelitian ini adalah 124 responden. Teknik pengambilan sampel menggunakan teknik non-probability sampling dengan pendekatan purposive sampling. Pengolahan data dilakukan dengan menggunakan bantuan program SPSS versi 25. Hasil analisis data menunjukkan bahwa pengaruh perceived usefulness dan trust terhadap loyalty berpengaruh positif. Namun, pengaruh risk terhadap loyalty tidak memberikan pengaruh yang positif. Untuk hasil penelitian tambahan, penjual Shopee dapat memanfaatkan aplikasi OBS Studio untuk mengoptimalkan kualitas video pada saat melakukan live streaming pada aplikasi Shopee
ANALISIS PENGARUH MEDIASI BRAND SCHEMATICITY TERHADAP BRAND TRUST, BRAND AWARENESS, BRAND AMBASSADOR, DAN PURCHASE BEHAVIOUR : ANALISIS PENGARUH MEDIASI BRAND SCHEMATICITY TERHADAP BRAND TRUST, BRAND AWARENESS, BRAND AMBASSADOR, DAN PURCHASE BEHAVIOUR
No full textThis study is aimed to test the effect of Brand Trust, Brand Awareness, Brand Ambassador towards Z’s generation Purchase Behaviour on Skintific product, and mediation from Brand Schematicity on the effect of Brand Awareness toward Z’s generation Purchase Behaviour on Skintific product in Surabaya. The sampling technique used in this study is non-probability sampling along with purposive sampling. The qualified sample used in this study, following the specified criteria of respondents above the age between 13-26 years and respondents that have use Skintific product for 2 times in the past 3 months. The hypotheses test show that Brand Trust has a positive effect on Purchase Behavior with a T-statistic value of 2.630, Brand Awareness has a positive and significant effect with a value of 21.211 on Brand Schematicity, Brand Ambassador has a positive and significant effect with a value of 4.017 on Purchase Behavior, Brand Awareness has an effect positive and significant with a value of 9.234 for Brand Schematicity which is mediated by the Purchase Behavior variable. Skintific can provide a special highlight on the consistency of the quality of its products, as well as convey information about its products through segemented and targeted marketing, so that it can form distinstiveness of memorable brand positioning in consumers minds, as valuable brand among Generation Z’s unique behavior.
Penelitian ini bertujuan untuk menguji pengaruh Brand Trust, Brand Awareness, Brand Ambassador terhadap Purchase Behaviour generasi Z pada produk Skintific di Surabaya, serta pengaruh mediasi dari Brand Schematicity pada Brand Awareness terhadap Purchase Behaviour generasi Z pada produk Skintific di Surabaya. Teknik pengambilan sampel pada penelitian ini yaitu non-probability sampling dengan teknik purposive sampling. Sampel yang digunakan dalam penelitian ini berjumlah 150 responden. Dengan kriteria yang ditentukan yaitu responden dengan usia antara 13-26 tahun, responden berdomisili di Surabaya, dan responden yang pernah menggunakan produk Skintific sebanyak minimal 2 kali dalam 3 bulan terakhir. Hasil perhitungan dalam penelitian ini menunjukkan bahwa Brand Trust berpengaruh positif terhadap Purchase Behaviour dengan nilai T- statistik 2,630, Brand Awareness berpengaruh positif dan signifikan dengan nilai 21,211 terhadap Brand Schematicity, Brand Ambassador berpengaruh positif dan signifikan dengan nilai 4,017 terhadap Purchase Behaviour, Brand Awareness berpengaruh positif dan signifikan dengan nilai 9,234 terhadap Brand Schematicity yang dimediasi oleh variabel Ppurchase Behaviour. Saran dari peneliti yaitu Skintific dapat memberikan highlight khusus pada konsistensi kualitas produknya, serta penyampaian informasi mengenai produknya melalui pemasaram agar dapat membentuk positioning yang unik di benak konsumen
PENGARUH INFLUENCER MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN VIRTUAL ITEM PADA GAME HONOUR OF KINGS DI SURABAYA
Get PDFThe increasing penetration of social media in society has encouraged more and more companies to market their products through social media. This has an impact on the increasing importance of the influence of social media influencers in marketing a product. This study analyzes the influence of social media influencers on virtual item purchasing decisions in the Honor of Kings game in Surabaya. Data were collected from 225 respondents who were Honor of Kings game players who wanted to and had purchased virtual items and followed at least one social media influencer. Data were analyzed using multiple linear regression. The results showed that the variables of influencer information credibility and influencer expertise had a significant effect on virtual item purchasing decisions in the Honor of Kings game. Meanwhile, the variables of influencer content and influencer attractiveness did not have a significant effect on virtual item purchasing decisions in the Honor of Kings gamePeningkatan penetrasi media sosial dalam masyarakat mendorong semakin banyak perusahaan yang memasarkan produknya melalui media sosial. Hal itu berdampak pada semakin pentingnya pengaruh influencer media sosial dalam pemasaran suatu produk.Penelitian ini menganalisis pengaruh influencer media sosial terhadap keputusan pembelian virtual item dalam game Honor of Kings di Surabaya. Data dikumpulkan dari 225 responden pemain game Honor of Kings yang ingin dan pernah membeli virtual item dan minimal mengikuti salah satu influencer media sosial. Data dianalisis dengan regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel kredibilitas informasi influencer dan keahlian influencer berpengaruh signifikan terhadap keputusan pembelian virtual item dalam game Honor of Kings. Sedangkan variabel konten influencer dan daya tarik influencer tidak berpengaruh signifikan terhadap keputusan pembelian virtual item dalam game Honor of Kings
PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KARYAWAN DEALER YAMAHA DI KOTA SURABAYA
No full textThis study aims to analyze the effect of work environment on employee performance with job satisfaction as an intervening variable for employees of Yamaha Dealers in Surabaya city. The sampling technique used non-probability sampling method with purposive sampling approach. The number of respondents was 103. Data collection was carried out through an online questionnaire using the Google Form. Data analysis was carried out using partial least square analysis with the Smart-PLS program. The results of this study on the first hypothesis show that there is a significant relationship between the work environment and job satisfaction. The second hypothesis shows that the work environment affects employee performance. The third hypothesis shows that job satisfaction affects employee performance. The fourth hypothesis shows that the effect of work environment on employee performance with job satisfaction as an intervening variable shows a significant effect.Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening pada karyawan Dealer Yamaha di kota Surabaya. Teknik pengambilan sampel yang digunakan adalah metode pengambilan sampel non-probabilitas dengan pendekatan purposive sampling. Jumlah responden adalah 103. Pengumpulan data dilakukan melalui kuesioner online menggunakan Google Form. Analisis data dilakukan menggunakan analisis partial least square dengan program Smart-PLS. Hasil penelitian ini menunjukkan hipotesis pertama bahwa terdapat hubungan yang signifikan antara lingkungan kerja dan kepuasan kerja. Hipotesis kedua menunjukkan bahwa lingkungan kerja mempengaruhi kinerja karyawan. Hipotesis ketiga menunjukkan bahwa kepuasan kerja mempengaruhi kinerja karyawan. Hipotesis keempat menunjukkan bahwa pengaruh lingkungan kerja terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening menunjukkan pengaruh yang signifikan
PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT DAN WORK SPIRITUALITY TERHADAP PROACTIVE SERVICE BEHAVIOR KARYAWAN DENGAN MODERASI ORGANIZATIONAL SERVICE CLIMATE PADA KAFE DAN RESTO DI SURABAYA
No full textThe development of the cafe and restaurant industry in Surabaya requires organizations to have human resources capable of not only providing standardized service but also demonstrating proactive behavior in serving customers. This is achieved through organizational support, work spirituality, and a positive organizational service climate, which can strengthen the potential for employees' proactive service behavior towards customers. This study aims to analyze the influence of perceived organizational support and work spirituality on employee proactive service behavior, moderated by organizational service climate, in cafe and restaurant businesses in Surabaya. Non-probability sampling with purposive sampling was used as the sampling technique. A sample of 200 cafe and restaurant employees in Surabaya with at least one year of work experience in the field was selected. Data analysis was conducted using the Partial Least Square (PLS)-based Structural Equation Modeling (SEM) method. Perceived organizational support and work spirituality were shown to influence proactive service behavior. Furthermore, organizational service climate was shown to moderate the influence of perceived organizational support on proactive service behavior. Understanding the factors influencing proactive service behavior will help cafes and restaurants formulate strategies and various efforts to improve employee performance.Perkembangan industri kafe dan restoran di Kota Surabaya menuntut organisasi untuk memiliki sumber daya manusia yang tidak hanya mampu memberikan layanan sesuai standar, tetapi juga menunjukkan perilaku proaktif dalam melayani pelanggan. yaitu melalui dukungan organisasi, spiritualitas kerja, iklim layanan organisasi yang baik agar mampu memperkuat potensi perilaku proaktif layanan karyawan kepada pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh perceived organizational support dan work spirituality terhadap proactive service behavior karyawan dengan moderasi organizational service climate pada usaha kafe dan resto di Kota Surabaya. Non-probability sampling dengan cara purposive sampling digunakan sebagai teknik pengambilan sampel. Sampel sejumlah 200 karyawan kafe dan resto di Surabaya yang memiliki pengalaman kerja dalam bidang ini minimal 1 tahun. Analisis data dilakukan dengan metode Structural Equation Modelling (SEM) berbasis Partial Least Square (PLS). Perceived organizational support dan work spirituality terbukti berpengaruh terhadap proactive service behavior. Selain itu organizational service climate terbukti mampu memoderasi pengaruh Perceived organizational support terhadap proactive service behavior . Pemahaman akan faktor-faktor yang mempengaruhi proactive service behavior, akan membantu kafe dan resto dalam merumuskan strategi dan berbagai upaya untuk meningkatkan kinerja karyawan.
Perkembangan industri kafe dan restoran di Kota Surabaya menuntut organisasi untuk memiliki sumber daya manusia yang tidak hanya mampu memberikan layanan sesuai standar, tetapi juga menunjukkan perilaku proaktif dalam melayani pelanggan. yaitu melalui dukungan organisasi, spiritualitas kerja, iklim layanan organisasi yang baik agar mampu memperkuat potensi perilaku proaktif layanan karyawan kepada pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh perceived organizational support dan work spirituality terhadap proactive service behavior karyawan dengan moderasi organizational service climate pada usaha kafe dan resto di Kota Surabaya. Non-probability sampling dengan cara purposive sampling digunakan sebagai teknik pengambilan sampel. Sampel sejumlah 200 karyawan kafe dan resto di Surabaya yang memiliki pengalaman kerja dalam bidang ini minimal 1 tahun. Analisis data dilakukan dengan metode Structural Equation Modelling (SEM) berbasis Partial Least Square (PLS). Perceived organizational support dan work spirituality terbukti berpengaruh terhadap proactive service behavior. Selain itu organizational service climate terbukti mampu memoderasi pengaruh Perceived organizational support terhadap proactive service behavior . Pemahaman akan faktor-faktor yang mempengaruhi proactive service behavior, akan membantu kafe dan resto dalam merumuskan strategi dan berbagai upaya untuk meningkatkan kinerja karyawan
THE EFFECT OF GREEN MARKETING ON PURCHASE DECISION MEDIATED BY BRAND IMAGE OF FORE COFFEE IN SURABAYA
Get PDFGreen marketing is a marketing strategy that emphasizes environmentally friendly practices and consumer awareness of environmental issues. Brand image reflects consumers' perceptions of a specific brand and can influence their purchase decisions. This research uses a quantitative research method with a questionnaire as the data collection instrument. This research aims to analyze the influence of green marketing on purchase decisions with brand image mediating the role at Fore Coffee in Surabaya.. Respondents in this study are Fore Coffee visitors in Surabaya who have shopping experience at the store, with a total of 165 respondents. The collected data will be analyzed using path analysis to test the influence of green marketing on purchase decisions mediated by brand image. The results of this study show that green marketing has a positive and significant influence on brand image and purchase decision, brand image has a positive and significant influence on purchase decision, and brand image can mediate the influence of green marketing on purchase decisions effectively and significantly. This research is expected to provide a better understanding of how green marketing can affect consumer purchasing decisions through the influence of brand image. The practical implications of this research are to assist Fore Coffee and other companies in the food and beverage industry in understanding the importance of green marketing in building a strong brand image and enhancing consumer purchase decisions. Therefore, this research has important relevance in the context of sustainable marketing and contributes to the literature on green marketing, brand image, and purchase decisions..Green marketing is a marketing strategy that emphasizes environmentally friendly practices and consumer awareness of environmental issues. Brand image reflects consumers' perceptions of a specific brand and can influence their purchase decisions. This research uses a quantitative research method with a questionnaire as the data collection instrument. This research aims to analyze the influence of green marketing on purchase decisions with brand image mediating the role at Fore Coffee in Surabaya.. Respondents in this study are Fore Coffee visitors in Surabaya who have shopping experience at the store, with a total of 165 respondents. The collected data will be analyzed using path analysis to test the influence of green marketing on purchase decisions mediated by brand image. The results of this study show that green marketing has a positive and significant influence on brand image and purchase decision, brand image has a positive and significant influence on purchase decision, and brand image can mediate the influence of green marketing on purchase decisions effectively and significantly. This research is expected to provide a better understanding of how green marketing can affect consumer purchasing decisions through the influence of brand image. The practical implications of this research are to assist Fore Coffee and other companies in the food and beverage industry in understanding the importance of green marketing in building a strong brand image and enhancing consumer purchase decisions. Therefore, this research has important relevance in the context of sustainable marketing and contributes to the literature on green marketing, brand image, and purchase decisions.