Jurnal Wira Ekonomi Mikroskil : JWEM
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Pengaruh Biaya Lingkungan dan Corporate Social Responsibility Terhadap Kinerja Keuangan
Full text linkThis study aims to identify the effect of environmental costs and corporate social responsibility on financial performance over the 2016-2020 period. A quantitative research approach is applied to objects of observation in the mining sector listed on the Indonesia Stock Exchange, with a total sample of 40 which can be accessed via www.idx.co.id. With the technique of testing data multiple regression test hypothesis testing is carried out. The results of the study show that financial performance is affected by environmental costs in the mining sector in 2016-2020, while corporate social responsibility has no significant effect on financial performance in the mining sector in 2016-2020
Pengaruh Citra Merek, Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Indomie Pada Konsumen Maximart Thamrin Plaza Medan
Full text linkThis study aims to determine and analyze the effect of Brand Image, Product Quality, Price, and Promotion on Purchase Decisions for Indomie brand instant noodle products to the consumers of hypermarket Maximart Thamrin Plaza Medan. This study used a purposive sampling technique carried out by distributing questionnaires online using a Google form to 100 samples, namely consumers of the Maximart Thamrin Plaza Medan hypermarket who had purchased Indomie instant noodle products. The data analysis method used in this study is multiple linear regression. Partial testing (t test) show that the variables Brand Image and Price have effects on purchasing decisions, while Product Quality and Promotion do not affect purchasing decisions for Indomie brand instant noodle products at the Maximart Thamrin Plaza Medan hypermarket. Furthermore, the simultaneous results (F test) shows that the four independent variables (Brand Image, Product Quality, Price, and Promotion) influence the dependent variable (Purchasing Decision). Adjusted R2 shows that the variables Brand Image, Product Quality, Price, and Promotion can explain variations in the Purchase Decision variable by 61% and the remaining 39% is explained by other variables that are not examined in this study
Return Saham Sebagai Respon Dari Perubahan Tarif PPh Badan Dengan Liabilitas Pajak Tangguhan Sebagai Variabel Intervening
Full text linkThis research aims to determine and analyze the affect of changes in company tax rate on Stock Return using deferred tax expense as intervening variable at Property, Real Estate and Construction Companies listed in Indonesia Stock Exchange period 2018-2021. The population in this research amounted to 64 companies.The sampling method used purposive sampling method and obtained 13 sample. The data analysis technique used is quantitative analysis using the classic assumption test and path analysis with the IBM SPSS 25. The result of analysis shows that simultaneously changes in company tax rate no significant effect on deferred tax expense. Partially, changes in company tax rate no significant effect on deferred tax expense. While changes in company tax rate and using deferred tax expense rate no significant effect on stock return. Partially changes in company tax rate and using deferred tax expense rate no significant effect on stock return. The results of the track analysis show that the existence of deferred tax expense rate variables is able to intervening influence of deferred tax expense to stock return. Â
Pengaruh E-Service Quality, Manfaat, Keamanan, Kemudahan Penggunaan Terhadap Minat Penggunaan Aplikasi OVO (Studi Kasus Pada Mahasiswa Universitas Mikroskil)
Full text linkTujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh e-service quality, manfaat, keamanan dan kemudahan penggunaan terhadap minat penggunaan aplikasi OVO pada mahasiswa Universitas Mikroskil Fakultas Bisnis. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif kuantitatif. Populasi pada penelitian ini adalah mahasiswa Fakultas Bisnis Universitas Mikroskil. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah sampel 96 responden. Metodologi analisis data pada penelitian ini adalah menggunakan analisis regresi linear berganda. Berdasarkan hasil penelitian diperoleh bahwa variabel e-service quality, manfaat dan keamanan tidak memiliki pengaruh secara parsial terhadap minat penggunaan, sedangkan variabel kemudahan penggunaan memiliki pengaruh secara parsial terhadap minat penggunaan. Namun secara simultan, variabel e-service quality, manfaat, keamanan dan kemudahan penggunaan berpengaruh terhadap minat penggunaan. Hasil nilai koefisien determinasi Adjusted R Square sebesar 0,290 atau 29% yang berarti bahwa variabel Âe-service quality, manfaat, keamanan, dan kemudahan penggunaan mampu menjelaskan minat penggunaan sebesar 29% dan sisa sebesar 71% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini
Pengaruh Kualitas Pelayanan, Harga, Promosi dan Customer Experience terhadap Loyalitas Pengguna ShopeeFood
Full text linkThe phenomenon of this research is the use of ShopeeFood among students since the Covid-19 pandemic. This study aims to determine and analyze the influence of service quality, price, promotion and customer experience on ShopeeFood user loyalty in Study Program of Management Business Faculty Mikroskil University Students. The sampling technique in this study was stratified random sampling with the type of research was quantitative descriptive. The population of this study were 207 students in year study 2019-2022 who had used ShopeeFood and 136 students as samples. The data analysis method is multiple linear regression with statistical hypothesis testing. The results showed that partially, service quality, price and promotion had positive and significant effect on user loyalty. Meanwhile, the customer experience has no effect on user. Furthermore, the simultaneous results, show that service quality, price, promotion and customer experience have an influence on user loyalty. Adjusted R2 shows that the variable service quality, price, promotion and customer experience can explain the user loyalty variable of 71.3% while the remaining 28.7% is influenced by other variables not examined in this study
Pengaruh Harga, Kualitas Produk, Citra Merek Dan Promosi Terhadap Kepuasan Konsumen Pengunjung Stadion Mandala Krida Yogyakarta
Full text linkPenelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Harga, Kualitas Produk, Citra Merek, dan Promosi terhadap Kepuasan Konsumen produk Pocari Sweat pada Pengunjung Stadion Mandala Krida Yogyakarta. Penelitian ini menggunakan teknik Nonprobability Sampling metode Purposive Sampling dilakukan dengan penyebaran kuesioner secara online menggunakan google form terhadap 384 responden yang telah memenuhi kriteria dalam mengonsumsi Pocari Sweat.Teknik analisis data dengan bantuan software SPSS. Metode analisis data yang digunakan dalam penelitian ini adalah Uji Asumsi Klasik dan Analisis Linear Berganda dengan hasil pengujian secara parsial menunjukkan bahwa variabel Harga dan Promosi berpengaruh Positif dan signifikan terhadap Kepuasan Konsumen, Kualitas Produk berpengaruh Negatif signifikan terhadap Kepuasan Konsumen dan Citra Merek tidak berpengaruh terhadap Kepuasan Konsumen Produk Pocari Sweat Pada Pengunjung Stadion Mandala Krida Yogayakarta. Selanjutnya hasil secara simultan menunjukkan bahwa variabel Harga, Kualitas Produk, Citra Merek, dan Promosi berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. Nilai Adjusted R Square menunjukkan bahwa variabel Harga, Kualitas Produk, Citra Merek, dan Promosi dapat menjelaskan variasi terhadap variabel Kepuasan Konsumen sebesar 12% dan sisanya 88% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian
Pengaruh Corporate Image Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT POS Indonesia (Persero) Kantor Pos Cimahi
No full textIndonesia is a country that has many provinces so that goods delivery services are needed by the community and organizations to distribute goods between cities. Seeing the many companies in the field of freight forwarding services, every company competes in providing its best service in order to get the attention of the public, including one of which is PT Pos Indonesia Cimahi Branch Office. This study aims to analyze the effect of corporate image and service quality on customer satisfaction at PT Pos Indonesia Cimahi Branch Office. The method in this research is descriptive and verification with a quantitative approach. The research sample was drawn based on probability sampling with random sampling with a total sample of 100 people and data analysis techniques using the classical assumption test, multiple linear regression analysis, multiple correlation analysis, and analysis of the coefficient of determination. The result of the coefficient of determination (R Square) obtained is 0.739. From the value of the coefficient of determination, it is known that the influence of corporate image and service quality on customer satisfaction is 73.9%, then the remaining 26.1% is influenced by other factors not examined. Suggestions for continuing research that aims to find out other variables that play a role in realizing customer satisfaction, should be expanded by adding other variables such as information quality and customer trust
Pengaruh Brand Ambassador, Brand Image dan Promosi Terhadap Keputusan Pembelian Menantea di Kota Medan
Full text linkThis study aims to determine and analyze the effect of Brand Ambassador, Brand Image and Promotion on Menantea Purchasing Decisions in Medan City. This research uses purposive sampling technique carried out by distributing questionnaires online using google form to 96 samples, namely Menantea consumers in Medan City who have consumed Menantea drinks. The data analysis method used in this study is multiple linear regression. Partial testing (t test) shows that the brand ambassador, brand image and promotion variables affect the Menantea Purchasing Decision in Medan City. Furthermore, the results simultaneously (F test) show that the three independent variables (Brand Ambassador, Brand Image and Promotion) affect the dependent variable (Purchase Decision). Adjusted R2 shows that the Brand Ambassador, Brand Image and Promotion variables can explain the variation in the Purchasing Decision variable by 94,8% and the remaining 5.2% is explained by other factors not examined in this study
Pengaruh Citra Merek, Kualitas Produk, Promosi Dan Harga Terhadap Keputusan Pembelian Produk Pasta Gigi Pepsodent
Full text linkTujuan dalam penelitian ini adalah mengetahui dan menganalisis Pengaruh Citra Merek, Kualitas Produk, Promosi dan Harga Terhadap Keputusan Pembelian Produk Pasta Gigi Pepsodent di Kota Binjai secara parsial maupun secara simultan. Teknik pengambilan sampel menggunakan metode accidental sampling dengan jumlah sampel sebanyak 96 responden. Metode analisis data menggunakan analisis regresi linear berganda. Berdasarkan penelitian diperoleh bahwa variabel citra merek secara parsial tidak berpengaruh terhadap keputusan pembelian, sedangkan variabel kualitas produk, promosi dan harga secara parsial berpengaruh terhadap keputusan pembelian. Namun, secara simultan variabel citra merek, kualitas produk, promosi dan harga berpengaruh terhadap keputusan pembelian. Hasil koefisien determinasi adalah sebesar 77.3%. Hal ini menunjukkan bahwa variabel yang terdiri dari citra merek, kualitas produk, promosi dan harga mampu menjelaskan variabel keputusan pembelian sebesar 77.3%, sementara sisanya sebesar 22.7% dijelaskan oleh variabel lainnya yang tidak diteliti dalam penelitian ini
Pengaruh Digital Marketing, Brand Ambassador, Brand Image Terhadap Keputusan Pembelian Whitelab Pada Pengguna Whitelab Kota Medan
Full text linkPenulisan ini bertujuan untuk mengetahui dan menganalisis pengaruh Digital Marketing, Brand Ambassador dan Brand Image terhadap Keputusan Pembelian Whitelab pada pengguna Whitelab di Kota Medan. Penelitian ini menggunakan teknik pengambilan sampel purposive sampling, menggunakan metode nonprobability sampling dan menggunakan rumus lemeshow dengan jumlah sampel sebanyak 100 responden. Metode analisis data yang digunakan dalam penelitian ini adalah analisis linier berganda. Pengujian secara parsial (Uji t) menunjukan bahwa variabel independen Digital Marketing dan Brand Image berpengaruh terhadap Keputusan Pembelian Whitelab pada pengguna Whitelab di Kota Medan, sedangkan variabel Brand Ambassador tidak berpengaruh signifikan terhadap Keputusan Pembelian Whitelab pada pengguna Whitelab di Kota Medan. Hasil secara simultan (Uji F) yang menunjjukan bahwa ketiga variabel independent (Digital Marketing, Brand Ambassador Dan Brand Image) berpengaruh terhadap variabel dependen (Keputusan Pembelian) Nilai Adjusted  yang diperoleh sebesar 56% dan sisanya 38% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini