E-JOURNAL PORTAL SYSTEM KH. A. WAHAB HASBULLAH UNIVERSITY
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Promosi Makanan Tradisional Lokal Untuk Meningkatkan Pariwisata Kuliner Pada Pasar Bojong Pekalongan
Get PDFIndonesia is a developing country with many potential tourist destinations, natural tourism and cultural tourism in each region because Indonesia has different tribes, customs, cultures and geographical location. Indonesia is a tropical country that produces. Indonesia also has many traditional snacks in each region, Indonesian traditional snacks are one of the legacies of our ancestors that must be preserved and preserved so that they are not forgotten by future generations. However, currently Indonesian people prefer snacks such as pizza, hamburgers and other snacks as they develop. In western culture, it is not uncommon for children to be asked if they don't know the traditional food of their area. Therefore, let's preserve traditional snacks by buying traditional snacks, learning how to make them, practicing recipes, and also helping to market and introduce traditional snacks to the general public. Communication is one of the most important aspects in marketing the tourism industry in an area, according to Soemanagara (2008), this service activity provides various benefits, knowledge and skills to Bojong Pekalongan market traders to increase culinary tourism in the Bojong Pekalongan market. Promotion of local traditional food Bojong Pekalongan market traders are trained to promote local traditional food on social media using mobile media such as Traditional food is apem cake, ball baling and others
Pemetaan Potensi Lahan Dusun Pulau Belimbing I Kecamatan Kuok sebagai Bahan Baku Olahan Pangan Lokal Kawasan Desa Wisata
Get PDFDusun Pulau Belimbing I merupakan daerah desa wisata yang ada di Kecamatan Kuok, Kabupaten Kampar, Provinsi Riau. Sampai saat ini, desa wisata ini belum memiliki produk pangan lokal yang cocok untuk dijadikan oleh-oleh wisatawan yang berkunjung. Kegiatan pengabdian ini bertujuan untuk memetakan potensi lahan yang ada di Dusun Pulau Belimbing I yang dijadikan sebagai bahan baku olahan pangan lokal. Pangan lokal tersebut akan dijadikan buah tangan desa wisata. Proses pemetaan dilakukan dengan melakukan diskusi dan wawancara bersama kepala Dusun Pulau Belimbing I dan masyarakat. Selain itu dilakukan juga observasi secara langsung ke kebun pertanian warga. Hasil pemetaan potensi lahan Dusun Pulau Belimbing I dibuat dengan software ArcGIS dengan mengambil data desa persiapan Pulau Belimbing melalui gambaran peta desa Kuok yang sudah ada sebelumnya. Selanjutnya dilakukan georeferenced agar koordinat peta sesuai dengan koordinat sebenarnya yang ada pada muka bumi. Hasil kegiatan pemetaan memudahkan untuk memperoleh informasi mengenai potensi lahan yang ada di Dusun Pulau Belimbing yang dapat dijadikan sebagai bahan baku olahan pangan lokal
Workshop Digital Marketing dan Legalitas Usage Bagi Pelaku UMKM Desa Sumberagung
Get PDFMicro, Small and Medium Enterprises (MSMEs) are an important part of the economy of a region or country. Based on the problems faced by MSME business actors, the aim is to provide additional insight to MSME actors in Sumberagung Village about the 7P marketing mix and the importance of business legality for MSMEs, in order to assist MSME businesses in expanding the marketing of their products in order to increase sales and income from the MSME business. The methodology in this research is the implementation of community service activities in the KKN-PPM program using the Community Based Research method, namely the resource person's explanation to partners. The method used in this activity is a meeting or face-to-face meeting between the resource person and partners located in Sumberagung Village, where the resource person plays an important role in explaining material regarding the 7P marketing mix and business legality for MSMEs. Based on observations, it can be seen that the problem is that many micro and small business owners do not understand the science of the marketing mix and business legality, which has an impact on the difficulty of expanding the marketing of their products. As a result, this affects the way they expand marketing and increase revenue from their products. MSMEs in Sumberagung Village need to be educated about the importance of the marketing mix, trained and assisted in obtaining NIB for marketing purposes, in order to expand markets and income. Apart from that, obtaining business legality and trademarks can help MSMEs become more competitive and competent in the markets
Pendampingan Proses Pendaftaran Sertifikasi Halal Di Desa Gejlig Kecamatan Kajen Kabupaten Pekalongan
Get PDFThe globalization of the halal lifestyle has prompted Indonesian consumers to choose Shariah-compliant products, halal food, Muslim clothing, Muslim-friendly entertainment, and halal trade. Indonesia has significant potential as a market and producer of halal products, involving 1.6 million small-scale food enterprises. Starting in October 2024, halal certification will be mandatory for all food products in Indonesia. However, many small businesses are still reluctant to apply for certification due to a lack of awareness. This research was conducted in Gejlig Village, Kajen District, Pekalongan, involving 30 small businesses. The aim was to educate them on the importance of halal certification and registration procedures. The results showed that the training effectively improved their understanding, motivated them to apply for certification, and enhanced product quality and market reach
Pemanfaatan Social commerce untuk Membangun Produk UMKM Desa Jengglungharjo
Get PDFDesa Jengglungharjo memiliki potensi signifikan untuk mengembangkan UMKM melalui penerapan social commerce. Social commerce dapat memainkan peran penting dalam meningkatkan kesadaran merek, memperluas jangkauan pasar, dan mempermudah proses transaksi bagi UMKM di desa ini. Meskipun demikian, adopsi social commerce menghadapi berbagai tantangan, termasuk keterbatasan dalam pengetahuan digital dan infrastruktur yang memadai. Untuk mengatasi masalah tersebut, disarankan implementasi kebijakan dan strategi inovatif yang fokus pada peningkatan keterampilan digital, pengembangan infrastruktur teknologi, dan dukungan pemasaran digital. Dengan langkah-langkah ini, diharapkan pengembangan UMKM berbasis social commerce dapat berjalan dengan lebih efektif, memperkuat perekonomian desa, dan menjadikan Desa Jengglungharjo sebagai contoh sukses dalam memanfaatkan potensi digital untuk kemajuan UMKM di era modern
Pengajian Berbasis TPQ (Taman Pendidikan Al-Quran) bagi Pendidikan Anak untuk Meningkatkan Potensi Desa Gambiran
Get PDFOne of the efforts to increase the understanding of the people of Gambiran Village from a religious perspective is that the service program is holding a "Recitation Based on the Importance of TPQ (Al-Qur'an Education Park) for Children's Education" which is expected to help strengthen the management of children's education and make the village's potential better and quality. The approach method in this service activity uses Community Based Research. The parties involved in this recitation were members of the general public, especially Jam'iyah Yasin Tahlil women in the Ngrowo Hamlet area, Gambiran Village, with a total of 58 participants, and Mr. H. Moh. Khoiril Anam, S.H.I, M.Pd.I as the lecturer. The method of implementing this activity uses face-to-face methods in the form of recitation and socialization. The results after the study was conducted received a positive response, this can be proven by the community's satisfaction through and the addition of students studying at TPQ Al-Ikhsan, Ngrowo Hamlet, Gambiran Village after participating in the study
Pelatihan Peningkatan Kemampuan Menulis Huruf Hijaiyyah Bagi Anak Usia Dini di TPQ Al-Hikmah
Get PDFThe majority of Miagan Village residents are Muslim, but in terms of implementation in daily life, they are quite low in participating in Islamic activities organized by the Village. This is a problem where some residents are still low in knowledge of jurisprudence which is the basis of Islam, one small example of which is related to the ability to write hijaiyah letters. This problem needs to be resolved through community service activities. The objectives of this service activity include: a) providing training to TPQ santri students on how to write hijaiyyah letters well b) providing an understanding of how to write hijaiyyah letters with meaning and connecting hijaiyyah letters well c) making a guidebook and reading and writing exercises al-Qur'an d) provide motivation to TPQ students in learning the basic science of reading and writing the Al-Qur'an properly and correctly. This service activity was carried out at TPQ Al-Hikmah Miagan Village, Mojoagung District on September 19 2023 at 16.00-17.00 and was attended by all students of TPQ Al-Hikmah Miagan Village. This activity was filled with introduction and training in reading and writing the Al-Quran. This service activity uses discussion and training methods. The service activity produced a book that is proficient in Arabic writing for beginners which has an impact on the knowledge of the TPQ Al Hikmah students. Because, it is able to help TPQ Al Hikmah students to make it easier to write Arabic correctly, as well as increase insight/knowledge in the students' learning process. Apart from that, this book can improve the skills of students, because the contents of the book prioritize practice/exercise rather than theory.
 
Implementasi Moderasi Beragama melalui Lomba Mading di Lokasi KKM MTs Al-Ma'arif 01 Singosari
Get PDFDi era masa kini, penting bagi generasi muda untuk memahami dan mengimplementasikan moderasi beragama dalam kehidupan sehari-hari. Hal ini diperlukan mengingat dalam era globalisasi ini, keberagaman menjadi semakin nyata dan relevan dalam konteks kehidupan masyarakat. Keberagaman agama merupakan salah satu aspek yang krusial dalam dinamika sosial yang mempengaruhi cara individu memandang dunia, bertindak, dan berinteraksi satu sama lain. Implementasi moderasi beragama dapat diwujudkan salah satunya melalui pengabdian masyarakat yang dilakukan di MTs Almaarif 01 Singosari. Pengabdian masyarakat yang dilakukan oleh mahasiswa KKM UIN Maulana Malik Ibrahim Malang ini mengimplementasikan moderasi beragama melalui lomba mading. Penelitian ini menggunakan metode penelitian berupa pendekatan kualitatif deskriptif. Data dikumpulkan melalui observasi dan wawancara. Hasil yang didapat adalah adanya dampak positif bagi para siswa, karena dapat memiliki pemahaman yang komprehensif serta dapat mengimplementasikannya dalam karya mading. Meskipun demikian, masih ada beberapa kendala seperti kurangnya minat sebagian siswa terhadap tema moderasi beragama. Dari hasil tersebut, dibutuhkan adanya pemaksimalan dalam mempromosikan tema moderasi beragama untuk menarik minat generasi muda
Analysis of E-Commerce Utilization in Consumers as Culinary MSMEs in East Jakarta
Get PDFThe purpose of this study research is to analyze the use of E-Commerce in consumers MSMEs which is based on the current development of globalization and its impact on technological progress and economic income. Analysis used to identification of the internal and external environment of culinary MSMEs. The Analysis we use in the study is qualitative research combined with descriptive analysis of the depiction of the object study in depth. So, a depiction of the object study can be provided. This data collection method is through survey information, and interviews. The results of this research show that e-commerce can provide broader information about culinary MSME products. An E-commerce system can also be a promotion for culinary MSME business actors to the establishment of buying online
Improving Sales Performance Using SWOT Analysis in Surabaya Digital Marketing Services
Get PDFDigital marketing is an advertising activity that uses quality online media on the internet network. By using the company's theme products, your atmosphere can be edited through the Canva application, Adobe Photoshop to make video content as attractive as possible. With an application that makes it easy for business people to sell products and promote their products directly on a regular basis using existing media. All business leaders will compete with those who really strengthen technological progress, so your business can survive in this digitalization era successfully and purposefully to achieve company goals by taking the right steps so that consumers are not disappointed with producer performance services. Behind the popularity of digital technology, it is making it easier for people to sell various services and business products. In compiling this internship report, a qualitative method uses information gathering by the author by direct observation at "Prior ads Digital Marketing Services Surabaya" in gathering information. From the Cartesian diagram above, the position of the company "Prior ads Digital Marketing Services Surabaya" is in the quadrant which indicates that the company's position is in a position of considerable internal strength, but also has the greatest threat, so it must use a strategy. which aims to increase sales through employee performance, service production, and existing content development