Journal of Visual Art and Design
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Functional and Emotional Features Studies on Traditional Indonesian Instant Food Packaging
Full text linkFood technology and packaging create opportunities for Indonesian SMEs to sell traditional dishes for instant cooking. Such products require a fitting packaging design. The purpose of this study was to find out verbal and visual design elements that have functional and emotional appeal that are suitable for the packaging of instant traditional Indonesian food. This study used a combined qualitative and quantitative method, measuring the respondents' opinions using a 5-point Likert scale. According to the results, the packaging of instant traditional Indonesian food brands is mostly functional but not unique. To make the appearance of the products stand out more and have more emotional appeal, three things can be applied to the packaging design: firstly, unusual colors and shapes to create a unique impression; secondly, a conventional image rather than a modern image; and thirdly, visual and verbal icons referring to the origin of the traditional dish that are still popular to create a familiar image
New Identity in Local Community-owned Woven Fabrics in Tuban, East Java, Indonesia
Full text linkThe tradition of weaving fabrics by the local community in Tuban, East Java, Indonesia began in the 11th century and until now is considered an important part of the identity of the community. In the current conditions, the tradition of making traditional woven fabrics has persisted without improvements in terms of design, technique, function and products. However, the modern context has brought about a new lifestyle in Tuban that is no longer entirely traditional. Therefore, traditional woven fabrics also need a new identity that is compatible with the current conditions while still being connected to the original identity. This was done in the current research by developing visual novelty for the traditional woven fabrics of Tuban using an experimental method. Alternative processes and techniques of weaving were used to produce weavings with a variety of textures. In the development process, keeping elements that are traditionally valued by the local community was a major concern in order to retain the original character of the fabrics while adding novel elements
From Analog to Virtual: Visual Stylizations of Humanoid Characters Across Media
Full text linkVisual stylization and its impact on different aspects of the perception of digital human beings are commonly debated. This study investigated how fictional and non-fictional characters are represented in various media from the perspective of digital humanoid character design. Based on Zangwill's theory of Moderate Aesthetic Formalism, this study focused on the formalistic aspect of visual analysis and interpretation of media artifacts ranging from older media such as paintings to newer media, such as animations, interactive video games and mobile apps. This paper also explores several case studies of how humanoid digital characters are represented via visual stylizations across different media. This article underlines the importance of visual stylization as an opportunity to find unique and innovative ways of communicating with visual means
Fashion Designer Behavior Toward Eco-Fashion Design
Full text linkAn important aspect of the future of fashion design is eco-fashion. The first aim of this study was to understand how personal attitude affects fashion designers in pursuing eco-fashion design in their work. Secondly, the designer's behavior toward eco-fashion design was investigated. This study applied the theory of reasoned action (TRA) as the foundation for understanding the designers' behavior. A mixed-method two-stage solution was used. Data were collected through qualitative open-ended questions distributed among eight sustainable fashion designers and 98 fashion designers who were selected as the research subjects for a survey. Direct logistic regression and MANOVA were applied for statistical analysis. The model was tested via structural equation modeling (PLS-SEM). The most important ï¬ndings of the research were that a positive attitude toward eco-fashion design could predict the designer's intention toward sustainability better than social norms. Further, the participants confirmed that environmental knowledge, perceived quality and price, perceived functional and aesthetic values, and the perceived usefulness of technology in the application of eco-fashion materials affected their attitude towards eco-fashion design. Furthermore, corresponding policies are proposed to facilitate clothing waste minimization in design through the use of eco-fashion materials, which could gain widespread attention and become a new trend in fashion
Figurative Language Methods as Strategies of Sociopolitical Criticism in Jan Svankmajer's Films
Full text linkThe aim of this study was to evaluate the sociopolitical critique strategies used by Jan Svankmajer in his films. Figurative language in literature means speaking in an indirect way by using words with a meaning other than their literal meaning. An important part of this study was aimed at establishing the parallels between various modes of figurative language and the films of Svankmajer, which can both be used to indirectly criticize contemporary sociopolitical issues. The research method of this study was based on finding the equivalents of various figurative language modes in filmmaking techniques used by Svankmajer. Thus, figurative language modes were identified using a literature review. The structure of Svankmajer's filmmaking techniques was analyzed and set side by side with figurative language modes by an analytical-comparative approach
Study of Female Rider Visual Perception Toward Scooter Designs in Indonesia
Full text linkThis study consisted of a perception evaluation and identification of scooter shapes that are attractive to female riders. A survey using a Likert scale was conducted on 150 female scooter riders, providing an evaluation of six different scooter shapes representing scooter designs in Indonesia. The result of the descriptive analysis showed that scooter designs in Indonesia are perceived as high-quality, comfortable to ride, able to be used by family members, fun to ride, relaxing, and giving self-confidence when they are ridden, all of which are physio-, socio- and psycho-pleasure factors, thus only achieving the visceral and behavioral phases. These perceptions are in accordance with the female gender (communal, high emotion and empathy). The scooter models considered to be attractive to female riders had perceptions related to the ideo-pleasure factor determined by shape details in the scooter design. The results of factor analysis showed a different composition of perception factors among scooter models. The conclusion of this study is that in addition to size, type and shape characteristics, designs, both the overall design and design details as well as gender characteristics influence the difference in visual perception by female riders toward scooter designs.
Visual Awareness: Enabling Iterative Thinking through Photography
Full text linkThis paper presents research results that aid in understanding how photography can become a tool for iterative thinking as a mode of reflection. The research was conducted in three phases. The first consisted of a specific task: after reading assigned materials from different sources, PhD students had to take a photograph as a visual reading-report. In the second phase, all the created images were presented and discussed during class. In the last stage, the students talked about their experience through in-depth interviews. The findings showed that visual awareness linked observation and reflection at the same time, since the students were continually looking for ordinary objects to carry new meanings that were relatable to specific arguments and ideas expressed in the reading materials. Hence, visual awareness is understood in this paper as a mode of visual perception that enables a process of thinking iteratively about a particular topic. The photographic camera was identified as a thinking tool that could be a valuable device to incorporate into educational activities. Finally, in addition to practicing iterative thinking, students expressed feeling engaged and motivated, enjoying this activity, and embracing the challenge
Knowledge Resources Informing Lighting Design Practice in Egyptian TV and Film Industry
Full text linkThis study investigated the knowledge resources informing television and film lighting design practice in Egypt and the value of suggesting scientific recommendations to be followed. A questionnaire was circulated among a considerable number of professional lighting designers, lighting directors, directors of photography and cameramen working in the Egyptian media industry. Most of those addressed by the survey indicated that their main knowledge resource during their work is likely to be their own past experience. Very few of them depend on the recommendations of scientific research. Moreover, critical analysis of the collected data showed that there is limited academic research in the discipline of lighting design available for Egyptian television and film practitioners to benefit from. It was concluded that the discipline of lighting design needs more scientific research to establish a database of findings, theories and paradigms just as any other design discipline
Identification of Aesthetic Values for Visualization Media of Flood Disaster Modeling
Full text linkMany flood modelings use geovisualization techniques but are very complicated and can only be understood by researchers or practitioners. There is a need for modelings that are informative and can be understood by ordinary people for the purpose of disaster mitigation. This research analyzed a flood modeling geovisualization sample to find out the extent to which aesthetic values are used in that modeling. For breaking down the modeling, an analytical approach was used as well as physioplastic, ideoplastic, and judgment analyses. Then, the modeling was evaluated through a questionnaire that was distributed using Google Forms to 40 respondents with a background as visual communication design students. The questionnaire was presented using closed questions and a visual analogue scale. The aesthetic parameters used for measuring were: lighting, color, two-dimensional field, three-dimensional field, time/motion, and sound. The evaluation results showed that the flood modeling geovisualization sample did not use aesthetics effectively. Modeling representations need to be simplified into visualizations using a well-planned aesthetic concept to make them more informative. Hopefully, the result of this research will make flood modeling more impactful and easier to understand by ordinary people through the application of aesthetic values such as those addressed in the questionnaire