Journal of Visual Art and Design
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    274 research outputs found

    Front Matter Vol. 5 No. 2, 2013

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    Romantisisme pada Karya-Karya Raden Saleh: Suatu Tinjauan Kritik Seni

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    Raden Saleh is a 19th century Indonesian painter who had the opportunity to master the European paintings in his time. He was born in Terbaya, Semarang on 1807 from a noble family. He then studied painting under the Belgian painter A.A.J. Payen who was assigned by Dutch colonial ruler to capture Indonesian scenery. After studied for some times in Indonesia, he began to travel to Netherlands, Germany, France, and several other European countries and chiseled his name as a famous Romantic painter both in Europe and in Indonesia. This research began from a predicament on how far Romanticism has its influence on Raden Saleh"Ÿs paintings. Romanticism in Raden Saleh"Ÿs works not only characterized by the visual and themes, but also embedded in Raden Saleh"Ÿs ideas and attitude. Raden Saleh, at that time, developed a distinctive style and themes under the Romantic spirit which is mostly a depiction about hunting scenes, allegorical landscape, and dramatic scenes that involves human"Ÿs emotion. Nevertheless the influence of Romanticism is to be found more on Raden Saleh"Ÿs ideas and attitude, such as the idea about the grandeur of nature, exoticism, orientalism, individual freedom, and struggle for liberty

    Enter the Matrix: Building Creative Industry through Delivering Insights in Comics

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    Comic is a media which delivers its content through visual sequence. This media has negative preference in Indonesia's community because viewed as mild entertainment for children. Yet in modern society, comics observed and researched as one of media which could penetrate deep within its reader's mind. In re-create cultural insight through comic, the content must encrypt into visual and sequential mode which form a matrix of insight. This matrix will encompasses the effective transformation of cultural content in comic and also other visual media through media linkage strategy. The media linkage strategy is to surround the children's access of information and visual entertainment in order to build certain knowledge and understanding. It's a system that crystallized from global marketing practices of visual media industry over decades. This paper urges to highlight the visual communication design study in creating a matrix of cultural insight in translating cultures of Archipelago and media linkage strategy in order to strengthen cultural understanding among children

    New Value: Keeping It Real

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    Many parts of the world now swim in a sea of complex products that do not necessarily improve the overall quality of our lives. From cell phones to baby strollers, we have overloaded our designed environment with hyper-functional products that often leave us searching for simpler, straighter forward product offerings. In a product landscape that more often than not equates complexity with sophistication; our ever-increasingly complex modern society has allowed faux conveniences to outweigh the tangible realness of our experiences. The look and feel of products has often become complex and complicated "“ and this is often highlighted as a positive thing. We are less likely to encounter simple, intuitive, and usable products geared toward the individual. To avoid this trap, one would need to apply a filter that would govern the intake of certain products to only those that are seen as adding true value to our lives. It is necessary to appeal to people's emotions, and carry cultural richness and authenticity back to the forefront while embracing the power of cur-rent and future technologies. Design has tremendous power and the versatility necessary to bring about this positive change

    Assessing Three-Dimensional Art Objects Quantitative Evaluation of Qualitative Achievements in Art and Design Education

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    Knowledge about shaping three-dimensional objects is tangibly and conceptually relevant to human activities within a spatial environment, and is part of formal arts and design education as one of the basic elements in the process of learning about creating functional artifacts and art objects. Basic skills connected with this knowledge are conveyed in 'Basic Three-Dimensional Object' class, which is aimed at conveying a deeper understanding of three-dimensional objects as touchable and visible, and occupying a structural space. Learning this entails is quite an elaborate exploration, which, when evaluated afterward, is of a qualitative nature. However, in higher education every step of the learning process is quantified in order to validate the students' achievements. This requires an objective judgment from the lecturer, despite the fact that many parameters which are relevant for art objects are not exact. Therefore, once grades are released, not all students understand the meaning of numbers that represent their grades. These numbers are of a precise, quantitative nature, while explanations from lecturers in non-exact narrations are of a qualitative nature. The contrast between these two types of evaluation has raised questions such as: is quantitative grading an appropriate method, or is it better to use a subjective validation to appreciate creativity

    Visual Identity of Malaysian Modern Sculpture

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    An artwork is the manifestation of an artist's utilization of a variety of approaches, which is closely related to the idea of an artist, media and technique. The manipulation of an artwork is based on the relationship of an artist, idea and media, through formalistic approaches and the surrounding community. Understanding of the visual identity is related to other disciplines in fine art, such as painting, printing and drawing, and new media because of the nature of its context, which is based on the physical form and space. The aim of this research is to generate knowledge on visual identity through sculpture. The research explores the forms and the symbolic meanings based on the influence of the local community and social system. This study employs the cultural concept as a system to create an understanding framework to the process of creating artwork. The qualitative approach is used as the methodology framework, which is deemed as suitable to the problem of investigating the visual identity in sculptures. The findings uncover that Malaysian sculptures synergize harmoniously the value system with modern expression, through belief, surroundings, needs and social requirements. These findings contribute to the knowledge of art, generally, that can be used in other fields of art in the process of creation and appreciation

    A Conceptual and Technical Discussion on Digital Painting as New Media Art: Introducing Some Malaysian Works

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    The revolution of media technology offers artists a lot of possibilities to create different art forms. The artist explored and manipulated different media to give different impact in their works since modernism and post modernism period. Malaysia as one of Asian country also committed to art development where artist explore various media in painting including conventional and technological media as well. Digital technology and art movement were developed in two separate segments. In fact, new media art does not establish in art history plot. Therefore, the word digital painting poses an ambiguity to describe its status. The convergence of scientific term and art term called digital painting will be discussed into two sections under conceptual issues and technical issues. In conceptual issues, digital painting will be linked to the ingredient and components of art including the artist, the form, the audience and its surrounding, the subject, and the content. This paper will also discuss what is behind digital painting which includes some technical issues including concept of digital image, the hardware and the software. This paper will confer some Malaysian digital paintings situation and scenario. Subsequently, it summarizes the core elements in digital painting to be implemented in further studies

    Cover Vol. 5 No. 2, 2013

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    Kajian Hubungan antara Desain Kendaraan MPV dan Penggunanya di Kota Bandung

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    Currently motored vehicle has become a necessity for most urban people because the demands of high mobility are performing in their daily activities. Geographical conditions, cultural distinctiveness, economic and lifestyle differences also influence the behavior of its people. Indonesia is a country with a high rate of car sales for multipurpose vehicle (MPV). With this phenomenon, criteria for the Indonesian people about MPV car, with both design aspects and also engineering aspects are no longer controlled by the principal industry in Japan, but should further reflect the desires of consumers in Indonesia. This becomes the basis of the considerations in choosing which vehicle they want to buy. The goal of this research is to identify the factors that influence the occurrence of the difference between consumer choices with a design that has been offered by the manufactures. This study was conducted to prove the hypothesis that car design using ideal values from Japanese country as the main producer of cars in some cases do not have high hopes of being accepted by the Indonesian market, considering several values and cultural differences between ideal values of Japanese car manufactures and conditions of Indonesian people, which resulted in differences of perceptions, between the ideal concept of car design of urban people in Indonesia and the concept that manufactures has offered

    The Aesthetics of Sundanese Traditional Design, Case study: Rice Containers Design

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    The traditional design that is still made and exists today is a legacy from mythical culture period. That is to say that it has its own aesthetical concept that is different from modern aesthetics. Some of the traditional designs in Sundanese society is the rice containers that come in different form depends on the rice condition. The design of a traditional rice container in Sundanese culture is made in basic shapes, such as square, circle and triangle or configuration of the basic shapes resulted in a beautiful design. The rice containers mostly made of woven bamboo. Uniquely, these visual basic shapes also found in proverbs and idioms in Sundanese language as a symbol of perfection of conduct.  Square symbolizes attitude or behavior, circle is for belief or faith, and triangle represents a holy place. Rice in traditional community such as Baduy in Banten has a connection with the myth of the goddess of rice. Thus, Sundanese traditional culture and society highly respect the rice. This is one of the reasons why the traditional rice containers are designed in those form. This study has come to a conclusion that traditional design made is not merely to fulfill utility needs but also to represent the Sundanese macrocosm

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