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The role of Corporate Social Responsibility in shaping Brand Loyalty in the Global Market
No full textThe study has been conducted with reference to The Role of Corporate Social Responsibility in Shaping Brand Loyalty in the Global Market, which analysed the impact of CSR activities on customer trust, perception, and longer-term brand loyalty. The introduction chapter provided a description of the background of the research, goals and the relevance was outlined, explaining the increasing relevance of CSR in competitive international markets.
The literature review chapter has critiqued the available theories, models, and empirical research that connect CSR with brand loyalty, with key issues of gaps that exist in cross-cultural and situational knowledge.
The methodology chapter outlined the philosophical framework, approaches implemented for the research, along with steps taken for collecting and evaluating the information. The research implemented a quantitative study through a survey in different demographic and geographical groups, along with statistical analysis methods to measure the correlations and the trends.
The findings and analysis section brought forth the findings of the survey that have found relevant links between CSR dimensions like environmental responsibility, ethical practices and community engagement and brand loyalty indicators, with conclusions about cultural and market-specific variations being addressed as well.
In the conclusion chapter, the results of the research were summarised, demonstrating that CSR has a strategic role in improving loyalty and presenting feasible guidelines to companies in adapting CSR activities to various market settings. The study as a whole has contributed to academics as well as the practice of managers in illustrating the many ways in which authentic, culturally sensitive CSR initiatives could prove as a source of competitive edge in creating brand loyalty worldwide. The dissertation succeeded in familiarising an overarching plan on how CSR can be used as an engine of sustainable brand-to-consumer relationships in the international business environment through the integration of theory, empirical data, and practical measures
A Study on Integrating Product Innovation & Marketing for Sustainable Growth with reference to Nutraceutical Companies
No full textThe rising life expectancy and health trends that involve diseases caused by lifestyles are making nutraceuticals (a combination of nutrition with pharmaceuticals) popular. Customers are waking up to the relationship between nutrition and health, posing a demand on the availability of functional food and nutraceutical products that can prevent diseases, enhance health, and save on dependence with formal medicines. The paper discusses the combination of product innovation and ethical marketing as the key factors of sustainable development in the context of the worldwide nutraceutical market. With the trend toward proactive health and natural wellness solutions consumers embrace, companies are being pushed to create scientifically proven bioactive formulations and transparent and regulatory compliant marketing approaches. This study critically analyses the performance of ten outstanding nutraceutical companies against four strategic aspects that include product innovation, ethical marketing, global market approach, and sustainability based on a thorough survey on the secondary data. It outlines best practices and areas of gaps having to do with clinical validation and regulatory fragmentation as well as consumer confidence. Firms which generate innovations that are adapted with ethical address and setting regarding the environment produce competitive strength and scalability. The research findings recommend that the nutraceutical industry needs to be sustained on evidence-based product development, connected consumer, and sustainable endeavours. Strategic vision and frameworks are suggested to commercial organisations that wanted to strike a balance between commercial performance, the promotion of public health, and protection of the environment
The effects of Change Management Approaches on Employment Productivity
No full textIntroduction: Change management approaches followed in the UK manufacturing sector is the key aim of this research. An overview of research background about the need for incorporating change management strategies in the industry has been presented.
Purpose: The purpose of research is to analyse several change management practices adopted in the UK manufacturing sector. The impact of change management strategies on employee productivity in the industry has been analysed.
Method: The mixed method, such as the primary and secondary data collection method, was used here to gather real-time insights. A survey was conducted considering 81 participants, and 18 questions were developed. Thematic analysis was conducted with the help of the secondary data.
Findings: From the survey findings, it has been observed that most of the respondents agreed with the fact that change is crucial in the manufacturing sector and with the help of strong leadership as well as communication, change can be well managed as well. A thematic analysis has been conducted to highlight key patterns of encouraging skill development, facilitating feedback-oriented communication and development of psychologically safe working space in the industry to improve change outcomes. Limitations of research have also been highlighted.
Conclusion: In conclusion, it has been shown how key findings have been linked with research objectives. Based on the discussion, relevant recommendations have been provided to further improve employee productivity in the UK manufacturing sector during change management
Impact of Considering Sustainable Strategies on the improvement of Logistics for customer satisfaction in the fashion sector. A Study on Native Denims, Ireland
No full textThe introduction chapter gives the study used to assess the impact of sustainable logistics practices on customer satisfaction for Irish fashion enterprises, utilizing the case of Native Denims. The chapter provides the background, develops the research problem, and states the purpose, objectives, and research questions. The chapter further gives justification, importance, limitations, and overall research design. The chapter places more focus on the significance of sustainability in logistics and its potential influence on consumer buying behaviour and brand loyalty.
Chapter 2 critically examines the intersection of sustainability and logistics in the fashion industry, drawing on the example of Ireland-based Native Denims, a sustainable denim brand. It discusses the overview of Sustainable Textiles making a difference, the pollution that regular textiles create, where to source it, customer appeal, and complications of using it. The theoretical framework that the chapter develops is based on 'Stakeholder Theory', 'Theory of Planned Behaviour', and 'Triple Bottom Line'. The review identifies serious gaps in empirical studies, especially concerning customer satisfaction outcomes of sustainable logistics.
The findings chapter has focused on the relationship between sustainable logistics practices and consumer behaviour perceptions within the fashion industry of Ireland, specifying the attributes of Native Denims. The overall demographics of the respondents have been illustrated by the descriptive statistics, which indicate that the respondent base has been mainly the younger demographics that have shown a positive response regarding the investment in sustainable practices. The correlation analysis has shown positive associations between satisfaction and loyalty, highlighting the recycling acceptance and the concerns regarding the prices. Moreover, the regression analysis has supported the idea of the perceived importance of sustainability, recycling measures, and additionally, the satisfaction among consumers due to sustainable approaches has a substantial impact on loyalty, support, and belief in cost reduction.
The survey outcomes in the fifth chapter confirmed opposite findings in literature confirming robust relationships among sustainability logistics and patron pride in Native Denims via the exploration of motivators, barriers (together with fee and attitude–behaviour gap), and guidelines of transparency, incremental actions, collaboration, and supplying incentives to clients so that you can beef up sustainability integration into style logistics.
Chapter 6 indicated the number one aim, findings, and contributions of the take a look at, confirming a high-quality relationship between sustainable logistics and customer pride and loyalty in Native Denims. It relates to taking a look at the consequences to the study's objectives, addressing barriers (which include fee and rate sensitivity), and mentioning the restrictions of the methodology. It additionally proposed destiny studies, which include comparative and blended methods, and suggests strategies (transparency, incremental action, collaboration, and client incentives) to bolster sustainability in logistics practices. As a whole, it has proven how SMEs can capitalise on sustainability as a strategic gain in an aggressive market, clients are actually stressful aware of practices, as clients end up more eco-aware
Precarity, Aspiration, Cultural and Ideological Capture: A Phenomenological Study of Generation Rent in Ireland’s Financialised Housing System
No full textThe increasingly growing Generation Rent (GR) in Ireland lives in a suspended state, unable to attain homeownership, condemned to rent in a financialised market that offers neither security nor affordability. The ideological foundations of commodification were seeded by neoliberal policies that emerged globally in the 1970s and have since flourished into a financialised housing system — a full bloom of a fairy tree, with fruit for many but increasingly thorns for the rest. Those who find themselves on the sharp end experience housing precarity, causing a plethora of negative psychological and material effects. The roots of the current housing crisis are in the entrenched cultural norms. The tree is haunted by the Irish “ancestral ghost of land and real estate,” preventing society from imagining alternative forms of secure tenure. Political narratives and efforts to alleviate the problem are dissonant with renters' lived experiences, yet hypernormalised to protect the ontological security of the tree’s inhabitants. Fret not, fairies, no lumberjack is coming to cut blackthorn, but a dialectical tree surgeon.
Through a qualitative thematic and phenomenological analysis of 10 in-depth interviews with Irish-born and non-Irish-born renters, the dissertation interrogates how financialisation has shaped housing aspirations of GR, and how housing precarity effects are dealt with. It investigates how cultural narratives feed into housing aspirations and perceptions of renting among the two groups. It examines evidence of and explores the mechanisms behind the Hypernormalisation of the current housing policy direction. The findings indicate that financialisation has led to an inefficient housing market, causing GR to experience precarity. The perception of renting is negative, with ownership seen as the only means of achieving safe tenure. Renters manage the precarity but struggle to envision alternatives due to cultural entrenchment and imposition. Policy narratives are dissonant with lived experiences and indicate Hypernormalisation
Integrating Sustainability into Irish Healthcare: An Examination of Strategies, Organisational Obstacles, and Exemplary Practices for Systemic Transformation
No full textSustainability in healthcare has transitioned from a marginal issue to a strategic necessity, caused by increasing climate responsibilities, surging operating costs, and the pressing demand for good health systems. In Ireland, these constraints are made worse by the structural intricacies of a dual public-private sector, old infrastructure, and limited long-term investment cycles. Although the Health Service Executive’s (HSE) Climate Action Strategy 2022-2050 outlines ambitious decarbonisation and resource efficiency objectives, implementing these commitments into systemic practice is a significant challenge. This research critically analyses how Irish healthcare organisations conceptualise, integrate and maintain environmental and social responsibility within operational and therapeutic frameworks. This study employs a qualitative technique, including semi-structured interviews with hospital leaders, sustainability officers, and clinical stakeholders from both public and private sectors. The analysis integrates concepts from organisational behaviour, environmental science, and health policies to examine the relationship between leadership, workforce engagement, policy alignment, and infrastructure limitations. Findings indicates that although instances of innovation such as circular procurement, energy efficient infrastructure enhancements, and decreased gas emissions exhibit quantifiable advantages, widespread implementation is obstructed by limited finances, cultural resistance, and irregular policy enforcement. The study underscores the critical importance of transformative leadership and focused staff participation in integrating sustainability, as well as the need for comprehensive measurement frameworks that assess environmental, economic, social and health outcomes. The study indicates that attaining sustainable healthcare in Ireland necessitates a coordinated, multi-tiered plan that reconciles legislative aspirations with operational realities. Recommendations encompass, the integration of environmental key performance indicators into governance frameworks, the enhancement of sector-wide collaboration among public and commercial entities, and the alignment of procurement practices with EU green standards. The research emphasised the essential connection between public health and planetary health by positioning sustainability as fundamental to patient care promoting a proactive, evidence-based strategy for future healthcare reform
User Satisfaction and Feature Preferences On TradingView for Financial Technology
No full textIn the fintech space, technology has completely transformed the way people engage with financial markets. Traders in the past used newspapers and delayed data for market insights. Digital trading platforms today have elevated real-time information, analysis tools and a simplified user interface to front stage. Between numerous platforms, TradingView is very well-liked and helpful as it satisfies the demands of its varied user base, this paper investigates user satisfaction and feature preferences on TradingView.
TradingView provides basic tools for retail traders and investors including professional charting features, customisable alerts, and a built-in social network for idea sharing. These elements help to encourage better community involvement, better decision-making knowledge, and more effective market analysis. User experience keeps being a major determinant in keeping interest and pleasure on platforms like TradingView as financial technology expands
The Hidden Cost of Free Water: Domestic water waste and infrastructure challenges
No full textThis research is focusing on household water consumption in Dublin, as well as their levels of public awareness and perceptions with a system where water usage has historically been without a direct cost. Even though, this policy ensures every resident can access domestic water, it has also increased misconceptions of this valuable resource, reduced public understanding of infrastructure issues and diminished conservation governance efforts in the country (Irish Examiner, 2012). Furthermore, the study investigates the impact of the absence of direct billing affects residents behaviours, conservation attitudes and willingness for a potential reintroduction policy (O'Sullivan, 2021).
This study uses a qualitative method, employing a structured online survey through community networks and social media. The duration of the survey took approximately 5 to 8 minutes to complete, the survey gathered 74 valid responses, from Dublin residents residing in private homes from over 6 months in the country. It investigated demographic backgrounds, daily routines, water use patterns, understanding of infrastructure issues and opinions on water pricing. The data were analysed using Thematic Analysis, guided by Attitude Behaviour Gap, Social Practice Theory, Theory of Planned Behaviour and Environmental Justice to identify gaps between stated values and actual behaviours (Figure 1 Thematic Analysis).
The results highlight a clear disconnection between environmental awareness and daily habits, while most respondents recognised that long showers contribute to wastewater, 67% admitted showering over 8 minutes. In the same way, 72% turned off the tap while brushing their teeth, though, less than half (48%) did the same while washing dishes. On the other hand, knowledge about infrastructure issues was low, with only 27% knowing that leaks in the pipes cause over 40% loss of treated water in the country, likewise, public mistrust is a major concern, with 70% opposed to bringing back water charges as in 2014, because of uncertainty about the allocation of funds, governance transparency and poor knowledge about water conservation (see Graph 4 Questionnaire - question 2.1; Graph 5 Questionnaire - question 2.4).
This research indicates, that perception of water is still seen culturally as an unlimited and abundant resource in the country, causing challenges to sustainability efforts (Murray, 2016). Participants proposed that improving leaks detection, increasing public education in the new generation and implementing awareness campaigns could reduce water waste rather than imposing charging fees (Table 3 Questionnaire - question 3.8). Nevertheless, lack of knowledge about infrastructure problems highlights the necessity for educational campaigns, transparent and clear governance and better engagement with the Irish residents (De Buitleir, 2014)
Hybrid Machine Learning and Mathematical Modeling for Tumor Dynamics Prediction: Comparing SPIONs against mNP-FDG
No full textOutline: Since the late eighties, Superparamagnetic Iron Oxide Nanoparticles (SPIONs) have been extensively studied for their exceptional ability in targeted drug delivery, typically coerced by magnetic fields and delivered at chemotherapy sites. Both iron-coated (SPIONs) and fluorodeoxyglucose-coated (mNP-FDG) magnetic nanoparticles are known to be highly potent in their ability to deliver drugs with uncanny precision to cancerous cells while minimizing damage to healthy cells. Of late, though, questions have been raised about the potential increase in cytotoxicity, particularly with SPIONs. Combining Machine Learning (Extreme Gradient Boosting) with continuum modeling (exponential and logistic growth), we find that while mNP-FDG can control tumor progression within 2 days compared to 18 days by SPIONs, for complete termination of the tumor, SPIONS (20 days) are superior compared to mNP-FDG (more than 40 days). We also provide an interactive graphical user interface (GUI) developed with Tkinter/Python that allows users to input relevant data, such as treatment type and time, to receive real-time tumor volume predictions. Our ML-guided prediction indicates joint therapy as the optimum choice, where mNP-FDG is largely responsible for controlling the initial spread of tumor the tumor spread, followed by SPIONs for complete eradication, facilitating personalized cancer treatment in clinical practice.
Main Limitations: This modeling study uses trendline data from multiple published sources that may have been conducted under varying experimental conditions. Thus, data optimization and normalization are potential challenges. Also, different forms of cancer may have been addressed in these separate studies. However, our robust modeling infrastructure ensures genericity through multiple ensembles averaging of results that consistently converge.
Objective: The present study aims at a comparative analysis of two groups of inorganic molecules, Superparamagnetic Iron Oxide Nanoparticles (SPIONs) and fluorodeoxyglucose-coated (mNP- FDG) magnetic nanoparticles, to understand the relative merits and demerits in optimizing specificity and cytotoxicity of chemotherapy treatment when administered through these agents. We also analyze the possibility of combinatorial drug administration using both agents
Cognitive outcomes and performance of patients diagnosed and treated for N-Methyl-D-Aspartate receptor antibody-mediated (NMDAR) encephalitis compared with patients with schizophrenia and healthy controls
No full textBackground: Cognitive dysfunction may be a sequelae of N-Methyl-D-Aspartate receptor encephalitis (NMDAR encephalitis) with working memory commonly affected. This study examined cognitive outcomes in patients treated for NMDAR encephalitis using a neurocognitive test battery and a working memory paradigm, compared with healthy controls & patients with schizophrenia.
Methods: Adult patients previously treated for NMDAR encephalitis were assessed using the Cambridge Automated Neuropsychological Test Battery (CANTAB) for working memory & episodic memory. Patients completed the N-back task during functional MRI (fMRI) scanning. Results were compared to patients with schizophrenia and healthy controls from a prior study.
Results: Twelve patients were recruited [11 women; mean (SD) age 37(12) years; Mean (SD) duration until immunotherapy treatment 7.09 (2.43) weeks]. Data were compared to 14 patients with schizophrenia [10 women; mean (SD) age 39 (12) years] and 14 healthy controls [7 women; mean (SD) age 30 (6) years]. Significant differences in letter number sequencing, spatial working memory, logical memory I, 1-back, and 2-back performance were observed (Cohen's d = 0.766 to 1.254, p< 0.05), driven by poorer performance by patients with schizophrenia. While patients with NMDAR encephalitis exhibited slightly lower performance compared with healthy controls, none of these differences were statistically significant. No significant differences in neural activation during 1-back or 2-back performance were observed.
Conclusions: Study findings suggest cognitive performance in patients treated for NMDAR encephalitis approaches normal over time. Prompt treatment with immunotherapy is associated with improved cognitive outcomes. Psychiatric services should be aware of the clinical features of autoimmune encephalitis