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Ethical Implications of Artificial Intelligence in Human Resource Management: Balancing Efficiency with Fairness
No full textThis study examines the ethical considerations of implementing AI in Human Resource Management (HRM), especially when it appears as a fundamental area of talent acquisition, evaluative work, and employee engagement. Amid the rising popularity of using AI as a method of improving operational efficiency, minimizing bias, and simplifying HR procedures, this study brings up the emerging issues of fairness, transparency, accountability, and employee trust. Based on the socio-technical and the stakeholder theories, the paper has outlined the importance of developing ethical models of AI to make sure that it enhances but not replaces human judgment. It used a quantitative approach with pre-structured questionnaires addressed to 250 HR professionals and employees in different industries in the UK. Correlation and regression analyses demonstrated that although AI improves the functional values of operation, its success and adoptability depends considerably on the transparency of algorithms, ethical considerations, and the sense of taking care of employees as being reasonably fair with them. Critical findings show that AI in recruiting, performance management, and employee retention has a constructive impact on trust when combined with clear ethical principles. The findings support the opinion that organizations should adopt explainable AI and ensure that they have human guiding in decision-making. Besides, the research defines the lacks of available literature, mainly in terms of the global and practice-related use of ethical AI in HRM. The study will eventually offer practical guidelines that organizations can adapt to apply AI ethically in their HR practices and engage employees towards ethical, inclusive, and responsible innovation to protect their rights. The insights help in creating the dynamic debate of balancing an advancement in technology with ethical HR governance in digital era
Understanding the Impact of Terrorism on Hotel Brand Perception: A Study across Major Global Cities
No full textThe first chapter of the research is integrated with providing an introductory note on the various aspects that are to be covered within the entire paper. Regarding this, the aim, objectives, and research questions are to be framed within this particular chapter. Followed by this, the rationale and key structure of the study have also been incorporated. The second chapter emphasised the measures for crisis communication post terrorist attacks in the tourism industry. The peer-reviewed journals and articles were used to comprehend the role of strategic communication to build brand image for businesses.
The third chapter of this research has identified an appropriate methodological overview to successfully completing the research. This paper has utilised positivism research philosophy with a deductive research approach. The research has been completed through a primary quantitative data collection procedure in which a survey has been conducted. In the survey, a total of 20 closed-ended questions were asked of a random sample of 180 participants. The collected data have been analysed through the SPSS tool.
Chapter four has highlighted the post terrorism safety guidelines for the luxurious hotel brands after analysing long-term effect and luxury–security balance scores, which is 3.68. Trust on the safety preferences has boosted visitation and recommendations practices by the frequent visitors. The regression analysis test has evaluated that media coverage and advertisement cannot increase the recognition of hotels in Mumbai, Brussels, and Paris after the terrorist incidents. Crisis communication, service, and security have rebuilt the engagement of visitors by actively maintaining their loyalty. The concept of clear protocols and communication process has been reflected in the study to ensure effective guest experience and reduce consequences.
Chapter five consolidates the results of this research by directly connecting them to the original study objectives. It examines how terrorism changes hotel brand perceptions, trust, safety, and images and evaluates the findings within the context of the recovery trajectories in Mumbai, Paris, and Brussels. Finally, it presents limitations, future research avenues, and practical recommendations to improve hospitality crisis management
Adapting International Marketing Strategies in Global and B2B Markets
No full textThis dissertation investigates how organisations adapt international marketing strategies in global B2B (business-to-business) markets. B2B demonstrates notable differences from business-to-consumer (B2C) markets, including lengthy sales cycles, multiple decisionmakers, layers of regulations, etc, making it necessary and difficult to adapt. The findings extend existing research debates around standardisation–adaptation - positionality between global and local - see Chapter 1 (introduction). The findings highlighted the increasing prominence of hybrid "glocal" approaches, balancing global brand consistency whilst being responsive to local needs, in international researcher and practitioner spheres.
Using an interpretivist philosophy, this study employed qualitative methodology, through semi-structured interviews with ten marketing professionals spanning sectors and geography. Five areas emerged in the thematic analysis of participants' perceptions of adaptation in international B2B marketing as follows: drivers of adaptation, cultural and regulatory impact, technology and data's role in adaptation, challenges and risks surrounding adaptation, and strategic-level impact of adaptation. The current research informs us that much of the rationale for adjustments emanates from customer expectations, regulatory compliance, brand positioning competitive requirements, whilst also citing that technology was enabling more personalisation at scale. However, in a different sense over-customisation may diminish brand equity while under-adapting branding risk's alienating engaged buyers with an international offering.
This study concludes that adaptation is not just a tactical change, but it can also enable strategic impact for competitiveness outcomes. This includes better leads, quicker conversions, better trust and stronger working relationships with a base of clients. Ultimately, to conduct effective international B2B marketing, an organisation must be agile, culturally intelligent, adaptable and develop integrated digital-level capabilities to execute sustainable continuous adaptation
Strategic Pricing in the Luxury Industry: A Study on the Impact of Status-Driven Willingness to Pay
No full textPurpose - This study aims to contribute to the developing of pricing strategies that enhance pricing power in the luxury industry by demonstrating the influence of perceived social status and the possible moderation role of conspicuous consumption on willingness to pay. Furthermore, insights might benefit luxury brands regarding segmentation and differentiation aspects.
Design/methodology/approach - Data collection was directed through an online anonymous questionnaire survey on Google Forms. The sample comprised 151 participants. The study implemented inferential statistics to determine the relationships among variables, and to test the four hypotheses previously established by correlation and regression analysis.
Findings – Perceived social status significantly influences willingness to pay. Moreover, middle income consumer showed a relevant activity for luxury goods. Findings presented that the higher the consumer’s status orientation, the higher its willingness to pay, which means lower price sensitivity. Additionally, the moderator role of conspicuous consumption was not significant, however, it showed a strong influence of willingness to pay as an independent variable.
Research limitations/implications - Although this study confirms perceived social status considerably influences willingness to pay, findings are limited by sample size and cultural generalisability. The moderating effect of conspicuous consumption was not relevant. Nonetheless, further research should test other behavioural variables to reinforce managerial implications for pricing power.
Originality/Value - This study contributes to the literature by connecting psychological behaviours, such as social status and conspicuous consumption with the development of pricing strategies. Moreover, the findings provide insight for luxury brands into applying segmentation by status orientation and strategic pricing in the pursuit of pricing power
Exploring line managers (Chefs) sustainable behaviour in restaurants of Dublin under theory of planned behaviour: a case of study methodology
No full textThis study examined through the Theory of Planned Behaviour (TPB), the Triple Bottom Line (TBL) and United Nations Sustainable Development Goals (SDGs), how kitchen line managers are engage with sustainable practices. This study intends to explore the effects of attitudes, subjective norms and perceived behavioural control on economic, social and environmental sustainability practices.
A qualitative, interpretive case study methodology, was utilised wherein three independent restaurants, manager by the owner of each place. Head chefs employed were interviewed through semi-structured in-depth interviews. These methodology enabling triangulation, that improving the credibility and validity of the findings and enhances analytical generalisation. Results were interpreted with thematic analysis and triangulated with TPB constructs, TBL pillars and SDG goals.
The results highlight that chefs-intrinsic attitudes significantly govern the work-related practices, such as mental health support, communication, and workplace culture. This is then often fueled by peer norms. Unfortunately, structural limitations (e.g., inadequate training, lack of owner support) often serve to undermine perceived control. Most economic practices (including local sourcing and resource efficiency) are motivated by cost savings.
We see that food waste reduction, waste separation and energy saving behaviours — which we classified as pro-environmental practices- are motivated by both intrinsic and extrinsic routes (correlating owner directive), but whose complete adoption is often hindered due to an absence of proper infrastructure and the physical restrictions in terms of storage faculties.
This study therefore demonstrates how personal agency, and institutional barriers operate together in sustainable implementation at a micro (kitchen) level. This indicates that, while attitudes may serve as a foundation for moulding sustainable practices, the absence of institutionalised processes and enabling networks can constrain transformative shifts. This means focusing on sustainability via specific training programs, investment in the right kitchen infrastructure and better alignment of environmental and social metrics with decision making at an operational level
Factors Influencing Employee Performance on Flexible Working for a Sales Function within an Organisation
No full textThis research paper aims at identifying employee performance factors for a sales function within an organisation looking to adapt a flexible working model. With the rise of demand of flexible working during COVID 19, we have seen that some organisations have already started working on implementing this approach. However, some organisations believe it’s important but have yet to roll this model out to their employees. As the approach to flexible working has become a wide topic, several studies have attempted to measure the impact on flexible working within an organisation with limited studies on how flexible working effects a certain function within an organisation. This study uses a qualitative approach to identify employee performance factors needed within a sales function to help measure performance while adapting a flexible working model. Although the original plan was to conduct 10 interviews, participants availability was limited since interviews were done during quarter three which is considered summer vacation for the sales population. Findings suggest that employee satisfaction and wellness align with other definitions in different studies. However, factors within employee performance are different as managers suggest learning, coaching and sales rigor to be key performance indicators for employees looking to avail for a flexible working model. This study will act as a starting framework for academics who are looking to deep dive in identifying flexible working models for certain functions within an organisation
Remote Leadership Practices and Challenges in Small Companies: A Qualitative Exploration of Communication, Time Zones, Culture, and Productivity
No full textThe transition to remote work has hugely affected small companies in managing teams. But research on leadership in remote settings is still limited. This study focused on how leaders in small companies work through the complications of managing remote teams. Notably in communication, different time zones, diverse cultures, and productivity. This research employed a qualitative method, conducting semi-structured online interviews with five participants who are in leadership positions in small remote teams. Data were collected through voice recording and employed thematic analysis to reveal recurrent themes and understandings from the real-life experiences of the participants. Five key themes were developed. They are Digital Platform Reliance, Managing Time Zone Differences, Leading Cross-Cultural and Communication Practices, Monitoring Productivity and Work Visibility, and Empathetic and Empowering Leadership. These key findings disclosed that remote leadership expands further than digital workflow management. It requires a balance of strategic communication, cultural awareness and emotional intelligence. The findings offer an understanding of remote leadership by focusing on flexibility, trust and empathy in managing successful geographically dispersed teams
Tax Digitalisation – The Hidden Cost of Progress: The Wave of Efficiency Unveils New Challenges for SMEs
No full textThis research dissertation assesses the implications of tax digitalisation by exploring the lived experiences of Irish small to medium sized enterprises (“SME”) using the principles of taxation: equity, simplicity, efficiency and neutrality, as the primary analysis tool. This study is driven by concerns that tax digitalisation, whilst enhancing efficiency may distort other principles, creating disproportionate burdens which befall SMEs. This research adopts a mixed methods approach and pragmatist epistemology, combining qualitative thematic analysis of 10 semi-structured interview and a 10-question quantitative survey, both presented to SME tax and finance personnel.
Sample participants comprised of micro, small and medium sized enterprises, from a multitude of industries including technology, and possessing a range of digital capabilities and maturities. The literature review synthesises each tax principle established in Adam Smith’s Wealth of Nations and recent research on tax policy evolution.
Findings reveal a consistent perception of unfairness, where efficiency gains are either unrealisable or offset by increased administrative complexity and costs with respondents identifying capacity gaps particularly within non-tech sectors. This study also identifies tensions between theoretic policy objectives and operational realities for SMEs driven by capacity and resource specific challenges. The analysis concludes that while digitalisation can enhance tax administration, it risks an imbalance in tax principles and disproportionate burden on SMEs without targeted adjustments. This study proposes a principles-based framework for assessing the impact of digital tax reforms on SMEs, to optimise on efficiency without disproportionately undermining other principle
An investigation into transformational, transactional, and laissez-faire leadership styles and how they influence team culture in high-performance sports teams in Ireland
No full textLeadership plays an important role in shaping team culture and driving performance within high-performance sports teams in Ireland. High-performance teams rely on leaders who can create a positive, innovative, and cohesive culture. This entails leaders helping guide their team and athletes through their clear and strategic decision-making as well as setting an example for their athletes to follow, building trust and respect. Within Irish sport where factors such as tradition and community alignment are considered very important. Leaders must align these values with the demands and expectations that arise from high-performance sports environments. Leadership can form different areas within high-performance sports teams including managers, coaches, athletes or the wider backroom staff that assist the manager, they are all responsible in fostering a robust, positive culture within their environment which encourages strength during challenging times, teamwork and ongoing development in order to achieve success. This helps people within the environment work towards a shared objective, achieve success and ultimately perform at the highest level they are capable of.
This study will explore transformational, transactional, and laissez-faire leadership styles and their influence on team culture within high-performance teams, focusing on factors such as collaboration, innovation, and adaptability. While existing research highlights the importance of leadership in creating a positive team culture as well as building trust, resilience, and alignment within teams in order to achieve success and performance within high-performance environments, gaps still remain in understanding how specific leadership styles influence cultural outcomes in high-performance sports environment, especially within the context of Ireland. This study will examine how transformational, transactional, and laissez-faire leadership styles can influence team culture within high-performance sports teams in Ireland. This study will take the experiences of managers, players and support staff from sports such as Intercounty Gaelic Football and Hurling, Professional Rugby and Soccer into consideration with the aim of discovering key insights, recommendations and behaviours that foster a robust and positive team culture and performance. This research will employ a qualitative methodology, including semi-structured interviews which aims to identify leadership approaches that promote positive cultural outcomes and long-term success in high-pressure environments.
The study’s findings highlighted the major impact leadership style has on creating a high-performing environments. The research outlines the need of adopting adaptable, context-sensitive leadership approaches. Despite being restricted by a small sample size and time constraints, the results provide useful insights that may help support practical leadership strategies and enhance leadership development frameworks within Irish high-performance sport
An Investigation into the Association between Academic Procrastination and Sleep Quality in Students
No full textAims: This study aimed to investigate the association between academic procrastination and sleep quality amongst students. Additionally, this study investigated if demographic factors, age, gender, housing, degree level and degree discipline influenced the academic procrastination and sleep quality scores.
Method: A questionnaire in survey format was administered to participants (n=101) on social media platforms. The survey consisted of demographic questions regarding age, gender, living arrangements, degree level and degree discipline, and questions from the Perceived Procrastination scale – Academic Adaptation, and The Adolescent Sleep Quality scale.
Results: A positive moderate correlation was identified between academic procrastination and sleep quality. Sleep quality was the only variable found to be a significant predictor for academic procrastination. Academic procrastination and degree level were both found to significantly predict sleep quality.
Conclusion: Findings from this study provide an insight into the association between academic procrastination and sleep quality, and the demographic factors which influence these variables. These findings may highlight to policy makers the need to educate students on the correlation between academic procrastination and sleep quality