National College of Ireland

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    Priming and its Effect on Attitudes

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    Aims: This study examines the impact of priming on self-reported prosocial attitudes, focusing on whether exposure to prosocial or antisocial primes influences attitudes toward helping behaviour. Method: Using a randomized, between-subjects design, 97 participants completed a Scrambled Sentence Task (SST) featuring prosocial, antisocial, or neutral primes, followed by the Helping Attitudes Scale (HAS) both pre- and post-priming. Results: A repeated-measures ANOVA revealed no significant interaction between priming conditions and changes in HAS scores, suggesting that priming did not significantly alter self-reported helping attitudes. Visual inspection of the data further indicated that a weak positive correlation between age and HAS scores was driven by outliers, limiting its interpretability. Conclusion: The findings challenge prior research indicating strong behavioural effects of priming, suggesting that while priming may influence unconscious behaviours, its impact on explicit self-reported attitudes may be limited. Methodological factors, such as the online study format and potential distractions, may have contributed to these results. This study highlights the need for further research into the boundary conditions of priming. Future studies should integrate implicit behavioural measures alongside self-reports to capture a more nuanced understanding of priming effects

    An Investigation into Attitudes towards the Homeless in Irish Society

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    This current study sought to gain insight into the Irish publics attitudes towards the homeless. In addition, this present study aimed to determine if there was a difference between different demographics. Moreover, this research sought to apply the contact hypothesis to examine whether personal contact with the homeless population can impact the populations attitudes. The Attitudes towards the homeless inventory (ATHI) was administered to (n=142) through social media consisting of 11 questions on a Likert scale. This survey asked various questions regarding homelessness. Findings revealed that the younger group had less favourable attitudes towards the homeless compared to the older group. Females had more positive attitudes towards the homeless population. This study also found participants who have experienced homelessness scored significantly higher than participants who have not experienced homelessness. Findings also indicates that participants who knew someone who was homeless scored significantly higher than those who do not. There was a difference in socioeconomic status with higher than middle income scoring significantly lower than lower income and lower middle income. There was no difference in different levels of education. Findings adds to prior research in the Irish context. Results challenge previous literature that younger individuals would have more favourable attitudes. Findings also indicate that personal contact is important in shaping attitudes towards groups. However, further research should focus on how vicarious contact can influence broader social networks. This research has implications for stakeholders, awareness campaigns, homeless services, and housin

    A comprehensive study, evaluation and comparison of factors which contribute to stress and resilience in junior and senior, male and female paramedics

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    This study investigated the relationship between stress and resilience amongst four groups, junior and senior paramedics and male and female paramedics. The aim was to investigate if one gender experienced higher stress and resilience levels than the other and whether experience level impacts resilience or stress. A questionnaire was distributed to participants through their respective organisations. Forty-nine males and eleven females participated, specifically forty-two senior paramedics and eighteen junior participants. Results from the study indicated discrete differences between variability of stress and resilience amongst the subgroups. However, there was no statistically significant result for stress [P=.367] or resilience [P=.723] in this study. Future research would benefit from partial or full funding and obtaining an equal number of participants for each one of the subgroups in the study as ensuring that the distribution of participants is normal will ultimately improve the likelihood of producing a statistically significant result

    The Critical Analysis of The Voluntary Employee Turnover on The Profitability in Different Organizations

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    This study employed qualitative methods to examine the impact of turnover on profitability. The reason for this study is that employee turnover and its potential implications for organizational performance and profitability have not been adequately considered in the literature. The researcher has asked some questions to employees: (B) Chief Credit Officer in the banking sector, the (E) IT Director in the food manufacturing sector, the (C) Operational Manager in the sales-focused hospitality sector, the (A) HR Director in the manufacturing chemicals sector, and the (D) Finance Specialist in the telecommunication sector. With this rich and diverse knowledge of the sector in high-level positions, the researcher believes in collecting quality and adequate data via the flexibility aspect of qualitative research methods. The reason for using qualitative methods is that they offer advantages in examining complex structures deeply and flexibility in data collection, as employee turnover is already a complex phenomenon

    The Enigma of Imposter Syndrome: Unravelling its Impact on Leadership Identity, Decision-Making and Professional Growth among Female Senior Leaders

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    Imposter syndrome is the persistent belief that others perceive one’s abilities more favourably. Characterised by self-doubt, fear of failure or being exposed, it is a common occurrence in professionals in high achieving roles. This study explores the experience of imposter syndrome in seven women who occupy senior leadership roles. It focuses specifically on the influence their experiences have on their leadership identity, their decision-making practices and their professional growth. Despite the extensive body of research in this area, knowledge gaps exist with regard to the lived experience of imposter syndrome and its implications for female senior leaders who achieve success in their careers against the backdrop of feeling like an imposter. A cross-sectional design that employs reflexive thematic analysis of qualitative narratives, the study sheds light on how women leaders make sense of their imposter experience. Five themes were developed that illustrate how the imposter syndrome experience intertwines with and contributes to leadership identity, decision-making and professional growth. The results indicate several advantageous effects which have significant implications for leadership development practice. The findings contribute to the knowledge base about imposter syndrome, suggesting it may be a source of untapped potential in the workplace and paving the way for further research and development

    Effectiveness of AI-Based Personalized Recommendations in Reducing Choice Overload on E-Commerce Platforms

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    The rapid growth of e-commerce platforms has given consumers opportunities to access an extensive range of options, which can sometimes lead to a phenomenon named choice overload. It means when individuals are faced with an abundance of choices, they will find it difficult to make decisions. This study will examine how AI-based personalized recommendation systems can help people reduce this situation during the online shopping experience. The recommendation system can greatly save decision time and improve the user experience by customizing suggestions based on users' behaviors, preferences, and interactions. The research will adopt a quantitative methodology, collecting data through online surveys. This study will explore metrics like the time it takes to make decisions, how satisfied users are, and the key factors influencing their choices. The findings are expected to contribute valuable insights to existing research on AI in consumer behavior and offer practical recommendations for e-commerce platforms to enhance their recommendation systems

    Cultural influence on sustainability: A statistical analysis within Triple-Layered Business Model Canvas; Italian, Irish, and International scholars

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    The growing interest in sustainability is deeply intertwined with cultural factors, influencing how companies and policymakers design context-sensitive strategies. The dominant exploration of this trend often treats Culture as a standalone item, separate from economic, environmental, and social considerations. Additionally, several studies have implemented analyses that explain national orlocal features, but do not explain the interconnections with Culture items and SDGs. These limitations enabled this research to explore possible influences between cultural variables and sustainability, implementing a quantitative exploration. This dissertation utilized a sample of 85 respondents from Italian and Irish universities, collected in the spring of 2025, and conducted regressions and cluster analyses to provide a novel perspective on interdisciplinary and influencing factors. Implementing the Triple Layered Business Model Canvas (TLBMC) framework (Joyce & Paquin, 2016), we examined the impact of multiple cultural dimensions on economic, environmental, and social layers through statistical assessments. The first set of analyses was based on the FIELD, GENDER, NATIONALITY, and UNISTUDY as possible influences on variables, namely, WORD CONCERN and MAIN CONCERN (please see Annex 2). Subsequently, multiple regressions were conducted to explore the role of BARRIERS concerning two independent variables: WORD CONCERN and MAIN CONCERN. Additional models were also tested, including NATIONALITY, FIELD, and GENDER as independent determinants. Cluster analyses were also conducted, focusing on the FIELD variable linked with the BARRIERS, to explore potential associations between the type of university program and the patterns of responses. The model also investigated the role of GENDER and UNISTUDY, with further exploration based on MAIN CONCERN and WORD CONCERN. Lastly, two clusters were analyzed to explore the hypothetical influence of GEO on BUSINESS and COLLABORATION. The results suggested that it is already difficult to define a clear cultural impact on sustainability; however, some outcomes highlighted a possible interconnection that requires further investigation in deeper studies. Therefore, the relationship between Culture and sustainability remains ambiguous and underexplored

    Investigating the relationship between music preferences and personality amongst musicians

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    This study aimed to investigate the relationship between music preferences and personality among musicians, different generations, the Irish population and also to examine the relationship between avant-garde music and introversion. This study consisted of 104 participants living in Ireland. 51 of these participants were musicians and the remaining were non-musicians. Sample was collected through convenient sampling, either online or in person. To assess the musical preferences, the Short Test of Music Preferences developed by Rentfrow & Gosling (2003) was used. To measure personality traits, the Big Five Personality Trait Short questionnaire developed by Morizot (2014) was used. Results of the study indicated no statistical significance in the predictive power of musician status, generations, and culture. Only a weak statistical significance between avant-garde music and introversion was found (r = .177

    Exploring the Relationship Between Parental Personality Traits, Family Functioning, and Parent-Child Play

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    This study explored the relationship between parental personality traits (as categorized by the Big Five Model), family functioning and parent-child play with the addition of demographic factors. The Parent Play Questionnaire was used to assess parental involvement, attitudes and digital media use. Early research into personality traits has shown the positive and negative associations related to each trait on life success, psychopathology, and on family life, including parenting techniques. This current investigation used a quantitative approach, utilizing a survey distributed throughout the general population n=108. Multiple regression analyses were performed, and several significant findings were revealed. Parental age was the strongest predictor of negative outcomes in all regression models which included attitudes towards play, overall play interactions and family functioning, suggesting older parental age is significantly linked to poorer outcomes. Agreeableness significantly predicted positive attitudes towards play as did Conscientiousness. For overall play interactions Conscientiousness predicted positive play interactions and involvement. Neuroticism significantly predicted poorer family functioning outcomes along with age. Higher income was positively associated with better family functioning. The overall strong significant finding between age and the dependent variables suggests the need for parental supports in older age parents to encourage play engagement. Future research could implement a longitudinal approach to assess the long-term effects of delayed childbearing, with the addition of a larger sample size and diverse socioeconomic backgrounds

    Parental Presence and Closeness: Effects on Emotional Intelligence and Social Adjustment in Adulthood

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    Aims: The current study sought to provide a greater understanding of the impact parental presence has on both emotional intelligence and social adjustment, comparing one versus two parent families. This study also examined how self-reported closeness to parents predicts both emotional intelligence and social adjustment comparing one and two-parent families. Method: An online survey was sent to participants through social media which contained demographic questions and three scales. Scales included the Brief Emotional Intelligence scale (BEIS-10), Social Adjustment scale (sas-m), and the Adult Filial Closeness Scale (AFCS). Results: Results showed that emotional intelligence was higher in one parent families compared to two parent families, individuals from two-parent families had higher levels of social adjustment in some subgroups, higher levels of self-reported closeness showed lower levels of emotional intelligence in both one and two-parent families, self-reported closeness influenced different subgroups of social adjustment in one and two parent families. Conclusion: Findings provide a greater understanding of the impact parental presence and closeness has on emotional intelligence and social adjustment. Findings demonstrate the need for further and more precise research to be done in the future, findings have important implications regarding emotional intelligence and social adjustment

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