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Targeting Youth Empowerment and Education Modelling to Strengthen and Harness Blue Economy Potentials in Kenya
Full text linkThe purpose of the study is to determine the extent to which youth empowerment and education promote
harnessing potential gains from the blue growth. The study adopts a desktop research and utilizes content analysis
technique for data analysis. The study results indicate that youth empowerment and education provide opportunities
to develop skills and equip youth to become problem solvers and decision makers. Maritime education for the youth
increases the possibilities of more choices towards a maritime career, as well as, creating a maritime consciousness of the industry. Whereas the master plan for the blue economy is at design stage in the hands of presidential taskforce, the study notes that the Government of Kenya has shown commitments to harness youth potential through design of tailor-made curricula in blue economy for youth career pathways right from a certificate, diploma, all the way to graduate and post-graduate research level. The study argues that the master plan policy framework for the blue economy should offer a suite of opportunities targeting the youth for sustainable, clean, equitable blue growth. The study recommends that more innovative blue enterprise initiatives of empowering the youth be increased and strengthened to harness full potentials of marine resources to move forward the blue economy in Kenyas
Role of Customer Orientation on Customer Loyalty in the Hotel Industry in Kenya
No full textThe purpose of the study was to establish the role of customer orientation on customer loyalty in the hotel industry in Kenya. The study used the non-experimental cross-sectional survey design. A total of 147 hotels listed in the Kenya Association of Hotel Keepers and Caterers (KAHC) guide 2014 were studied. A census sampling technique was used. The respondents comprised of 147 customer relationship managers or equivalent. Semi structured questionnaires were used to collect primary data. Qualitative and quantitative techniques were used to analyze the data. Qualitative and quantitative techniques
were used to analyse the data. Quantitative techniques were used to analyze the data. The study findings showed that
customer orientation has contributed to customer loyalty in the hotel industry in Kenya. The study concludes that employees were easily accessible, empowered to take initiative and their knowledge of hotel procedures was recommendable. Stakeholders in the hospitality industry should be aware that a loyal customer does not only engage in repeat patronage but also provides positive word-of-mouth to other people, thereby increasing the revenue of the hotel. The implication of this,therefore, is that a customer’s change of patronage would have an impact in the long-term revenue of the hotel. Delivering quality service to customers is a must for success and survival in today’s competitive hospitality industry
