Media Riset Bisnis & Manajemen (E-Journal)
Not a member yet
245 research outputs found
Sort by
ANTESEDEN CUSTOMER SATISFACTION DAN CORPORATE IMAGE TERHADAP LOYALTY MELALUI TRUST PADA NASABAH BANK MUAMALAT
Full text linkTujuan dari penelitian ini adalah untuk mengetahui pengaruh Customer Satisfaction dan Corporate Image terhadap Loyalty melalui Trust pada nasabah Bank Muamalat di kota Bekasi. Desain penelitian ini menggunakan penelitian deskriptif dan kausalitas, pengukuran setiap variabel menggunakan 5 point Skala Likert. Penelitian ini menggunakan data primer dan sekunder serta pengumpulan data melalui kuesioner. Sampel penelitian diperoleh melalui metode purposive sampling dan diperoleh sebanyak 200 responden. Penelitian ini menggunakan metode statistic regresi linear berganda dengan SMARTPLS 3.2.9 sebagai alat pengujiannya. Hasil penelitian ini menunjukkan bahwa Customer Satisfaction memiliki pengaruh terhadap Trust, Customer Satisfaction memiliki pengaruh terhadap Loyalty, Corporate Image memiliki pengaruh terhadap Trust, Corporate Image memiliki pengaruh terhadap Loyalty, Trust memiliki pengaruh terhadap Loyalty
ATTITUDE TOWARDS KNOWLEDGE SHARING, SUBJECTIVE NORM INCREASE NURSES’ KNOWLEDGE SHARING AND INNOVATIVE WORK BEHAVIOR
Full text linkThis Study aims to explore the influence of Attitude towards Knowledge, Subjective Norm, and High-Performance Work System on Knowledge Sharing and Innovative Work Behavior. The primary data was obtained by using non-probability purposive sampling technique via online questionnaires. Data was analyzed by using Structural Equation Modeling (SEM). The respondent were nurses in RSUP. Dr. M. Djamil Padang. The results of this study showed that Subjective Norm has the strongest effect on Knowledge Sharing, followed by Attitude towards Knowledge Sharing, and High-Performance Work System. High-Performance Work System also has positive and direct impact on Innovative Work Behavior. Knowledge Sharing has the strongest effect on Innovative Work Behavior. The results of this study provide managerial implication for the company to identify physiological factors and HRM practice promoting Knowledge Sharing and Innovative Work Behavior. The proper knowledge management and HRM practice makes the company enable to innovate and to enhance competitive advantages
DETERMINAN BRAND LOVE PADA KONSUMEN WARDAH KOSMETIK
No full textPurpose - This study aims to try to determine the effect of Brand Trust, Brand Experience, and Brand Image as independent variables on Brand Love as the dependent variable of Brand WARDAH Cosmetics..
Desgin/Methodology/Approcah - The sample of this research were collected by using the sampling method. The unit of analysis of this study was obtained through distributing questionnaires with a sample of 65 female respondents with student status who had bought and used WARDAH cosmetics. Factor Loading Analysis, Cronbach\u27s Alpha analysis, and Structural Equation Modeling (SEM) were used to examine the relationship between variables in the research model with SPSS 26 and AMOS 23 software.
Finding - The results showed that Brand Trust had a significant positive effect on Brand Love, Brand Experience had a significant positive influence on Brand Love, and Brand Image had a significant positive influence on Brand Love.
Abstrak
Tujuan - Penelitian ini bertujuan untuk mencoba mengetahui pengaruh Brand Trust, Brand Experience, dan Brand Image sebagai variabel independen terhadap Brand Love sebagai variabel dependen Brand WARDAH Cosmetics
Desain/Metodologi/Pendekatan - Data penelitian ini dikumpulkan dengan menggunakan metode sampling. Unit analisis penelitian ini diperoleh melalui penyebaran kuesioner dengan jumlah sampel sebanyak 65 responden wanita dengan status mahasiswa yang pernah membeli dan menggunakan kosmetik WARDAH. Analysis Factor Loading, analysis Cronbach’s Alpha, dan Structural Equation Modeling (SEM) digunakan untuk menguji hubungan antar variable dalam model peenelitian dengan software SPSS 26 dan AMOS 23
Hasil Penelitian - Hasil penelitian menunjukkan bahwa Brand Trust beperngaruh positif siginifikan terhadap Brand Love, Brand Experience beperngaruh positif siginifikan terhadap Brand Love, dan Brand Image beperngaruh positif siginifikan terhadap Brand Lov
ANALISIS MANAJEMEN STRATEGIK PERUSAHAAN LE MINERALE
Full text linkThis study aims to determine business strategies for Le Minerale, a company operating in the mineral water industry. Facing rapid market growth and a high demand for adaptation, Le Minerale needs to develop products that are competitive, creative, and innovative. To understand and formulate its business strategies, the study employed the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, SPACE Matrix, and Quantitative Strategic Planning Matrix (QSPM). Findings from the IFE analysis suggest that Le Minerale excels in innovation, marketing, and cost management. The SPACE Matrix indicates financial stability amidst technological and inflationary challenges, prompting an aggressive strategy based on market strengths and production efficiency. Finally, the Quantitive Strategic Planning Matrix (QSPM) analysis advocates for a market penetration strategy to enhance market share and customer loyalty. Managerial implications of this study suggest that Le Minerale should leverage its strengths in innovation and marketing to expand market reach and enhance customer engagement through targeted marketing campaigns and product innovation. Implementing these strategies could help sustain competitive advantage and capitalize on emerging market opportunities
THE IMPACT OF BRAND IMAGE, ADVERTISING, QUALITY OF SERVICE ON REPURCHASE INTENTION, AND ELECTRONIC WORD OF MOUTH MEDIATED BY CUSTOMER EXPERIENCE AT SHOPEE ONLINE STORE
No full textThere is the goal of this study, namely to determine the effect of Brand Image on Consumer Experience, Advertising on Consumer Experience, Service Quality on Consumer Experience, Consumer Experience on Repurchase Intention, Consumer Experience on Electronic Word of Mouth, as well as knowing the effect of Consumer Experience that mediates Brand Image on Repurchase Intention, Consumer Experience mediating Advertising on Repurchase Intention, Consumer Experience mediating Service Quality on Repurchase Intention, Consumer Experience mediating Brand Image on Electronic Word of Mouth, Consumer Experience mediating Advertising on Electronic Word of Mouth, and Consumer Experience which mediates Service Quality in Electronic Word of MouthThe sample collection technique used in this study was non-probability sampling – purposive sampling. The results of testing the hypothesis indicate that all hypotheses are supported, namely: Brand Image has a positive influence on the Shopee online store Consumer Experience, Advertising has a positive influence on the Shopee online store Consumer Experience, Service Quality has a positive influence on the Shopee online store Consumer Experience, Consumer Experience has positive impact on Shopee online store Consumer Repurchase Intention, Consumer Experience has a positive effect on Shopee online store Consumer Electronic Word of Mouth, Consumer Experience positively mediates Brand Image on Shopee online store consumer Repurchase Intention, Consumer Experience positively mediates Advertising on Intention Shopee online shop Consumer Repurchase, Consumer Experience positively mediates Service Quality on Shopee online shop Consumer Repurchase Intention, Consumer Experience mediates positively Brand Image Electronic Word of Mouth Shope online shop Consumers, Consumer Experience positively mediates Advertising on the Electronic Word of Mouth of Shopee online store consumers, and Consumer Experience positively mediates Service Quality on the Electronic Word of Mouth of Shopee online store consumer
ANALYSIS OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER RESPONSE THROUGH BRAND EQUITY ON DEAR ME BEAUTY
No full textPurpose -This study analyzes the effect of social media marketing activities on customer response through brand equity in Dear Me beauty. A survey was conducted with 100 respondents who participated in and used Dear me beauty products.Design/Methodology/Approach-The method used in this research is quantitative with descriptive and casual research. The sampling technique used is non-probability sampling with purposive sampling and multiple regression analysis with 100 respondents.Findings - Based on the results of descriptive analysis, social media marketing activities and brand equity are included in the very good category. Meanwhile, consumer responses are in a good category. The results show that social media marketing influences brand equity and consumer response. Furthermore, brand equity influences consumer response. Lastly, social media marketing influences consumer response through brand equity.Value-This research uses different theories such as Kotler & Keller\u27s theory of brand equity dimensions
FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION TRANSAKSI KEUANGAN DIGITAL (E-WALLET) PADA GENERASI MILENIAL DI KOTA PALEMBANG
Full text linkAbstrak Tujuan- Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor yang mempengaruhi behavioral intention untuk menggunakan layanan transaksi keuangan digital (E-wallet) pada generasi milenial di Kota Palembang.Desain/Metodologi/Pendekatan- Teknik yang digunakan pada penelitian ini yaitu purposive sampling. Sampel dari 250 generasi milenial pengguna E-wallet ShopeePay, GoPay, and DANA diperoleh melalui suvei kuisioner online. Metode analisis data menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM).Hasil Penelitian- Performance expectancy, social influence, hedonic motivation, dan digital financial literacy berpengaruh positif dan signifikan terhadap behavioral intention. Sedangkan, effort expectancy dan facilitating condition tidak memiliki pengaruh yang signifikan.Keterbaruan/Nilai- Kerangka konseptual dikembangkan melalui perluasan Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) dengan menambahkan variabel keuangan yaitu digital financial literacy sebagai konstruksi tambahan dalam menjelaskan niat untuk menggunakan e-wallet. AbstractObjectives- This study aims to examine and analyze the factors that influence behavioral intention to use digital financial transaction (E-wallet) among millennial generation in Palembang.Design/Methodology/Approach- The purposive sampling technique is used on this study. A sample of 250 millennial generation using ShopeePay, GoPay, and DANA E-wallet users was obtained through an online questionnaire survey. The data analysis method is using Partial Least Square-Structural Equation Modeling (PLS-SEM).Findings- Performance expectancy, social influence, hedonic motivation, and digital financial literacy have a positive and significant impact on behavioral intentions. However, effort expectancy and facilitating condition do not have a significant impact. Novelty/Value- A conceptual framework was developed through extending the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) by adding a financial variable namely digital financial literacy as an additional construction in elucidating the intention to use e-wallet. Keywords: E-wallet, digital financial literacy, millennial generation, UTAUT 2.
APAKAH BRAND CREDIBILITY PENTING BAGI BRAND IMAGE ANDA?
Full text linkAbstrak
Purpose - Source credibility theory menyatakan bahwa orang cenderung diyakinkan jika sumber disajikan sebagai kredibel. CEO\u27s attractiveness hanya memiliki dampak signifikan pada sensory brand image. Beberapa penelitian sebelumnya menunjukkan bahwa exspertise, trustworthiness, dan attractiveness selebriti sebagai CEO dapat meningkatkan brand credibility. Pentingnya peran CEO Endorser dalam source credibility akan berdampak penting pada brand image, penelitian ini masih terbatas dan belum dimanfaatkan secara optimal oleh selebriti yang juga seorang CEO dan dalam bidang pendidikan. Source credibility sangat penting bagi seorang selebriti yang memiliki usaha dan melakukan endorser pada bisnis atau brand-nya. CEO credibility terdiri dari CEO expertise, CEO trustworthiness, dan CEO attractiveness.
Desgin/Methodology/Approcah - Hasil penelitian lainnya menegaskan bahwa kepribadian selebriti memiliki dampak positif dalam membentuk Brand image. Brand credibility adalah keandalan informasi produk yang tertanam dalam suatu merek berdasarkan persepsi konsumen apakah merek tersebut mampu dan dapat secara terus menerus memberikan apa yang dijanjikan kepada konsumen.
Finding Penelitian ini menganalisis pengaruh mediasi brand credibility terhadap hubungan antara CEO credibility terhadap brand image. Tiga dimensi CEO credibility - trustworthiness, attractiveness, dan expertise - memiliki pengaruh positif terhadap brand credibility. Hasil penelitian ini tidak sejalan dengan penelitian sebelumnya.
 
TRANSFORMATIONAL LEADERSHIP DAN STUDENT PERFORMANCE DALAM ONLINE LEARNING
Full text linkAbstrak
Tujuan : Penelitian ini untuk menginvestigasi pengaruh transformational leadership terhadap student performance yang dimediasi oleh student satisfaction dan motivation to learn dalam pembelajaran online.
Desain/Metodologi/Pendekatan : Data primer menggunakan kuesioner berjumlah 258 mahasiswa. Skala Likert digunakan untuk mengukur seluruh variabel. Pengolahan data menggunakan SEM. Hasil Penelitian : Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima. Pengaruh antar variabel adalah positif dan signfikan.
Keterbaruan/Nilai : Penelitian ini menekankan peran mediasi student satisfaction dan motivation to learn dalam pengaruh transformational leadership terhadap student performance dalam pembelajaran daring di seluruh strata tempat penelitian dilakukan.
Abstract
Purpose : This research was to investigate the impact of transformational leadership to students performance through student satisfaction and motivation to learn towards online learning.
Design/Methodology/Approach : The primary data was obtained using questionnaire of 258 students, Likert scale was used to measure all variables.. Data analysis was performed using SEM.
Results: This study indicated that all hypothesis are accepted. The influence among variables are positive and significant.
Originality : The research was conducted using online learning system in all degrees by stressing mediating roles of student satisfaction and motivation to learn to achieve student performance
DRIVERS DAN OUTCOMES DARI CREDIBILITY DAN PARASOCIAL INTERACTION TERHADAP PURCHASE INTENTION
Full text linkAbstrakTujuan – Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh variabel-variabelPhysical Attractiveness, Attitude Homophily, Social Attractiveness, Relationship Building Motive, Credibility, Parasocial Interaction, Brand Attitude, Advertisement Attitude, dan Purchase Intention.Desain/Metodologi/Pendekatan – Penyebaran kuesioner dilakukan secara online. Metode non-probability sampling dengan purposive sampling technique digunakan untuk memperoleh 200 responden. Pengujian data dilakukan dengan menggunakan SEM dengan software AMOSHasil Penelitian – Temuan dari penelitian ini adalah Physical Attractiveness berpengaruh positif terhadap Credibility, Physical Attractiveness tidak berpengaruh positif terhadap Parasocial Interaction, Attitude Homophily berpengaruh positif terhadap Credibility, Attitude Homophily tidak berpengaruh positif terhadap Parasocial Interaction, Social Attractiveness berpengaruh positif terhadap Parasocial Interaction, relationship Building Motive berpengaruh positif terhadap Parasocial Interaction, Credibility berpengaruh positif terhadap Parasocial Interaction, Parasocial Interaction berpengaruh positif terhadap Purchase Intention, Credibility tidak berpengaruh ppositif terhadap Purchase Intention, Credibility berpengaruh positif terhadap Brand Attitude, Credibility berpengaruh positif terhadap Advertisement Attiude, Attitude toward Brand tidak berpengaruh positif terhadap Purchase Intention, dan Advertisement Attitude berpengaruh positif terhadap Purchase Intention.Keterbaruan/Nilai – Penelitian ini mengkombinasikan dua penelitian terdahulu dengan kajian senada & judul-judul yang berbeda; Pengaruh dari Celebrity Credibility terhadap Brand Attitude dan Purchase Intention; Pengaruh dari Physical Attractiveness, Attitude Homophily, Social Attractivenes, Relationship Building Motive masing-masing terhadap Parasocial Interaction, dan pengaruh dari Parasocial Interaction terhadap Purchase Intention. Abstract Purpose – This research aims is to analyse the impacts of Physical Attractiveness, Attitude Homophily, Social Attractiveness, Relationship Building Motive, Credibility, Parasocial Interaction, Brand Attitude, Advertisement Attitude, dan Purchase Intention variables.Design/Methodology/Approach – Online questionaires are distributed and 200respondents are collected by using non-probability sampling method and purposive sampling technique. Structural Equation Model (SEM) with AMOS Software is used for hypothesis testing.Finding - The findings are Physical Attractiveness has positive impact on Credibility, Physical Attractiveness has not positive impact on Parasocial Interaction; Attitude Homophily has positive impact on Credibility, but has not positive impact on Parasocial Interaction; Social Attractiveness has positive impact on Parasocial Interaction; Relationship Building Motive has positive impact on Parasocial Interaction; Credibility positive impacts on Parasocial Interaction, also on Brand Attitude, and on Advertisement Attitude, but has not impact on Purchase Intention. Parasocial Interaction has not positive impact on Purchase Intention ; Brand attitude has not positive impact on Purchase Intention; and Advertisement Attitude has positive impact on Purchase Intention