Almatourism - Journal of Tourism, Culture and Territorial Development
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The Mini-Hollywood of the Mediterranean”: Strategies and Potentialities of Film Industry in Malta
Get PDFThis paper aims at evaluating the impact of film industry on local economy and territorial attractiveness of Malta. The Mediterranean archipelago has resulted to be one of the preferred film locations in Europe, thanks to the versatility of its natural and urban landscapes but above all the official support given by institutional players through the creation of bodies such as the Malta Film Commission. Thus, the paper deepens the strategies developed on the institutional level to support the film industry, by underlining both the achievements and the still enduring contradictions. It also aims at evaluating whether Malta’s reputation as the “mini-Hollywood of the Mediterranean” has also produced an increase in movie tourists.Il presente lavoro mira a valutare l’impatto dell’industria cinematografica sulla struttura economica e sul grado di attrattività e competitività di Malta, che si è imposta negli ultimi anni come una delle principali location cinematografiche in Europa grazie alla versatilità dei suoi paesaggi naturali e antropici, ma soprattutto al supporto degli attori locali attraverso la creazione di enti quali la Malta Film Commission.L’articolo, quindi, esamina in profondità le strategie istituzionali finalizzate alla promozione dell’industria cinematografica, evidenziandone sia i risultati raggiunti che le perduranti criticità, oltre a valutare se il brand di “piccola Hollywood del Mediterraneo” abbia anche generato un incremento di flussi turistici legati al fenomeno del cineturismo nell’arcipelago
Iconic Destination: a Snapshot of Sustainable Tourism in Pisa
Get PDFTourism is one of the world's fastest growing industries. According to the World Tourism Organization, Italy is the fifth most visited country in the world, with more than 47.7 million tourists a year (2013). At the same time, the increasing number of studies focused on sustainable tourism demonstrates a growing interest about the topic. In addition, practitioners’ attitude is changing and the most important actors of the market are acting in a more sustainable way and developing reports on their eco-friendly performances. Nowadays, the entire supply chain maybe environmentally sustainable. From the reservation to the post-holiday phase, it is possible to select the more eco-friendly suppliers. The main companies operating in the different stages of the process are demonstrating a concrete interest on sustainable development. This new challenge is generated through the information flow between local authorities, private firms and final customers. We propose to make a reflection based on the latter actors’ attitude. Our research aims to investigate the level of sensitivity of tourists about environmental sustainability from two different perspectives: self-evaluation and real purchasing behavior. We conducted a face-to-face survey among tourists in Pisa, in Piazza dei Miracoli, during May 2015. By using a structured questionnaire, we gathered primary data from a sample of 406 respondents. We selected respondents randomly. Pisa is the perfect location to obtain information from several typologies of tourists, with different levels of awareness of sustainable issues. Itis one of the most important tourist destination in Italy and it is an iconic destination recognized worldwide thanks to the attractiveness of the leading tower. The results of our study is a snapshot of the current level of awareness among tourists. The analysis of the questionnaires revealed tourist profiles, their eco-friendly behaviors, their concerns about sustainability planning their vacations and their habits during the stay. In the questionnaires, three main aspects of tourist services were considered: transport, accommodation, food and beverage. Our study offers a photography of the state of the art of tourists’ awareness on sustainable issues. It represents a starting point for future investigations on strategic decisions in terms of general and local policies (destination & corporate level). The provided data can be useful to generate new inputs for academic research and to point out managerial implications at destination and corporate level. Moreover, our study generates food for thought with regard to several emerging topics. Further research can investigate the discrepancy between self-evaluation and real behaviors among tourists, the perception of the grade of sustainability of the tourist services and the willingness to pay for more sustainable tourist services
Film Tourism in Basilicata
Get PDFFilm tourism is the phenomenon that is born from the desire to visit film locations, drawing increasing attention in recent years. This paper presents the results of a field research aiming at analysing the effects of the film Basilicata coast to coast, by Rocco Papaleo, on tourism in Basilicata, a small region in the South of Italy, after the film’s success at the box office, winning several Italian awards. The film, made with the active involvement of local institutions and stakeholders, pursues the objective of promoting an area that is still largely unknown to national and international tourists. The romantic and naturalistic atmosphere of Papaleo's film seems to have stimulated the curiosity of tourists and promoted a "dream-like" but truthful image of the region.Il cineturismo, inteso come fenomeno che nasce dal desiderio di visitare i luoghi del cinema, è stato oggetto, negli ultimi anni, di un’attenzione sempre maggiore. È indubbio che, come dimostrato da alcuni studi sul settore, il cinema possa rappresentare un ottimo strumento di promozione del territorio grazie, soprattutto, alla maggiore visibilità garantita dal grande schermo. Questo documento presenta i risultati di una ricerca sul campo svolta con l’obiettivo di analizzare gli effetti sul turismo in Basilicata prodotti dal film “Basilicata coast to coast” di Rocco Papaleo, reduce da un buon successo al botteghino e vincitore di alcuni importanti premi nazionali. Il film, caratterizzato da un’anima drammaturgica, prettamente cinematografica, e da un’anima più promozionale, con finalità esplicitamente di marketing turistico, può essere considerato un buon esempio di product placement territoriale. Il film, realizzato con il coinvolgimento delle istituzioni locali e degli stakeholders, punta a promuovere le aree interne della Basilicata, poco conosciute sul mercato turistico nazionale e internazionale. L'atmosfera romantica e naturalistica espressa nel film ha stimolato la curiosità dei turisti e promosso un'immagine trasognata ma piuttosto autentica della regione
Evaluation of Usage and Management of Pilgrimage Sites in Israel and Jordan: a Comparative Study
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Film and the Representation of the Poverty. Touristic Mobilities in Developing countries
Get PDFIn recent times, film tourism has become one of the fastest-growing niche tourism segments in the world. Many films and audiovisual works analyse various representations of social life including the poverty and degradation of the poorest urban areas of the developing world. Films are seen as being responsible for the increased interest in the favela in Brazil, the townships of South Africa, and the slums in India. The development of the favela into a tourist destination is seen as part of the so-called reality tour phenomenon and of the global circulation of the favela as a trademark. This paper evaluates poverty representations that induced tourism in developing countries. Our selection is drawn primarily from popular films that have been influential in the global north such as City of God (2002) and Slumdog Millionaire (2008). Lo sviluppo dell’industria del cineturismo è uno dei fenomeni più evidenti dell’ultimo decennio, con importanti ripercussioni economiche sulle destinazioni turistiche, le quali cercano dimensioni sempre nuove, anche all’interno di territori apparentemente già esplorati. Molti film e opere audiovisive analizzano rappresentazioni della vita sociale, tra cui la povertà e il degrado delle aree urbane dei Paesi in via di sviluppo. Sono pertanto diventati luoghi turistici da visitare le favelas in Brasile, le township in Sud Africa, gli slum in India. Tutto ciò ha creato interesse e sviluppo del c.d. turismo della povertà, un fenomeno in crescita differente dal cineturismo. L’obiettivo primario del contributo - attraverso film con audience e diffusione elevata come City of God (2002) e The Millionaire (2008) - è di sostenere l’ipotesi che le due tipologie di turismo tematico sono diverse nelle loro peculiarità tuttavia nello specifico della rappresentazione della povertà esse appaiono integrate
Tourism, the End of an Illusion: a Social Practice that still has its Spatial Importance but does not deceive People anymore
Get PDFThis text discusses the end of the illusion of tourism as a socio-spatial practice for achieving sustainable development. Based on specific cases of urban touristification processes which have occurred in some of the territories situated in Pernambuco State (Brazil), this text states that, although tourism has not promoted, per se, sustainable development, it is an important socio-spatial practice for the places where it occurs. This central argument has been based on a review of the literature on the subject, as well as some results of field surveys conducted at different times and in different places of tourism mainly in Recife, the capital of the State of Pernambuco
Not Quite Under the Tuscan Sun… the Potential of Film Tourism in Marche Region
Get PDFThe relationship between film and tourism is complex and at times often subtle – not all movies directly encourage tourism, but they can influence tourist images as well as provide additional aspects to the tourist experience. This conceptual paper considers the role that film can play to encourage and enhance tourism in the Marche Region of Italy. Based on theoretical knowledge developed to date, a process to develop film tourism product is proposed. Such a practical application of academic knowledge will also provide data with which to further develop theoretical models in the field.La relazione tra cinema e turismo è complessa e molto spesso sottile – non tutti i film incoraggiano direttamente il turismo, ma possono influenzare le impressioni dei turisti e aggiungere ulteriori elementi alla loro esperienza. Questo lavoro concettuale considera il ruolo che i film possono avere per incoraggiare e incrementare il turismo nella regione Marche, in Italia. Basandosi sulla conoscenza teorica sviluppata finora, viene proposto un processo per migliorare il prodotto cineturistico. L’applicazione pratica di conoscenza sviluppata in ambito accademico potrà fornire ulteriori dati per sviluppare ulteriori modelli teorici in questo campo di ricerca.
The “Shawshank Trail”: A Cross Disciplinary Study in Film Induced Tourism and Fan Culture
Get PDFTourism, as a sustainable means of economic development, has attracted a considerable amount of attention from municipalities seeking to better understand their available development options. Film induced tourism has seen appreciable growth and represents a considerable opportunity for many communities to use filming locations seen in popular movies and/or television to draw additional visitors. These opportunities create an increasing need for communities and the organizers of events to better understand their attendees, the fans, in order to better serve their unique needs and desires. Fan culture studies, as an outgrowth of media studies, examine the nature and make up of fan communities. This article posits a cross disciplinary approach using fan studies to inform tourism research. This article reports on an analysis of attendees to an event celebrating of the 20th anniversary of the filming of the popular American film “The Shawshank Redemption.” Attendee characteristics, desired outcomes, and motivating factors were examined.Il turismo, come mezzo sostenibile di sviluppo economico, suscita notevole interesse in quei territori che cercano di sfruttare al meglio le loro possibilità di sviluppo. Il Film-induced tourism ha visto una crescita apprezzabile e rappresenta una notevole opportunità per molte comunità di utilizzare nelle pellicole cinematografiche o nei film per la televisione delle location per attirare flussi di visitatori. Queste opportunità permettono agli organizzatori di eventi di comprendere meglio i bisogni e i desideri dei loro partecipanti e prepararsi al meglio per soddisfarli. Questo articolo riporta un’analisi effettuata sui partecipanti ad un evento che celebra il 20° anniversario delle riprese del popolare film americano "Le ali della libertà" e ne analizza le caratteristiche, i risultati desiderati e i fattori motivanti