Almatourism - Journal of Tourism, Culture and Territorial Development
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Cultural Capital and Cultural Heritage Education in UNESCO Sites ‘The Right Way’: Insights in Challenging Times
Full text linkThis work introduces two case studies relative to the the projects of cultural heritage preservation and development implemented in two famous Italian UNESCO sites, aimed at raising both awareness and increasing the sharing of cultural heritage value. The cases point out the effectiveness of the approaches suggested by both the European Community, and UNESCO, based on the involvement of multiple stakeholders, including young generations, in initiating the preservation and socio-economic regeneration of historic cities of outstanding universal value and inspiring good practices and coherent behaviours among different city users.Questo lavoro presenta due casi studio relativi ai progetti di tutela e valorizzazione del patrimonio culturale realizzati in famosi siti UNESCO italiani, finalizzati ad accrescere sia la sensibilizzazione che la condivisione del valore del patrimonio culturale su cui costruire un percorso di rivitalizzazione e di rigenerazione socio-culturale ed economico del contesto locale. I casi sottolineano l'efficacia di approcci, suggeriti dalla Comunità Europea, dall’UNESCO e dall’agenda UN 2030, basati sul coinvolgimento di più parti interessate, comprese le giovani generazioni, nell'innescare la conservazione e la rigenerazione socio-economica di città storiche di valore universale e ispirano ispirare buone pratiche e comportamenti tra i diversi fruitori delle città storiche
Accommodation in Sustainable Hotels: Application of the Theory of Planned Behavior by Structural Equation Modeling
Full text linkThis research aims to analyze the determinants of the Theory of Planned Behavior (TPB) to explain the intention of the behavior of accommodation in sustainable hotels. The research had characteristics of exploratory, quantitative, and inferential research, through the application of a survey, using the instrument of Han et al. (2010), reaching a total sample of 383 responses of Brazilian tourists. Data analysis was performed using the Structural Equation Modeling (SEM) technique estimated by Partial Least Squares (PLS). The results validated the perspectives of the TPB, with statistical significance for the relationships between the variables of attitude, subjective norm and perceived behavioral control in relation to the intention to stay in sustainable hotels. Attitudinal beliefs had the greatest influence of the intention to stay in sustainable hotels. These results have theoretical and practical implications, from the validation of the TPB literature to the intention of behavior of consumption of sustainable services, and the indication of the main determinant of the intention of hosting, which can result in more accurate marketing strategies and better economic and social results
Institutional Quality and Tourism: Panel Causality Analysis in the Case of Mediterranean Countries
Full text linkUsing panel data methods this study examines the relationship between institutional quality and tourism in the case of 12 Mediterranean countries. Six indexes of the Worldwide Governance Indicators database and a general index calculated as their average were taken into consideration as institutional quality indicators. International tourism receipts per tourist and international tourism receipts as a percentage of export were used as tourism performance indicators. In analysis, the cross-sectional dependence was examined by Pesaran (2004) CD test and in accordance with the findings of this test, first and second-generation panel unit root tests were applied. Taking into consideration of the stationarity of the variables and non-homogeneity of the parameters, the relationship between institutional quality and international tourism revenues was examined by Dumitrescu and Hurlin (2012) heterogeneous panel causality test. Findings of the causality analysis strongly supported the causality toward international tourism receipts per tourist from institutional quality variables. Causality to the international tourism receipts as a percentage of export was supported for some of the institutional quality variables
Gambling and (“Dark”) Flow. A holistic Study with Best Practice Cases on How to Minimize Harm
Full text linkHow to apply “minimize harm” as a guiding principle for regulating, redesigning, and running the gambling industry/business? The article looks at gambling through the flow concept using a four-dimensional frame of reference. The attempt is to analyze the problem of gambling from a scientific-technical, interpersonal, systemic and a spiritual-existential perspective. Two best-practice cases are used as illustrations; Norway’s national gambling monopoly operated by Norsk Tipping (NT), and the Italian city Pavia which was transformed from being “Italy’s Las Vegas” to return to the old charming city where gambling are strictly regulated. The third case illustrates the spiritual-existential dimension mirrored by a young American lawyer who became addicted to gambling, but finally sued the casinos that had ruined her life. Implications for further research are discussed, suggesting a move from “dark” flow to “green” flow
Health, Economics, Education and Stakeholders: some Ethical Insights for Public and Private Management and Social Accounting
Full text linkEthics, and especially related Corporate Social Responsibility (CSR), was variously interpreted over time. It was sometimes considered in a limited, residual or unilateral way (philanthropy, environmental awareness, human rights, minorities, employees), not taking account of its essential link with the core business of a firm. The paper analyses those implications coming from stakeholder management, CSR and accountability considering a base of ethics in this Pandemic period.L'etica, e soprattutto la connessa Responsabilità Sociale d'Impresa (CSR), è stata variamente interpretata nel tempo. Talvolta è stata considerata in modo limitato, residuale o unilaterale (filantropia, rispetto dell'ambiente, diritti umani, minoranze, dipendenti), non tenendo conto del suo legame essenziale con il core business di un'impresa. Il lavoro analizza le implicazioni che derivano dalla gestione degli stakeholder, la CSR e l’accountability considerando una base etica nel periodo della Pandemia
Smart Tourism Destinations from the Perspective of Travelers with Disability
Full text linkThis study elaborates a theoretical structure regarding the drivers of well-being and the conditions under which it is achieved by travelers with disabilities (TwDs) in a smart tourism destination (STD). The grounded theory was applied in the research. The focused coding revealed 65 codes distributed among 14 categories. The correlation among them established the theoretical code with the dimensions of the STD, their consequences, the drivers of well-being, and the moderating conditions of smart tourism experiences (STEs). The results showed that the STD generates trust, safety and autonomy in the TwDs, supporting the overcoming of physical and social barriers and favoring their well-being. The theoretical structure exposed relations that can be tested in future researches and focused codes that support the elaboration of items that can be used to measure the categories. The proposed model provides managers and policymakers with information to better welcome TwDs
Strategic Governance in The Marina Sector in the Context of Marine Tourism Cluster
Full text linkThis research aims to discuss strategic governance activities in the marina sector operating in Muğla Marine Tourism Cluster. Qualitative research methodology was preferred to identify the strategic governance practices from marina managers’ perspective. In-dept semi-structured interview was preffered in order to illuminate the case specific management approaches and applications. Six marina managers were interviewed, and the managers’ opinions were analysed by content analysis under five main themes namely, vision, participation, coordination, transparency, and efficiency. The findings revealed that the strategic governance practices are not strictly implemented because of the top-down-centralized approach which is preferred in the sector
Role of Creativity, Innovations, Digital and Cognitive Technologies for Marketing of Family, Small and Medium Tourism Businesses in Regional Economic Development During and After Coronavirus Pandemic
Full text linkThe article highlights challenges that face the tourism industry due to the COVID-19 pandemic. The analytical reports identified key negative trends and the impact of the tourism industry on socio-economic development indicators. The analysis of the historical facts of the development of crisis phenomena in the tourism sector provided an opportunity to state the fact of cyclical formation on the basis of biological threats in different regions of the world. In the context of this study, the main problems ofthe development of the tourism industry of Ukraine against the background of the pandemic and economic crisis are highlighted. Roadmap for overcoming the crisis presents innovative tools based on cognitive technologies such as neuromarketing, mobile marketing, blog marketing, event marketing, branding, as well as diversification of tourism entities, proposed to support small and medium-sized businesses operating in the tourism sector that have suffered the most from coronavirus measures. This article summarizes and analyses the successful examples of implementation of these tools for tourism enterprises in Ukraine and the world. It is concluded that the main condition to overcome the crisis, to develop successful tourism destinations, and to create sustainable development is the collaboration between businesses, community, and policymakers
COVID 19 – The External Economic Shock: Changing the Business Models
Full text linkThis essay examines the issue of changing business models as a result of the Covid pandemic, with an attention on business models in the tourism sector. A similar change is historically tangible after a massive external shock to the economy. The terms "external shock to the economy" and "pandemic" as an external economic shock have been clarified. The paper examines significant historical cases and periods in which a general and radical change took place, and the renewal of the business environment and business models as a result of external shocks to the economy. The view is presented that the Covid pandemic as an external shock is a catalyst for a change of environment and change of business models, leading to the forefront in the practice of new business models.The hypothesis of possible polar business models is considered, based on a summary of distant historical and recent experience in the specific business ecosystem and the algorithm of change. As a result of the study, it was concluded that the change, including in the business models including those in the tourism sector, will most likely require the implementation of self-created club beta versions and "ambidextrous" business models on the one hand and business models based on state entrepreneurship. Both polar business models are emerging from social trends
From Epidemics to Pandemic: Tips from the Past
Full text linkThe World Tourism Organization proposed to examine studies on previous infectious disease outbreaks (epidemics), in particular the severe acute respiratory syndrome (SARS) epidemic of 2002–2004, to better managing the impact of the COVID-19 on the tourism industry. We followed this suggestion by analysing tourism-related literature concerning previous outbreaks. We consequently identified the differences and similarities between past epidemics and the COVID-19 pandemic, evaluated recovery strategies previously adopted by tourism destinations, and suggested a research agenda to facilitate the tourism destinations’ recovery. To provide theoretically grounded research suggestions, which are urgently needed by the tourism industry, only contributions from high-quality peer-reviewed journals were considered in this literature review