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Analisis Strategi Perencanaan Pesan pada Akun Instagram E-commerce @thekufed
Get PDFInstagram is a social media that has a visual power. Together with, many parties both individuals and organizations use Instagram to get some information they want to convey. For instance, PT. Hood Digital Asia (Kufed) who created @thekufed account to develop their messages that will be delivered to their publics. They used their own strategy by adjusting the characters and the concepts with their targets. Therefore, this study explored about how @thekufed designed their messages strategy. The researcher used qualitative method with descriptive approach to examine Kufed s message plan and strategy, such as teaser, community building, collaboration with influencers for content production and curation of products, as well as planning the story to strengthen the visual content with emotionless. The conclusion is Kufed has implemented the message strategy based on its concept and character
Aktivitas Penggunaan Portal TELKOM sebagai Media Komunikasi Internal terhadap Pemenuhan Kebutuhan Informasi Karyawan PT. TELKOM DCS REGIONAL SEMARANG
Get PDFThe major functions of Telkom Portal as an electronic communication tool are to providing and serving information through a virtual format technology system for the employees. The study attempts to identify the relationship between employee activities of using Telkom Portal as an internal communication medium to the fulfillment of corporate information needs and interest. It also assesses employee social cognitive elements and social interaction at the work place. The results shows that Telkom portal usage activity as internal media is included in high category (51.30%) which means more than half of respondents utilize Telkom portal as information source to fulfill information requirement of company either in center or branch office. While the level of fulfillment of employee information needs is also included in the high category with the percentage of 55.13% indicating accessing Telkom portal can meet the information needs. And the influence of interaction in the work environment is in the high category (66.67%) proves that through social interaction the employees can increase the level of fulfillment of information needs of the company.The major functions of Telkom Portal as an electronic communication tool are to providing and serving information through a virtual format technology system for the employees. The study attempts to identify the relationship between employee activities of using Telkom Portal as an internal communication medium to the fulfillment of corporate information needs and interest. It also assesses employee social cognitive elements and social interaction at the work place. The results shows that Telkom portal usage activity as internal media is included in high category (51.30%) which means more than half of respondents utilize Telkom portal as information source to fulfill information requirement of company either in center or branch office. While the level of fulfillment of employee information needs is also included in the high category with the percentage of 55.13% indicating accessing Telkom portal can meet the information needs. And the influence of interaction in the work environment is in the high category (66.67%) proves that through social interaction the employees can increase the level of fulfillment of information needs of the company
Kampanye Pilpres 2014 dalam Konstruksi Akun Twitter Pendukung Capres
Get PDFThe use of social media, especially Twitter during the presidential election campaign in 2014 led to the construction of the presidential candidates can not only be found in the mass media, but also can be found in the content chirp twitter account supporters. This study aims to identify and find out how the two presidential candidates figure (Prabowoand Jokowi) when constructed through chirp Twitter account their respective supporters. By using qualitative methods, this research observation and analysis of the chirp twitter supporters of the two presidential candidates were uploaded during the presidential election campaign (June 4 until June 5, 2014) takes place. The results showed that Prabowo is constructed by supporters twitter account as a highly intelligent, resolute and strong. While Jokowi constructed by supporters as a populist figure, simple and honest
Jurnalisme Kloning di Kalangan Wartawan Kota Surakarta
Get PDFNews plays role in society. Not only as a source of information but it also can affect people in the cognitive until affective level. Media is not only being the first to present news but also the only one who can present particular news. Unfortunately, for the purpose of fulfilling the target acquisition news, not all of journalists carrying out their profession honestly, presenting news result of the acquisition of its own. Cloning journalism is one of the practices made by some journalists where they do not plunge directly to the process of information gathering, but still get the story. Cloning journalism not just opposite to code of ethics of journalism but also detrimental to media companies concerned. Patterns of cloning journalism carried out in various forms. Regarding the cause are related to the rules of the media company, symbiotic mutualism, and as well as economic motives
Program Employee Relations PT TELKOM INDONESIA: Kids Go To Office
Get PDFBacked by Telkom who want to make a good relationship with employees and their families so decided to create Kids Go To Office event. Aims to know the research and listening, planning and decision, communicating and implementing (communication and action), and evaluation (evaluation) of Kids Go To Office activities. The method used in this research is descriptive method. Data obtained through observation, interview, and literature study. The result is in conducting research and listening, Telkom has conducted an interview to find out what the prospective participants want. At the planning and implementation stage, Telkom is doing very well because it is almost in accordance with the flow and the existing stage. In addition, at the stage of communication and implementation went well because the enthusiastic participants are so great. While at the evaluation stage, Telkom has not done well seen from the absence of measuring instrument or indicator of success.Backed by Telkom who want to make a good relationship with employees and their families so decided to create Kids Go To Office event. Aims to know the research and listening, planning and decision, communicating and implementing (communication and action), and evaluation (evaluation) of Kids Go To Office activities. The method used in this research is descriptive method. Data obtained through observation, interview, and literature study. The result is in conducting research and listening, Telkom has conducted an interview to find out what the prospective participants want. At the planning and implementation stage, Telkom is doing very well because it is almost in accordance with the flow and the existing stage. In addition, at the stage of communication and implementation went well because the enthusiastic participants are so great. While at the evaluation stage, Telkom has not done well seen from the absence of measuring instrument or indicator of success
News Authorship and News Sources: Impacts on Environmental Coverage in The Nigerian Press
Get PDFThis study examines the impacts of news authorship and news sources on environmental coverage in the Nigerian press to shed light on the roles they play in news construction. The study finds that journalists in conjunction with policy makers are the catalyst for environmental information, whereas citizens who are pivotal in creating relevant public opinion on environmental issues are left behind. The study reveals that investigative reporting lacks in environmental coverage because most coverage are events driven which explains why environmental news is reported as straight news and as such journalists rely heavily on official sources rather than subsidiary sources. The study opines that for proper environmental coverage, journalists must choose sources from both main and subsidiary actors and revert to proactive, investigative and interpretive reporting so as to make environmental stories relatable to the intended audiences
MODEL KOMUNIKASI PARIWISATA YANG BERBASISKAN KEARIFAN LOKAL
Get PDFCultural values will strengthen the attractions of a place. Viewed from the potential side, cultural values will provide benefits on social, ecological, and economic aspects. This research uses explorative method with data collection technique through in-depth interview, observation, and literature study. The results of research indicate that the elements of culture will strengthen the tourism sector if communicated well and sustainably among stakeholders in an effort to develop the object of tourism through local branding. The conclusion of this research resulted that the existence of culture applied through the display of arts and local wisdom that utilizes the beauty of natural panorama can strengthen and increase the popularity of a tourist attraction if it has established good communication between the government, capital owners, community and other interest groups.Nilai-nilai budaya akan memperkuat objek wisata suatu tempat. Dilihat dari sisi potensi, nilai budaya akan memberikan keuntungan pada aspek sosial, ekologi, dan ekonomi. Secara sosial, ekologi, dan ekonomi ini, nilai budaya dapat mengangkat harkat dan martabat masyarakat serta berfungsi sebagai penyangga keseimbangan perlindungan kehidupan dan memelihara keseimbangan lingkungan alam yang dimunculkan melalui sajian panorama alam, seni budaya dan kearifan lokal yang tetap terjaga. Penelitian ini menggunakan metode eksploratif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan studi literatur. Adapun hasil penelitian menunjukkan bahwa unsur-unsur budaya akan memperkuat sektor pariwisata apabila dikomunikasikan secara baik dan berkelanjutan diantara pihak-pihak yang berkepentingan dalam upaya mengembangan objek wisata melalui local branding. Simpulan penelitian ini menghasilkan bahwa keberadaan kebudayaan yang diterapkan melalui tampilan kesenian dan kearifan lokal yang memanfaatkan keindahan panorama alam dapat memperkuat dan meningkatkan popularitas suatu objek wisata apabila telah terjalin komunikasi yang baik antara pihak pemerintah, pemilik modal, masyarakat dan kelompok-kelompok kepentingan lainny
Analisis Penerapan E-Government dan Perubahan Interaksi Sosial setelah Mediatisasi di Desa Karang Bajo, Lombok
Get PDFIn Indonesia, the digital era is not only brings difference for people residing in urban areas, but also in rural areas that do not have adequate access in terms of resources. As one example is a village in the province of Lombok named Karang Bajo. Karang Bajo village apply it s government with the use of technology and new media, in other words Karang Bajo Village has introduced a system of E-Government. This is in line with the concept mediatization which can be interpreted as the most important concepts to understand the importance of the media on culture and society. The study was conducted using a qualitative approach and case study method. The results from this research is E-Government applied in Karang Bajo village is still in the billboards stage with primaly puspose because constitution UU No. 6 (2014). The presence of E-Government didn t bring any changes in society s social interaction.In Indonesia, the digital era is not only brings difference for people residing in urban areas, but also in rural areas that do not have adequate access in terms of resources. As one example is a village in the province of Lombok named Karang Bajo. Karang Bajo village apply it s government with the use of technology and new media, in other words Karang Bajo Village has introduced a system of E-Government. This is in line with the concept mediatization which can be interpreted as the most important concepts to understand the importance of the media on culture and society. The study was conducted using a qualitative approach and case study method. The results from this research is E-Government applied in Karang Bajo village is still in the billboards stage with primaly puspose because constitution UU No. 6 (2014). The presence of E-Government didn t bring any changes in society s social interaction
Hubungan Penggunaan Media Sosial dengan Tingkat Kepekaan Sosial di Usia Remaja
Get PDFSocial media could improve the deployment of information and communication among users, including teenagers user. However, to be considered is whether the intensity of high social media usage among teens can reduce their social skills, as teens tend to become more individualized. The study was conducted using quantitative methods that involving 145 respondents, who attend in public and private schools, within 1-15 km of study range location. This study done based on the Uses and gratification theory as the grand theory. Other theory which used in this study is media dependency theory, in order to see how dependent the user on the use of social media. The results shows that the more often user access to social media, the more frequently the information search is done as a fulfillment of the information, which will triggered the concern of environment as well as the form of social consciousness
PERANCANGAN PESAN KOMUNIKASI KOMUNITAS HONG DALAM SOSIALISASI MAINAN DAN PERMAINAN TRADISIONAL SUNDA
Get PDFHong Community as study center of traditional toys in West Java was formed with the intention of preserving traditional toys and folk games in West Java. As part of the effort to introduce traditional toys, especially to children. This study aims to identify and analyze the process of designing communication messages in the community of Hong in connection to the effort of socializing folk games and traditional toys in West Java. This study evolved five groups of communication target of Hong Community: the public, the government, fellow community members, working partner, the sponsors. The designing process of community communication that Hong Community uses to address its target audience, can be divided into 5 (five) stages as follows: (1) to define communication goals, (2) to identify the target audience, (3) to define the management system of communication event, (4) preparation of facility and infrastructure, and (5) message delivery.AbstrakKomunitas Hong sebagai Pusat Kajian Mainan Rakyat Jawa Barat, memiliki tujuan melestarikan mainan dan permainan rakyat Jawa Barat serta merekonstruksi mainan rakyat yang bersumber dari tradisi lisan maupun tulisan dari naskah-naskah kuno. Dalam upaya pelestarian tersebut, Komunitas Hong pun mengenalkan mainan rakyat kepada masyarakat, terutama anak-anak, dengan tujuan menanamkan nilai-nilai pendidikan masyarakat buhun kepada seorang anak agar ia mengenal diri, lingkungan dan Tuhannya. Penelitian ini bertujuan mengidentifikasi dan menganalisis proses perancangan pesan komunikasi Komunitas Hong dalam mensosialisasikan permainan dan mainan rakyat Jawa Barat. Hasil penelitian memunculkan lima kelompok yang menjadi sasaran komunikasi komunitas Hong, yakni publik, pemerintah, sesama anggota, mitra kerja dan sponsor. Adapun proses perancangan komunikasi Komunitas Hong yang ditujukan kepada khalayak sasarannya, dibagi ke dalam lima tahap sebagai berikut : (1) menentukan sasaran komunikasi, (2) identifikasi khalayak sasaran, (3) mendefinisikan sistem pengelolaan kegiatan komunikasi, (4) penyiapan sarana dan prasarana, dan (5) pengiriman pesan. Kata kunci: pelestarian budaya, mainan rakyat, permainan rakyatAbstractHong Community as study center of traditional toys in West Java was formed with the intention of preserving traditional toys and folk games in West Java as well as reconstructing the traditional toys which delivered from the source of oral evidences and written evidences of ancient manuscripts. As part of the effort to introduce traditional toys, especially to children, with the aim of instilling the values of public education of ancient community so that any child would be able to know themselves, their environment and their God. This study aims to identify and analyze the process of designing communication messages in the community of Hong in connection to the effort of socializing folk games and traditional toys in West Java. This study evolved five groups of communication target of Hong Community: the public, the government, fellow community members, working partner, the sponsors. The designing process of community communication that Hong Community uses to address its target audience, can be divided into 5 (five) stages as follows: (1) To define communication goals, (2) To identify the target audience, (3) To define the management system of communication event, (4) Preparation of facility and infrastructure, and (5) Message delivery. Keywords: cultural preservation, traditional toys, folk games