Kompetensi (Competence : Journal of Management Studies)
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HUBUNGAN BAURAN PEMASARAN DAN KEPUTUSAN PEMBELIAN KONSUMEN TIKET BIS KRAMAT DJATI MELALUI AGEN TRAVEL DI BANGKALAN
No full textGlobally, the role of travel agents in increasingly gaining importance in today’s travel and tourism industry. A travel industry without travel agents is quite unthinkable as it would result in utter chaos and disorder in the industry. The aim of this study is to investigate the relationship between the 4Ps, namely price, promotion, place and product, and customer decision-making over travel agents in Bangkalan. Travel agents are seriously considered for these 4Ps activities to ensure that they allocate their resources effectively and efficiently. A total of 75 respondents were selected from customers of two travel agents in Bangkalan. The data collected was analyzed using three statistical methods, that is, mean analysis, Pearson correlation and regression analysis. The results revealed that only product and price were associated with customer decision-making over travel agents. Based on the findings, strategic recommendations are proposed for the travel industry in Bangkalan
PENINGKATAN KETRAMPILAN MELALUI PELATIHAN DALAM RANGKA PEMBERDAYAAN SANTRIWATI DI KABUPATEN BANGKALAN
No full text This study identifies female students issues after leaving boarding school to the community. research problem is formulated as follows: 1). How Bangkalan interest of female students in the effort to improve quality through empowerment of women. 2) What job or position of interest to students of Bangkalan after leaving boarding school 3) How female students' views toward women's empowerment efforts in Bangkalan. 4). Are the expectations of the female students in order to improve its quality. 5). Any constraints that will be faced by female students in carrying out their duties soon after coming out of boarding school. The results also showed that as many as 470 people became interested in entrepreneurship. Thus, the solution is to provide such training, cooking (culinary), sewing, makeup and handycrafts
PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS KONSUMEN SHAMPO CLEAR
No full textThe quality of products is an important thing that should be pursued by each company if it is to be produced to compete in the market to satisfy the needs and desires of consumers. Increasingly adult consumers mind in considering the quality of a product is chosen, so that requires companies to continually improve their product quality. The level of customer satisfaction is very dependent on the quality of a product. High level of quality that will result in high customer satisfaction. By keeping customer satisfaction will increase survival time relationship with consumers and continue to develop new customers. The purpose of this study was to determine the effect of quality on consumer satisfaction and its impact on consumer loyalty. This study uses primary data collected from the consumer respondents in Surabaya clear shampoo (District of Gubeng) of 100 respondents. Analysis techniques used in this study is paths analisys using AMOS software. The results showed that the quality effect on satisfaction and satisfaction further effect on customer loyalty
KONSEP ECONOMIC VALUE ADDED UNTUK MENILAI KINERJA KEUANGAN PERUSAHAAN YANG TERDAFTAR PADA BURSA EFEK INDONESIA (STUDI KASUS PADA PT. DARYA VARIA LABORATORIA Tbk)
No full text This Research aims to analyze the concept of economic value added to assess the financial performance of companies listed on the Indonesian Stock Exchange (Case Study at PT. Darya Varia Laboratories Tbk) is engaged in the pharmaceutical field during 2008 - 2012. The results showed the results of the calculation of EVA in the year 2008 - 2009 is negative, indicating a negative EVA value is not the process of economic added value and shareholders do not receive returns commensurate with your investment, then the following year the value of EVA is positive and increasing. With the increase proves the company has provided value-added to investors and satisfy the parties concerned, especially the shareholders
PENGARUH IKLAN ONLINE MELALUI MEDIA FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TRUNOJOYO MADURA
No full textThe purpose of this study was to identify variables like stance on online advertising, online advertising recall in, and the frequency of clicks on online advertisements that influence purchasing decisions on the clothes Faculty of Economics and Business, Universitas Trunojoyo Madura either simultaneously or partially. The hypotheses are: Factors that influence purchasing decisions like stance on online advertising, online advertising recall in, and the frequency of clicks on online advertising significantly influence in clothing purchase decisions either simultaneously or partially. This research was conducted with quantitative methods where the population in this study were students of the Faculty of Economics and Business, Universitas Trunojoyo Madura and obtained a sample of 40 respondents taken using accidental sampling method by distributing questionnaires. Conclusions of this study were (1) simultaneously a significant relationship between the independent variables (attitude on online advertising, online advertising recall in, and the frequency of clicks on online ads) on purchase decisions clothing (2) partial, shows that vairabel attitude on online advertising and online advertising recall the positive and significant impact on purchasing decisions, except the variable frequency clicks on online ads are not positive and significant impact on purchasing decisions. (3) partial variable recall has the greatest influence on purchasing decisions clothing
ANALISA JALUR DALAM CORPORATE ENTREPRENEURSHIP TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOUR DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PERUSAHAAN KELUARGA DI JAWA TIMUR)
No full text Corporate entrepreneurship is en important factor in family business that creates outcome non financial in organization, such as human resource like organizational commitment and organizational citizenship behavior (OCB) . The aim of this study is to examine the impact of Corporate Entrepreneurship on OCB, through organizational commitment as an intervening variable. Data is collected with total respondents of 134 samples by using purposive sampling method. By using a path analysis, the result shows that corporate entrepreneurship have direct impact to OCB and indirect impact exists from corporate entrepreneurship to OCB through organizational commitment as an intervening variable . Direct impact of corporate entrepreneurship to OCBis 0,199. Indirect impact of corporate entrepreneurship to organizational commitment that is P2 is 0,501 meanwhile from organizational commit OCB , that is P3 is 0,772, therefore indirect influence, that is P2 times P3 is (0,501)*(0,772)=0,387. Total impact of corporate entrepreneurship to OCBis more than 0,5, 0,199+ 0,387 = 0.586