Bina Ekonomi
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    410 research outputs found

    PERANCANGAN DATABASE SISTEM INFORMASI AKUNTANS MENGGUNAKAN KOMBINASI REA MODEL, ERD, DAN NORMALISASI DATA

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    In the field of accounting, information technology becomes the standard tool of the trade. It allows for much more accurate and faster processing of accounting data, while keeping costs down. These advantages require accountants to understand the basics of information technology related to information processing.  One of the most important is the knowledge about database design, in which comprehension will ensure that all necessary data for financial statements are captured and business rules are adhered to. This paper discusses a database design method which combines the data normalization process, entity- relationship approach and resources-events- agents’ model

    POLA GAYA HIDUP DALAM KEUANGAN KELUARGA (Studi Kasus:Unit Kerja Institusi Pendidikan Swasta di Bandung)

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    This research was conducted to discover lifestyle patterns in family finances. This research was conducted in a private educational institution in Bandung. Data collection technique used in this research is survey technique with questionnaires and the data analysis technique that used in this study is descriptive analysis. It has been found that the lifestyle patterns of employees at one of private educational institution in Bandung generally still have a good patterns. This is proved by the monetary sequences of their revenues and expenses. Also, the priority selection of their needs and wants in fulfilling their life style is still in control.  From this research, it is known generally the respondents already have their own house, vehicles, and mobile communication devices like hand phone.  The purchasing frequency of hand phone in average is less than 2 times per year. Moreover, the respondents have already had a habit of saving/investing and buying insurance. To fill their spare time, respondents prefer to gather with their family, go to mall with frequency of 1-4 times per month and do exercise. But,  the problem  that needs  to be taken  care of is how  to handle  their credit  cards/loans  because  a lot of respondents have routine spending of  paying credit card installment/loans.  From this research, it is also found that there is still a lack of awareness for making simple bookkeeping of their revenues and expenses. Therefore to make  them  family  finances  literate,  they need  to follow a counseling and  training  on family  finances.  Even, they are suggested to follow  the counseling and training with their family members

    ANALISIS KUALITAS LAYANAN FUNGSI SUMBER DAYA MANUSIA SEBAGAI MITRA BISNIS MENURUT PERSEPSI KARYAWAN DI PT X

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    The purpose of this research is finding how is the HR function’s service quality as a business partner in PT X according to employee perception. Employees are one of the stakeholders and internal customer of HR function. There are four roles for HR to be a business partner; they are strategic partner, change agent, administrative expert, and employee champion. This research shows that HR role’s performance is good in administrative expert, but for three others roles are moderate. Beside that, employee’s expectation for all roles is in good scale. We find that service quality, which is the gap between performance and expectation’s result are: HR service quality in the role of strategic partner, administrative expert, and employee champion is very satisfied, but in change agent is satisfied. Based on further analysis, we found that there is none in HR function service quality which is first priority to be improved in its four roles. Many factors are good and should be maintained the service quality for each role. There are some factors which include in second priority to be improved in each role. For next research, HR function service quality analysis should be seen not only from employees’ perspective, but also from other stakeholder point of view.Key words: service quality, HR function, business partne

    PERILAKU OPORTUNISTIK DALAM HUBUNGAN KEMITRAAN (PARTNERSHIP): SEBUAH ANALISIS KONSEPTUAL DENGAN MENGGUNAKAN MODEL IGMOB

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    This paper reviews the impact of opportunistic behavior in a partnership or the buyer-seller relationship. This study strives to present an integrated general model of opportunistic behavior (IGMOB) to provide a conceptual understanding of opportunistic behavior from the perspective of relationship marketing theory. Various scientific articles from leading journals were re-examined, in particular articles  discuss opportunistic behavior. In particular, the causes and consequences of opportunistic behavior were identified, then analyzed their relationships with performance. Based on previous empirical studies, a conceptual understanding was constructed by inserting various relationships among important concepts related. In the context of the relationships between the partners, various studies found that opportunistic behavior has a negative trait for a relationship. There are fifteen factors causing the emergence of opportunistic behavior were identified in this study: temporary relationships (temporality), cultural similarity, formalization, governance, equity-based cooperation, mutual influence, atmosphere of tolerance, mutual respect, satisfaction, length of relationship, flattery, cynicism, deceitful tendencies, and relativity. The study also identified six factors that could be affected by this opportunistic behavior: trust, commitment, cooperation, intention to  extent the relationship, knowledge sharing, and guanxi. This study seeks to understand conceptually about the causes and effects of opportunistic behavior in building long-term partnerships between the partners based on a review of current literature. The conceptual model is successfully constructed in this study should be reviewed  through various empirical studies

    Evaluasi Kinerja

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    Masalah Market Segment dan Market Share

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    Pengaruh Faktor Kebudayaan Terhadap Keputusan Pembelian Oleh Konsumen

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    RASIO KEUANGAN

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    Bisnis Internasional dan Perusahaan Multinasional

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    Business World has become "Borderless World" and cannot grow by developing its domestic market only, but also have to take a challenge to make an overseas expansion. There are some differences between domestic and international business. Indeed, international business has more aspects than domestic business, therefore a company has to be more effective when it attempts to make an overseas expansion. This paper will explain about how a company attain a high effectiveness and get ready to enter international business. Several strategies of international Business, such as: exportation, licensing agreement, management contracts, joint ventures and subsidiaries will be elaborated. Finally, Global service strategies, which are: multi country expansion, importing customers, follow your customers, service unbundling, and beating the clock will also be discussed

    PENTINGNYA PEMAHAMAN ASPEK BUDAYA KONSUMEN DALAM MENGIMPLEMENTASIKAN PROGRAM PEMASARAN

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    This paper discusses about the importance of cultural aspects within the environment. This is mostly important whenever the market goes globally, because the larger market means the most differential taste will be. The differences in cultural background of the consumers cause the differential in consumer\u27s taste. That\u27s why the marketers should consider the cultural aspects of the consumers. Cultural consideration in the marketing programs will create growths of the enterprises because of the acceptance of the products and the acceptance of the way the products are promoted. Therefore, the observations of cultural patterns of the consumers should always be done accurately. By doing the accurate observations, the marketers can designing good decisions about the strategies and the marketing programs

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