Bina Ekonomi
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PERANAN PERSONAL SELLING SEBAGAI SALAH SATU ALAT PROMOSI DALAM ASURANSI
People always face risks in life and they don\u27t like it People want to share it with others, in this case the life insurance companies. People bought life insurance policies and pay the premium, and the insurance company gives protection in return.Buying insurance is buying protection. Unfortunately this idea doesn\u27t work in Indonesia. Indonesian people still have the traditional perception about insurance that the premium of the insurance will be a burden for them. However since May 1998, because of the riots, people changed their view of insurance. They realize that they need protection. Therefore this opens a vast opportunity for much insurance company, to operate in Indonesia for both local and internationalCompetition emerged Insurance companies need marketing strategies in order to win the market. F\u27T.A.J.X cabang Bandung is one of the biggest insurance companies in Indonesia. They use highly trained insurance agents to market their products effectively. Personal selling is only one from many promotion mixes but it\u27s a prominent promotion tool to sell unsought goods like insurance
MENGAPA MASYARAKAT ENGGAN MEMBAYAR PAJAK
Tax, based on society\u27s opinion, is not comfortable thing and like a frightfull thing. ln matter of paying tax to the government, most people don\u27t have the willingness to do so because people don\u27t have an Understanding about tax, there are rumours among entrepreneurs that tax can make their companies ,broke, and people don’t receive benefit of paying tax. lf the society have an understanding about tax and its history and the reason of paying tax, than tax should no longer became a frightfull thing, instead the society must feel the responsibility tor paying taxKey word: lncome Tax; Value Added Ta
PERLAKUAN PERPAJAKAN DI SEKTOR PERTAMBANGAN PANAS BUMI (GEOTHERMAL)
Geothermal is an alternative form if energy that we can depend on for today and the future, as well as a solution to solve the scarcity of electricity in Indonesia. Unfortunately, the geothermal industry in our country is confronted with a lot obstacles, technically and non-technically as well, as a result this industry has a difficulty to grow. Geothermal is one of the primary energy that can be renewed (renewable resources) and environmental friendly(Green Energy) and it can also be used as a source of electric energy. Geothermal is said to be environmental friendly because it is clean (doesn’t contain CO2) and other element that are found in geothermal do not produce any consequences to environment. According to Law No.27 in 2003 about geothermal (which is called The Law of Geothermal), the definition of geothermal is: “A source of heat energy that is contained inside hot water, water vapor and rocks, as well as of the minerals and other gases that cannot be separated from geothermal genetically and a mining process is requires for its utilizatio
PERAN KOMUNIKASI SEBAGAI PENDUKUNG PERUBAHAN ORGANISASI
Every changing in organization potentially produces some conflicts because it make unpredictable situation for every elements and members of organization. The changing causes a problem if it is not communicated effectively to them. They accept the organizational changing only if they know and realize that changing is important for organizational development and surviving in its environment. They must be informed that they are not be worsen but advantaged because it. The communication must be done before, during, and after the changing of organization to make the changing move smoothly. This article describes the communication role in the changing of organization. it employs cases of two companies as examples of the communication role in smooth and effective change in organization that make them go to the better situation
STRUKTUR ORGANISASI PEMERINTAH DAERAH: SUATU ANALISIS BERDASARKAN PERATURAN PEMERINTAH NO.41 TAHUN 2007 (ANALISIS PERBANDINGAN STRUKTUR ORGANISASI PEMERINTAH DAERAH KABUPATEN BANYUMAS DENGAN KABUPATEN PURBALINGGA PROVINSI JAWA TENGAH)
The emergence of Government Regulation No. 41 of 2007 about the organization Regional device provides a new spirit for the region to establish the organizational structure according to the needs. This regulation provides for the freedom to determine their own structure. Thus local government really can be more flexible in determining the organizational structure according to the needs of each region. However, analysis show organizational structure formed in Banyumas and Pubalingga added even more local government budgets. Local government performance is not better in serving the public as users of services. Because the existing structure instead many became major problems in the organization to the exclusion of performance. Actually Banyumas and Purbalingga has developed an organizational structure in accordance with Regulation No. 41 of 2007. But in translating these rules have some differences. Among them are related to the establishment of priorities, grouping and certain institutions such as agricultural extension agencies, sports agencies and community development office. In general, the issue of successful visits of the two structures is overlap each other instead of duty or have a business or a job that is not contained in the structure. This causes the existing structure has a workload that is not evenly distributed within the organization. Besides the preparation of organizational structure is still impressed by the political arena alone. Local governments need more innovative and creative in exploiting opportunities discretion. It is necessary to create organizational structure become more efficient and effective in accordance with regional needs and capabilities
SUMBER FLUKTUASIKURS: TEORI DAN STUDI EMPIRIS
Stabilization of domestic currency exchange rate towards international currency especially US Dollar is important part of macro economy policy. This policy always is strived for a government in good certain time period in short-run or long-run. Based on discussion in this paper, there are some factors that can be source the happening of rate fluctuation. Theoretical, financial market variables and riel macroeconomic variables are the important factor that can influence rate fluctuation. Some of the variables are interest rate, money supply, financial liberalization, domestic and international price, productivity, government expenditure, and employment. Meanwhile, the result of empirical study by Daly (2006) indicated that riel macroeconomic variables were obvious more important role in influencing rate fluctuation movement at amount of country
PERAN PENGETAHUAN DAN PROSES BELAJAR TERHADAP PERUBAHAN STRATEGI PRAKTEK BISNIS: SEBUAH ANALISIS WACANA TENTANG PERUBAHAN IKLIM
Flooding and landslides are now beginning to be a daily sight in many areas in Indonesia. What recently happened, and quite terrifying is, the loss (drop down) street in the capital-city. Rainfall in some cities, seem evenly throughout the year. Geographical circumstances of Indonesian as an island Country looks began to change. Land start to shrinking white the ocean\u27s broadening. The impact of this environment and natural changes, such as climate change, would certainly affect people’s lives. Disadvantages socially and economically will reduce the level of public welfare in general. This, in turn, will impact on business practices that had been occupied by businessmen. Willy-nilly, like it or \u27not, they must begin to take into account the reality on the surrounding environment. The spread of knowledge through the media should respond by updating the values (corporate-value) that had been possessed by the company, learning how to change, and formulate a new one
THE USE OF SOCIAL MEDIA TO MARKET CAFE TARGETING
Media sosial online atau disingkat media sosial mulai populer pada awal 2000-an. Ditengah persaingan media sosral Facebook adalah media sosial yang paling banyak digunakan oleh pengguna aktif se-dunia diikuti oleh MySpace sebagai pesaing terdekatnya. Facebook saja digunakan oleh lebih dari 500 juta orang, jumlah yang lebih besar daripada jumlah penduduk lndonesia! Pemasaran dengan menggunakan media sosial memiliki sasaran pemirsa yang sangat besar. Pengguna media sosial dapat dibagi ke dalam beberapa kelompok. Kelompok terbesar pengguna media sosial adalah Generasi-Y. Generasi-Y atau dikenal juga dengan nama "millenial generation" adalah generasi yang lahir sekitar tahun 1980-an hingga awal 2000-an. Sebagian besar pengguna Facebook masuk ke dalam kelompok Generasi-Y. Sejalan dengan perkembangan gaya hidup di Bandung, semakin banyak cafe berdiri dan bersaing ketat. Kebanyakan dari cafe tersebut menggunakan strategi diferensiasi sebagai dasar untuk memperoleh keunggulan bersaing. Beberapa cafe di Bandung memanfaatkan media sosial untuk mendapatkan keunggulan bersaing dengan “positioning” yang berbeda di kalangan Generasi-Y. Tulisan ini bertujuan mempresentasikan strategi pemasaran cafe dengan menggunakan medial sosial untuk menjangkau pasar sasaran G enerasi-Y
MARKETING MIX SEBAGAI ALAT PEMBEDA DALAM PERSAINGAN
Marketers must not only formulate the broad strategies to achieve its marketing objectives but also plan marketing mix programs. Many good strategies fail when it comes to development of specific marketing - mix tactics. Decision must be made to transform marketing strategy to marketing mix and to provide competitive advantageous in the competitive market place and in the same time to provide what market needs.Key words : Integrated Marketing, Marketing Mix, Differentiation, Customer Value, Product, Place, Marketing Channel, dan Promotion
HOUSING PRICE BUBBLE: PENYEBABNYA DAN MASALAH YANG MUNCUL KARENANYA
Housing price bubble is defined as continuous rising of house price that make the price above the fundamental value. Usually economic agents do not realize the bubble of housing price before it is burst. In period of price bubble, credits for houses increase dramatically because the values of houses, as collateral, climb gradually. The mortgage becomes interesting financial asset that give high return and low risk. The number of people wants to buy rise and demand for houses go up. The housing sector also pushes the growth of economy and financial sector significantly. The problems of housing price bubble spring up since the bursting of bubble and the price of house down. Many economic agents loss their money and many companies become bankruptcy. The financial system and economy also suffer from the burst of housing bubble. This paper defines 6 psychological and 6 economical aspects that cause the price bubble. Furthermore, it is also discuss the negative effect of the bursting. At last, the simple suggestion to avoid the housing price bubble is presented.Key words: housing price bubble, burst of bubble, mortgage