Bina Ekonomi
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BUILDING COMPETITIVE ADVANTAGE OF NATIONS THROUGH CLUSTER
Get PDFPada era ekonomi baru, keunggulan bersaing suatu negara tidak diperoleh dari sumber daya alam tetapi diperoleh dari kemampuan industri di negara tersebut untuk berkembang dan berinovasi . Berdasarkan "deamond model" dari Prof. Michael E. Porter, terdapat empat faktor yang membentuk keunggulan bersaing. Model cluster yang dikembangkan di suatu industri, negara atau regional merupakan suatu model yang mengintegrasikan seluruh pelaku dalam suatu industri di suatu area, negara ataupun regional sebagai suatu kesatuan yang saling berperan dalam suatu sistem
ARE ALL MARKETERS LIARS ?
Get PDFToday, consumers demand higher levels of quality, reliability, and durability of product A marketer must understand consumer\u27s expectations and try to satisfy those and retain the consumer\u27s loyalty.The shift from golden age of marketing to post age creates new challenge for marketer because consumers do not trust television commercials anymore. In this age consumers love being told a storyTo tell a story marketer must understand what is a great story. A great story must true, authentic, trusted, appeal to people senses, and must agree with people worldview. So it is a challenge to marketer in creating and telling a story to consumers. Good story will be spread automatically by consumers to their friends, colleagues and others
COMMUNICATION STYLE
Get PDFKomunikasi yang efektif terjadi ketika seseorang yang menerima informasi memiliki pemahaman yang sama dengan yang mengirimkan-nya. Kemampuan komunikasi seseorang dapat meningkatkan produktivitas individu maupun kelompok. Komunikasi juga memiliki fungsi kontrol, fungsi memotivasi, fungsi untuk mengekspresikan perasaan, dan emosi, juga sebagai alat informasi. Setiap orang memiliki kecenderungan terhadap gaya komunikasi tertentu. Kecenderungan terhadap gaya komunikasi tersebut dipengaruhi oleh perpaduan antara hereditas dan faktor lingkungan seseorang. Gaya komunikasi adalah kombinasi dari berbagai komponen, seperti pola suara, gerak mata, ekspresi wajah. Agar dapat bekomunikasi dengan baik, gaya komunikasi kita harus fleksible, disesuaikan dengan situasi dan gaya komunikasi orang yang kita ajak bicara
PENGUKURAN KINERJA SISTEM INFORMASI MENGGUNAKAN BALANCE SCORECARD
No full textThe balanced scorecard (BSC) is a method created bt Kaplan and Norton to fulfill the needs of modern corporations for performance evaluation. As it turns out, BSC is not appropiate for evaluation, but also an effective tool for the creation of corporate strategy as well as communicating it throughout the company. On the other hand, information resources nowadays are admitted to be a strategic value to the firm, and should be optimally managed. This paper describes how BSC may be applied to the effort of managing the firm\u27s information systems, including its perfomance measuremen
COMPUTER-SUPPORTED COLLABORATIVE WORK BERLANDASKAN TEORI AKTIVITAS, SERTA USAHA MENINGKATKAN COLLABORATIVE AWARENESS
Get PDFComputer-supported Cooperative Work (CSCW) is a concept that emphasizes the collaborative aspect in information technology applications. A great many CSCW systems have been developed so that Schill, for example, cites no less than ten different classification foundations. The many choices available can be very confusing for the management of an organization that wishes to implement CSCW.One of the features that must be set up by CSCW software producers is collaboration awareness, which is the ability of the software to "know" that it is being used by several people at the same time. Research shows that there have been efforts to create collaboration awareness not only of the software, but also of the user. One of these efforts is to display the social activity awareness in a CSCW session
MANAJEMEN STRATEJIK PADA ORGANISASI SEKTOR PUBLIK
Get PDFUnsatisfactory that comes from society as public services customer to the public sector organizations\u27 performance causing the need of this sector to reform soon. Negative opinions to the public sector organization at one side and the assumptions that private sector organization management is better than public sector organization in other side causing thought from academicians and practitioners to adopt private sector\u27s management approaches. One of those approaches is strategic management that is usually applied in private sector institutions. There are some adaptations have to be considered while adopt strategic management, considering characteristic differences between public and private sector organizations. New Public Management (Christopher Hood, 1991) and Reinventing Government (David Osborne and Ted Gaebler, 1992) are two concepts that viewed as a form of public management and administration modernization or reformation
E COMMERCE : PASAR MAYA DI DUNIA NYATA
Get PDFInternet has been a maior tool of communication in this globalized world since these two decades. This tool can be used for many purposes so that one can fulfill interests and necessities. One purpose that arises within this virtual world is E-Commerce. lf this one implements worldwide virtual commerce correctly, E-Commerce will provide benefits for its users, E-Merchant and E-Customer. Thus, one should understand how this electronic commerce works so that one does not suffer a financial loss. E-commerce in our country is a prospective business fiel
PERUBAHAN PERAN PERGURUAN TINGGI MENJELANG 2O2O
Get PDFWe are facing the knowledge era in 2020. People will dependen on, and rely on their innovation capabilities to continue their lives. Human capabilities will increase (also their problems and requirements become much various and dynamic) as information technology to access ail of information needed progress. Boundary of problems become wider, and consequently models become more complex and interdicipline. This point addresses new challenges to the rote of universities. Graduates in this era should see problems and requirement not only from their single-lenses science, but from multi-lenses science, the interconection of one to another. This will help them wider their problems boundaries and consequently will make model more comprehensive and easier to understand. The next step, with comprehensive model, the correction needed can be done. In this era of knowledge, every situation will change. Universities will always be left behind and the graduates will always lack of knowledge. The situation will become more difficult if they stay in their old way: curriculum revision every s years, or 4 and 3. The main role of universities now is to build scientific way of thinking to stimulate graduates maturity/independency. They will not be the only producer of knowledge. They will act as colleagues/partners of knowledge creating. The university can no longer see themselves as "Maestros". The suitable self-concept for universities now is as entities for broadening boundary of natural science, social science and economy, engineering, and to spread research findings, and to become partner of knowledge creation for industry
PENGARUH KUALITAS LAYANAN, REPUTASI, DAN NILAI LAYANAN PERGURUAN TINNGI TERHADAP KEPUASAAN MAHASISWA
Get PDFCurrently, there is a tight competition in service industry, especially in higher education or university. The administrators or universities have to understand deeply their students and try to fulfill their needs well to make them satisfied and tell positive word-of-mouth about the university. Therefore, the understanding of student satisfaction and other factors determining student satisfaction, such as service quality, reputation, and service value of the university, become very important. The objectives of this study are to know whether there are positive effects of service quality and reputation on service value. Furthermore, this study also try to verify whether there are positive effects of service quality and value on student satisfaction. Results indicate that most of the empirical data support that there are positive effects of service quality and reputation on service value. Likewise, this study proves that there is a positive effect of service value on student satisfaction. However, this study also find that there is not a positive effect of service quality on student satisfaction
OPTIMALISASI CRM @ BRANCH SEBAGAI SALAH SATU LANGKAH MEWUJUDKAN BANK MANDIRI MENJADI THE SERVICE LEGEND
No full textBased on the monitor service quality, for the second consecutive year, Mandiri Bank version of Marketing Research lndonesia (MRI) and the Bureau of Research lnfobank of "The Best Bank Service Excellence". Successfully defend the title which was achieved in 2007/2008 and 2008/ 2009 was really very proud. tt is not released from the implementation of Exellence Service, which a/so has been applied by Mandiri Bank. Excellent Service certainly not enough to just be a paradigm and skills off frontline or frontliners in serving customers, but it requires sincerity, and high commitment from every part of the organization, especially at top management. Excellent Service should also be reduced to a structured steps that are implemented in every function in the banking company\u27 We would often hear the term much more difficult to maintain than grab especially for those who have been our competitors ahead of excellence in service and will certainly try harder than ever. To service our customers\u27 expectations also increased because the customer already understands that Mandiri Bank is the Best Service Excellence ln addition to increased expectations, customers now also getting spoiled Everything is served to suit his wants. The things above would be a great challenge for us to continuously improve our faults and seek continuous improvement in service excellence, lt also is not just to improve ratings, but according to the direction of Directors, so we became The Service Legend. Predicate The Service Legend will make people always and always remember when talking about the Mandiri Bank, bank services in lndonesia. The Service Legend is more than just number one. So everyone connected with the bank, when asked about the service, will be called Mandiri Bank. Many steps/measures to be implemented independent Bank of The Service Legend them with services that are supported by information systems and technology\u27 hence made an application system that can meet customers\u27 needs and facilitate the activities of service to its customers @ Branch Customer Relationship Management (CRM @ Branch). CRM @ Branch is a tool for front liners to improve service and sales from anywhere with the same price and standard. CRM @ Branch provides information on the customer, all products and services utilized by customers in a single system with an accurate and consistent information in the form of product literature for the need for cross selling. CRM is available in the facility to record every activity of non-financial interaction with customers online and realtime, as well as financial transactions that have been available bankwide, online and realtime. CRM @ Branch helped frontliner doing sales and increase cross selling and referral by digging profile customer data, monitor progress of sales and customer complaints that can be solved once and for all and measurable. The more we succeed in doing cross-selling, the better Contribution Margin & KPI Mandiri Bank branches. With the CRM @ Branch, is expected to service and sales effectiveness processes in frontliner can increase, so the value of product sales increased Mandiri, handling complaints from customers more quickly, and coordination among units to be getting better. CRM lmplementation @ Branch as a consistent infrastructure used by the best banks in the world, supporting enhanced functions in the ranks of sales and service branches of Mandiri Bank. In relation to the implementation of CRM @ Branch, there are 3(three) things that must be considered: 1) Associated with the human implementation will be successful if people know the purpose of CRM programs @ Branch, namely Mandiri Bank should outperform the market ,in association with branches, service and sales of Mandiri Bank to be the best. 2) lt is a very human question of what the benefit for the Branch? The achievement of its targets relating to the achievement of course goals, rewards, and incentives. If the CRM tools @ Branch implemented, could improve the quality of service frontliners to customers, help us increase the value of MRI branches and very helpful frontliners in doing cross selling. The more success/a/ we are doing cross selling, the better Contribution Margin KPI branch & branch. 3) We must be diligent and disciplined use of this CRM system @ Branch. Many big hanks that failed to gain maximum benefit from CRM systems @ Branch, because of its human undisciplined use of this system