Bina Ekonomi
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Brand Image sebagai Variabel Pemoderasi Pengaruh Relationship Marketing terhadap Loyalitas Konsumen Garuda Indonesia
Get PDFTingkat persaingan dalam industri penerbangan semakin tajam hingga menjadi tantangan bagi setiap maskapai penerbangan, khususnya Garuda Indonesia, untuk dapat mempertahankan dan meningkatkan loyalitas konsumennya. Penelitian ini menelaah peran brand image sebagai pemoderasi pengaruh relationship marketing terhadap loyalitas konsumen Garuda Indonesia. Pengambilan sampel dilakukan dengan teknik cluster random sampling, dan kuesioner disebarkan kepada 200 responden yang menjadi sampel penelitian, di Garuda Indonesia Service Center (GISC), Senayan City, Jakarta. Metode analisis yang digunakan adalah moderated regression analysis. Hasil penelitian menunjukkan bahwa secara parsial relationship marketing dan brand image berpengaruh terhadap loyalitas konsumen, serta terdapat pengaruh relationship marketing terhadap loyalitas konsumen yang dimoderasi oleh brand image
Pengaruh Rasio Keuangan terhadap Harga Saham Perusahaan LQ 45 Periode 2011 - 2015
Get PDFThis research aims to help investors in deciding how to invest in the stock market by analyzing the impact of company’s financial ratio on its share price. Financial Ratio used in this research are Current Ratio, Debt-Equity Ratio, Total Asset Turnover, Return on Equity, and Earning per Share as independent variables, and Stock Price as the dependent variable. This research employed the purposive sampling method using 18 samples of LQ45 companies which fulfilled the research criteria between 2011 – 2015 from 45 existing listed companies. This research employed Multiple Linear Regression analysis to test the hypothesis. The result shows that the Debt Equity Ratio and Earning per Share have significant influence on Stock Price, whereas Current Ratio, Total Asset Turnover, and Return on Equity do not have significant influence on stock price. Investors should review financial statements issued by the company and use financial ratios particularly Debt Equity Ratio (DER) and Earning per Share (EPS) as references in making an investment.Keywords: Current Ratio, Debt Equity Ratio, Total Asset Turnover, Return on Equity and Earning per Share, Stock Pric
Penentuan Potensi Ekonomi di Prabumulih dan OKU berdasarkan Indikator Produk Domestik Regional Bruto (PDRB)
Get PDFThe objectives of this research are to know the allocation effect of local economic sectors and to determine the leading economic sectors in Prabumulih and OKU. Data were obtained from sectoral GDRP of Prabumulih, OKU and South Sumatera Province at 2010 Constant Prices from 2010-2014. The methods of analysis used in this research are Location Quotient, Shift Share, and Klassen Typology. The result of allocation effect which has competitive advantages, specialization for Prabumulih are procurement of electricity and gas, construction, wholesale and retail trade, and real estate, while for OKU are agriculture, forestry, and fisheries sectors. The leading sectors for Prabumulih are the procurement of electricity and gas, construction, wholesale and retail trade, financial and insurance services, real estate, company service, education service, also health and social activity services, while for OKU are agriculture, forestry and fishery, education service, health and insurance services, and also other services sectors. Keywords: location quotient analysis, shift share esteban-marquillas analysis, klassen typology analysis, gross regional domestic produc
Halaman Redaksi
No full textBina Ekonomi sudah terbit sejak tahun 1997 sebagai wadah karya tulis ilmiah di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi
Kompetisi dan Efisiensi Bank Umum di Indonesia Periode 2008 - 2013
Get PDFThere are two point of views regarding the relationship between competition and efficiency, namely SCP hypothesis and Efficient Structuree Hypothesis. By using the data of 107 Indonesian conventional banks within the period of 2008-2013, the obtained result supports the SCP Hypothesis where the competition level in the banking industry will affect the level of bank efficiency in Indonesia. The result of impulse response function shows that the more competitive banking industry, the more efficient the banks in Indonesia. Another conclusion of this research is the differences in efficiency indicators do not affect the conclusion about the relationship between competition and bank efficiency. Keywords: Bank, Competition, Efficiency, Indonesi
Penerapan Business Continuity pada Bank Central Asia
Get PDFBanks are financial institutions that have a major impact on the economic system and can affect people\u27s lives. Hence, regulators concerned in organizing business continuity of the banking industries. PT. Bank Central Asia, Tbk. (BCA) represents businesses in the banking sector that can not escape from the natural and man threats which can interfere the bank\u27s business. This case study presents a glimpse of how the business continuity run in BCA. Moreover, business continuity in banking can not be generalized because each bank has a different strategy. Some disasters have been handled properly for their business continuity plan in BCA are catastrophic floods that hit Jakarta in 2013 and fires at several branch offices of BCA. BCA awares of the business continuity planning as an endless process that need to be refined over time. This case study described the roadmap to the awareness of business continuity planning in BCA and how the business continuity planning methodology is run in BCA.Keyword: business continuity, bank ris
Kepemilikan Modal Asing dalam Perannya sebagai Pendorong Kemampuan Teknologi Perusahaan Indonesia: Studi Empiris Industri Kimia dan Farmasi Indonesia
Get PDFPenelitian ini menyelidiki mengenai pengaruh dari kepemilikan modal asing terhadap peningkatan kemampuan teknologi dari perusahaan pada industri kimia dan farmasi di Indonesia. Data yang digunakan pada penelitian ini adalah sensus ekonomi tahun 2006, untuk perusahaan sedang dan besar berdasarkan definisi perusahaan yang digunakan oleh Badan Pusat Statistik (BPS) Republik Indonesia. Nilai total factor productivity (TFP) perusahaan digunakan sebagai variabel proxy dari kemampuan teknologi. Ditemukan bahwa penanaman modal asing memiliki kontribusi positif dalam meningkatkan kemampuan teknologi perusahaan sedang dan besar pada industri kimia dan farmasi di Indonesia. Kata kunci: penanaman modal asing, perubahan teknologi, industrialisasi, analisis mikroekonomi
An Analysis of Intra-ASEAN FDI Determinants in the Wake of ASEAN Economic Community
Get PDFThis research intends to uncover the determinants of intra-ASEAN FDI, specifically to verify whether the establishment of ASEAN Economic Community has had any contribution to the raising intra-FDI inflow. Result from the fixed effect model with cross-section effects, which was employed to dataset of 10 ASEAN member states from 2000-2013, indicates that market size, quality of infrastructure, as well as labor productivity, were significant, and positively attracted intra-FDI inflow. Meanwhile, macroeconomic stability and degree of openness were insignificant. In addition, trade barrier was significantly proven to have negative effect on intra-FDI inflow. Unfortunately, the latest ASEAN’s investment scheme was insignificant. Moreover, the country-specific effects were highly significant, proving that heterogeneity seems to have an important role in attracting intra-ASEAN FDI. Keywords: intra-regional, foreign investment, economic integration, panel data.
Pengaruh Bauran Pemasaran terhadap Persepsi Konsumen dalam Penciptaan Ekuitas Merek: Studi Kasus Restoran Clemmons Bandung Indah Plaza
Get PDFPenulis mengajukan suatu kerangka kerja dimana persepsi konsumen atas bauran pemasaran dihubungkan dengan dimensi-dimensi ekuitas merek yaitu persepsi kualitas, loyalitas merek dan asosiasi merek yang dikombinasikan dengan kesadaran merek. Hasil penelitian menunjukkan bahwa persepsi konsumen atas bauran pemasaran dan dimensi ekuitas merek secara signifikan mempengaruhi ekuitas merek secara keseluruhan baik secara simultan maupun parsial, terhadap Brand Equity kecuali Store Image terhadap Brand Awareness/Association, Store Image terhadap Perceived Quality, dan Brand Loyalty. Besarnya pengaruh Store Image, Advertising Spending dan Price Deals secara simultan terhadap Brand Awareness adalah sebesar 88%, pengaruh secara simultan Price, Store Image, Advertising Spending, dan Price Deals terhadap Perceived Quality adalah sebesar 95%, pengaruh secara simultan Advertising Spending dan Product terhadap Brand Loyalty adalah sebesar 74%, serta pengaruh bersama-sama Brand Loyalty, Perceived Quality, dan Brand Awareness terhadap Overall Brand Equity adalah sebesar 90%. Kata kunci : Bauran pemasaran, persepsi konsumen, ekuitas mere
Analisis Input-Output atas Dampak Sektor Pariwisata terhadap Perekonomian Maluku
Get PDFSebagai provinsi bahari, Maluku memiliki potensi pariwisata yang beragam. Potensi ini dapat diberdayakan bagi pengembangan perekonomian Provinsi Maluku yang selama ini masih masuk dalam kategori daerah tertinggal. Menggunakan analisis input-output, studi ini bertujuan untuk meneliti seberapa besar pengaruh investasi pada industri pariwisata dan sektor pendukungnya terhadap perekonomian Provinsi Maluku. Analisis dilakukan untuk melihat efek pengganda, dampak terhadap output dan upah secara keseluruhan, dan sentralitas sektor pariwisata dalam perekonomian Provinsi Maluku. Hasil studi menunjukkan bahwa investasi pada sektor-sektor ini memiliki dampak yang dapat diperhitungkan bagi perekonomian Provinsi Maluku. Kata Kunci: input-output, Maluku, industri pariwisat