International Journal of Contemporary Economics and Administrative Sciences
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Evaluating Social Media Marketing Performance in Five-Star Hotels: A Managerial Perspective from Turkey
Full text linkThis study aims to determine the impact of five-star hotel managers’ evaluation of the importance and effectiveness of using social media for marketing on their subsequent monitoring of social media (SM) analytics. Furthermore, it seeks to investigate the effect of such monitoring on the evaluation of Social Media Marketing Performance (SMMPE). The findings indicate that five-star hotel managers’ perception of social media (SM) as an essential marketing tool positively influences their attention to metrics known as SM Analytics. However, their evaluation of Social Media Marketing (SMM) in terms of consumer engagement and effectiveness does not significantly influence their tendency to monitor SM Analytics. It was observed that managers’supervision of SM Analytics impacts the SMMPE across various dimensions: at the consumer level, assessed through marketing metrics like consumer attitudes and behaviors; at the firm's financial level, via output/input ratios and financial indicators; and at the market level, through the evaluation of competitor performance. The research results highlights the nuanced relationship between managerial perceptions, analytics engagement, and performance evaluation in the context of social media marketing within the luxury hotel secto
Analysis of the Motivation Phenomenon from the Perspectıve of the Turkish Police Organization
Full text linkThe police workers of the security organization, which is the important organization in the first dere, responsible for providing the safety and esensitivity of the state, have dense working conditions, and the motivation of the police organization is applied in the direction of what or not applied. Motivation is an important force to act in accordance with the individual needs. There are many factors that negatively affect the motivation of the police, or even reveal the unsatisfiedness of work, as a result of which, affect the environment of the organization and the culture of the organization negatively. In this study, attention is drawn to the motivational tools used in the performance of the police profession and their importance. The impact of the phenomenon of motivation on the productivity of the profession is examined. In this context, the Turkish police organization is evaluated. As a result of the study in which the literature review was made, one of the qualitative research methods, it was revealed that motivation has an important place in the best functioning of the police profession in Türkiye, and it is understood that motivation has an important role in ensuring the efficiency of the organization
The Impact of Internal Audit on Effectiveness in Cybersecurity: An Application of Internal Auditors' Perceptions
Full text linkThis study examines internal audit effectiveness in cybersecurity from the perspective of internal auditors at Turkish universities. Internal audit's role in cybersecurity governance within higher education represents an emerging research area, despite the rapid rise in cyber threats. Therefore, an online questionnaire was distributed to 168 internal auditors employed by state and foundation universities in Turkey, and 52 usable responses were received (30.9% response rate). The questionnaire contained demographic questions and 27 five-point Likert-scale items relating to internal audit effectiveness in cybersecurity. Exploratory factor analysis revealed five factors that summarized the 27 cybersecurity audit effectiveness items, accounting for 78.9% of the total variance. The study also discovered some significant demographics about internal audit in relation to cybersecurity. Over 51.9% of universities reported they outsourced cybersecurity services, 80.8% of internal audit units reported that they had never identified common cyber threats, while also 44.2% of the respondents reported that cybersecurity had never been discussed at the board level. An ANOVA test was also conducted, and the findings highlighted significant differences regarding cybersecurity perceptions based upon the educational background of auditors and knowledge level of the auditors (p<0.05). This study highlights important gaps in governance in relation to cybersecurity and provides evidence for promoting internal audit capabilities for dealing with digital risk management in Turkish universities
African Tourists' Perceptions of Türkiye's Image: The Mediating Effects of TV Series and Destination Country Image
Full text linkThis study examines the perceptions of African tourists visiting Türkiye by analyzing the structural relationships among country image, TV series, destination country image, and conative intentions. Data were collected from 254 African tourists who had previously visited Türkiye and analyzed using Structural Equation Modeling. Country image showed no significant direct effect on conative intentions; however, its total effect became substantial once the mediators were included. Both television series and destination country image mediated the relationship between country image and conative intentions, with destination country image exerting the stronger influence. All indirect paths were statistically significant. These findings highlight the central role of destination country image in translating national perceptions into behavioral intentions and the complementary, content-driven contribution of TV series. Practically, integrating cultural products with strategies that build destination country image can strengthen destination branding in developing contexts
Z-Type Employees and Tenure as Mediators Between Traditional Management Behaviour and Job Satisfaction
Full text linkThis study investigates the mediating roles of Generation Z employees and ten-ure in the relationship between traditional management behavior and job satisfaction within the hospitality industry. As Generation Z increasingly enters the workforce, partic-ularly in the hotel sector, their expectations -such as participative leadership, work-life balance, and meaningful work - often clash with traditional managerial approaches characterized by hierarchical structures, limited employee involvement, and centralized decision-making. Based on a cross-sectional survey of 612 hotel employees from Generation Z in Türkiye, data were analyzed using Hayes’ PROCESS macro (Model 6) for serial mediation. The results reveal that traditional management behavior negatively affects Generation Z employees and indirectly reduces their job satisfaction through shortened tenure. Furthermore, the serial mediation model confirms that Generation Z and tenure significantly mediate the impact of traditional management behavior on job satisfaction. These findings underscore the importance of adapting management styles to generational needs and tenure dynamics in order to enhance employee well-being and organizational performance. The study contributes to organizational behavior literature by integrating generational theory and social exchange theory to explain job satisfaction in a generation-ally diverse workplace
The Impact of Nuclear Energy on Environmental, Economic, and Agricultural Dynamics: New Evidence for More Sustainability
Full text linkThe extremes caused by climate change threaten the economic and agricultural future of nations. This research examined the impact of NE (nuclear energy) on CO2, GDP and Agro-Production Indices (API) for 24 developed and developing countries. The results of the research showed that the variables are cointegrated in the long run. The estimated results of FMOLS and AMG revealed that the use of NE reduces CO2 and increases environmental quality. In this context, our results show that NE contributes to environmental, economic and agricultural sustainability. We found that oil consumption negatively affects all API, and renewable energy (RE) consumption negatively affects agricultural and food production indices. Causality analyses showed that NE policies are compatible with environmental and RE policies. Therefore, the use of NE can play a crucial role in the transition to clean energy in research countries and in the adaptation of the agricultural sector to RE sources. In these countries, it is important to encourage policies that will reduce the dependence of the agricultural sector on fossil fuel consumption and reduce costs in the transition to clean energy sources in terms of food security and sustainable agriculture practices. The integration of nuclear energy into the agricultural sector can contribute to reducing input costs in the agricultural sector and reducing fluctuations and volatilities in food prices. In addition, the continuity of energy supply, technological innovation and infrastructure investments provided by nuclear energy can play a key role in the transition to clean energy and the achievement of the sustainable development goals of countries
The Relationship Between Heavy Workload, Job Satisfaction, Employee Performance and Job Stress: An Application for Professional Accountants
Full text linkThe high number of legal regulations, intense competition and rapid developments in business life create a heavy workload and serious stress on Certified Public Accountants. In this study, it is to determine the relationships between heavy workload, job satisfaction, poor performance and job stress experienced by Certified Public Accountants. According to the results of the structural equation model, reveals that the model's compliance values are at acceptable levels and that stress is significantly and favorably impacted by the perception of a heavy workload. On the other hand, stress was significantly and adversely impacted by perceptions of job satisfaction. Additionally, performance was significantly and favorably impacted by perceptions of a heavy workload and job satisfaction. On the other hand, work-related stress had little impact on how well employees perform. In addition that it has been concluded that the stress loads of the professionals increase depending on the workload and the stress increases with the new obligations that will occur in the workloads during the professional process
Determining Consumer Purchase Intentions Based on Innovative Work Behavior: A Qualitative Study Within the Framework of The Uncanny Valley Theory
Full text linkAdvances in artificial intelligence technologies have led to the widespread use of human-like systems in marketing communications. Applications such as virtual influencers, chatbots, and humanoid robots are becoming increasingly realistic to facilitate consumer interaction. However, these applications can cause discomfort among consumers, especially after a certain level of realism is achieved. This phenomenon is explained in literature as the ‘uncanny valley’ effect. This study aims to examine the effects of interactions between information technology sector employees and human-like digital entities on their purchase intentions and innovative work behaviors within the framework of the Uncanny Valley Theory. The research was conducted with IT sector employees in an internal customer role. These participants also have the potential to represent external customer behavior as users of products and services. The research findings reveal that innovative work behavior is a complex process that influences consumer purchase intentions. Innovative products consider not only the functionality of the product but also human-like qualities such as reliability, emotionality, practicality of use and social acceptance. Therefore, the findings obtained because of this study not only fill the gap in the literature but also comprehensively address the behavioral effects from both the internal customer (employee) and external customer (consumer) perspectives
Financial Literacy Among High School Students: An Empirical Baseline for the Türkiye Century Education Model
Full text linkThis study examines the level of financial literacy among high school students in Türkiye and investigates how these levels differ across school types, grade levels, and selected socioeconomic characteristics. The study was conducted in the province of Isparta and employed a structured survey that was conducted to 608 students attending six different types of public high schools. The findings indicate that students’ financial literacy levels are generally low, with comparatively higher scores observed in academically selective schools. Financial literacy is positively associated with parental education level and household income, while no statistically significant differences are found with respect to gender. Twelfth-grade students tend to outperform ninth-grade students; however, the magnitude of improvement across grade levels remains modest. In addition, a notable mismatch emerges between students’ self-assessments of their financial literacy and their objectively measured knowledge, pointing to limited awareness of their own financial competencies. Situated within the framework of the Türkiye Century Education Model, which defines financial literacy as a cross-disciplinary competency, these findings provide an empirical reference point for understanding existing student competencies and for informing the design and interpretation of financial literacy integration within secondary education
The Impact of Sustainable Tourism Perception on Accommodation Preferences: A Study on Turks Living in Germany
Full text linkSustainable tourism is essential for protecting environmental, economic, and cultural resources for future generations. Moreover, applying sustainability practices in accommodation businesses plays a key role in managing the long-term impacts of tourism. Türkiye welcomes millions of tourists every year, making it one of the major global destinations. Within this context, Turkish citizens living in Germany represent an important target group for the tourism industry due to their cultural ties and economic contribution. Therefore, this study aims to explore how Turks living in Germany perceive sustainability when they return to Türkiye for vacation.
Interviews were conducted with 20 participants, and the data were analyzed through content analysis. One notable finding indicates that participants, who demonstrate a high level of sustainability awareness in their daily lives in Germany, tend to largely overlook these values during their holidays in Türkiye. This behavior appears to be influenced by a sense of cultural comfort, the psychological relaxation associated with being on vacation, and the absence of strict social norms. Additionally, another significant finding reveals that participants primarily associate sustainability with environmental issues, while displaying limited awareness of its social and economic aspects