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Consumer behavior focused on aspects of acquiring clothing
No full textTato bakalářská práce se zabývá průzkumem chování spotřebitelů oděvů se zaměřením
na aspekty získávání oděvů. Rešeršní část se zabývá ekologickým rámcem, popisem
aspektů životního cyklu textilního a oděvního výrobku a přehledem výsledků již
provedených průzkumů v této oblasti. V experimentální části je analyzováno chování
spotřebitelů oděvů v oblastech pořizování oděvů, údržba oděvů a likvidace oděvů pomocí
dotazníkového šetření a individuálních rozhovorů s následným navržením vzdělávací
strategie se zaměřením na spotřebitele. Je navržena forma kurzu celoživotního vzdělávání
a nastíněna propagace pro věkové kategorie.This bachelor's thesis explores consumer behavior related to clothing, focusing on the
aspects of acquiring garments. The literature review section addresses the ecological
framework, describes the aspects of the life cycle of textile and clothing products, and
reviews existing studies on clothing consumption. The practical part analyzes consumer
behavior in areas such as acquiring clothing, maintaining clothing, and disposing of
clothing using a survey and individual interviews. Based on the findings, an educational
strategy aimed at consumers is proposed. The form of a lifelong learning course is
suggested, and promotional activities for different age groups are outlined
Hairiness evaluation of woven fabrics
No full textChlupatost patří mezi charakteristiky povrchu, které mohou pomoci při zkoumání vlivu údržby na tkaninu. Cílem této práce je: zhodnotit změnu chlupatosti 3 bavlnářských tkanin vlivem
dvou rozdílných způsobů sušení - v sušičce a volně rozprostřené na vzduchu.
Rešeršní část se věnuje popisu chlupatosti a jakým způsobem může být údržbou ovlivněna. Dále jsou popsány metody, které se pro hodnocení chlupatosti používají. Experimentální část se zabývá zhodnocením chlupatosti tkanin v průběhu stanovených cyklů údržby. Chlupatost je hodnocena pomocí metody RCM a následné analýzy obrazu v programu NIS Elements.Hairiness is one of the surface characteristics that can help in examining the effect of maintenance on the fabric. The aim of this study is: to evaluate the change in the hairiness of 3 cotton fabrics due to two different drying methods - tumble drying and free air drying.
The review part is devoted to the description of the hairiness and how it can be affected by maintenance. The methods used for assessing hairiness are also described. The experimental part deals with the evaluation of the fabrics' hairiness during specified maintenance cycles.
The hairiness is evaluated using the RCM method followed by image analysis in NIS Elements
Opportunities and challenges for managers within the East-European agriculture sector: Case study on Romania
Get PDFAgriculture has always been essential to the development of human society, providing the food necessary for human survival. For the Romanian economy, agriculture is a very important sector in terms of the number of enterprises involved and the agricultural area used, but also because of the workforce employed in the sector. However, Romanian agriculture is a vulnerable sector, which has had to face several unfavourable events in recent years. The COVID-19 pandemic, the energy crisis, the conflict in Ukraine, and the lack of agricultural inputs have brought many risks for Romanian farmers in 2023, such as higher food prices and more expensive electricity for consumers. This paper aims to identify the perceptions of the managers regarding the outcomes of the recent events (the COVID-19 pandemic, the energy crisis, the conflict in Ukraine) on the future potential of agriculture in Romania and to determine their perceptions about the impact of other issues with which agricultural companies had to deal with in recent years (climate change, draught, inflation, governmental measures). Other goals of the paper were to find out the managers’ plans and prospects to potentially introduce or use new technologies and digitization within their own companies and uncover their assessments regarding the sector’s future within the European and international context. To identify these perspectives, qualitative research was carried out through in-depth interviews with respondents holding leadership positions within 16 Romanian agricultural companies. The data was analyzed in order to identify similarities and discrepancies within their statements and find corroborative ideas that could help improve the sector. The results of the paper showed how the COVID-19 pandemic and the unstable geo-political context along with other issues increased production costs, but favored digitization and technology. In the past years, because different events changed the European and Romanian economy, a lot of academic research has revolved around the areas of health, energy and technology. Therefore, the study brings elements of originality because of the theme and the approach, which provide valuable insights not only for Romania but for other countries in the region as well
Do women get into less debt? Gendered local political performance in the EU
Get PDFGender differences in local financial management are, according to empirical grounds, a reality that predetermines differences in the fiscal performance of municipalities led by women and men. The position of women leaders in public administration and their influence on sources of income, the nature of expenses, and the level of indebtedness have been a popular research issue in recent years, but it includes an almost unexplored gender dimension that needs deeper analysis. For this reason, the main aim of the paper is to examine the relationship between women’s representation in local politics (mayor and councilors) and local indebtedness, emphasizing the assumption about observed better fiscal discipline in municipalities led by female local authorities. The econometric estimations based on the panel data approach are conducted on the sample of twenty-seven European Union countries in the period 2011–2021 using the share of female mayors and female local councilors as explanatory variables. Further, we test the effects of the moment of the EU accession and the degree of fiscal decentralization to offer deeper insights into the problem. Results support the assumption of an inverse relationship between female mayors and local indebtedness, while female local councilors do not cause any statistically significant impact on local indebtedness. Other results show that the number of women in local politics and the degree of fiscal decentralization are important to consider when examining this relationship
Living in Postmodern Cities - Attributes of Synthetic Cities
No full textBakalářská práce se zabývá problematikou moderního města a urbanismu, přičemž klade důraz na proměny v oblasti bydlení v současných postmoderních městských prostředích, a to od historického vývoje městského prostředí až po současnost, s důrazem na postmoderní urbanismus. Analyzuje klíčové prvky postmoderních měst, jako je decentralizace, diverzita a participace obyvatel, a zkoumá jejich vliv na urbanistické modely a životní prostředí. Text rovněž diskutuje o nových urbanistických konceptech, jako je "15 minutové město" a Smart City, a jejich dopadu na kvalitu života obyvatel a udržitelnost městského rozvoje. Dále se zabývá výzvami spojenými s postmoderními městy, jako jsou změny v architektuře, rozvoj technologií a potřeba udržitelného prostředí. Text také zdůrazňuje roli veřejného prostoru, soukromí a bezpečnosti v kontextu postmoderních měst a diskutuje o různých přístupech k regulaci a sdílení těchto prostorů. Nakonec se zamýšlí nad budoucností postmoderního urbanismu a výzvami, které přináší v souvislosti s rozvojem technologií, sociálních změn a environmentální udržitelností.The bachelor thesis deals with the issue of the modern city and urbanism, emphasizing the transformations in the field of housing in contemporary postmodern urban environments, from the historical development of the urban environment to the present, with an emphasis on postmodern urbanism. It analyses key elements of postmodern cities, such as decentralisation, diversity and resident participation, and examines their impact on urban patterns and the environment. The text also discusses new urban concepts such as the '15-minute city' and the Smart City, and their impact on the quality of life of residents and the sustainability of urban development. It also discusses the challenges associated with postmodern cities, such as changes in architecture, the development of technology and the need for a sustainable environment. The text also highlights the role of public space, privacy and security in the context of postmodern cities and discusses different approaches to regulating and sharing these spaces. Finally, it considers the future of postmodern urbanism and the challenges it poses in relation to technological development, social change and environmental sustainability
A year-round programme for the after-school club with a literary aspect
No full textTato bakalářská práce se zaměřuje na analýzu a aplikaci příběhu Malý princ od Antoine de
Saint-Exupéryho ve výchovně-vzdělávacím kontextu. Cílem práce je prozkoumat možnosti, jak
využít tento literární příběh k rozvoji klíčových kompetencí u žáků na základní škole, zejména
v oblasti sociálních a emocionálních dovedností.
První část práce se věnuje teoretickému základu, kde je představen příběh Malého prince, jeho
hlavní motivy a postavy. Dále je analyzován význam jednotlivých kapitol a jejich potenciální
přínos pro výchovně-vzdělávací proces.
V praktické části jsou popsány konkrétní aktivity a projekty realizované ve školní družině, které
byly inspirovány příběhem Malého prince. Aktivity zahrnují různé tvořivé a interaktivní
metody, jako jsou diskuse, výtvarné činnosti a hry. Každá aktivita je podrobně popsána, včetně
jejích cílů, průběhu a reflexe.
Výsledky ukazují, že integrace příběhu Malého prince do výchovně-vzdělávacího procesu
přispěla k rozvoji odpovědnosti, tvořivosti, sociálních a komunikačních dovedností žáků.
Závěrečná SWOT analýza hodnotí silné a slabé stránky, příležitosti a hrozby spojené s tímto
přístupem.
Tato práce poskytuje pedagogům inspiraci a konkrétní nástroje pro využití literatury ve
vzdělávání a ukazuje, jak může příběh jako Malý princ obohatit výuku a podporovat komplexní
rozvoj žáků.This bachelor thesis focuses on the analysis and application of the story The Little Prince by
Antoine de Saint-Exupéry in an educational context. The aim of the thesis is to explore the
possibilities of using this literary story to develop key competences in primary school pupils,
particularly in the area of social and emotional skills.
The first part of the thesis is devoted to the theoretical background, where the story of The Little
Prince, its main motives and characters are introduced. Then the importance of each chapter
and its potential contribution to the educational process is analyzed.
The practical part describes specific activities and projects implemented in the school's afterschool
club, which were inspired by the story of the Little Prince. The activities include various
creative and interactive methods such as dramatizations, discussions, art activities and games.
Each activity is described in detail, including its objectives, progress and reflection.
The results show that the integration of the story of the Little Prince into the educational process
contributed to the development of students' responsibility, creativity, social and communication
skills. The final SWOT analysis assesses the strengths, weaknesses, opportunities and threats
associated with this approach.
This work provides educators with inspiration and concrete tools for using literature in
education and shows how a story like The Little Prince can enrich learning and promote the
holistic development of students
Hairiness evaluation of knitted fabrics
No full textChlupatost patří mezi povrchové vlastnosti plošných textilií, které ovlivňují vzhled a kvalitu finálních výrobků. Cílem bakalářské práce je: ověřit předpoklad, že zvolený typ sušení bude mít vliv na chlupatost vybraných pletenin. V této práci byly použity dva typy sušení: v bubnové sušičce a volně na vzduchu v rozprostřeném stavu. Rešeršní část pojednává o jednotlivých tématech týkajících se této práce. Je zde popsána struktura a vlastnosti pletenin, chlupatost, postupy praní a sušení a také hodnocení povrchových vlastností objektivní metodou pomocí systému RCM a obrazové analýzy. Experimentální část je zaměřena na hodnocení povrchových změn zkoušených pletenin po cyklech praní a sušení. Chlupatost pletenin je hodnocena pomocí systému RCM a obrazové analýzy NIS Elements.Hairiness is one of the surface properties of fabrics, that affect the appearance and quality of final products. The aim of the bachelor thesis is: to verify the assumption, that the chosen type of drying will have an effect on the hairiness of selected knitted fabrics. Two types of drying were used in this work: tumble drying and air drying in a spread state. The research part deals with individual topics related to this work. The structure and properties of knitted fabrics, hairiness, washing and drying procedures are described, as well as the evaluation of surface properties by an objective method using the RCM system and image analysis. The experimental part is focused on the evaluation of surface changes of the tested knitted fabrics after washing and drying cycles. The hairiness of knitted fabrics is evaluated using the RCM system and NIS Elements image analysis
Key factors influencing the implementation of virtual reality in employee training
Get PDFVirtual reality (VR) is rapidly becoming more popular and accessible. With the growing popularity of its use in the corporate sphere, there are already a number of publications that focus on adapting this modern technology to employee training. Unfortunately, they only focus on certain areas and lack a comprehensive view. This study focused on this research gap and is one of the first (and in the Czech Republic, the very first) studies investigating the key factors influencing the implementation of VR in employee training. The Delphi method was implemented using a total of 22 deliberately selected experts according to pre-selected criteria to ensure sufficient and relevant data. The Delphi method was conducted in 3 rounds, and 59 factors were obtained, which were divided into positive and negative, at the same time, in both these areas, the factors were categorized into 5 dimensions, which were determined based on the modified Khan’s framework. In the analysis of the third round, Kendall’s coefficient of concordance was calculated for each group. This study represents a significant contribution to the research on virtual reality as a tool for employee training. Moreover, the findings of the study are beneficial for companies, managers and human resources managers in terms of successfully implementing virtual reality into employee training
Customer engagement in Facebook brand communities: A case study from automotive in the Czech Republic
Get PDFSocial media is a valuable medium for customer engagement, maintaining existing customers and for acquiring prospective customers. Social media platforms are increasingly adopted as strategic communication tools for building brand equity and consumer engagement. The main objective of this study is to examine the roles of company-created content on Facebook in enhancing brand visibility and interaction between brand and consumer response. In this study, four official Facebook profiles from automotive brands were collected and surveyed and then the data were analyzed in detail using content analysis. Evaluation using the uses and gratification theory and the application of correspondence analysis of content related to the consumer’s point of view brings new insights to brand communication using social media. The findings document how selected categories according to user gratification theory influence users’ engagement. Both quantitative analysis of brand communication via Facebook and a qualitative survey of the posts with top engagement show differences in the marketing strategy of automotive brands in their social media communication. The findings of best-published posts could also be used as an example for benchmarking. The research provides a theoretical and practical understanding of social media marketing that can guide managers’ decision-making when developing and improving their social media marketing activities focused on brand communities
Nelinearita požiadaviek zákazníka a jej rola pri dizajne a hodnotení kvality produktov
Get PDFVzťah medzi plnením požiadaviek zákazníka a spokojnosťou zákazníka nemusí byť vždy
lineárny, ako potvrdzujú minulé výskumy. Výskum v oblasti nelinearity požiadaviek otvára
pomerne široké pole teoretických a praktických implikácií. Cieľom tejto práce je identifikovať
a charakterizovať nové spôsoby určovania nelinearity požiadaviek zákazníka a testovať ich
využitie v etapách návrhu a hodnotenia produktu. Práca obsahuje súbor komentárov k piatim
vedeckým publikáciám autora, ktoré sa priamo venujú výskumu nelinearity požiadaviek
zákazníka. Systematickou analýzou literatúry, logickou dekompozíciou existujúcich metód na
meranie nelinearity a riešením parciálnych metodických úskalí je navrhnutých viacero
originálnych prístupov a riešení na pochopenie a zakomponovanie nelineárnej vlastnosti
požiadaviek do procesov dizajnu a hodnotenia kvality produktu. Tieto prístupy pokrývajú
úvodné kroky vývoja produktu a pomáhajú lepšie spoznať požiadavky zákazníka a predikovať
tak výsledný efekt plynúci z užívania produktu alebo služby. Môžu zároveň slúžiť ako spôsoby
na vylepšenie predikčných schopnosti matematických modelov na sledovanie efektu
jednotlivých vlastností produktu na celkovú spokojnosť zákazníka.As confirmed by past research, the relationship between meeting customer requirements and
customer satisfaction may not always be linear. Research in the field of nonlinearity of
requirements opens a relatively wide field of theoretical and practical implications. This thesis
aims to identify and characterize new ways of determining the nonlinearity of customer
requirements and test their use in product design and evaluation stages. The work contains a
set of comments on the author's five scientific publications, which are directly devoted to the
research on the nonlinearity of customer requirements. Through a systematic analysis of the
literature, a logical decomposition of the existing methods for measuring nonlinearity, and the
solution of partial methodological pitfalls, several original approaches and solutions are
proposed for understanding and incorporating the nonlinear property of requirements into the
processes of design and product quality assessment. These approaches cover the initial steps of
product development and help to understand the customer's requirements better and thus
predict the resulting effect resulting from the use of the product or service. At the same time,
they can serve as ways to improve the predictive ability of mathematical models to track the
effect of individual product features on overall customer satisfaction