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ANALISIS PENGARUH MARKETING MIX TERHADAP PERSEPSI KONSUMEN PLATINUM CERAMICS INDUSTRY Ltd SURABAYA.
Get PDFThe ceramic floors are the products which are used for house floors and have an art touching. The ceramic mosaics are prepared by the company, for public to fulfill the housing needs. So one consumer with the other consumer has different perception of the product, price, distribution and promotion. For that reason we need to know the influence of marketing mix to the consumer perception for the good and bad of Platinum Ceramics Industry Ltd, so we will know how the influence of marketing mix to the consumer perception of Platinum Ceramics Industry Ltd. The understandingof this problem is important for the marketer, as a basic making of effective marketing strategic. The that reason this research is for knowing the marketing mix influence to the consumer perception about the good and bad of Platinum Ceramics Industry Ltd, and the most dominant variable.According to the consumer behaviour theory which consist of buyer characteritic which must be paid attention by the marketer, so there is a possibility of marketing mix influence to the consumer perception. Baside that, there is marketing mix variable which has the most dominant influence to the consumer perception.This research is done to the mosaic ceramic consumers with the brand Platimun which has needs and wants with the research object target in Surabaya. The amount of respondens which are used for samples are 100 people, the sampling method which is used is the convenience method, the samples are the ones which are easily met and in coincidence surveying at the mosaic ceramic. The data collections are done by iterviewing and spreading the questionairs. The results of the research are : (1) There is an influence of partial marketing mix variable to the consumer perception about the good and bad of Platinum Ceramics Industry Ltd Surabaya. (2) There is an influence of marketing mix variable together to the consumer perception about the good and bad Platinum Ceramics Industry Ltd Surabaya. (3) The price variable is the most dominant influence. The conclusion which is got is the marketing mix has positive influence to the consumer perception about the good and bad of Platinum Ceramics Industry Ltd Surabaya.The marketing mix analization like above can give the implication to the marketing strategy, especially for making aand deciding the marketing mix strategy of Platinum Ceramics Industry Ltd Surabaya.Key word :  The influence of marketing mix to the consumer perception for the good and bad
Staf Pengajar Fakultas Ekonomi dan Pascasarjana Universitas 17 Agustus 1945 Surabaya
Get PDFThis research was done to see the effects of company risk to profitability and value of a firm. The results of analysis show that: the company risk did not have a significant effect on profitability; the company risk did not have a significant effect on value of a firm; profitability had a significant effect on value of the firm; and both company risk and profitability simultaneously had a significant effect on value of a firm.Keywords: company risk, profitability, and value of a firm
STUDI KELAYAKAN PENGEMBANGAN BANDAR UDARA ABDULRACHMAN SALEH MALANG
Get PDFCity of malang is the second bigest city in east java province geografically be in malang regency area and direct adjoining batu tourism area.The existence of abdulrachman saleh airport as air t5ransportation infrastructure give malang economic development share.Since re-operated on june 2005, air traffic through abdulrachman saleh airport always rise significantly, especially after lapindo disaster in porong area that cause traffic jam on malang – surabaya highway everyday.           Abdulrachman saleh airforce base tni-au use also to serve civil aviation, must be developed to meet international civil aviation organization (icao) requirment standard.   That is why its need to built and developed efford.This visibility study discuss about development plan of abdulrachman saleh airport malang. With excute several finance sceme and its construction phase in order to meet projection of demand capacity until year 2035. Hope this airport development plan economically and financially feasible to buildKeyword :  Airport development plan economically and financially feasible to buil
PERDAGANGAN BERJANGKA SEBAGAI SARANA SISTEM KETAHANAN PANGAN NASIONAL INDONESIA
Get PDFThe purpose of this research is to optimize the function of futures market to achief the success the National Defence of Food System, The Indonesian government commits that Indonesia to be as an international foodstore. Indonesia has a potensial to be exporter of foods in a globalization era. The negative impact of international free trade can be managed by the futures market to protect the needs of foods of domestic people and industries. The function of National Logistic Body (BULOG) to control the national foodneeds has not been success eventhough already 40 years operation. The Jakarta Futures Market (BBJ) operated since year of 2000 has many weak of functions. BBJ has not been designed in a comprehensive and a well-thought out plan. BBJ was set up careless and so uncapable to develop herself.The system of BBJ has to be totally reorganized. BBJ must operate by national trading system. The Futures Market is obligated to trade all durable product of farm, plantation, forestry, fishery, breeding, mining &gas and financial instruments. In developing Futures Market is abligated too create storing system, transportation system, quality control body and arbitrage body. The development of Futures Market involved many departments such as: Trade, Transportation, farm & Plantation, Mining & Gas, Bulog, Indonesia Commercial Body, Sentral Bank, and regional government.The development of Futures Market is to be planned fairly by National Development Body, because many departments involved.The Futures Market is the latest market after money market and capital market. So, it is to be socialized to politicion, all departments involved, market practation and investors via seminar, short course and formal education. The suscces of National Defence of Food System is very important for Indonesia to face globalization era which will be started at the latest of 2020. Indonesia still has10 years to regulate everything. In the globalization era, no more economic sovereignty of a country. Each country must obey with the regulation of World Trade Organizatation. The Futures Market with unsuccessful operation now will impact to the failure of economic development in the futures.Keywords: Futures market, Natioanl Defence of Foods System, National Trading System
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN TENAGA LISTRIK KONSUMEN RUMAH TANGGA SEDANG PT PERUSAHAAN LISTRIK NEGARA (PERSERO)
Get PDFThis research is analysis of electricity demand, and focus for medium recidence sector in PT Perusahaan listrik Negara (Persero) or PT PLN (Persero). Dependent variable is demand electricity or kWh sales, and independent variable consist of install capacity, average tariff, and rate of capacity using percustomers. Step of research and process result based on SPSS calculation, and use cross section data on January 2010. Obtain result that install capacity and rate of capacity using percustomers has given positif impact, and average tariff has given negative impact. Install capacity and average tariff variable has significant influence to electricity demand of medium recidence sector, but rate of capacity using percustomers has not significant influence to electricity demand of medium recidence sector. PLN’s management has to observe growth of explanatory variable to make policy for demand and supply equilibrium and toward customers satisfaction.Key word : Electricity demand , Strategy Management, and Microeconomi
PENGARUH KOMPENSASI FINANSIAL DAN NON FINANSIAL TERHADAP KOMITMEN KARYAWAN PADA PERUSAHAAN SWASTA DI JAWA TIMUR
Get PDFThe study empirically  of the research  to examined the effect of : 1. Financial compensation toward commmitment, 2. Non_financial compensation toward commmitment, and 3. Financial compensation and Non_financial compensation toward commmitment. The Population this research come from 86 employeee’s privat company at East Java Regency, there are from services and trading sector, production sector, and construction sector. The respondent to analysis 71 employees or response rate 83%. The statistical data analysis used here is the Statistical Package for the Social Science (SPSS) Version 15.0. The result indicated that out of the 3 (three) hypotheses proposed, All of them hypotheses can be significantly accepted. 1. The financial compensation was found to have a significant effect on commmitmen at a = 5% and determination coefficient (R2) = 85,6%, 2. Significantly the non financial compensation affected commmitment at a = 5% and determination coefficient (R2) = 94,1%, 3. And the finally the financial compensation and non financial compensation can be significant effect on commmitment at a = 5% and determination coefficient (R2) = 94,1%. Keywords :  Financial Compensation, Non_Financial Compensation, and Commmitmen
PENGARUH TINGKAT BUNGA DEPOSITO DAN RETURN SAHAM TERHADAP VOLUME PENJUALAN SAHAM PERUSAHAAN FARMASI DI BURSA EFEK INDONESIA
Get PDFThe purpose of this research is to know the Time Deposit Rate, Stock Return that influence simultaneously or partially to the Sales Volume in Indonesia Stock Exchange.       The research is causal comparative the data resource that were used from pharmaceuticals aunual report 2005 until 2007 from Indonesia Stock exchange . According to the criteria in this research, the samples are 5 pharmaceuticals  in industrial pharmaceuticals. For analysing the model and testing the research hypotheses, we used multiple linear regression analysis statistic method.         Based on the research result and the hypotheses test, we can conclude as follow : 1)  Time Deposit Rate, and Stock Return influence simultaneausly to the Sales Volume2)  Stock Return influence partially to the Sales Volume while Time Deposit Rate had proved not influence. Keywords : Time Deposit Rate, Stock Return, Sales Volum
PENGARUH VARIABEL BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA DAN KINERJA PERUSAHAAN DAERAH AIR MINUM (PDAM) WILAYAH JAWA-BALI
Get PDFThis research is done of PDAM Java-Bali region, concerning to the title of the Influence Analysis of culture toward job satisfaction and corporate performance.The amount if samples in this research is about 324 Directors of PDAM Java-Bali Area, by its analysis unit on the organizational level of PDAM cover the 3 directors : Prime director, General Director and Technical director of 114 offices of PDAM. Data is collected by using media questionnaire. Technique of Analysis used in this research is based on structured Equation Modelling by using AMOS 6th version software.The result shows the findings of : The Organization values have positive and significant influences toward the job satisfaction; The organization climate has positive and significant influences toward the job satisfaction; The attention to detail has a positive but not significant influence toward the job satisfaction: The outcome orientation has a positive but not significant influences toward the job satisfaction; The team orientation has negative and non significant influences toward the job satisfaction; The aggressiveness has positive and significant influences toward the job satisfaction; The organization values have positive and significant influences toward the corporate performance The Organization Climate has negative and non significant influences toward the corporate performance; The attention to detail has positive and not significant influences toward the corporate performances.The team orientation has negative and non significant influences toward the corporate performance; the aggressiveness has positive and significant influences toward the corporate performance; job satisfaction has positive and significant influences toward the corporate performance. The result of this research also performs that over the job satisfaction, the organization values, organization climate, and aggressiveness have positive and significant influences toward the corporate performance.These specific findings could be contributed to the development of corporate culture in order to increase the PDAM Job Satisfaction and Performance. It’s, therefore, the time to adopt and more pushing the organization values, organization. Climate and aggressiveness, as they become the corporate culture variables that fully supported to everybody among individual organization and society using the PDAM product.Keywords : Corporate Culture, Job Satisfaction and Corporate Performance
MODEL FINANCIAL QUOTIENT YANG DITERAPKAN PADA PENGHASILAN BURUH PT. MASPION SURABAYA
Get PDFGlobal crisis that happened between 2008 - 2009 year affecting at real sector and unemployment ( PHK). Affect to real sector can be seen from two aspect that is downhill of it order of client so that many company of difficulty to market its product which finally have to doefficiency for last living on of increase inflation and also difficulty of working capital so that result industry in real sector become to depress, if the situation long draw out hence will weaken company endurance and will induce at possibility to do PHK employees for the shake of lessening company burden. Condition of crisis like this is very difficult to look for work added again requirement of life which more and more high hence will emerge an expectation to free from the problem of finance. So that the key is brooding of someone in arranging finance to a period to now and future. Result of done research at labour of PT. Maspion Surabaya can be explained that most labour can be told is not smart financial because most responden still get subsidy of old fellow and owe to fulfill requirement of his life. Keyword         : Financial Quotient, Earnings, Expenditure
ANALISIS FINANCIAL DISTRESS BAGI PERUSAHAAN MANUFAKTUR YANG LISTED DI BURSA EFEK INDONESIA SEBAGAI DAMPAK KRISIS EKONOMI ASIA
Get PDFThe impact of economic crisis in Asia is financial distress for manufacturing companies listed in Bursa Efek Indonesia. The indicator of external factors is inflation rate, interest rate and exchange rate rises and causation the investment, financial and dividend decision be careful.         The indicator of Internal Financial Decision is Profitability, fixed asset utilization, capital intensiveness, inventory intensiveness and receivable intensiveness declined and leverage still high. Deficit free cash flow and shareholder wealth is dividend yield and capital gain yield declined.         Manufacturing companies must be reinventing the strategy of financial decision because investment risk is higher. Government especially Bank Indonesia and BAPEPAM to make regulation macro economic variable, because the effect of higher inflation rate, interest rate, and exchange rate could be declined purchasing power of society and rises the cost of good manufacturing and added unemployment. Keywords :  inflation rate, interest rate, exchange rate, internal financial decision, financial distress