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Produktverpackungen als alltägliche Manifestationen des Umweltdiskurses. Materialität, Multimodalität und Multithematizität als methodische Herausforderungen
Get PDFThe article outlines the technical, semiotic and discourse-linguistic challenges that arise in the data collection, the data processing and the data analysis of a quite small corpus of current product packaging texts (food/beverages, cleaning agents and hygiene products) of a running DFG-project. These three types of problems are due to the materiality, multimodality and multithematicity of the material analysed. The project which is focused on the German environmental discourse 1990-2020 and which is investigating the tension between individual freedom and social norms expressed in it, thus deliberately leaves the big data level of the originally project context within a bigger research group and switches to the level of hermeneutic-qualitative analyses of selected key texts. The hypothesis underlying this decision is that the environmental discourse is reflected in a condensed form in texts that are committed to corporate sustainability communication and are influencing the discourse space of everyday life in everyone’s household. Initial insights into the material and multimodal nature of the corpus are provided and the first results of the discourse linguistic analysis are offered, whereby the material is always discussed in its special significance "beyond big data". The preliminary results show that the everyday products analysed here are discursive mediators between companies, consumers and the environment, in that responsibility is shifted and displaced several times so that in the end it can to be concluded on all sides: Good for you and good for the planet
Ein neuer Blick aufs Lexikon: Das dynamische Lexikon zwischen Konvention und Kreativität
Get PDFDie zahlreichen Einführungen in die Lexikologie, die in den letzten 25 Jahren erschienen sind, vermitteln trotz einer gewissen Berücksichtigung von wandelaffinen Phänomenen wie Wortbildung oder Bedeutungswandel ein relativ statisches Bild vom Lexikon: Wörter haben eine Bedeutung, stehen in semantischen Relationen zueinander und weisen spezifische syntaktische Beschränkungen auf (z.B. Valenzeigenschaften). Veränderungen im Lexikon werden eingeräumt, bestimmen aber die dargestellte Struktur des Lexikons nicht wesentlich. Dem soll hier ein anderer Blick auf das Lexikon gegenübergestellt werden, der von folgenden Grundannahmen ausgeht:
Lexikon als Prozess:
Das Lexikon als mentales Lexikon ebenso wie als soziales Konstrukt ist als Prozess zu modellieren.
Schneller Wandel:
Einzelne Wandelprozesse sind oft durch eine hohe Geschwindigkeit gekennzeichnet.
Lexikalischer Wettbewerb:
Lexeme stehen in konstanter lexikalischer Gebrauchskonkurrenz zu anderen Lexemen im gleichen Paradigma
Lexikalische Muster:
Die Struktur des Lexikons wird durch eine Vielzahl semiabstrakter lexikalischer Muster bestimmt, die für Stabilität einerseits und für Varianz und Wandel andererseits sorgen.
Lexematisches Veränderungspotenzial:
Lexikalische Einheiten (Wörter, Wendungen, Muster) sind synchron durch ihr Potenzial gekennzeichnet, Lexeme in neuen Kontexten auftreten zu lassen.
Gebrauchsfrequenzen:
Die dem Lexikon inhärente Dynamik drückt sich in quantitativen Verhältnissen des Sprachgebrauchs aus, so wie sie in korpusbasierten Untersuchungen ermittelbar sind
Zur Verortung von Texten zwischen den Polen maximaler und minimaler Wissenschaftlichkeit. Ein Operationalisierungsvorschlag
Get PDFIn Fachsprache 1–2/2011 Czicza and Hennig proposed a model that explains correlations between grammatical features and pragmatic conditions in communication in sciences. This model now serves as a basis for the practical analysis of the scientific degree of any written text. The authors present a method of analyzing written texts concerning the four parameters ‚economy’‚ precision’, ‚impersonalization’ and ‚discussion’. The method is being developed by the analysis of a prototypical scientific article on the one hand and a non-scientific text on the other hand. The two texts serve as the two poles of the scale of scientificity. Finally, the applicability of the model and its operationalization is being illustrated by the analysis of two examples of texts that are located between the two poles (one popular scientific text and one juridical teaching article)
„Ich bin kein Rassist, aber“ / „Non sono razzista, ma“. Eine Fallstudie zur Verwendung und Rezeption von Disclaimern in Deutschland und in Italien
Get PDFIm Streit um Migration soll der Gebrauch von Disclaimern in erster Linie ein positives Bild des Produzenten liefern oder wenigstens Ansprüche auf die Berechtigung seiner kritischen Stellungnahme erheben, ohne dass der Produzent als Rassist abgestempelt wird. Im vorliegenden Beitrag werden die Ergebnisse einer Fallstudie über den Gebrauch eines solchen Disclaimers in Deutschland und in Italien zusammengefasst, nämlich von „Ich bin kein Rassist, aber“ und seiner italienischen Entsprechung „Non sono razzista, ma“. Es wird gezeigt, (i) wie diese Disclaimer zum Ausdruck ausländerkritischer Stellungnahmen verwendet werden und (ii) wie ihre Verwendung in der Öffentlichkeit wahrgenommen wird
Beobachtungen zur gesellschaftlichen Rolle der deutschen Sprache im heutigen Lettland
Get PDFNach einem kurzen Überblick über die heutige sprachökologische Situation in Lettland möchte ich dabei auf die Rolle der deutschen Sprache in verschiedenen Bereichen der lettischen Gesellschaft eingehen. Komplettiert wird der Überblick über die deutsche Sprache im heutigen Lettland durch einige Überlegungen zu Maßnahmen, die die Situation zugunsten des Deutschen ändern könnten
Resistance and adaptation to newspeakerness in educational institutions: two tales from Estonia
Get PDFThe term ‘new speaker’ has recently emerged as an attempt by sociolinguists not only to understand the diferent types of speaker profles that can be found in contemporary societies, but also to grasp the underlying processes of becoming a legitimate speaker in a given society. In this article, we combine the results from two studies situated in two educational institutions in Estonia in order to fnd out about speakers’ language attitudes and experiences in connection to learning and using Estonian. We concentrate on members of the international community who have relatively recently arrived to the country. Our results indicate that these speakers fuctuate between two prototypical discourses, which we broadly dub as ‘resistance’ and ‘adaptation’ to newspeakerness. Our study thereby adds to current debates on ‘new speaker’ and language policy issues by illustrating how tensions around language legitimacy are played out on the ground in a small nation state such as Estonia
Multilingualism, language contact and majority–minority relations in contemporary Estonia, Latvia and Lithuania
Get PDFThis chapter introduces readers to the context and concept of this volume. It starts by providing an historical overview of languages and multilingualism in Lithuania, Estonia and Latvia, highlighting the 100th anniversary of statehood which the three Baltic states are celebrating in 2018. Then, the chapter briefly presents important strands of research on multilingualism in the region throughout the past decades; in particular, questions about language policies and the status of the national languages (Estonian, Latvian and Lithuanian) and Russian. It also touches on debates about languages in education and the roles of other languages such as the regional languages of Latgalian and Võro and the changing roles of international languages such as English and German. The chapter concludes by providing short summaries of the contributions to this book
White Paper: Interim report reference
Get PDFThis White Paper sets out commonly agreed definitions on activities of consortia within NFDI. It aims to provide a common basis for reporting and reference regarding selected questions of cross-consortial relevance in DFG’s template for the Interim Reports. The questions were prioritised by an NFDI Task Force on Evaluation and Reporting (formerly Task Force Monitoring) as a result of discussing possible answers to the DFG template. In this process the need to agree on a generalizable meaning of terms commonly used in the context of NFDI, and reporting in particular, were identified from cross-consortial perspectives. Questions that showed the highest requirement on clarification are discussed in this White Paper. As NFDI evolves, the Task Force will likely propose further joint approaches for reporting in information infrastructures.
While each of broad relevance, the questions addressed relate to substantially different aspects of consortia’s work. They are thus also structured slightly different
Encyclopedia of terminology for conversation analysis and interactional linguistics. Elektronische Ressource
No full textThe Encyclopedia of Terminology for Conversation Analysis and Interactional Linguistics is an online resource for students and scholars of CA/IL, publicly available on the EMCA Wiki page. Encyclopedias and glossaries are widespread across various fields and methods, and serve as immensely valuable resources. Given the extent to which the EMCA/IL community has expanded over the years—both terminologically as well as geographically—we hope that this encyclopedia of terminology will be well received by students and practitioners of CA and IL across the globe
