Jurnal Agribisnis Indonesia
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Analisis Saluran Pemasaran Buah Naga Organik di Desa Jambewangi, Kabupaten Banyuwangi
Full text linkRed dragon fruit is one of the strategic horticultural commodities that is growing rapidly in Banyuwangi because it has an exotic appearance and produces fruit that can be consumed. One area that cultivates organic red dragon fruit was Jambewangi. There were several problems in Jambewangi, such as farmers didn’t know profit distribution and cost’s share between marketing channels in organic red dragon fruit. The purpose of this study was to analyze the profit share and cost-share in Jambewangi. Determination of the research location used the purposive method and the method of determining the respondents used the snowball sampling method. The data used in this study are primary data and secondary data. The analysis used is the quantitative analysis used to measure the profit’s share and cost’s share. The results of the analysis can be concluded that the highest profit share value was found in channel 1 with 76.17% and the lowest cost share was also found in channel 1 with 23.83%. This result showed that channel 1 was the most efficient organic red dragon fruit marketing channel, compared to other marketing channels
Pengaruh Bauran Pemasaran Terhadap Loyalitas Pelanggan Restoran Waroeng Hotplate Odon Bogor
Full text linkCurrently, Indonesia has a 265 million population in which more than one-third of the population is the modern generation who are more likely to have a preference for something that simple and practical like taking a meal in the restaurant. Bogor is one of the cities generally known for its culinary varieties. Waroeng Hotplate Odon is one of them which uniquely serves dishes, which uses hot plates and has a spiciness level and its sales experienced a downward trend due to high competition among the restaurants. This research aims to analyze the effect of marketing mix consist of 7P variables which are: product, promotion, place, price, people, process and physical evidence towards customer satisfaction and customer loyalty of Waroeng Hotplate Odon restaurant. The sample of the research is 393 people who visited Waroeng Hotplate Odon restaurant. The sampling method applied in this study is purposive sampling using a questionnaire distributed to Waroeng Hotplate Odon visitors. The structural Equation Modeling (SEM) method is used to analyze the data. This research showed that 4 variables affect customer satisfaction and loyalty of Waroeng Hotplate Odon visitors, which are price, process and physical evidence. The satisfaction variable has a significant effect on consumer loyalty, which is reflected by consumers\u27 willingness to make repeat purchases and recommend restaurants to other parties. In general, respondents feel satisfied and loyal to the restaurant. Based on the result of the study, the following strategies to increase customer loyalty of Waroeng Hotplate Odon are improving the quality of flavour, spiciness level, variety of the menu, offering menu with more affordable prices, improving restaurant’s layout and parking spaces, and implementing a service system based on Standard Operating Procedures (SOP)
Efektivitas Pasar Lelang Bahan Olah Karet dalam Koperasi Unit Desa
No full textPasar lelang bahan olah karet merupakan salah satu unit usaha yang dimiliki oleh KUD Berkat. Pasar lelang dibentuk untuk memperoleh harga tertinggi ditingkat petani dalam menjual bahan olah karet. oleh karena itu, dalam penelitian ini perlu mengavaluasi efektivitas pasar lelang bahan olah karet dilihat dari harga, kualitas, volume, dan jumlah pelaku pasar lelang serta menganalisis persepsi petani terhadap efektivitas pasar lelalang dari output lembaga, fleksibilitas lembaga, dan ada tidaknya ketegangan antar lembaga dengan uji proporsi. Pengumpulan data menggunakan data sekunder dan data primer yang diperoleh dari pembobotan skala likert dengan mewawancarai responden, sementara data sekunder diperoleh dari tinjauan pustaka dari lembaga terkait. Hasil penelitian menunjukkan bahwa evaluasi efektivitas pasar lelang bahan olah karet dilihat dari harga sejalan dengan pasar internasional, kualitas sesuai standar SNI dan KKK 60%, volume rata – rata bahan olah karet petani dalam kategori rendah disebabkan oleh lahan yang sempit, jumlah petani yang mengikuti lelanng dalam lima tahun terakakhir lebih banyak. Persepsi petani terhadap pasar lelang bahan olah karet dlihat dari output lembaga sejauh ini petani tetap memilih pasar lelang karena lebih menguntungkan. Fleksibilitas lembaga menjadikan KUD terus berkembang karena keterbukaan informasi dan pelayanan yang baik sehingga petani merasakan manfaat menjadi anggota di KUD. Sedangkan ada tidaknya ketegangan antar lembaga menunjukkan bahwa kerjasama antar anggota, pengurus TPK dan pengurus KUD cukup baik. Proporsi tingkat efektivitas menurut petani lebih dari 50% artinya pasar lelang di KUD Berkat memiliki tingkat efektivitas yang tinggi dan tetap layak untuk dijalankan.The auction market for crumb rubber is a business unit owned by KUD Berkat. The auction market was formed to obtain the highest price at the farmer level for the sale of crumb rubber. Therefore in this study, it is necessary to evaluate the effectiveness of the auction market for crumb rubber seen from the price, quality, volume, and the number of auction market players and to analyze farmers\u27 perceptions of the effectiveness of the auction market from the auction market output, auction market flexibility, and whether there is tension between institutions in auction market with proportion test. Data collection uses secondary data and primary data obtained by interviewing respondents from weighting a Likert scale, and secondary data obtained from related institutions. The results showed that evaluation of effectiveness the auction market for crumb rubber seen from the price in line with the international market, the quality according to SNI standards and 98% of farmers had fulfilled the 60% KKK, the average of quantity (volume) of crumb rubber every farmer was in a low category, the number of farmers who participated auctions in the five years ago still increased. Farmers\u27 perceptions of the auction market institution for crumb rubber based on the proportion test of more than 50% mean the auction market in KUD has a high level of effectiveness and is feasible to run
Pengaruh Aktivitas Kewirausahaan Terhadap Pertumbuhan Usaha Pengolahan Sampah di Bank Sampah Sawangan, Depok
Full text linkOne of the alternatives to reduce waste in Indonesia is the establishment of a Waste Bank. The role of waste bank actors is not the same as collectors or scavengers, they are expected to have entrepreneurial and personal characteristics. The purpose of this study is to analyze the forming factors of entrepreneurial activity in waste banks that contribute to the growth of a sustainable waste processing business. This research was conducted in Sawangan Depok. The first research stage collected primary data using a questionnaire on 111 active waste bank actors using the purposive sampling technique, then analyzed the data using Structural Equation Modeling (SEM). The results showed that the goodness fit criteria were met and the measurement variables in the model had good reliability (CR≥0,70, VE≥0,50). The entrepreneurial activities of waste bank actors are most influenced by entrepreneurial characteristics (γ = 0,70) and resources (γ = 0,63). The entrepreneurial characteristics of the waste bank actors are well shaped by motivation (λ = 0,40), risk (λ = 0,49), and innovation (λ = 1,00). The implication is that to grow a sustainable waste bank requires an innovative character for the waste bank actors
Farmers’ Subsistence in Indonesian Rice Farming
No full textStudi ini bertujuan untuk mengeksplorasi karakteristik perilaku subsisten petani dalam industri beras di Indonesia. Untuk mencapai tujuan tersebut, penelitian ini menggunakan analisis regresi untuk menggali berbagai faktor yang mempengaruhi tingkat subsistensi usahatani padi dengan menggunakan data survei pertanian nasional tahun 2014. Hasil empiris menunjukkan bahwa baik karakteristik rumahtangga petani maupun karakteristik usahatani padi memiliki pengaruh yang signifikan secara statistik terhadap keputusan petani apakah akan mengkomersialkan atau menjadi subsisten. Adapun harga di tingkat petani juga memiliki pengaruh yang signifikan secara statistik, tetapi efeknya relatif kecil. Secara umum, studi ini menunjukkan bahwa pertanian subsisten dalam industri beras di Indonesia masih signifikan meskipun banyak literatur yang menekankan adanya perubahan struktural dalam sistem pertanian di Indonesia.Along with the importance of the rice industry in the agricultural sector and rural development in Indonesia, it arguably requires the understanding of whether rice farmers have been experiencing changes in their agricultural practices. Within the existing literature, it is commonly found that most farmers in developing countries are characterized as subsistence farmers. This paper aims to explore what factors affecting the degree of farmers’ subsistence in the Indonesian rice industry. To this end, this study employed regression analysis using data from the national agricultural survey in 2014. The empirical results find that both the characteristics of farm households and rice on-farm characteristics have statistically significant effects on the farmers’ decision whether to commercialize or become subsistence. In addition, the farm gate price is also found to have a statistically significant effect, but the effect is found to be relatively small. In general, this study suggests that subsistence farming in the Indonesian rice industry is still significant though many literatures have emphasized the existence of structural change in the agricultural system in Indonesia
Pola Perubahan Harga dan Marjin Pemasaran Bahan Pangan di Masa Pandemi Covid-19
Full text linkBahan pangan masih menjadi komoditas strategis bagi pemerintah dan masyarakat Indonesia. Perubahan harga-harga pangan bepengaruh signifikan bagi kesejahteraan penduduk. Pandemi Covid-19 secara nyata memengaruhi aktivitas masyarakat dan sistem agribisnis pangan. Penelitian ini ditujukan untuk menganalisis pola perubahan harga dan marjin pemasaran bahan pangan (beras, bawang merah, bawang putih, cabai merah, cabai rawit, minyak goreng, dan gula) setelah adanya pandemi Covid-19. Penelitian memanfaatkan metode statistik deskriptif melalui penghitungan rata-rata sederhana dan koefisien variasi terhadap data harga-harga bahan pangan harian yang berasal dari Pusat Informasi Harga Pangan Strategis Nasional (PIHPSN). Berdasarkan hasil analisis diketahui bahwa, kecuali bawang merah dan minyak goreng, harga-harga bahan pangan di berbagai tingkatan pasar turun di masa pandemi Covid-19. Namun, risiko harga bahan pangan di berbagai tingkatan pasar meningkat. Pada masa pandemic Covid-19 besaran dan variabilitas marjin pemasaran di sepanjang rantai pemasaran juga meningkat. Kebijakan kelembagaan yang mampu meningkatkan transparansi dan kompetisi pasar tampaknya lebih efektif dalam jangka panjang untuk mengurangi guncangan harga akibat Covid-19 di berbagai tingkat pasar daripada intervensi harga.Food products are the main concern for the government and people of Indonesia. Changes in food prices have significant effects on the welfare of the population. Covid-19 pandemic has significantly affected community activities and the food agribusiness system. This study analyzes patterns of changes in prices and marketing margins of seven main food products in Indonesian food consumption i.e. rice, shallots, garlic, red chillies, cayenne pepper, cooking oil, and sugar, after the Covid-19 pandemic by presenting descriptive statistics of daily food prices data from the National Strategic Food Price Information Center (PIHPSN). Based on empirical results, except for shallots and cooking oil, most food prices at various market levels have fallen during the Covid-19 pandemic. On the other hand, the risk of food prices at various levels of the market has been increasing. During the Covid-19 pandemic, the magnitude and variability of marketing margins along the marketing chain also have been increasing. These findings imply the urgency of Institutional policies that can increase market transparency and competition appears to be more effective in the long term at reducing the price shocks caused by Covid-19 at various levels of the market than price interventions
Analisis Saluran Pemasaran Belimbing Dewa di Kecamatan Pancoran Mas Kota Depok
Full text linkTujuan dari penelitian ini untuk mengetahui pola saluran pemasaran, fungsi pemasaran dari tiap lembaga pemasaran, besar biaya pemasaran, marjin pemasaran, dan farmer\u27s share juga mengetahui tingkat efisiensi pemasaran dari tiap lembaga pemasaran belimbing di Kecamatan Pancoran Mas, Kota Depok. Metode yang digunakan dalam penelitian ini meliputi metode kualitatif berupa analisis deskriptif untuk analisis pola saluran pemasaran dan fungsi pemasaran, dan kuantitatif untuk analisis biaya, marjin pemasaran, dan efisiensi pemasaran dari tiap saluran pemasaran. Penentuan sampel dilakukan secara purposive dengan responden sebanyak 30 petani yang tersebar di Kelurahan Rangkapan Jaya dan Rangkapan Jaya Baru, Kecamatan Pancoran Mas, Kota Depok. Hasil penelitian menunjukkan: terdapat lima saluran pemasaran. Saluran I: Petani - Konsumen, saluran II: Petani - Pedagang Pengecer (toko buah) - Konsumen, saluran III: Petani - Tengkulak - Pedagang Besar - Pedagang Pengecer (pasar tradisional) - Konsumen, saluran IV: Petani - Tengkulak - Pedagang Besar - Supplier - Pedagang Pengecer (swalayan) - Konsumen, dan saluran V: Petani - Supplier - Pedagang Pengecer (swalayan) – Konsumen. Tiap lembaga pemasaran melakukan fungsi pemasaran yang berbeda. Biaya pemasaran dan marjin pemasaran paling tinggi dilakukan oleh saluran IV yaitu sebesar Rp 1.811,- dan Rp 17.400,-. Saluran pemasaran I adalah yang paling efisien dilihat dari farmer’s share dan marjin pemasaran. Saluran pemasaran yang disarankan penelitian ini adalah saluran II dan III yang memiliki farmer’s share 84 persen dan 51 persen. Sebaiknya petani melakukan strategi pemasaran campuran dengan mengkombinasi saluran pemasaran yang digunakan agar dapat meningkatkan farmer’s share dan mengurangi marjin pemasaran.Starfruit is one type of fruit that is widely cultivated in Indonesia, with Depok City occupying the first position in producing star fruit in West Java Province. However, there is a significant difference in price at the farm level and the consumer level which raises the question of how star fruit is marketed in Depok City. The purpose of this study was to determine the pattern of the marketing flow, the marketing function of each marketing agency, the cost of marketing, the farmer\u27s share, and the marketing margin as well as to determine the marketing efficiency of each institution involved in the marketing of star fruit in Pancoran Mas District, Depok City. The method used in this research includes qualitative methods in the form of descriptive analysis for analysis of marketing flow patterns and functions of marketing, and quantitative is useful as an analysis of costs, marketing margins, and marketing efficiency of each marketing channel. Determination of the sample was done purposively with 30 farmers as respondents who were scattered in Rangkap Jaya and Rangkap Jaya Baru Villages, Pancoran Mas District, Depok City. The results of this study indicate; there are five marketing channels. channel I: Farmers - Consumers, channel II: Farmers - Retailers (fruit shops) - Consumers, channel III: Farmers - Brokers - Wholesalers - Retailers (traditional markets) - Consumers, channel IV: Farmers - Brokers - Wholesalers - Supplier - Retailer (self-service) - Consumers, and line V: Farmers - Suppliers - Retailers (self-service) - Consumers. Each marketing agency performs a different marketing function. The marketing costs and marketing margins that have the highest prices are carried out by channel IV with prices of Rp 1,811 and Rp 17,400. Marketing flow I am considered the most efficient when viewed from the farmer\u27s share and marketing margin. The recommended marketing channels for this research are channels II and III if you have a farmer\u27s share of 84% and 51%. It is recommended that farmers implement a mixed marketing strategy by combining the marketing channels used to increase farmer\u27s share and reduce marketing margins
Pengaruh Kredit Ketahanan Pangan dan Energi (KKPE) Terhadap Produksi Ayam Ras Pedaging di Sumatera Barat
Full text linkCredit is an alternative capital source to support farmers in increasing production. Credit has realized by the government to farmers, in its implementation was not always used to increase production. Research shows that credit has not been used optimally for businesses financed by credit. This study aims to analyze the utilization of Food and Energy Security Credit (KKPE) and its effect on broiler production. The study was conducted in Padang Pariaman Regency, West Sumatra Province, which is known as the broiler production center. Data were collected through structured questionnaires for 85 farmers. Data were analyzed using tabulations to perform the utilized of credit to broilers. The effect of credit on broiler production was counted by calculating the alleged production using multiple linear regression broiler production functions. The results showed that the average amount of credit received by farmers amounting to Rp. 57.116.000 was not fully utilized for broilers. The average utilization for broilers is only 94,49 percent which is used to purchase broiler chicken production inputs such as chicken seedlings (DOC), feed, vitamins, drugs, vaccines, and labor wages and invest in business equipment such as animal fodder, washing machine cages and repairing cages. This research concludes credit can increase the production of broilers by 47,52 percent.Food and energy security loan (KKPE) as the credit to support farmers to buy the input required to increase their agricultural produce. However, research showed that credit received by the farmers was not used to increase production optimally. The purpose of the study is to analyze the utilization of food and energy security loan (KKPE) and the effect on broiler production. The study was conducted in Padang Pariaman Regency, West Sumatera Province, as the broiler production centre. The data were collected through an interview with 85 farmers using questionnaires. Credit utilization was analyzed using tabulations. The analysis of the effect of credit on broiler production was analyzed by using the broiler production function. The results showed the (DOC), feed, vitamin, drugs, vaccines, and labour costs and invest in business equipment such as animal fodder, washing machine and repair. This research concludes that credit increases the production of broilers by 47,52 per cent
Analisis Keberlanjutan Pembibitan Sapi Potong di BPTU-HPT Padang Mengatas
Full text linkBeef cattle breeding is one of the most important production factors and the quality of beef cattle breeds can affect the level of beef production. The increase in demand for beef is not followed by an increase in population and national beef productivity. The government is trying to fulfill the needs of domestic cattle breeds by establishing a Technical Implementation Unit for beef cattle breeding in various regions, one of which is Padang Mengatas BPTU-HPT. The most widely breed cattle breeders is local cattle, namely pesisir’s cattle. Therefore, in this study, it is needed to analyze the sustainability of pesisir’s cattle breeds in BPTU-HPT Padang Mengatas. Data collection using primary data was obtained by interviewing the respondents with the stakeholders. A secondary data was conducted using literature review from documents from various related institutional sources. Datawas processed using the Rap-Local Beef Cattle Breeding ordination technique through the mutidimensional scaling (MDS) method for sustainability analysis. Our results indicated the sustainability status of pesisir’s cattle breeding in multidimensional is quite sustainable, because the index value is at an interval of 50.01 until 75.00 with a value of 72.89 in the economic dimension, 67.96 in the ecological dimension, 67.78 in the social dimension, and 56.04 in the technological dimension.Beef cattle breeding is one of the most important production factors and the quality of beef cattle breeds can affect the level of beef production. The increase in demand for beef is not followed by an increase in population and national beef productivity. The government is trying to fulfil the needs of domestic cattle breeds by establishing a Technical Implementation Unit for beef cattle breeding in various regions, one of which is Padang Mengatas BPTU-HPT. The most widely bred cattle breeders are local cattle, called pesisir’s cattle. Pesisir’s cattle are local cattle that have the potential to be developed because have several advantages over other local cattle. Therefore, in this study, it is needed to analyze the sustainability of pesisir’s cattle breeds in BPTU-HPT Padang Mengatas because pesisir’s cattle an important role as a meat supplier in West Sumatra whose population has decreased, it is necessary to see how sustainable the pesisir’s cattle are so that the supply of meat in West Sumatra is available sustainably with the germplasm of locally owned cattle. Data were processed using the Rap-Local Beef Cattle Breeding ordination technique through the Multi-Dimensional Scaling (MDS) method for sustainability analysis. Our results indicated the sustainability status of pesisir’s cattle breeding in multidimensional is quite sustainable because the index value is at an interval of 50,01 until 75,00 with a value of 72,89 in the economic dimension 67,96 in the ecological dimension 67,78 in the social dimension and 56,04 in the technological dimension
Analisis Keberlanjutan Usahatani Perkebunan Kelapa Rakyat Kabupaten Indragiri Hilir
Full text linkPerkebunan kelapa merupakan salah satu komoditas strategis dalam perekonomian nasional dan kesejahteraan masyarakat. Penelitian perlu dilakukan untuk mengetahui kondisi keberlanjutan terkini usahatani perkebunan kelapa rakyat Kabupaten Indragiri Hilir, dan bertujuan untuk menganalisis status keberlanjutan perkebunan kelapa rakyat melalui metode Multidimensioanl Scalling (MDS). Analisis MDS multidimensi sebagai aspek yang dikaji pada penelitian ini yaitu dimensi ekonomi, lingkungan, dan sosial budaya. Penelitian ini menggunakan data primer yang diperoleh dari 45 responden di tiap-tiap kecamatan, yang dilakukan pada empat wilayah Kabupaten Indragiri Hilir, yaitu Kecamatan Enok, Keritang, Mandah, dan Kecamatan Pulau Burung. Data primer diperoleh dari hasil wawancara langsung dengan responden petani dan beberapa ahli yang konsentrasi pada perkelapaan yang dipilih secara purposive, data sekunder diperoleh dari Badan Pusat Statistik, Dinas Pertanian dan Perkebunan, dan literalur lain yang mendukung penelitian ini. Hasil teknik ordinasi Rap-Coconut pada metode MDS menunjukkan nilai indeks keberlanjutan perkebunan kelapa rakyat Kabupaten Indragiri Hilir berkisar antara 25,01-50,00 termasuk kedalam ketegori kurang berkelanjutan. Pada analisis indeks keberlanjutan untuk ke-tiga dimensi masing-masing adalah 48,01 (ekonomi), 33,76 (ekologi), dan 28,06 (sosial budaya) termasuk kedalam kategori kurang berkelanjutan dari total nilai 100,00 untuk nilai baik (sangat berkelanjutan). Keberlanjutan usahatani perkebunan kelapa rakyat pada masing-masing dimensi memiliki indeks keberlanjutan yang berbeda-beda sehingga diperlukan adanya kebijakan yang berbeda untuk mengevaluasi keberlanjutan usahatani perkebunan kelapa rakyat Kabupaten Indragiri Hilir agar meningkatkan status keberlanjutan perkebunan kelapa rakyat.Coconut plantation is one of the strategic commodities in the national economy and community welfare. The problems related to smallholding coconut farmers, namely the reduction in area and coconut production every year. Research needs to be conducted to determine the sustainability status of smallholings’ coconut farmer plantations through the MDS method bin Indragiri Hilir Regency. Data were collected from 45 respondents in each sub-district, namely Indragiri Hilir Regency, namely Enok, Keritang, Mandah, and Pulau Burung Districts, and analyzed with the Multidimensional Scalling (MDS) method covering economic, environmental and socio-cultural dimensions. Primary data were obtained from direct interviews with farmer respondents and several experts who concentrated on the coconut which were selected purposively, secondary data obtained from the Central Statistics Agency, Agriculture and Plantation Service, and other kinds of literature that support this research. The results of the ordination Rap-technique on the MDS method showed that the index value of the sustainability of the smallholder coconut plantations in Indragiri Hilir Regency ranged from 25,01 to 50,00 which was categorized as less sustainable. In particular, the sustainability index is 48.01, 33,76, and 28,06 for the economy, ecology and socio-culture, respectively. The sustainability of smallholdings’ coconut plantation farming in each dimension has a different sustainability index, the different sustainability index indicates a need for different policies to improve the sustainability status of smallholder coconut plantations in Indragiri Hilir Regency