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Bauran Pemasaran Mako Cake And Bakery Di Mega Mall Manado
Get PDFThis study aims to describe the marketing mix at Mako Cake and Bakery Mega Mall Manado outlet. This research was carried out at Maco Cake And Bakery in Mega Mall Manado, and the research time is 2 (two) months, the data used in this research is primary and secondary data, the sampling method uses the Qualitative Descriptive Method. Based on the results of interviews conducted, this research shows that the location/distribution channel strategy in this marketing mix is very profitable for the Mako Cake and Bakery Outlet in Mega Mall Manado, the reason is because it is located near the entrance which is easy to find, and also the ease of transportation to reach the location which is in the city center. The marketing mix results for product, price, place and promotion have been carried out well. In terms of products, it is in accordance with the motto of Mako cake and bakery, namely High-quality, refined, and delicious bread and pastries or high- quality, smooth and delicious bread and pastries
Persepsi Kelompok Tani Alfa Omega Terhadap Penerapan Pertanian Organik Di Kelurahan Rurukan Kecamatan Tomohon Timur Kota Tomohon
Get PDFThe aim of the research was to determine the perception of the Alfa Omega farmer group regarding the implementation of organic farming in Rurukan Village, East Tomohon District, Tomohon City. This research lasted for three months from May to July 2023. The data used in primary data was obtained through interviews with 13 respondents from the Alfa Omega farmer group, which were taken by census and secondary data was obtained from agencies related to the research conducted. Data analysis used is descriptive. The results of the research show that the perception of the Alfa Omega farmer group regarding the implementation of organic farming is relative profit, namely profit if sold to shops that collaborate with the Alfa Omega farmer group, having good quality plants. The perception of suitability of plants is that they are suitable because of fertile soil, high soil moisture and good water access. The perception regarding the ease of trying it is that it is easy to implement organic farming and easy to get raw materials. The perception of complexity is that it takes a long time to neutralize the soil and it is difficult to get a clear price comparison on the market between organic agricultural products and non-organic products. There needs to be outreach so that the Alfa Omega farmer group implements organic farming. It is also hoped that the Department of Agriculture will provide financial assistance to be able to switch to organic farming
Analisis Kelayakan Usahatani Pepaya Di Desa Tatelu Rondor Kecamatan Dimembe
Get PDFThis research aims to determine and analyze the income and feasibility of papaya farming in Tatelu Rondor Village, Dimembe District, North Minahasa Regency. This research was carried out from June to August 2023. Sample selection in this study used purposive sampling method. The number of research respondents was 5 farmers. This research uses two types of data, namely primary and secondary data. The data analysis used is quantitative descriptive analysis using R/C Ratio analysis. The research results show that the revenue and cost ratio (R/C Ratio) of Bangkok papaya farming in Tatelu Rondor Village, Dimembe District is 1.86. The results of this analysis show that this farming is profitable and worth pursuing because the R/C Ratio value is > 1. The income of farmer respondents from Bangkok papaya farming in Tatelu Rondor Village is IDR7,572,020 with an average income of IDR1,514,404
Analisis Kelayakan Usahatani Bunga Krisan Pada Masa Pandemi Covid-19 Kelurahan Kakaskasen Dua Kecamatan Tomohon Utara Kota Tomohon
Get PDFThe purpose of this study was to analyze the feasibility of chrysanthemum farming during the Covid-19 pandemic in Kakaskasen Village. This research conducted in September-October 2021 and reported in 2023. The data collected in this study are primary data obtained directly from chrysanthemum farmers through intervievs using a questionnaire. Secondary data is obtained from institutions or agencies related to research. Sampling in this study using purposive sampling method. Intentional sampling by taking the Krekeli Framer Group which has 10 farmers as member, but only 1 farmer who cultivates chrysanthemum during the Covid-19 pandemic and that farmer is the sample. The results showed that chrysanthemum farming in Kakaskasen Dua Village, North Tomohon Sub-district is profitable. This is evident based on the results of research income received by farmers in one planting season amounted to IDR 11.541.250 and the total costs incurred in one planting season is IDR 5.522.500. Thus, the R/C value of chrysanthemum flower farming is 3,04 which means that every IDR 1,00 used in one farm, will generate revenue of IDR 3,04
Pendapatan Usahatani Menurut Jenis Tanaman Di Desa Lembah Asri Kecamatan Weda Selatan Kabupaten Halmahera Tengah
Get PDFThe aim of the research is to calculate and analyze the income from lowland rice, corn and orange farming in Lembah Asri Village. The research was carried out for 3 months, namely from August to October 2023, starting from preparation to preparing the research report. The data used in this research are primary and secondary data. Primary data was obtained in the research field, namely from interviews with lowland rice farmers, while secondary data was obtained from agencies related to the research. The sample used was purposive sampling (intentionally). The farmers sampled were 5 respondents for lowland rice farming, 5 respondents for corn and 5 respondents for Siamese orange farming. From the results of research conducted in Lembah Asri Village, South Weda District, Central Halmahera Regency, Siamese Orange Farming has a very large income, namely IDR27,233,140.6 per farmer with an R/C Ratio of 3.36, then followed by lowland rice farming with an income of IDR13,078,263 per farmer with an R/C Ratio of 3.94 and the lowest income is corn farming of IDR10,449,063.6 with an R/C Ratio of 3.94
Tingkat Kepuasan Konsumen Di Restoran Bakso Campur Surabaya Di Bahu Mall Kota Manado
Get PDFThis study aims to analyze the level of consumer satisfaction at Bakso Campur Surabaya in terms of product, price, promotion, location, and service. The study was conducted from August to October 2023. The selection of respondents was done by accident. The data used are primary data and secondary data. Primary data is obtained through direct observation in the field to make observations and conduct interviews with managers and consumers, as well as provide questionnaires to consumers to fill out. Secondary data were obtained from other information data related to this study. Secondary data obtained by researchers from internet sites, books, articles, research journals and various other documents related to research. The results showed that the results of the consumer satisfaction index of Bakso Campur Surabaya at Bahu Mall Manado City in terms of products, prices, locations, promotions and service quality were at 74.20%. This shows that overall the management of Bakso Campur Surabaya at Bahu Mall Manado City has achieved a level of consumer satisfaction although there are still several indicators that need attention
Pengelolaan Rantai Pasok Tepung Di PT. Royal Coconut Kabupaten Minahasa Utara
Get PDFThis research aims to describe and describe the management of the coconut flour supply chain at PT. Royal Coconut, North Minahasa Regency. This research was conducted for 2 months starting from June 2022 to July 2022. The data used in this research are primary and secondary data. Primary data was obtained through direct interviews with the company, suppliers and coconut farmers located at PT. Royal Coconut, while secondary, was obtained from relevant literature as well as documents and reports held by the company from related agencies. The sample used is snowball sampling, namely a technique for determining samples that are initially small in number, then increase in size. The respondents used were 5 traders and 1 coconut farmer. Based on the research results, it shows that the coconut flour supply chain actors PT. Royal Coconut is a supplier of raw materials including farmers, farmers who are also collectors, factories, namely PT. Royal Coconut, distributor to Surabaya head office, expedition services, retailers which are export destination countries and end up with consumers. The flow of information begins with the need for coconut flour from the Surabaya head office, coconut flour factories and then to farmers and growers who are also collectors. Financial flows take the form of consumer level payments to importirs, importirs to the Surabaya head office and then to the PT coconut flour factory. Royal Coconut is used for factory operations and purchasing coconut raw materials. The supply chain flow of coconut raw material material starts from raw material suppliers, namely farmers, collectors and growers who also act as collecting traders, then to the PT coconut flour factory. Royal Coconut Surabaya Head Office to destination countries and final consumers. Raw material procurement activities are carried out by suppliers who are divided into several areas in North Sulawesi, namely North Bolaang Mongondow, Minahasa, North Minahasa
Preferensi Konsumen Terhadap Produk Fellow Coffee Manado Dan Fellow Coffee Bitung
Get PDFThis research aims to determine the characteristics and preferences of Fellow Coffee Manado and Fellow Coffee Bitung consumers with 4 attributes, namely price, variants, facilities and service. The research was carried out from June to August 2023. The data collection method used was primary and secondary data. The data collection method used was primary and secondary data. Respondents in this study consisted of 84 samples taken totaling 42 respondents for each location. The sampling technique used was purposive sampling. Data measured using a Likert scale were analyzed using conjoint analysis. In the data processing process, using the SPSS version 27 program as a tool, the data is presented in table format and explained descriptively. The research results show that the order of attributes that have the highest utility for Fellow Coffee Manado is the price attribute of IDR 20.000-IDR 25.000 and the second utility is IDR 25.000-IDR 30.000. Attributes of fellow iced milk coffee variants and the second utility of Cafe Latte. The facility attributes free wifi and utility of both table and chair layouts. The service attributes are fast and the second utility is friendly. Meanwhile, the attribute that has the highest utility for Fellow Coffee Bitung is the price attribute of IDR 20.000-IDR 25.000 and the second utility is IDR 25.000-IDR 30.000. Attributes of the fellow's iced coffee milk variant and the second utility of salted caramel macchiatto. The facility attribute is the availability of electrical plugs and utilities, both the layout of tables and chairs. Friendly service attributes and fast second utility
Analisis Pendapatan Usahatani Padi Sawah Di Desa Mongkoinit Kecamatan Lolak Kabupaten Bolaang Mongondow
Get PDFThis study aims to calculate and analyze the income of paddy rice farming in Mongkoinit Village, Lolak District, Bolaang Mongondow Regency. The research was carried out for 3 months, from May 2023 to July 2023 starting from preparation to preparation of a research report The data used in this study are primary and secondary data. Primary data were obtained in the research field, namely from interviews with paddy rice farmers, while secondary data were obtained from agencies related to the research.The sample used is purposive sampling (intentionally). Farmers who were sampled were 10 respondents Based on the results of the study, it was shown that the average income of paddy rice farming obtained by farmers in Mongkoinit Village was Rp. 207,500,000 with an average income per hectare of Rp. 20,750,000 The average cost of paddy rice farming costs IDR 115,111,750. With an average cost per farmer of Rp. 11,511,750. Thus, the average rice farming income earned by farmers in 1 planting season in Mongkoinit Village is Rp. 92,388,250 with an average farmer income of Rp. 9,238,825 R/C Ratio, which is 1.80 which is greaterthan 1, indicating that this lowland rice farming is profitable and feasible to cultivate
Membandingkan Nilai Tukar Petani Padi Dan Palawija Di Sulawesi Utara
Get PDFThe purpose of this study was to compare farmers' exchange rate between rice and secondary crops in North Sulawesi Province. The research lasted for 3 months from September to November 2023, conducted at the BPS office of North Sulawesi Province. The data used in this research data is secondary data, namely data on the exchange rate of rice and food crop farmers obtained from other parties in the form of finished data in the form of publications in the form of monthly farmer exchange rate developments at the North Sulawesi Province level. The data used in this study is data in the form (time series) of the last 2 years from 2021 to 2022. The data was obtained from various sources, namely the Central Bureau of Statistics (BPS) and website sources related to the research. The variables measured in this study are the period in years of data on food crops, namely rice and secondary crops. Data analysis method of calculation formula of It and Ib, calculation of NTP, calculation of NTUP, T test analysis, and Trend analysis. The results showed that the farmer exchange rate on secondary crops was higher than the farmer exchange rate on rice, which meant that the purchasing power of farmers was higher