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    A válság előrejelző modellek megbízhatóságának ellenőrzése a hazai kkv szektorban különös tekintettel a vendéglátás, szálloda és kiskereskedelemi ágazatokra, a kiemelt statisztikai régiók vonatkozásában

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    Az elmúlt évek során a gazdaság és a vállalkozások számos nehézséggel szembesültek. A Covid19 járvány és az azt követő lezárások, valamint a 2022-es gazdasági válság, amely magas inflációval párosult, újra felhívták a figyelmet a csődelőrejelző modellek fontosságára és aktualitására. Az elmúlt évek során számos vállalkozás került nehéz helyzetbe. A kialakult válságok legnagyobb hatással a kkv szektorra vannak, hiszen méretükből adódóan különösen érzékenyek a külső változásokra. Ezért is tartottam lényegesnek a kkv szektorral kapcsolatos vizsgálatokat, mivel egyrészt gyorsan reagálnak a válságokra, ennek ellenére a számukból kifolyólag elengedhetetlen részét képezik a gazdaságnak. A disszertációmban a csődmodellek megbízhatóságát teszteltem a kkv szektorra vonatkozóan. A kutatás során adatbázis elemzéssel dolgoztam. Az adatbázis 11 évre lett kialakítva, 2012 és 2022 között. Az adatbázis két statisztikai régiót tartalmaz, keleti és nyugati bontásban. Mindegyik statisztikai régióba 3-3 megye és 3 szektort tartozik. A vizsgálatok a megszűnt cégekre terjedtek ki, így az adatbázis összesen 2 940 db megszűnt vállalkozást tartalmaz. A vizsgálatok több szempont szerint történtek: regionális különbségek alapján, szektoriális különbségek alapján, időtáv alapján és megszűnés módja alapján. Kimutattam, hogy a csődmodelleket nem lehet maradéktalanul használni a válságos időszak előrejelzésére, nem használhatók egységesen. Az előrejelzés pontatlanságához hozzájárul, hogy a kkv szektorban viszonylag kevés rendelkezésre álló adat van, valamint a mikro vállalkozások dominálnak. Az adatbázis segítségével kimutattam a szektoriális különbségek hatását és megvizsgáltam a modellek időtáv szerinti megbízhatóságának az alakulását. Feltártam, hogy a különböző megszűnési típusok hatással vannak a csődmodellek pontosságára, a kényszerű eljárás típusok jellemzően nagyobb megbízhatósággal rendelkeznek a csődmodellek esetében. Végül megvizsgáltam a területi fejlettségnek a csődmodellekre gyakorolt hatását is, ahol bizonyítottam, hogy egyes modellek pontosabban alkalmazhatók a különböző statisztikai régiókban. SPSS program segítségével sikerült igazolnom, hogy a regionális különbségek hatással vannak a cégek megszűnésére és a modellek pontosságára. A kutatási eredményeim felhívják a figyelmet a csődmodellek alkalmazásának a lehetőségeire és a fontosságára, még a legkisebb vállalkozások esetében is

    MODERATORS AND VARIABLES IN SOLUTION SALES AND THEIR IMPLICATION TO SALES PERFORMANCE IN AUSTRIA AND GERMANY

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    This dissertation provides a detailed overview of variables that can influence solutionoriented sales. In particular, the organizational and individual influence on sales performance are elaborated upon. These have their origin in the 19th century and have constantly evolved. Sales processes have always been interesting for scientists. Due to the free market but especially due to digitalization and globalization, individual customer solutions have become more and more important. In this regard, the following research question emerged: Which variables on the individual sales person level influence the sales performance for solution selling? For a long time, the organizational level has been reported on and researched in practice but also in the academic literature. Here, mainly the structures, hierarchies and department interfaces of the companies were investigated. Hereby a gap in the personal sales level has developed. In the present study hypotheses were defined in the personal and individual sales area. In detail the effects of individual characteristics such as experience, prior knowledge or risk perception on personal sales performance were investigated. Further hypotheses were formulated in the areas of sales skills, communication and management requirements. In this regard disruptive events such as pandemics or sanctions were also included in the considerations. Within literature research on the topic of solution-oriented sales, two qualitative preliminary studies as well as a comprehensive quantitative survey in Germany and Austria were conducted. The aim of the quantitative survey was to collect at least 300 opinions of different business-to-business companies (B2B) in the target area. In this study, new scientific contributions were developed on the individual sales level. It has been found that adaptability and individual resources for developing a sales strategy are extremely important and critical to performance for many salespeople. In general long-term aspects such as customer relationships outweighed short-term motivations such as salary or bonuses. Revealed developments could be used to create new KPI performance criteria. Other results such as individual characteristics and capabilities can be used to deploy sales staff more quickly and so pay off earlier. These findings thus tie in with previous research results and provide new, unexplored insights into the individual sales level

    Creep and fatigue analysis of furniture joints

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    Selection of joint type and its characteristics is one of the most important decisions in furniture design. In this study, the behaviour of Domino-type furniture joints under sustained as well as cyclic loading was investigated. Corner-joints and T-joints were prepared for loading in bending. Joints with two types of connectors, Domino wood dowel and dismountable Domino metallic connector were tested, both with two different sizes: 8x22x40 mm and 14x28x75 mm. Specimens were made of European beech wood and for glued samples a D3 grade PVAc adhesive was used. For a proper planning of the sustained and the cyclic loading, it was necessary to obtain information on the performance of the individual joint types in static loading. Because of the static bending tests, ranking of the joint types with respect to load carrying capacity and deformation was possible. The flexibility coefficient (rotation/moment ratio) of the studied joints were also determined taking into account their nonlinear behaviour. Cyclic loading tests were conducted on the principles of the standard EN 12512:200. The joints started to lose their original strength during the repetitions of the 75% amplitude level. At the end of the fatigue tests, it was possible to pull out the Domino wood dowels from the mortise, whilst this was not the case with the metallic Domino connectors. The load levels to be applied in sustained loading were determined not to exceed 50% of the maximum load obtained from the static load tests. The creep results were evaluated in terms of creep factor and the increase in joint flexibility. Considering creep factor the wood dowel fastened small size corner joints (LSWD) as well as T-joints (TSWD) performed best, while the big size T-joint with wood dowel (TBWD) proved to be the worst; the differences are quite important between the two ends of the rank (0.56 vs. 2.23). With the exception of T-joints with metallic connector, small-size samples performed 1.4 to 3.2 times better than their big-size counterparts did. Logarithmic functions were fitted on the creep factor data with high value of the coefficient of determination. The coefficient a in the equation as a measure of the initial creep rate is 1.4 to 2.8 times higher in the case of big-size specimens, as reflected in the creep curves; T-joints with metallic connector did not follow this trend. Increase of joint flexibility or loss of joint rigidity is 1.1 to 11.7 times higher in the case of big-size joint types. The increase of the rotation/moment ratio of joints with wood dowel is 1.5 to 2.8 times higher than that of similar joints with metal connector. The two main finding of the research were the superiority of small-size joints with respect to sustained loading attributable to the more advantageous positioning of the connecting elements, as well as the better performance of the dismountable joints both in sustained and cyclic loading

    Marketing Strategies promoting Sustainable Tourism Development in the country of Albania

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    In the last decades tourism has become one of the fastest growing industries and one of the largest economic sectors globally. This industry contributes to a multidimensional development of the world’s countries. It elevates the quality of residents’ life by providing higher income, creating new job opportunities, and enhancing the economy. However, exponential growth is also related to potential risks. Especially in developing destinations like Albania, if tourism grows beyond the carrying capacity, it places increased pressure on natural resources, coastal ecosystems, and consequently, it may reduce the quality of life of its residents. Therefore, it is necessary to manage these effects in a way that avoids damage to fragile ecosystems, protects local systems, residents’ wellbeing, and visitors' experience as well. This thesis firstly presents a general view of the global situation of tourism development, gradually shifting the focus to Albania and the difficulties of a developing country to approach a sustainable philosophy of tourism development. The analysis aims to find elements that contribute to such development and integrate them in a complete tableau where industry, ecosystems, nature, culture, and communities are involved. It is the main aim of this dissertation to research if the perspective of an integrated destination of Western Balkans may influence Albanian stakeholders’ beliefs and engagement toward sustainable development. A positive relation aims to be reflected in the design of a marketing model that is supported from a balanced growth of the four pillars of social, economic, environmental health and integrated destination of Western Balkans. To achieve the research aim, a multi-method approach has been applied. Qualitative and quantitative research contributed to the main results of the dissertation. Ten interviews with experts of the field and two questionnaires make the basis of the empirical research. Findings indicate that the willingness of Albanian citizens to embrace a sustainable approach in developing tourism relates to the desire to collaborate as a broader region of Western Balkans. Furthermore, research reveals that travellers visiting Albania embrace the idea of exploring a common destination of the Western Balkans. An integrated destination can positively enhance economic growth and create higher value for local communities and visitors

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