IJEBD (International Journal Of Entrepreneurship And Business Development)
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Customer Loyalty Analysis in PT. BNI-46 (Persero) Support Branch of Graha Pangeran Surabaya
Get PDFBANK is a financial institution that plays an important role in the economy which influences the movement of economic growth with the aim of improving the standard of living of the people at large. Based on the background of the problem, regarding the provision of good service quality to customers and the satisfaction received by customers with bank trust are the reasons for customers in choosing a bank so that customer loyalty can be created. This study aims: to determine the effect of trust on customer loyalty, to determine the effect of service quality on customer loyalty, to determine the effect of trust on customer loyalty through customer satisfaction and to determine the effect of service quality on customer loyalty through customer satisfaction.The main method of this research is to emphasize objectively measuring aspects of social phenomena. Based on the objective, the method used is quantitative research. The population in this study were all customers of PT. BNI 46 Graha Pangeran Surabaya Sub-Branches totaling 16,071 customers using a sampling technique so that in this study the number of research samples was determined as many as 99 customers. The analysis technique used is Data Analysis Using Partial Least Square (PLS).The results showed that customer trust can contribute to increasing customer satisfaction, service quality has not been able to contribute to customer satisfaction, customer trust can contribute to increasing customer loyalty, service quality has not been able to contribute to customer loyalty, customer satisfaction can contribute to customer loyalty. increasing customer loyalty and customer trust can contribute to increasing customer loyalty through customer satisfaction and service quality has not been able to contribute to customer loyalty through customer satisfaction
Influence of Internal Marketing on Marketing Performance with Branding Strategy in PT. Jayaland Sidoarjo
Get PDFJAYALAND is a developer of the Puri Surya Jaya Gedangan Housing in Sidoarjo. Observing this business opportunity, the company has the opportunity to attract consumers' interest in purchasing housing products that have been built in the city of Sidoarjo. PT. Jayaland must understand the importance of marketing expenses and manage them to provide sustainable benefits for the company. The purposes of this study are 1) to find out and empirically test the influence of Internal Marketing on Marketing Performance at Puri Surya Jaya Housing PT. Jayaland Sidoarjo; 2) to find out and empirically test the impact of Internal Marketing on Marketing Performance with Branding Strategy as a moderating variable at Puri Surya Jaya Housing PT. Jayaland Sidoarjo. In this study, the sampling technique used a census where the sample members obtained were about 41 employees of the Puri Surya Jaya Housing Marketing Division PT. Jayaland Sidoarjo. The data analysis technique in this study used the Partial Least Square (PLS) method. This study concludes that Internal Marketing has a significant positive effect on marketing performance, and Branding Strategy as Moderating Variable has no impact on Marketing Performance
Covid-19 Effect on Business Performance SMMES Perspectives in a South African Context
Get PDFPurpose: There is lack of enough empirical and conceptual studies of business performance among Small Medium Enterprises (SMEs), not only in South Africa, but the African continent.
Design/methodology/approach: A quantitative study was conducted with the use of an online survey distributed to the sample of 169 participants who were SMME owners and management in Johannesburg CBD.
Findings: The results showed that most SMMEs owners used strategic planning techniques which helped improve their performance. Formalizing SMMEs strategic planning process and taking advantage of technology is imperative for business performance. However, these results were based on a single point in time; therefore,
longitudinal research will be able to provide new insight on how strategic planning can influence the performance of SMMEs.
Research limitations/implications: This research study sought to investigate the Small Micro Medium Enterprises (SMMEs)’ perspective on business performance during Covid-19 in Johannesburg Central District Municipality (CBD).
Practical implications: The research focused mainly on SMMEs operating in Johannesburg CBD
Paper type: Research Pape
Participation Ladder in Business Incubation Program
Get PDFPurpose: The government's efforts in developing the economy of low-income communities in the city of Surabaya require high participation support. The low community participation in the incubation facilitation program for independent businesses is a problem that needs a solution
Design/methodology/approach: The research method used is descriptive quantitative and case study methods. Data collection techniques using a questionnaire. The analysis technique uses inferential analysis and analysis of data characteristics.
Findings: The results of this study indicate that the novelty at the level of community participation is arranged into three steps, namely: Stairs 1 (Basic Need Participation), 2 (Learning Encouragement), and 3 (Participation for growth).
Paper type: Research pape
Bali: Tourism Economy The End Of 2021, Will Fly High Again?
Get PDFBased on the Bali Economic Quarterly Development document for the second quarter of 2021 by BPS, from the beginning of 2020 until now, the Covid-19 pandemic has continued to infect Indonesia. Even the number of new cases affected by this disease is increasing. Based on data from the Covid-19 Handling Task Force, as of June 30, 2021, the number of daily new confirmed cases reached around 21,000. Not only attacking the health sector, but this pandemic has also shattered the joints of the economy. Various government efforts carried out in 2021 have been able to withstand the economic contraction year on year. In the second quarter of 2021, Indonesia's economic growth year on year was recorded at 7.07 percent and was the first positive growth since the second quarter of 2020. In particular, the tourism sector became the sector that experienced the highest growth in the second quarter of 2021. The transportation and accommodation provision business fields, which are the business fields most closely related to the tourism sector, are the two categories that experienced the highest growth, namely by 25.10 percent and 21.58 percent. Among all provinces in Indonesia, Bali can be said to be one of the provinces most affected by the Covid-19 pandemic. Bali's dependence on foreign tourist visits has caused Bali to still slump in the economy. Since March 2020, the arrival of foreign tourists to Bali has continued to decline. The decline even reached almost 100 percent when compared to the same months the previous year
Indonesia Gold 2045
Get PDFPurpose: In 2019 the government targets the contribution of MSMEs to GDP to increase by 5 percent, To achieve these projections, the government provides support especially related to access to additional funding by issuing a people's business credit policy (KUR), but the facilities of the government are not yet effective enough in encouraging the performance of MSMEs because they are only given to trade businesses, not production businesses.
Design/methodology/approach: Research formulation (1) What is the role of Accounting for the Growth of MSMEs?; (2) How is the knowledge and utilization of Fintech by MSMEs? (3) How are the preparations, challenges and opportunities of MSMEs to welcome the indonesian golden 2045 phenomenon? Research methods use qualitative descriptive methods
Findings: The results of the study are MSMEs in Lamongan Regency, not much is known about the importance of accounting for business management. Respondents run businesses using only their economic instincts. If you manage to sell a lot means profit, if not sold means loss.
Research limitation/implications: Lack of insight and limited understanding of fintech becomes a problem for respondents when getting opportunities for increased turnover but the capital is limited so that the opportunity cannot be utilized. Indonesia gold 2045 phenomenon provides challenges to respondents to adapt to digitalization
Practical implications: Capital access is indeed a problem that inhibits MSMEs to spread their wings, including MSMEs who are the object of this research.
Paper Type: Research pape
The Influence of Site Quality and Trust on Repurchase Interest of Tokopedia through Perceived Usefulness
Get PDFPurpose: this study aims to examine the relationship between site quality variables and trust in Tokopedia consumer repurchase interest in Surabaya through the mediating variable of perceived usefulness.
Design/methodology/approach: This is a quantitative study and the data will be analysed through partial Least Square (PLS).
Findings: 5 out of 7 hypotheses cannot be proved and supported by this study
Research limitations/implications: The respondent of this study are 95 Tokopedia user.
Practical implications: Only 2 out of 7 hypotheses can be proved and supported.
Paper type: This study is categorised as a case study
The Role of Customer Loyalty in Mediating Corporate Social Responsibility and the Company's Financial Performance
Get PDFABSTRACK
Purpose: This study aims to examine and analyze the mediating effect of customer loyalty on the influence of Corporate Social Responsibility toward financial performance.Design/methodology/approach: This research is quantitative study using secondary data taken from Indonesia Stock Exchange 2014-2017. The data analysis technique used is the WarpPLS 6.0 program which is carried out in two testing stages; the direct and indirect impacts of Corporate Social Responsibility variables on financial performance.Findings: The result indicates that customer loyalty variable partially mediates the effect of Corporate Social Responsibility on financial performance. It means customer loyalty does not fully mediate the effect of Corporate Social Responsibility on financial performance.Research limitation: CSR measurement uses an index that calculates CSR based on the quantity not the quality of implementation. Practical implications: This researchprovides an illustration to the company that the implementation of proper and serious CSR has an impact on growing the company's financial performance.Originality/value: This research is a development from previous research by adding consumer loyalty as a mediating variable.Paper type: This is categorized as a research paper.
Keywords: customer loyalty, Corporate Social Responsibility, financial performance
 
Factor Influence Of Container Loading And Unloading As Productivity Support On Mirah Terminal
Get PDFPurpose: This study aims to obtain a quantitative model that can be used to determine the factors that have a significant impact on loading and unloading productivity.
Design/methodology/approach: The method used to solve the problem is multiple linear regression method and dummy variable.
Findings: The number of samples for this analysis were all ships thats belong to PT Meratus Line which docked at the Mirah Terminal in Surabaya for 12 months, starting from January 2019 to December 2019. The response used is realization data in the number of containers per hour. The initial predictors that are thought to have an impact on productivity are operational personnel and loading and unloading workers, loading and unloading equipment readiness, work system, full empty ratio and total container weight. There are 4 steps to analyze the regression model that has been obtained. Simultaneous test (using P-value), individual test (t test), F test (simultaneous test), Glejser heteroscedasticity and heterocedasticity test, multicoreleation test, reliability test and validity test and residual test and the best final model obtained.
Practical implications: The conclusion is that the weight and the order of the containers are the factors that most take influence the productivity of both the CY (Container Yard) and the ship. The value of the influence of the significance of determination is 957 or equal to 95.7%, so that means that one independent variable has a significant influence of 19% on the existing dependent variable.
Paper type: Research paper
Challenges Of Exchange Rate Fluctuation And Cpo Prices In Indonesia Palm Oil Industry
Get PDFObjective : This study points to analyze the challenges of Rupiah Exchange Rates and International CPO Prices to Indonesia's CPO Export Volume.
Design /methodology/approach : this research exercises explanatory type under a quantitative approach. Data collection techniques in this study were done by time series techniques. The data analysis technique used is Structural Equation Model (SEM) with the Smart Partial Least Square (PLS) tool.
Findings : The study results indicate that: (1) Rupiah Exchange Rates do not have a significant effect on Indonesia's CPO Export Volume; (2) International CPO prices have a significant effect on Indonesia's CPO Export Volume.
Practical implications : intensify business in economy sector in order to reach the lower class people.
Paper type : research paper
Keywords: Rupiah Exchange Rates, International CPO Prices, Export Volum