IJEBD (International Journal Of Entrepreneurship And Business Development)
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Market Penetration Strategy through Social Media Marketing to Create Consumer Loyalty
Get PDFPurpose: To analyze how much influence price, sales discount and brand awareness have on consumer loyalty at Rustic Market Café Surabaya, either partially or simultaneously.
Design/methodology/approach: In this study using a quantitative research approach. The sample used in this study were 100 respondents who had visited the Rustic Market Café Surabaya. The sampling technique used is non-probability sampling (purposive sampling). The data collection tool uses a questionnaire. Analysis of the data used is Multiple Linear Regression Test and Hypothesis Testing using SPSS 18.
Findings: The results of the partial study, the data showed that there was a partially insignificant effect between the price variable (X1) on Consumer Loyalty (Y) with a significance value of 0.068. The Sales Discount Variable (X2) on Consumer Loyalty (Y) shows a partially significant effect with a significance value of 0.003. The Brand Awareness (X3) variable on Consumer Loyalty (Y) shows a partially significant effect with a significance value of 0.000. Simultaneous research results, the data shows a significant effect simultaneously with a significance value of 0.000. Thus it can be concluded that the variables consisting of Price (X1), Sales Discounts (X2), and Brand Awareness (X3) have a significant simultaneous effect on the Consumer Loyalty variable (Y).
Paper type: Research pape
Challenges of Female Entrepreneurship Pre-, During- and Post-Covid-19 Prospects in South Africa
Get PDFPurpose: Female entrepreneurship discourse continues to receive heightened attention owing to various factors including the value of their contribution to national socioeconomic development. While the patriarchal nature of African societies remains one of the major issues impacting female entrepreneurs, the Covid-19 pandemic exacerbated the situation, therefore necessitating research that addresses interventions. This study examined the challenges of female entrepreneurship before, during, and the post-Covid-19 prospects in South Africa. By examining these challenges, the study aimed to shed light on factors militating against the success of female entrepreneurship, including the Covid-19 era and proposed solutions to overcome some of the challenges.
Design/methodology/approach: A descriptive literature review methodology was used to conduct this study.
Findings: The findings indicate that numerous cultural, economic, and institutional factors militate against productive female entrepreneurship. In addition, the results show that while Covid-19 affected all types of firms, and female-led enterprises suffered the most. Female-owned enterprises suffered the most in terms of lost revenues, business closures, and women retreating to traditionally assigned roles as family caregivers.
Research limitations/implications: Given that the pandemic resulted in some cases of business closures and scaling down operations, there is a need for targeted support efforts to resuscitate female entrepreneurs in the post-Covid-19 era. Thus, extensive government and institutional financial and non-financial support are needed for female entrepreneurs.
Practical implications: The study contributes to the overall discourse on supporting women’s participation in economic activities through entrepreneurship.
Originality/value: This paper is original
Paper type: a Research Pape
The Effect of Utilitarian Web Browsing, Price Attribute, Sensory Attribute Toward Impulse Buying SME’s Product
Get PDFPurpose: The phenomenon of online shops in the 4.0 industrial revolution is increasing, which makes online shopping sellers have to pay attention to variety of selection, price attributes, sensory attributes in order to increase impulse buying customer online of SME’s product. Purpose of this study is to determine the effect of variety of selection, price attributes, sensory attributes on impulse buying SME’s product
Design/methodology/approach: This research is an explanatory research design. This type of research is a survey research, the number of respondents in this study was 200. The sample was taken using purposive sampling and using questionnaire method, then processed through SPSS software. The analytical tool in this study uses linear regression
Findings: Only Sensory attribute has no significant effect on impulse buying SME’s product
Research limitations/implications: This research has limitations, which is only in one city
Practical implications: The practical implications of this research are as an enrichment of management knowledge, especially marketing and costumer behavior who buy SME’s products on digital platforms.
Originality/value: The originality found in this study is research that focuses on SME’s products sold online in the industrial revolution 4.0 era
Paper type: Research pape
The Role of Personal Branding and Customer Experience at Warung Kopi Asiang Pontianak
Get PDFPurpose: The purpose of this research is to analyze the role of personal branding and customer experience at Warung Kopi Asiang Pontianak.
Design/methodology/approach: The method used is a quantitative method using questionnaire to 100 respondents with convenience sampling technique.
Findings: The results showed that customer experience have a contribution in purchase decision at Warung Kopi Asiang Pontianak. However, personal branding that build based on Asiang as owner no give significant contribution in purchase decision.
Research limitations/implications: This research is limited to Warung Kopi Asiang in Pontianak.
Practical implications: This research can give a comprehensive perspective about personal branding and customer experience in heritage coffee shop.
Originality/value: This paper is original.
Paper type: Research paper.
 
THE EFFECT OF COVID 19 ON COMPANY PERFORMANCE IN MANUFACTURING COMPANIES IN INDONESIA
Get PDFPurpose: This study was conducted to determine and explore the effect of the COVID-19 pandemic on company performance using control variables for sales growth, leverage, and company size in companies listed on the Indonesia Stock Exchange
Design/methodology/approach: The study used a population of manufacturing companies listed on the Indonesia Stock Exchange for the quarter/quarter period during 2020. The sample was taken using purposive sampling 148 observation companies matched the research criteria. This study uses secondary data, namely the quarterly/quarterly financial statements of each sample company
Findings: The results showed that in testing the partial correlation of the independent variables, namely covid 19 with the control variables of sales growth, leverage and company size has a significant effect on company performance, but the effect was still weak. Partially covid 19 has a significant positive effect on company performance. Partially, sales growth has no significant effect on the company's performance. Partially, leverage has no significant effect on company performance. Partially, company size has a significant positive effect on company performance. Simultaneously, the independent variables of covid 19, sales growth, leverage, and company size significantly affect the performance of manufacturing companies listed on the Indonesia Stock Exchange in 2020.
Research limitations/implications: Implikasi teoritis dalam penelitian ini berfokus pada tingkat kinerja perusahaan, Penelitian kami membahas secara konprehensif pengaruh pandemi Covid 19 terhadap kinerja perusahaan.
Practical implications: Untuk pelaku bisnis di ASIA diharapkan dapat menemukan solusi terkait adanya ketidakpastian global ini
Originality/value: Covid 19 ke kinerja perusahaan dengan pertumbuhan penjualan, leverage, size sebagai variabel kontrol.
Paper type: Research paper
Keyword: Covid 19, sales growth, leverage, company size, and firm performance
Provision Impact Analysis of Motorcycle Exclusive Lanes on the Performance of Road Sections Using the Method MKJI 1997 and Vissim Software
Get PDFPurpose: This study aims to determine the performance of the road before and after the provision of motorcycle lanes. It also aims to determine the lane effect on vehicle speed and alternative solutions.
Design/methodology/approach: In this study, MKJI 1997 and Vissim Software were used as the research methods.
Findings: The results of the existing road performance showing that the vehicle speed, DS, and level of service were 38.66 km/h, 0.84, and D, respectively. This indicated that the provision of motorcycle lanes was effective in improving road performance, due to the level of service for the LV and HV lanes increasing from D to B, with a speed increasing from 36.99 km/h to 40.25 km/h. The results showed that the level of service for the motorcycle lane increased from D to C and the vehicle speed was 49.92 km/h. While the level of service for LV and HV lanes being consistent with B and the vehicle speed was 40,04 km/h.
Research limitations/implications: The level of service for the motorcycle lanes decreased from D to F with the speed decreased from 46.13 km/h to 41.23 km/h, subsequently indicating that the alternative solution was to widen the motorcycle lane.
Practical implications: Margonda Road is one of the congestion points in Depok City. Margonda Road connecting Depok and Jakarta. The composition of motorcycles on Margonda Road reach more than 80% of the traffic flow. This conditions has an impact on decrease the road performance. In this study, the provision of motorcycle lanes will be carried out using the Vissim Software simulation, where the application of lanes is considered to be the solution to this problem.
Originality/value: This paper is original
Paper type: a Research Pape
Evaluation of Selection of Public Transport Mode Corridor Blok M – Bundaran Hotel Indonesian in the New Normal Era with Stated Preference
Get PDFPurpose: Transportation is one of the important things in supporting community activities outside the home. Currently, people are faced with the new normal era so they have to adapt to new things due to the COVID-19 pandemic outbreak. This study wants to know about the behavior of the community in the selection of public transportation in the corridor Blok M – Bundaran Hotel Indonesia in the new normal era.
Design/methodology/approach: Data were obtained from the results of a questionnaire survey of users of the Blok M – Bundaran Hotel Indonesia public transport corridor using stated preference methods and used influence attributes in the form of travel costs, travel time, and waiting time. The survey results were collected and then linear regression analysis was performed and modeling was performed using the binomial logit model. Data analysis was carried out from questionnaire data distributed to 100 respondents.
Findings: The survey results were collected and then linear regression analysis was performed and modeling was performed using the binomial logit model. Data analysis was carried out from questionnaire data distributed to 100 respondents. The results of linear regression analysis using the SPSS program obtained a mode selection model, namely (UMRT-UTJ) = -2.331 + 0.000X1 + 0.040X2 + 0.820X3, where X1 is the travel cost variable, X2 is the travel time variable and X3 is the waiting time variable. The conclusion obtained from the results of this study is that the MRT is the most preferred mode of public transportation compared to Transjakarta in this new normal era.
Research limitations/implications: Although most of the enterprises surveyed have an idea how to respond to calamities and mitigate disastrous situations, this research argues that a solid policy framework might be drawn through the local government units concerned to institutionalized this effort.
Practical implications: The convenience factor is the main factor for public transport users to choose the MRT, while the travel cost factor is the main factor for public transport users to choose Transjakarta.
Originality/value: This paper is an original work.
Paper type: Research pape
Implementation of Analytic Hierarchy Process Method for Selection of Supplier of Flour Raw Materials in CV. Gangsar in Tulungagung
Get PDFPurpose: This study also aims to determine suppliers who have the best performance in providing raw material supplies according to analysis and calculations using the Analytical Hierarchy Process method for CV. Gangsar.
Design/methodology/approach: The type of research used in this research is quantitative with the Multi-Criteria Decision Making (MCDM) method, more specifically the Analytic Hierarchy Process method. This research is located in CV. Gangsar which is located on Jl. Demuk No. 37 Ngunut Village, Ngunut District, Tulungagung Regency, East Java. Sampling in this study used a non-probability sampling method with a purposive sampling technique. Data analysis technique using AHP.
Findings: The results of the study indicate the criteria that can be considered to choose the best flour supplier for CV. Gangsar is price, quality, delivery accuracy, quantity accuracy, and customer care. Quality is the most important criterion with a weight of 0.326, then the price criteria with a weight of 0.289, then the criteria for accuracy of delivery with a weight of 0.171, then the criteria for accuracy of quantities with a weight of 0.140, and the last criterion of customer care with a weight of 0.074. Which flour supplier is the most appropriate to support the production performance of CV. Gangsar can be seen from the greatest weight. The highest weight is Indotapioka with a value of 0.378, followed by Sari Bumi with a weight of 0.330, and finally Sungai Budi with a weight of 0.292. Therefore, Indotapioka Jaya is the most appropriate company to support the production performance of CV. Gangsar. The company should use the research results as input when choosing the right supplier.
Paper type: Research pape
Higher Education and IR 4.0: Embedding Entrepreneurship Education in Malaysian and Nigerian Universities—Developments and Challenges
Get PDFPurpose: This paper identify major objectives as yardsticks to juxtapose our arguments throughout the study, examining the implications of IR 4.0 for higher education and entrepreneurship education by reviewing Nigeria’s and Malaysia’s national development plans to determine their relevance to IR 4.0.
Design/methodology/approach: In view of the complexities generated by the Fourth Industrial Revolution (IR 4.0), which affects every sector including entrepreneurship and education, this study undertakes a systematic literature review to ascertain the facts and discuss concepts related to higher education and entrepreneurship, particularly the role of IR 4.0 in changing and modifying the direction of entrepreneurship.
Findings: The study also highlights the approaches adopted and challenges encountered by universities in their implementation of entrepreneurship education, considering the job market disparities mentioned earlier. The paper conclude that it is imperative for both countries to instill the virtues of entrepreneurship education in their students, in order to prepare them for the challenges and needs of IR 4.0.
Research limitations/implications: This problem is largely associated with the weak approach adopted by universities in equipping students with the necessary entrepreneurial skills for today’s highly competitive industrialized era, and not in any way related to the students themselves.
Practical implications: Thousands of students graduate every year from Malaysia and Nigerian universities and other higher institutions across the globe. However, the availability of job vacancies in government and other sectors is insufficient to match the number of graduates produced annually.
Originality/value: This paper is original
Paper type: Research pape
Project Based DMC (Digital Marketing Channel) Learning Development to Growing DMC Ability of Management Students FEB Unisma
Get PDFPurpose: This study aims to produce a project-based DMC learning model and use it as a learning reference to improve the quality of learning and be able to grow students' DMC abilities.
Methodology: The design of this study is a research and development model based on research. Design based research is a methodology to understand how, when, and why learning innovations are designed, implemented, and evaluated. There are four stages of activity, including identification of needs, preparing designs and prototypes, conducting validation tests and improving prototypes, perfecting the final product.
Findings: The results showed (1) that there was no balance between theory and practice; (2) the validation test found that the objectives, content of the material, and learning presentations in terms of content and language were very good, while the appearance was classified as good; (3) the final product test shows the results of the student portfolio assessment are very good; (4) revision of the final product is carried out in the section on the instructions for using the DMC learning model.
Implications: The development of this project-based DMC learning model is only developed in an effort to improve the quality of digital learning marketing.
Practical implications: DMC practice is only internalized through -based DMC learning project.
Originality/value: The resulting product can be used as a digital learning reference marketing to grow students' DMC skills, so that obtained learning outcomes in accordance with the objectives of MBKM.
Paper type: Research pape