IJEBD (International Journal Of Entrepreneurship And Business Development)
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Factors Influencing Customer Loyalty on A&W Customers in Jakarta
Get PDFPurpose: The purpose of this study is to determine the effect of price, service quality, food quality, physical environment and customer satisfaction on customer loyalty of A&W customers in Jakarta.
Design/methodology/approach: The research design used in this research is descriptive research and causal research. Questionnaires were distributed as an effort to collect data using a 5-point Likert scale to measure variables. The research sample was obtained through a purposive sampling method of 200 respondents. This study used the Structural Equation Modeling (SEM) method with SmartPLS 4.0 as a test tool.
Findings: The results of this study indicate that price, service quality, food quality, and physical environment have an effect on customer satisfaction of A&W customers in Jakarta. In addition, customer satisfaction has an effect on customer loyalty of A&W customers in Jakarta.
Research limitations/implications: This research only focuses on one object of a fast food restaurant (A&W fast food restaurant); taking a limited number of research samples from A&W fast food restaurant customers in the Jakarta area due to time and cost constraints; and only focuses on the effect of price, service quality, food quality, physical environment and customer satisfaction on customer loyalty.
Practical implications: Fast food restaurants can consider the results of this study to ensure and evaluate customer satisfaction and customer loyalty from their fast food restaurants. Thus, when customers are loyal, fast food restaurants can retain their customers and develop their business better in the future.
Originality/value: This study will provide a reference for evaluating the business strategy of fast food restaurants related to price, service quality, food quality, physical environment and customer satisfaction in increasing customer loyalty and outperforming its competitors.
Paper type: Research paper
Onen Culture as a Traumatic Counseling Approach for the Timorese Hoineno Ex-East Timor
Get PDFPurpose: Past traumatic experiences often hinder a person's transformation and progress. When mental health is disrupted due to unpleasant events in the past, it is necessary to provide traumatic counseling services.
Design/methodology/approach: This research, healing in traumatic counseling, uses Onen culture as its approach. Through observation and interviews, this qualitative research examines the phenomena that occur in the lives of the Timorese Hoineno Ex-Timtim.
Findings: The meaning contained in one moment of grief can be a cultural-based traumatic counseling approach for the Timorese Hoineno Ex-Timtim to start a new life after returning to Timor.
Paper type: Research pape
G20, Social Science, Environmental Science, Economics, Econometrics and Finance Research Trend
Get PDFThe G20 is a multilateral cooperation forum consisting of 19 major countries and the European Union (EU) which has a middle to high income class, developing countries to developed countries. G20 members consist of countries from various regions of the world. United States, Canada, Mexico, Argentina, Brazil, United Kingdom, Germany, Italy, France, Russia, South Africa, Saudi Arabia, Turkey, China, Japan, South Korea, India, Indonesia, Australia and the European Union. In the G20 Indonesia became one of the 5 strongest economies in Asia Pacific, including: (1) China GDP 14.72 trillion US dollars (2020) Area 9.597 million km2 Population 1.402 billion people (2020) China's largest economy from manufacturing, services, and agriculture. SCOPUS.COM analyze search results, Social Science, Environmental Science, Economics, Econometrics and Finance 22,997 documents result since 1974 to 2022, all field article. So today in good trend of research and publication in Social Science, Environmental Science, Economics, Econometrics and Finance. Compare top 15 affiliations, dominant affiliations from China and Malaysia, the best 3 affiliations are Beijing Institute of Technology 318 documents; Xi'an Jiaotong University 227 documents and Southwestern University of Finance and Economics 211 documents. Still no Indonesia research institution in top 15 of the list. Compare top 15 affiliations, the best 3 countries are China, USA and UK. In ASIA and ASEAN, Indonesia under China, Pakistan and Malaysia. So this is real challenge for Indonesia research institution to expand their research in Social Science, Environmental Science, Economics, Econometrics and Finance, trend in 2010-nowaday
Product Innovation for Sustainable Competitive Advantage through Strarbucks Coffee Marketing Perfome in Malang
Get PDFPurpose: This study aims to identify the factors influencing product innovation that will form a sustainable competitive advantage that will affect marketing performance.
Design/methodology/approach: This study uses four hypotheses that are tested using Structural Equation Modeling (SEM) using AMOS 18 software. For 101 respondents.
Findings: The results of this study indicate that: a) Product Innovation (X) has a significant effect on competitive advantage (Z). b) Product Innovation (X) has a significant effect on Marketing Performance (Y). c) Sustainable Competitive Advantage (Z) has a significant effect on Marketing Performance (Y) d) Product Innovation (X) has a significant effect on Marketing Performance (Y) through Sustainable Competitive Advantage (Y) and SEM data processing for the full model has met the following fit criteria, chi-square = 36.7; probability = 0.000; GFI = 0.72; AGFI = 0.653; CFI = 0.36; TLI = 0.276; RMSEA = 0.109; CMIN/DF = 2.18. As a result, greater product innovation will affect marketing performance and further build a sustainable competitive advantage.
Practical implications: Based on the research, it can be concluded that Android-based accounting learning media has fulfilled the requirements for validity, practicality and has a good potential effect on student learning activities and outcomes. So that Android-based accounting learning media can be used as an alternative teacher in teaching accounting material for adjusting journal entries.
Paper type: Research pape
Sustainable Development Goals (SDGs), Socio Energy and Socio Sustainability
Get PDFPurpose: Year 2020 until 2021, there are increase of documents based on Sustainable Development Goals (SDGs), Socio Energy documents published in SCOPUS.COM. Subject area Documents, first Environmental Science, followed Energy, and Social Sciences. Documents by funding sponsor, Compare the document counts for up to 15 funding sponsors, dominant European Commission, Documents by affiliation, Compare the document counts for up to 15 affiliations, dominant University of KwaZulu-Natal.
Design/methodology/approach: Documents per year by source, dominant Sustainability Switzerland journal, Documents by country or territory, Compare the document counts for up to 15 countries/territories, first United Kingdom, followed Nigeria and United States. In ASIA first China, followed Japan and India. In ASEAN first Malaysia and Thailand, there are no Indonesia, weakness. There are increase of documents based on Sustainable Development Goals (SDGs), Socio Sustainability documents published in SCOPUS.COM.
Findings: Documents by funding sponsor, Compare the document counts for up to 15 funding sponsor. First Chinese Academy of Sciences, followed National Natural Science Foundation of China, Centre for International Forestry Research, Deutsche Forschungsgemeinschaft, Directorate-General for the Environment, and Engineering and Physical. Documents per year by source, first Sustainability Switzerland journal, followed International Journal Of Sustainable Development And World Ecology, and International Organisations Research Journal. Compare the document counts for up to 10 sources. Documents by affiliation, Compare the document counts for up to 15 affiliations, first Chinese Academy of Sciences. University of Leeds, followed University of Southampton, European Commission Joint Research Centre, Universitas Indonesia, Institut Teknologi Bandung, and Universitas Sumatera Utara. Documents by country or territory, Compare the document counts for up to 15 countries/territories, first United Kingdom, second South Africa, third Italy. First in ASIA China, First in ASEAN Indonesia. Subject area Documents, first Social Sciences, and Environmental Science.
Paper type: Research pape
Quality Assurance of Business Education Programme in Tertiary Institutions in Nigeria
Get PDFPurpose: This paper discussed the concept of business education programme and the need for quality assurance in tertiary institutions. It examined the important roles of NUC, NCCE and TRCN in assuring quality in business education programme in Nigeria.
Design/methodology/approach: This paper focused on the underlined heading as follows: objectives of business education, needs for business education ,quality assurance measuring parameters, constraints of quality assurance in business education such as; inadequate funding; staff recruitment; inadequate teaching and learning materials , control measures of quality assurance in business education, current efforts of ensuring quality in business education in Nigeria were discussed.
Findings: On this note, it was recommended that Business Education curriculum should be revisited and tailored towards equipping for self-employment, among others. Therefore, cooperation and collaboration among Business Education’s stakeholders are needed in an attempt to achieve the stated objectives in Business Education by providing ample and proper modern facilities in tertiary institutions. Also, accreditation teams should be selected based on their integrity and not who you know, by this institutions will comply to put in place all the needful in order to be accredited.
Paper type: Research pape
The Laffer curve and the growth maximizing tax rate analysis in achieving optimal economic growth
Get PDFThe Laffer curve and the growth maximizing tax rate (GMTR) can create optimal economic growth, which is very important in preparing the state revenue and expenditure budget and economic development. The implementation of economic development requires financing so that government expenditure growth often exceeds gross domestic product (GDP) growth. The size of the government is a measure of the ratio of total government spending to GDP. The amount of government spending is something that often happens in almost all countries in the world, especially in countries that are in the process of development. The problem is how the government can finance these increasing expenditures. There are two options available, namely on receipts from abroad in the form of foreign loans or on receipts from within the country. The tax sector is the determining sector that provides the largest contribution to domestic revenues. The size of this contribution requires that tax revenues continue to be increased, which can be seen from the tax ratio. The tax ratio is the ratio of total tax revenue to GDP. Several international multilevel studies have obtained in-depth analysis of this problem from the Laffer curve and GMTR approaches. This study convinces that the Laffer curve and GMTR can be applied to create the optimal economic growth
Cryptocurrencies in Nigeria
Get PDFPurpose: The objective of this paper is to theoretically examine the place of the use of cryptocurrencies in entrepreneurship, accounting and taxation in Nigeria.
Design/methodology/approach: The methodology used is library-based research through review of related extant literature which informed the position taken in this paper. From the critical review of literature, it can be inferred that despite the novelty and attraction these digital currencies promise, it is not without inherent limitations, but requires the needed legal and regulatory framework in order for it to enhance security of the value of money of the owners who may want to key into it usage.
Findings: It is therefore recommended that the relevant national and international money market/financial regulators and authorities should take proactive steps in coming up with the needed framework to help eliminate any doubt that may be associated with the use of cryptocurrencies.
Paper type: Research Paper
Management IMPACT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION IN COFFEE SHOP CULINARY IN SURABAYA
No full textABSTRACT
Purpuse: to explain the Effect of Social Media Marketing and Brand Awareness on Purchase Intention
Design/methodology/approach: Analysis techniques using Partical Least Square (PLS) and assisted by SmartPLS 3.0 software.
Findings: Social Media Marketing and Brand Awareness have a positive and significant effect on the Purchase Intention of Coffee Shop Culinary in Surabaya so it is recommended to increase Social Media Marketing can be done to create Coffee Shop Culinary social media to expand Coffee Shop Culinary promotion and establish relationships with customers or other companies. Meanwhile, to increase Brand Awareness, you can provide promotions and discounts on products purchased by consumers and promote with Influencer Marketing to attract consumers to Coffee Shop Culinary in Surabaya.
Practical implications: improving Social Media Marketing can be done by creating Culinary Coffee Shop social media to expand Coffee Shop Culinary promotion and establish relationships with customers
Originality/value: This paper is original
Paper type: research paper
Keywords: Social Media Marketing, Brand Awareness, Purchase Intention
The Satisfaction Analysis of Airport Services
No full textPurpose: Hang Nadim Airport is the only airport in Batam. And recently, Hang Nadim Airport closed some of their flight route. This cause less plane to fly, and will increase the potential of flight delays. Flight rescheduling can be main reason of dissatisfaction. But besides that, this paper will also focus on check-in service speed, check-in hospitality, comfortability, security, hygiene, food & beverages, providing accurate information, pricing, online services, and facilities provided for the indicators on service satisfaction. The method used in this research is Interpretative phenomenological analysis (IPA). The data obtained are: Hang Nadim Airport needs to improve on providing accurate information about departure and arrival time and facilities, food & beverages; pricing; and online services are the lowest priority at Hang Nadim Airport, and check-in service speed; check-in hospitality; comfortability; security; and hygiene is where Hang Nadim Airport needs to keep up the good work.
Design/methodology/approach: Analyzing data collected from Interpretative Phenomenological Analysis (IPA) questionnaire.
Findings: Indicators that need to be improved, or keep up for Hang Nadim Airport. This way, they can give satisfying service towards passengers.
Research limitations/implications: This paper is very limited on sample size. We were only able to collect total of 109 respondents, which is very small compared to Hang Nadim Airport user.
Practical implications: Giving inputs toward Hang Nadim Airport many indicators to be improved, or keep up, in hope it will be implemented in the future.
Originality/value: The analysis process of this research paper is originally made by authors and purely based on research and study.
Paper type: Research paper